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Experience Issue 2021

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EXPANSION OF THE SALES NETWORK<br />

VERSALIFT ® MARKETS BLUELIFT AND ECOLINE<br />

RUTHMANN was present together<br />

with VERSALIFT France at the JDL<br />

Expo from the 23rd June until 25th<br />

June <strong>2021</strong>. The exhibition team<br />

had several interesting machines<br />

from RUTHMANN, VERSALIFT,<br />

BLUELIFT and ECOLONE among<br />

others the RUTHMANN STEIGER ®<br />

T 700 HF which was presented for<br />

the first time at a trade fair.<br />

Also showcased at the JDL Expo<br />

was the RUTHMANN STEIGR TB<br />

300. This was recently awarded the<br />

IAPA Award and convinces with<br />

outstanding RUTHMANN performance<br />

data.<br />

In February this year, TIME Manufacturing Group acquired the<br />

RUTHMANN Company including BLUELIFT and ECOLINE brands.<br />

While both VERSALIFT and RUTHMANN will continue to act as<br />

independent companies, they will work closely and implement<br />

synergies for all brands.<br />

VERSALIFT and RUTHMANN with<br />

the brands STEIGER, BLUELIFT and<br />

ECOLINE will cooperate closely in<br />

terms of the distribution of the<br />

products and use common distribution<br />

channels throughout Europe.<br />

In the last 11 years VERSALIFT has<br />

distributed RUTHMANN STEIGER ®<br />

in Scandinavia while RUTHMANN<br />

has distributed VERSALIFT in Germany,<br />

Austria and Switzerland.<br />

us to offer our customers a wider<br />

product range from a single source<br />

and also potentially open up new<br />

market chances in our respective<br />

sectors.<br />

At the JDL Expo in June <strong>2021</strong>,<br />

all brands presented themselves<br />

together to the general public<br />

together for the first time.<br />

The VERSALIFT working platforms<br />

VDTL-75-F and VDTL-145-F stand<br />

for innovation, quality and durability.<br />

Both machines are bestsellers<br />

on the French market and could<br />

be tested at the JDL Expo. Likewise,<br />

the rubber tracked working<br />

platform BLUELIFT SA 22 and the<br />

truck-mounted ECOLINE RS 200<br />

could also be experienced live on<br />

the JDL Expo.<br />

The JDL Expo <strong>2021</strong> in France was a<br />

complete success for RUTHMANN<br />

and VERSALIFT France. All participants<br />

are very confident about the<br />

joint sales activities and the new,<br />

greatly expanded portfolio.<br />

With immediate effect, VERSALIFT<br />

International based in Farsø, Denmark<br />

as well as VERSALIFT subsidiaries<br />

in France and Great Britain<br />

have been appointed distributors<br />

for the BLUELIFT AND ECOLINE<br />

working platforms.<br />

VERSALIFT is not only distributor in<br />

Denmark, France and Great Britain<br />

but also offers after-sales service,<br />

technical support, spare-part<br />

delivery and of course service and<br />

service contracts.<br />

VERSALIFT and RUTHMANN<br />

BLUELIFT and ECOLINE products<br />

complement each other well. This<br />

cooperation will therefore enable<br />

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