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PEOPLE
Impression makes
key appointments
Award-winning automotive PR and marketing
agency, Impression Communications, has
appointed Cheryl Griffiths as PR Account
Manager and promoted Hayley Evans to the
role of Senior Account Manager.
Griffiths previously worked in an in-house
press office role and has both B2C and B2B
agency experience. As account manager, she
will work alongside Mark Field and Hayley
Evans to support clients’ PR and marketing
activities in 2021.
Meanwhile Hayley Evans has been
promoted to the role of Senior Account
Manager.
Cheryl Griffiths & Hayley Evans
Impression has evolved and grown
throughout 2021 setting up an industry
podcast, sending out surveys to gain a
market insight, and has expanded its
expertise into SEO, ensuring all marketing
efforts, including social media and PR, are
more aligned to clients’ objectives.
The company works with businesses
across the automotive aftermarket supply
chain such as parts suppliers, warehouse
distributors, motor factors and independent
garages. Covering all aspects of automotive
aftermarket marketing, including social
media, event management, customer
newsletters and PR to name but a few,
Impression is able to quickly establish itself
within a client’s business and work towards
their objectives.
Mark Field, Impression Director, said:
“In such a difficult year for everyone I’m
delighted to have achieved our objectives
of successfully growing our team. We have
learnt so much this year as a business and
worked closer than ever before with clients,
bringing new ideas and supporting them in
the most proactive ways.”
RTC Automotive strengthens Board as it gears up for growth
The former Partner Programme Director
at CDK and ex-Commercial Director of
CitNow, Alistair Jeff, has joined the Board
of digitalisation specialist RTC Automotive
Solutions, as the business gears up for
growth in 2021.
Jeff, a major figurehead in dealership
digitalisation and most recently a
consultant to the likes of CDK Global
International, GardX International,
Autofinity and H.R.Owen, has been
appointed Commercial Director of
RTC. His appointment follows another
significant Board change which sees
Mike Whitney, formerly the company’s IT
Director, step into the new role of Chief
Technology Officer.
The new Board members will work very
closely with RTC’s Chief Operating Officer,
Richard Robinson, who was recently
promoted to the role and is responsible
for the day-to-day operation of the
business and the welfare of employees
and customers. Together, they will report
directly to the company Chief Executive,
Tim Baumfield.
Baumfield said the pair offer
considerable experience and expertise
in franchise dealership operations and
digitalisation that will enable the business
to take advantage of opportunities to
grow its customer base and form new
technology partnerships.
Alistair Jeff, Commercial Director at
RTC, also added: “There is no question
that RTC has become one of the leading
figures for digital innovation within
the dealership environment, with an
enviable reputation that stretches back
over twenty years. With a very exciting
product roadmap in place for its portfolio,
a collaborative and dealer-focused strategy
moving forward, and some of the most
experienced and passionate people in the
team, I am hugely excited about what we can
expect to achieve on behalf of our customers
throughout the next twelve months.”
NEW APPOINTMENTS
FOR MAHLE DUO
• Jonathan Walker, MAHLE Aftermarket
managing director assumes head of
regional sales EMEA (MES) role
• Aliya Lam appointed as Head of Global
Sales and Marketing Excellence for
Aftermarket.
MAHLE Aftermarket UK has announced
promotions for two of its experienced and
long-serving staff members, highlighting
its commitment to promoting from within.
Jonathan Walker, who began his career
with the business in 2007 and who is
managing director of MAHLE Aftermarket,
has also assumed the role of regional sales
EMEA (MES), which will see him use his
aftermarket expertise to exert a direct
impact on the growth of the company.
Meanwhile, Aliya Lam, who has been
with the company for more than 20
years, has been appointed as Head of
Global Sales and Marketing Excellence
for Aftermarket from her previous role as
sales and marketing manager. Lam’s role
will include using her vast and in-depth
industry experience in marketing, sales,
commercial policy, pricing, and account
and relationship management to work
closely with customers to ensure MAHLE
can continue to meet ongoing demand on
an international scale.
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48,49 people.indd 2 11/03/2021 16:44