Stellenbosch Magazine July 2021

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Lizelle Lötter PhotographyLizelle Lötter Photography123images 1 - 5 supplied by: The LETZ Collection & the rest supplied by Lizelle Lötter Photography20 | Stellenbosch Magazine | July IssueLizelle Lötter Photography
tremendously. I’ve met many other business owners and couldcollaborate with them. Especially during lockdown, Ranyaka’s supporthelped a lot!”For now, Thabs is working from his garage again – just like theearly days when he started up the business. “The good thing isthat now I at least come back with a known brand,” he says.New products“We now have a bigger variety and improved quality on existingproducts, thanks to the lockdown which allowed us to go back tothe drawing board. New products include a personalised leatherkey holder (free with every purchase), leather hanging tags onproducts, and our new products include the funky bag, moon bag,and a range of new ladies products. We are also packing anddistributing our own leather polish. Currently we are relying heavilyon online marketing.”4Advice to fellow entrepreneursThabs’ advice for upcoming entrepreneurs is to “stay strong, stayput and be prepared for the challenges – it’s not going to beeasy. You need dedication, consistency and patience. If you havethose three and you’re a hard worker, it’s going to play on yourside! Sometimes you’re going to have to work over weekends andat night – all to make your dreams come true”.Contact LetZ here:Follow LetZ on Facebook: https://www.facebook.com/letzonlineInstagram:https://www.instagram.com/letzstore_/WhatsApp: +27 67 144 3156Email:info@letz.storeThabo Dube is a participant in the Ranyaka Building Businessprogramme. He is also currently enrolled in StellenboschUniversity’s Small Business Academy programme.5Going globalIt excites Thabs that many of his products have found their way beyond ourcountry’s borders. South Africans living abroad have asked their family membersto buy and ship products for them or to bring LetZ products along whenthey travel. “We are dreaming and working to expand and reach internationalmarkets in the next two years.”Then came COVID-19“The pandemic really gave us a blow,” he says. “I cannot even explain theextent of damage we endured. We even gave up our workshop, as the Presidenthad warned us ‘desperate times need desperate measures’. For us tokeep afloat, the best decision was to give up our premises and save the jobsof the guys so that we could keep working. We are still getting a few onlineorders, but we wouldn’t have managed to continue if we had not cut onebig expense.“I’ve received a lot of support from Ranyaka’s Building Business programmeand since I’ve started working with them, my networking base has grownLizelle Lötter Photography| Stellenbosch Magazine | July Issue21
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