PAGE 8 CRACKING THE CODE ON WEALTH PRESERVATION: IT IS NOT ABOUT MONEYDR. MAARTEN DE GROOT VRIJE UNIVERSITEIT AMSTERDAM
key perspectives IN SCIENCE, BUSINESS AND SOCIETY The wealthy are heavily criticised <strong>and</strong> often f<strong>in</strong>d themselves the focus of discussion, debate, <strong>and</strong> controversy. In recent years, the public narrative on this topic has become deeply polarised. Research has shown that wealthy people derive most of their wealth from active ownership of family enterprises <strong>and</strong> are different from the stereotypical rich <strong>and</strong> famous as featured <strong>in</strong> popular lists. In effect, enterprise families have a major impact on our society, contribut<strong>in</strong>g significantly to global economic growth, employment, philanthropic capital, startup f<strong>in</strong>ance, technological <strong>in</strong>novation <strong>and</strong> even the performance of capital markets. Moreover, those families with a transgenerational orientation are likely to contribute even more to society <strong>and</strong> the economy. Given the public debate <strong>and</strong> the importance of such families to the economy, it seems counter<strong>in</strong>tuitive that, <strong>in</strong> the field of family bus<strong>in</strong>ess research, where the family is the crucial variable, theoretically dist<strong>in</strong>guish<strong>in</strong>g family bus<strong>in</strong>esses from other firms, the literature has so far neglected the family itself as a constituent determ<strong>in</strong>ant, <strong>and</strong> has <strong>in</strong>stead focused overwhelm<strong>in</strong>gly on the bus<strong>in</strong>ess system. LESS THAN 15% OF THE FAMILIES IN THE FORBES 400 WERE STILL LISTED ONE GENERATION LATER. In my dissertation, I set out to study wealth preservation <strong>in</strong> enterprise families that share ownership of multiple assets (e.g., <strong>in</strong>vestments, real estate) <strong>and</strong> multiple entities (e.g., family bus<strong>in</strong>esses, family offices <strong>and</strong>/or family philanthropic foundations) across generations. I explore why so many enterprise families fail to secure transgenerational monetary prosperity. Several theoretical perspectives have contributed to our underst<strong>and</strong><strong>in</strong>g of family bus<strong>in</strong>ess <strong>and</strong> wealth creation through bus<strong>in</strong>ess ventur<strong>in</strong>g. However, very little is known about how enterprise families preserve wealth, <strong>and</strong>, <strong>in</strong> particular, what happens at the familial level. MY RESEARCH LIFTS THE VEIL ON A HIGHLY SECRETIVE UNIT OF ANALYSIS. To explore this <strong>in</strong> more detail, I first conducted a conceptual, theoretical study from which three clear concepts emerged: family governance (how families make decisions together); family social capital (relationships <strong>and</strong> cohesion); <strong>and</strong> a nascent topic, the family office (an entity with the goal of wealth preservation). I subsequently opened a theoretical black box by conduct<strong>in</strong>g a qualitative exploratory study to <strong>in</strong>vestigate the orig<strong>in</strong>s of family social capital. My multi-case study focused on seven enterprise families with legacies go<strong>in</strong>g back more than 100 years - families with up to 300 members <strong>and</strong> assets worth billions of dollars. Next, I tested my f<strong>in</strong>d<strong>in</strong>gs with a quantitative empirical study <strong>and</strong> a moderated mediation framework. I contacted 1,020 global enterprise families <strong>and</strong> worked with 175 of them. The oldest family enterprise dates back to the early 1700s, <strong>and</strong> the largest spans 12 branches <strong>and</strong> has more than 1,000 members. Gather<strong>in</strong>g data was difficult (access), <strong>in</strong>trusive (privacy) <strong>and</strong> costly (travel). My 25-year experience as a strategist, board member, <strong>and</strong> CEO <strong>in</strong> the wealth management sector <strong>and</strong> my present positions as the CEO of a family office <strong>and</strong> co-chair of a global research <strong>in</strong>stitute enabled me to ga<strong>in</strong> access to these families. REGARDLESS OF COUNTRY, TAX LAWS, OR ECONOMIC CYCLE, 70% OF THE FAMILY ENTERPRISES FAIL. Regard<strong>in</strong>g the issue of how enterprise families can preserve their wealth for multiple generations, this research makes three ma<strong>in</strong> theoretical contributions. First, my dissertation contributes to family bus<strong>in</strong>ess research by shift<strong>in</strong>g the analysis from the family bus<strong>in</strong>ess to the family itself. Second, I theorise that collective family action towards wealth preservation is re<strong>in</strong>forced by effective family governance, substantial familial social capital <strong>and</strong> a family-office emphasis on non-f<strong>in</strong>ancial services. Third, this research helps to unpack the black box of the orig<strong>in</strong>s of relationships with<strong>in</strong> families <strong>and</strong> the role of family governance <strong>in</strong> social capital. WEALTH PRESERVATION COMES WITH A DIFFERENT SET OF CHALLENGES THAN GROWING A FAMILY BUSINESS. Based on these theoretical contributions, this dissertation also has several practical implications. Enterprise family wealth preservation requires collective action <strong>and</strong>, therefore, breakdowns <strong>in</strong> trust must be avoided. My f<strong>in</strong>d<strong>in</strong>gs emphasise the fact that enterprise families should develop strong decisionmak<strong>in</strong>g capabilities <strong>and</strong> establish effective mechanisms for family governance. In addition, these families should develop high-quality family learn<strong>in</strong>g programmes to prepare the ris<strong>in</strong>g generation for their PAGE 9 ABRI - Amsterdam Bus<strong>in</strong>ess Research Institute
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