The Luxury Network International Magazine Issue 04
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TLN<br />
News<br />
Leanne also shared with us some digital tools she<br />
developed with her team at Harrods to engage<br />
with a sophisticated, HNW client and build<br />
lasting, productive business relationships. This<br />
focused on everyday digital comms including<br />
text, whatsapp, wechat and email content as well<br />
as the concept of private Instagram accounts<br />
that allow personalisation for a high value client.<br />
Leanne will also be working with <strong>The</strong> <strong>Luxury</strong><br />
<strong>Network</strong> and offering business consultancy<br />
advice to our members.<br />
Christie Hall, NZ Ernst & Young Law Leader, gave<br />
us valuable insight into the legal implications<br />
behind digital communication and database<br />
management for luxury businesses. With EU legal<br />
changes around data protection requirements<br />
and the introduction of the GDPR in 2018,<br />
which may have implications for NZ companies<br />
in the long run – this information is critical to<br />
compliance and best business practice.<br />
Our last guest was Kris Lal, Director of Social Curator – a new agency specializing in social media<br />
Kris recently won the #AirpointsEscape campaign for Air New Zealand. Kris talked us through the changing<br />
world of Instagram (which apparently moves forward every 7 days!) and how best to maximize engagement<br />
highlighted available metrics and analytical tools in using Instagram and ensuring we are engaging with an<br />
What was evident from all three speakers, is that we need to embrace digital communications in order to<br />
both retain and acquire new luxury clients and be extremely mindful of the characteristics presented by<br />
this unique audience in how we connect and engage with them.<br />
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