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Ashburton Courier: April 29, 2021

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NEWS<br />

2 <strong>Ashburton</strong> <strong>Courier</strong>, <strong>April</strong> <strong>29</strong>, <strong>2021</strong><br />

www.ashburtoncourier.co.nz<br />

BUSINESS OWNERS<br />

Build customers,<br />

sales and profits<br />

with us ...<br />

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16,079 copies,<br />

delivered tohomes,<br />

lifestyle blocks,farms<br />

and businesses in<br />

MidCanterburyand<br />

Geraldine<br />

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news<br />

Linda Clarke<br />

Editor<br />

308 7664<br />

linda.clarke@ashburtoncourier.co.nz<br />

Reporters<br />

Mick Jensen<br />

mick.jensen@ashburtoncourier.co.nz<br />

Toni Williams<br />

toni.williams@alliedpress.co.nz<br />

advertising<br />

Jann Thompson<br />

Sales Manager<br />

308 7664<br />

027 587 6351<br />

jann.thompson@ashburtoncourier.co.nz<br />

Karen Gane<br />

Sales Account Manager<br />

308 7664<br />

021 510 804<br />

karen.gane@ashburtoncourier.co.nz<br />

getintouch<br />

Editorial<br />

linda.clarke@ashburtoncourier.co.nz<br />

Advertising<br />

info@ashburtoncourier.co.nz<br />

CreativeManager<br />

murray.thompson@ashburtoncourier.co.nz<br />

Accounts<br />

accounts@alliedpress.co.nz<br />

Distribution/Deliveries<br />

mary.summerfield@ashburtoncourier.co.nz<br />

Office<br />

office@ashburtoncourier.co.nz<br />

03 308 7664<br />

199 Burnett Street,<strong>Ashburton</strong><br />

www.ashburtoncourier.co.nz<br />

2311473<br />

Industry investment opens<br />

TONI.WILLIAMS<br />

@ashburtoncourier.co.nz<br />

With apush of abuttonLuisetti<br />

Seeds multi­million dollar<br />

investment supporting New<br />

Zealand’s arable industry roaredto<br />

life.<br />

The high­tech German­made<br />

Petkus seeddressing plant, in<br />

operation in <strong>Ashburton</strong> since earlier<br />

this year,was officially openedthis<br />

week by agricultural minister<br />

DamienO’Connor, Luisetti Seeds<br />

production director VincentLuisetti<br />

andhis father Max, nowretired but<br />

who spent 42 years in the industry.<br />

Mr O’Connor helped the company<br />

secure international border<br />

exemptions during tight covid<br />

restrictionsfor offshore specialists ­<br />

working alongside adedicated team<br />

of peopleinthe district ­toget the<br />

cutting­edgepiece oftechnology up<br />

andrunning in time for harvest<br />

season.<br />

Many of those involved in the<br />

installationofthe plantatthe<br />

Dobson Street sitewere present for<br />

the official opening,alongside<br />

Luisetti staff, industry members,<br />

<strong>Ashburton</strong> District mayor Neil<br />

Brown and membersofthe Ridge<br />

familyofMethven and the Larsen<br />

family of Rangiora who were fourth<br />

generation customersofthe<br />

company.<br />

The company, whichstarted by<br />

Vince Luisetti in Rangiora, in 1932,<br />

hadgrown to be an internationally<br />

significant supplierand processor of<br />

grass seeds, pulsars and cereals<br />

reaching 28 countries around the<br />

world.<br />

The new plant was thefirst of its<br />

kindinNew Zealand andone of the<br />

biggest globally outside of the United<br />

States.<br />

It processes ryegrass, fescue,<br />

cocksfoot andcereals andgive<br />

Luisetti clients, many of whomwere<br />

Luisetti Seeds production director Vincent Luisetti with agricultural minister<br />

Damien O'Connor after officially opening the plant at <strong>Ashburton</strong>. PHOTO TONI WILLIAMS<br />

in Europeanmarkets, abetter<br />

quality product, put more moneyin<br />

the growers’ pocket andoffer<br />

customer satisfaction on delivery<br />

times internationally andwithin<br />

NewZealand.<br />

Four andahalf thousand extra<br />

tonne hadbeengrown with the new<br />

plant in mind.<br />

‘‘It’s truly truly impressive,’’ Mr<br />

O’Connor said, of the plantwhich<br />

was given atest run for peopletosee<br />

it in action.<br />

Mr O’Connor wasthankfulto<br />

Luisetti, along withothersinNew<br />

Zealanders, who did their part with<br />

covid response,and to those working<br />

in the primary sectorfor steppingup<br />

and doingthe right thing to enable<br />

the country to continue to grow the<br />

wealthofthe country,which was now<br />

beingenjoyed.<br />

Stockholm 7piece<br />

Extension Dining Suite<br />

Was$4193<br />

He was also appreciated the<br />

commitment by companies whohad<br />

been owned by family’s throughthe<br />

generations.<br />

The plant, which had exceeded<br />

expectations,involved aseed<br />

cleaning, treating andpacking<br />

production line, was capableof<br />

processing three andahalf tonne of<br />

ryegrassper hour and more than 20<br />

tonne an hour of grain. Existing<br />

machinery processed around atonne<br />

an hour. The cereal packerhas been<br />

set at 10 tonne/hour to allow staffto<br />

safely keep up with thesemiautomated<br />

packer.<br />

The process hasbeentwo anda<br />

half years in the planning, from<br />

design to reality andinvolvedthe<br />

support of local tradesman to get the<br />

job completed in timefor harvest<br />

season.<br />

Chancing his arm in <strong>Ashburton</strong><br />

FromPage1<br />

Jakemoved to <strong>Ashburton</strong>three<br />

monthsago buthasn’t yet been<br />

converted toaCrusaders supporter,<br />

despitealso studyinginCanterbury<br />

in his younger years.<br />

“Never! Hurricanes supporter<br />

throughand through,” he said.<br />

“I’ve alwayshad an interest in<br />

finance and howitplaysout in the<br />

agriculturalsector. Thatwas one of<br />

the reasonsIdecided to go to Lincoln<br />

to study aBachelorofAgri­<br />

Commerce.”<br />

He went on to thencomplete a<br />

Masters in AgriculturalScience<br />

(DairySystems)atMassey,and when<br />

thetime camefor the next step,<br />

banking appealed.<br />

“I wantedtoget intothe banking<br />

industrytolearnmore about how<br />

thatside of the relationshipworks –<br />

so when the ANZjob came up, I<br />

grabbed it with both hands.”<br />

<strong>Ashburton</strong>seemed like the perfect<br />

place to be based as it hadarange of<br />

agricultural businesses not seenin<br />

other parts of the country,hesaid.<br />

“Thescaleofthe industryhere is<br />

much larger thanIhad growingupin<br />

Taranaki ­large farms with<br />

economies of scale, and alargeinterlinked<br />

agricultural industry ­<br />

primary producers, allied industries,<br />

associated industries,food<br />

processing –the works,” he said.<br />

“<strong>Ashburton</strong> is acriticaltown for<br />

the surrounding agricultural<br />

industries,and thereare so many<br />

businesses supportingthose farms –<br />

you’ve got machinerydealers, seed<br />

merchants,livestock companies,<br />

banks, accountants, lawyers –a<br />

wholedevelopedindustry.”<br />

Jake’s young farmers journey<br />

­Page15<br />

NOW $ 3355<br />

Burnett Street,<strong>Ashburton</strong> l Phone (03) 308 5269 l www.redmonds.co.nz<br />

2371778

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