Janoschka magazine Linked_V6_2021

e d i t o r i a l
issue #6 ©
l i n k e d
5
Dear Reader,
The world has changed dramatically since we proudly
launched our LINKED magazine five years ago. Alongside
many other things, the pandemic has taught us to
completely rethink customer relations. Social distancing
rules and contact restrictions were previously alien
concepts. Digital communication demands a lot from us
and, at the same time, the personal touch always seems
to fall short. Precisely because this situation is ubiquitous
and currently dominates our lives, we can lose sight of
everything else all too easily.
With this in mind, we wanted this sixth edition of LINKED
to sharpen our awareness of the things that enrich our
lives – both large and small. We have cast the net very
wide: LINKED#6 describes the long journey a little bean
makes and how it undergoes sophisticated processing
before we are able to enjoy one of the many varieties of
hot, aromatic coffee.
This edition highlights the wide range of formats and materials
that perfectly meet the diverse demands packaging
needs to fulfil – and it illustrates how some of these types
of packaging help make brands instantly recognisable.
LINKED also includes a report on gold, describing the endless
fascination this element exerts on us and how even
the tiniest amount of it can add a touch of elegance.
You will discover how all these topics tie in with our multifaceted
world of printing and brands. As ever, we want
LINKED to be a source of information and entertainment –
all from Janoschka and Linked2Brands.
On that note, I wish you an enjoyable read.
Yours,
Alexander Janoschka
c h i e f e x e c u t i v e o f f i c e r