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Executives in Science, Business and Society 3

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EMOTIONS IN THE<br />

BOARDROOM:<br />

HANDLING<br />

THE HOT AND<br />

COLD OF STRATEGIC<br />

DECISION MAKING<br />

PAGE<br />

16 MARIE-CLAIRE DASSEN<br />

VRIJE UNIVERSITEIT AMSTERDAM<br />

Strategic decision-mak<strong>in</strong>g lies at the heart<br />

of executive boards’ responsibility. To<br />

make such decisions, these teams need a<br />

solid rational basis: reliable data, relevant<br />

experience <strong>and</strong> <strong>in</strong>-depth knowledge of the<br />

topic at h<strong>and</strong>.<br />

But that is only part of the story.<br />

Research shows that <strong>in</strong>dividual emotions <strong>and</strong><br />

group dynamics have a substantial impact on<br />

how decisions are made. For example, too much<br />

enthusiasm can make teams less open to relevant<br />

<strong>in</strong>formation, whereas, a tense group dynamic can<br />

detract from the actual decision-mak<strong>in</strong>g itself.<br />

This is particularly true <strong>in</strong> the context of boards,<br />

where stakes are high, <strong>in</strong>formation is ambiguous<br />

<strong>and</strong> stakeholder dem<strong>and</strong>s are often conflict<strong>in</strong>g.<br />

Therefore, strategic decision-mak<strong>in</strong>g is not just<br />

‘cold’ <strong>and</strong> rational, but also ‘hot’ <strong>and</strong> emotional, <strong>and</strong><br />

executive boards need to <strong>in</strong>tegrate the strategic<br />

content of their discussions with the tensions <strong>and</strong><br />

emotions <strong>in</strong>herent to their context.<br />

But how does that play out <strong>in</strong> the day-to-day<br />

practice of executive boards? How do they navigate<br />

these two sides of their strategic work? And what<br />

conditions make it easier or more difficult for them<br />

to do so?

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