05.11.2021 Views

Experience Issue 2021

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JUBILEE READY OPERATION OF THE HF RANGE<br />

As if we had ordered the picture ourselves to promote our HighFlex range, this picture arrived at us on<br />

the occasion of the 120th anniversary:<br />

The Schickling Company during operation with its T<br />

570 HF at the local court in Cloppenburg. Thanks to<br />

the HighFlex technology, it was possible to work on<br />

the back side over the building on the lower edge of<br />

the balcony though there is no positioning place on<br />

this side.<br />

DID YOU KNOW THE ORIGIN OF THE RUTHMANN LOGO?<br />

Such as Pablo Picasso abstracted his world-famous bull<br />

except a few lines, the “bone” of our RUTHMANN<br />

logo was also created.<br />

Based on a picture taken from another RUTHMANN<br />

STEIGER ® , the picture was reduced to its minimum:<br />

Chassis and working basket.<br />

The result was the RUTHMANN “bone” which was<br />

further optimized and made more symmetrical in the<br />

following years, e.g. for the occasion of the company’s<br />

100th anniversary.<br />

In <strong>2021</strong>, the word and figurative mark were again<br />

adapted and the lettering conveyed. After the motto<br />

“professionals at work” introduced in 2010, the<br />

RUTHMANN logo in its complete representation now<br />

adorns the sub-line “a TIME Manufacturing Company”<br />

to which we have belonged since the beginning of the<br />

year. Please read more about this from page 38.<br />

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