ESTETICA Magazine USA (2/2021)

Getting the
green light
Taking a sustainable approach to your salon business
can optimise efficiency, boost your bottom line, and
appeal to a new category of eco-aware consumers.
Things are finally getting back to normal and salon owners worldwide have had plenty of time during
lockdowns to catch up on education, honing both behind-the-chair skills and business acumen. In order to
help guarantee the success of your salon business today, it’s important to take into consideration reducing
overhead costs as well as attracting and ensuring the loyalty of health-conscious customers seeking safer
and botanical products as well as best-business practices that are good for the planet.
Anna Peters (below), of the Sam Villa ArTeam, and owner, re:TREAT Color + Hair Design Studio in
Clovis, California , installed ECOHEADS shampoo nozzles. “They enhance the shampoo experience at
the bowl with cleaner filtered water, they reduce frizz with tourmaline stones that put negative ions into
the hair, and cut down blow dry time. They also offer double the pressure while conserving up to 65% of
water and energy.” A win for the salon owner, the customers, and the planet alike.
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