The Luxury Network International Magazine Issue 04
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TLN<br />
News<br />
<strong>The</strong> <strong>Luxury</strong> <strong>Network</strong> New Zealand B2B Working<br />
Breakfast at NEXT GEN<br />
<strong>The</strong> <strong>Luxury</strong> <strong>Network</strong> NZ recently held a working breakfast at Next Gen Health and Lifestyle Club, in<br />
Auckland, to discuss digital communications for the luxury sector.<br />
Digital Communication has become integral to reaching consumers globally, but we wanted to look at how<br />
this is achieved with a HNW and UHNW audience and talk to a few experts who can provide us with insight<br />
Leanne Prichard, who has recently joined <strong>The</strong> <strong>Luxury</strong> <strong>Network</strong> to assist with business development.<br />
Leanne has recently returned from 22 years living in London and has over 25 years’ experience in the<br />
UHNW clients. Most recently with Coutts Private Bank as their in-house luxury specialist and at Harrods<br />
Personal Shopping as their Business Development Manager.<br />
Leanne talked us through her knowledge of the global luxury consumer; what sets them apart from<br />
other consumers, their expectation levels and how we need to engage with them in order to build trust,<br />
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