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NEWS<br />
2 <strong>Ashburton</strong> <strong>Courier</strong>, <strong>April</strong> <strong>29</strong>, <strong>2021</strong><br />
www.ashburtoncourier.co.nz<br />
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16,079 copies,<br />
delivered tohomes,<br />
lifestyle blocks,farms<br />
and businesses in<br />
MidCanterburyand<br />
Geraldine<br />
<br />
<br />
<br />
<br />
news<br />
Linda Clarke<br />
Editor<br />
308 7664<br />
linda.clarke@ashburtoncourier.co.nz<br />
Reporters<br />
Mick Jensen<br />
mick.jensen@ashburtoncourier.co.nz<br />
Toni Williams<br />
toni.williams@alliedpress.co.nz<br />
advertising<br />
Jann Thompson<br />
Sales Manager<br />
308 7664<br />
027 587 6351<br />
jann.thompson@ashburtoncourier.co.nz<br />
Karen Gane<br />
Sales Account Manager<br />
308 7664<br />
021 510 804<br />
karen.gane@ashburtoncourier.co.nz<br />
getintouch<br />
Editorial<br />
linda.clarke@ashburtoncourier.co.nz<br />
Advertising<br />
info@ashburtoncourier.co.nz<br />
CreativeManager<br />
murray.thompson@ashburtoncourier.co.nz<br />
Accounts<br />
accounts@alliedpress.co.nz<br />
Distribution/Deliveries<br />
mary.summerfield@ashburtoncourier.co.nz<br />
Office<br />
office@ashburtoncourier.co.nz<br />
03 308 7664<br />
199 Burnett Street,<strong>Ashburton</strong><br />
www.ashburtoncourier.co.nz<br />
2311473<br />
Industry investment opens<br />
TONI.WILLIAMS<br />
@ashburtoncourier.co.nz<br />
With apush of abuttonLuisetti<br />
Seeds multimillion dollar<br />
investment supporting New<br />
Zealand’s arable industry roaredto<br />
life.<br />
The hightech Germanmade<br />
Petkus seeddressing plant, in<br />
operation in <strong>Ashburton</strong> since earlier<br />
this year,was officially openedthis<br />
week by agricultural minister<br />
DamienO’Connor, Luisetti Seeds<br />
production director VincentLuisetti<br />
andhis father Max, nowretired but<br />
who spent 42 years in the industry.<br />
Mr O’Connor helped the company<br />
secure international border<br />
exemptions during tight covid<br />
restrictionsfor offshore specialists <br />
working alongside adedicated team<br />
of peopleinthe district toget the<br />
cuttingedgepiece oftechnology up<br />
andrunning in time for harvest<br />
season.<br />
Many of those involved in the<br />
installationofthe plantatthe<br />
Dobson Street sitewere present for<br />
the official opening,alongside<br />
Luisetti staff, industry members,<br />
<strong>Ashburton</strong> District mayor Neil<br />
Brown and membersofthe Ridge<br />
familyofMethven and the Larsen<br />
family of Rangiora who were fourth<br />
generation customersofthe<br />
company.<br />
The company, whichstarted by<br />
Vince Luisetti in Rangiora, in 1932,<br />
hadgrown to be an internationally<br />
significant supplierand processor of<br />
grass seeds, pulsars and cereals<br />
reaching 28 countries around the<br />
world.<br />
The new plant was thefirst of its<br />
kindinNew Zealand andone of the<br />
biggest globally outside of the United<br />
States.<br />
It processes ryegrass, fescue,<br />
cocksfoot andcereals andgive<br />
Luisetti clients, many of whomwere<br />
Luisetti Seeds production director Vincent Luisetti with agricultural minister<br />
Damien O'Connor after officially opening the plant at <strong>Ashburton</strong>. PHOTO TONI WILLIAMS<br />
in Europeanmarkets, abetter<br />
quality product, put more moneyin<br />
the growers’ pocket andoffer<br />
customer satisfaction on delivery<br />
times internationally andwithin<br />
NewZealand.<br />
Four andahalf thousand extra<br />
tonne hadbeengrown with the new<br />
plant in mind.<br />
‘‘It’s truly truly impressive,’’ Mr<br />
O’Connor said, of the plantwhich<br />
was given atest run for peopletosee<br />
it in action.<br />
Mr O’Connor wasthankfulto<br />
Luisetti, along withothersinNew<br />
Zealanders, who did their part with<br />
covid response,and to those working<br />
in the primary sectorfor steppingup<br />
and doingthe right thing to enable<br />
the country to continue to grow the<br />
wealthofthe country,which was now<br />
beingenjoyed.<br />
Stockholm 7piece<br />
Extension Dining Suite<br />
Was$4193<br />
He was also appreciated the<br />
commitment by companies whohad<br />
been owned by family’s throughthe<br />
generations.<br />
The plant, which had exceeded<br />
expectations,involved aseed<br />
cleaning, treating andpacking<br />
production line, was capableof<br />
processing three andahalf tonne of<br />
ryegrassper hour and more than 20<br />
tonne an hour of grain. Existing<br />
machinery processed around atonne<br />
an hour. The cereal packerhas been<br />
set at 10 tonne/hour to allow staffto<br />
safely keep up with thesemiautomated<br />
packer.<br />
The process hasbeentwo anda<br />
half years in the planning, from<br />
design to reality andinvolvedthe<br />
support of local tradesman to get the<br />
job completed in timefor harvest<br />
season.<br />
Chancing his arm in <strong>Ashburton</strong><br />
FromPage1<br />
Jakemoved to <strong>Ashburton</strong>three<br />
monthsago buthasn’t yet been<br />
converted toaCrusaders supporter,<br />
despitealso studyinginCanterbury<br />
in his younger years.<br />
“Never! Hurricanes supporter<br />
throughand through,” he said.<br />
“I’ve alwayshad an interest in<br />
finance and howitplaysout in the<br />
agriculturalsector. Thatwas one of<br />
the reasonsIdecided to go to Lincoln<br />
to study aBachelorofAgri<br />
Commerce.”<br />
He went on to thencomplete a<br />
Masters in AgriculturalScience<br />
(DairySystems)atMassey,and when<br />
thetime camefor the next step,<br />
banking appealed.<br />
“I wantedtoget intothe banking<br />
industrytolearnmore about how<br />
thatside of the relationshipworks –<br />
so when the ANZjob came up, I<br />
grabbed it with both hands.”<br />
<strong>Ashburton</strong>seemed like the perfect<br />
place to be based as it hadarange of<br />
agricultural businesses not seenin<br />
other parts of the country,hesaid.<br />
“Thescaleofthe industryhere is<br />
much larger thanIhad growingupin<br />
Taranaki large farms with<br />
economies of scale, and alargeinterlinked<br />
agricultural industry <br />
primary producers, allied industries,<br />
associated industries,food<br />
processing –the works,” he said.<br />
“<strong>Ashburton</strong> is acriticaltown for<br />
the surrounding agricultural<br />
industries,and thereare so many<br />
businesses supportingthose farms –<br />
you’ve got machinerydealers, seed<br />
merchants,livestock companies,<br />
banks, accountants, lawyers –a<br />
wholedevelopedindustry.”<br />
Jake’s young farmers journey<br />
Page15<br />
NOW $ 3355<br />
Burnett Street,<strong>Ashburton</strong> l Phone (03) 308 5269 l www.redmonds.co.nz<br />
2371778