Janoschka magazine Linked_V6_2021

58 n e t w o r k & p e o p l e
issue #6 ©
l i n k e d
59
Different approaches in
print data preparation.
In an exclusive, patented system of machines and
capsules, K-fee offers a wide variety of beverages
of the kind served in cafés: from espresso and teas
to milk drinks. K-fee was planning for the first time
to sell limited editions to expand the product range
by limited editions for its home brand Espresto with
four “in” flavours and was looking for just the right
packaging design.
To find it, K-fee took a more liberal approach to the
style guide, which allowed the designers greater
freedom to develop a slightly unusual variation.
The packaging was to have a clear emphasis on
emotion as well as limited availability. K-fee initially
planned a run of 3,000 units for this limited edition.
While the packaging for the standard products
was to be manufactured using offset printing and
high-quality finishing, such as silver foil, embossing
and UV lacquer, the packaging for the new varieties
would be produced for the first time using
digital printing, to be able to sell small quantities.
Linked2Brands knows that myriad design details
are crucial if you want to ensure a consistent brand
appearance. And so for that exact reason, the production
agency acts as a one-stop shop using clear
communication and close consultation to organise
the interaction of everyone involved. Thanks to
this closely attuned method of working, processes
flow flexibly into one another and produce compelling
results. For customers, this shortens the time
to market and saves money.
“The first edition has already sold out completely,”
Krüger reports. “The feedback from customers
was very good so we have already produced another
run. We are currently considering whether
to add some of these flavours to our core range.”
The collaboration is entering the next round for the
brand-specialists at Linked2Brands with translation
services for other language variants of their
products. Furthermore (we can safely share this
with you), following the resounding success, customers
can look forward to more limited editions
from K-fee.
Linked2Brands has over twenty-five years of experience
and sound knowledge in the area of brand presentation.
From the very beginning of a project, the specialists keep
an eye on the implementation of the design in the different
printing processes. From the design through to the
proofs, with all the different design revisions, artwork
and repro that come in between, they check all relevant
parameters to ensure the brand identity is reproduced
reliably and coherently with a specific printing method.
So, when it came to the limited edition, Linked2Brands
Creative Director, Björn Siebrecht, had to take into
account one key factor: recreating the high-quality appearance
of the packaging with digital printing.
This is no easy task as the digital process needs to simulate
refinements so that the design, layout and colour
that customers are familiar with from the core products
look the same. The final results depend on a wide
range of factors and more than a little experience. What
advantages or limitations does the printing technique
bring with it? How can effects be reproduced in the best
possible way?
“One big reason why our limited edition is spot on is
because one and the same person is responsible for all
production steps at Linked2Brands. As a result, even the
smallest pieces of information flow seamlessly and nothing
gets lost on the way. The results meet our quality
standards in terms both of design and realisation,” says
a pleased Jana Krüger, Product Manager at K-fee.
From design and design adaptation to photography, artwork, colour separation,
all the way to repro, print- and colour management and enhanced services:
with its broad portfolio of services and products, all-round project management and
flexibly structured teams, Linked2Brands ensures consistent brand experiences.
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