ESTETICA Magazine USA (2/2021)

Like most things in life, challenges of our customers.”
it started with a desire. To help champion the products
A need to create something and those who use them,
so groundbreaking that innovation is key.
it wouldn’t just shake an “Both our ZERO Ammonia-Free
entire industry - it would Permanent Hair Color and
shape it. It’s for this reason PRIMARY Permanent Hair Color
that Color Space TM was born. contain a micro-dye molecule that
“To meticulously design a truly easily penetrates the hair shaft
innovative hair color line, Lupe without over-lifting the cuticle,
Voss and I used revolutionary providing better all-over
thinking,” explains Ray Civello, coverage,” explains Civello.
Co-Founder of Color Space TM . “Then you have the UNIMIX,
Part of this thinking meant
our revolutionary hair color
collaborating with an Italian
mixer, which on its own will
University professor known globally change the way stylists mix color.
for Color Science, leading to
It reduces processing time
True hair color
something that has never been seen and thermal shock for clients,
before in the hair color world: the reducing irritation and creating
transformation: scientifically first uniform neutral scale of color unbelievable results.”
based on the Munsell Hue test, With 99.8% pigment purity and
and artfully reinvented. which sets a new industry standard. true-to-level tone for the most
Art & science
Color Space is
not just better,
but a completely
new and
enhanced hair
coloring
experience.
And the science is just the
beginning. Not only are the
calibrated formulas from Color
Space TM easy to understand, this
vegan and cruelty-free line offers
less fading and frizz reduction.
From the tube, to the bowl, to
application, it’s reimagined the
hair color experience for colorists
and consumers, all while
remaining true to its mission of
being environmentally-conscious.
Coupled with our immersive and
interactive Education programs,
our CS Ed. team provides a
level of knowledge and genuine
commitment to the growth
and success of partner salons.
“We stand for something bigger
than hair,” says Civello. “Color
Space will be a partner to salons
by helping them excel as a
business – providing top-tier
education for stylists and owners,
designing higher quality products
that increase profitability and
bringing our passion and experience
in the industry to help solve the
vibrant and brilliant color, the
ZERO Ammonia-Free line is sure
to be incomparable. The products
result in improved condition of
the hair thanks to 100% plantderived
ingredients that have
been selected and scientifically
proven to benefit hair.
“We’re connecting the dots
between science, light, and color
to launch an innovative product
line,” says Civello. “But more than
that, we’re starting a revolution.”
And what does a revolution
require? Endurance.
“Lupe and I had a vision to
create a product line that evolves
and advances hair professionals
everywhere, and right now, we’re
just getting started.”
The Color Space TM line promises
to fully enhance the hair color
experience through product and
transformative education. It’s the
reinvention colorists have been
waiting for and, fortunately, the
wait is over. The time for true
transformation has finally arrived.