Janoschka magazine Linked_V6_2021

68 t o t e l l t h e t r u t h
issue #6 © l i n k e d 69
Judging A book
by its cover?
Functional and defining – in addition to protecting its contents, packaging plays
a major role in making brand products stand out from others and instantly
recognisable. The progress in the different product presentations also shows
how our everyday lives have changed. Packaging reflects cultural developments
and success stories in brand management.
Dr. Scheffield’s fills
“Crème Angelique
Dentifrice” into tubes.
Julius Maggi creates his
seasoning sauce and
designs the famous longnecked
bottle.
A classic triangle – the
Toblerone shape and
recipe defined it from the
very beginning.
More than any other
design, this bottle
encapsulates the idea of
modernity and design as
a whole.
Inseparable: the yeasty
spread and its bulbous
dark glass jar.
1 st century A.D.
Egyptians make the first glass bottles
1938
Block-bottom bag
packaging
1810
The first cans for
preserving food
Coca-Cola’s contoured or
Mae West bottle is an
internationally registered
trademark.
The unmistakable
blue tin with the white logo
– Nivea.
Patented by Odol:
the bottle with the
angled neck.
Terry’s chocolate orange:
you can tell its
flavour at a glance.
Ritter Sport designs a
chocolate bar that fits in
your breast pocket.
Ancient times
Ceramic amphorae for
liquids and dry goods
1828
Samuel Jones patents
the safety match
1970
The first drinks packaging
made from an aseptic
paperboard laminate
1927
Invention of
the spray or
aerosol can
1969
Handy, standalone
drinks pouch
with straw
1841
Tubes patented – first used for
ready-mixed artist’s paint
1989
The first can with
“stay-on tabs”
1950
Dispenser box
for tissues
1963
The first “easy-open
ring pull” for aluminium
drinks cans.
1940
Columbia Records puts records
in covers with designs for the
first time
1986
Coffee capsules –
Nestlé positions coffee
in the luxury segment
19XX
Would Asian food have
made its mark without
this iconic folding box?
Kikkoman Soy Sauce – the
iconic bottle designed by
Kenji Ekuan is part of the
MoMa collection.
A container that gets
everything right: it keeps
the sweets fresh and its flip
lid stops you getting your
fingers sticky.
Kölln Flocken rolled oats in
block-bottom bags
featuring the traditional
light and dark blue design.
Twist&drink: soft plastic
bottles that are just as
colourful as their contents
– with a characteristic top.
Cans and soup:
two things that belong
together (and did so long
before Andy Warhol).
No prizes for guessing
what is inside:
Jif lemon juice
Kinder Surprise:
a chocolate egg concealing
a toy inside a plastic shell.
A simple solution to get that
Ketchup on your plate: on
its head and squeezable –
the Heinz bottle.
Mini Babybel –its distinctive,
red wax coating
makes the delightful snack
ready-to-eat anytime and
anywhere.
The unmistakable
cult jar for unmistakable
content: Nutella
Ben & Jerry’s ice cream
pints are just vvas unique as
the flavours inside them –
their modern, fun
designs use expressive
graphics in
unconventional ways.
1993
Aroma-seal valves
keep the contents
fresh for longer
1991
First PET
reusable bottle
1900
R. Gair invents
the first folding box
Just add water – a
meal in its own pot:
Maggi’s
“5-minute terrine”.
Stored separately but eaten
together: the yoghurt with
the corner from Müller.
Manner adds a red tear
strip to the traditional
double-aluminium foil
packaging for its wafers.
Signal advancement:
toothpaste earns
its stripes.
Glistening soap bubbles,
everywhere and at all times.
Pustefix makes it possible:
soap solution in a handy
tube with the blow
ring integrated in the lid.
Pringles tube:
no more
broken crisps...