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International Magazine November <strong>2021</strong> ISSN 2628-5851<br />
Technology & Marketing<br />
4/21<br />
Ingredients: Rice Proteins, Seaweed Extracts, CBD Oil, Premium Ingredients, Peanut Butter<br />
Processing: Goodbye Salmonella, Quick and Gentle Mixing, Healthy Kibbles<br />
Packaging: Recyclable Packaging and Bags, Labelling, Shipment of Healthy Petfood<br />
Marketing: Learning from Turtles, News from Fressnapf, Nutrition Lab
+43 664 44 33 22 1 www.tichytrading.at
editorial<br />
Teaching a New Dog Old Tricks<br />
Sustainability has many forms. More<br />
commonly we think of packaging,<br />
pouches, reducing size and saving<br />
resources. Currently climate change and<br />
carbon reductions are the hot topics.<br />
However there is another side to being<br />
sustainable: retaining the best from the<br />
existing resources, or trying to capture<br />
the experience of people before it is<br />
lost. Many of our older colleagues have<br />
worked for many years, made mistakes<br />
and discovered systems that function<br />
well. However brilliant a new co-worker<br />
may be, he or she still needs to gain the<br />
experience and relationships with peers<br />
and clients.<br />
None of us will be around for ever, so it is<br />
important for the younger generation to<br />
learn things from the older guys before<br />
they move on, which can make their<br />
own path a little straighter. This can be<br />
very simple in the form of storytelling.<br />
Everyone has a different viewpoint and<br />
the more we have lived, the more there is<br />
to say. In this way a company can be made<br />
fit for the future in the traditional way,<br />
which often saw fathers teaching their<br />
sons and mothers their daughters.<br />
Modern TV advertising focusses on people,<br />
often celebrities, who tell their story. The<br />
identification is often with the narrator,<br />
who builds trust so that the relationship<br />
with him or her is more important, than<br />
whatever cream, coffee, kibbles or car,<br />
they are actually trying to sell. How many<br />
of us – as children or even young adults –<br />
have bought something because our hero<br />
has been seen with it? How many football<br />
shirts are sold because they have a certain<br />
number or name? How many chocolate<br />
bars are sold because the lady licking her<br />
lips is our favourite actress?<br />
Storytelling is also part of building<br />
relationships. At a business dinner we<br />
rarely talk about business. But we do relate<br />
the latest adventures of our offspring<br />
or our cats and dogs. There are many<br />
subjects, away from pet food nutrition<br />
where we can find a common interest and<br />
go away saying, “That is a good, honest<br />
person. I could imagine doing business<br />
with them.“<br />
Part of the success at forums at different<br />
conferences, trade shows and other<br />
events, is a discussion group of certain –<br />
experienced – <strong>pro</strong>fessionals who share<br />
Ian D. Healey, Editor-in-Chief<br />
their opinions on current hot topics.<br />
The audience is sometimes invited to<br />
participate, but again, this has become<br />
a marketing tool where a ‘human library‘<br />
is featured and where the discussion is<br />
beneficial for everyone else.<br />
Stories have power. They can delight,<br />
enchant, touch, teach, inspire, motivate<br />
and challenge. They can confirm what we<br />
already think or send us in a new direction.<br />
Stories live from being told and those who<br />
listen can <strong>pro</strong>fit and understand things<br />
from a new perspective.<br />
Sincerely<br />
If you like it subscribe!<br />
Issue 4 <strong>2021</strong><br />
3
Contents<br />
International Magazine November <strong>2021</strong> ISSN 2628-5851<br />
Technology & Marketing<br />
4/21<br />
Issue 4 November <strong>2021</strong><br />
Pet food has changed a lot during and because of Covid. People have more<br />
time for their pets and have become more aware of their nutrition. Producers<br />
are starting to pay more attention to clean label ingredients, especially<br />
where allergies are concerned. Some human consumer trends that continue to<br />
crossover to the pet food category include increasing demand for added<br />
<strong>pro</strong>tein, digestive wellness, and plant-based <strong>pro</strong>ducts. This issue of Petfood<br />
PRO covers these topics - and many others - with the result that our pets<br />
can live to be happy and healthy for as long as possible.<br />
Ingredients: Rice Proteins, Seaweed Extracts, CBD Oil, Premium Ingredients, Peanut Butter<br />
Processing: Goodbye Salmonella, Quick and Gentle Mixing, Healthy Kibbles<br />
Packaging: Recyclable Packaging and Bags, Labelling, Shipment of Healthy Petfood<br />
Marketing: Learning from Turtles, News from Fressnapf, Nutrition Lab<br />
Cover: © Dr. Harnisch Publications<br />
Ingredients<br />
Processing<br />
6 Growing Demand for Rice Starch and Protein in Natural and<br />
Premium Pet Foods<br />
10 Seaweed Extracts Optimize Dog Digestive Health<br />
14 CBD Oil for Animal Health and Well-Being<br />
16 Premium Pet Food Requires High-Quality Ingredients<br />
18 Lockdown’s Peanut Butter Pet Frenzy!<br />
26 Goodbye, Salmonella: Bacteria-Free Through Treatment<br />
with Infrared Light<br />
28 Healthy Kibbles Through Extrusion Expertise<br />
31 Sorters for Pet Foods<br />
32 Quick and Gentle Mixing<br />
The market for peanut butter treats for dogs has increased<br />
dramatically - and many believe that the trend is driving the<br />
demand for healthier options in the pet food supply and treat<br />
sectors. It is a great way to administer medication as peanut<br />
butter tastes so good to dogs, so they can't detect that hidden<br />
pill! It also works as a great distraction during washing and<br />
grooming, and of course a tool to help with dog training. The full<br />
story is on page 18.<br />
Food safety is a crucially important issue in the pet food<br />
industry. The EU repeatedly reports <strong>pro</strong>duct recalls due to<br />
salmonella contaminated animal feed, which must therefore<br />
be subjected to thorough treatment and inspection. Thermal<br />
<strong>pro</strong>cesses are commonly used in the food industry to reliably<br />
kill microorganisms. When selecting the ap<strong>pro</strong>priate <strong>pro</strong>cess,<br />
however, it is important to consider the effects of heat on the<br />
stability of the <strong>pro</strong>duct to be treated. See page 26.<br />
4<br />
Technology & Marketing
Departments<br />
3 Editorial<br />
42 Upcoming Events<br />
42 Impressum<br />
Marketing<br />
20 Learning from Turtles<br />
23 New at Fressnapf: Dr. Jens Pippig Strengthens the<br />
Ecosystem for Animal Lovers<br />
24 ADM Unveils Nutrition Lab in Switzerland to Expand<br />
Research and Development Activities<br />
41 Zoomark International <strong>2021</strong><br />
Packaging<br />
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time and increases labor cost-savings by eliminating<br />
the need to precut logs before entering the dicer.<br />
Contact Urschel to learn more.<br />
34 Recyclable Dog Food Packaging<br />
36 Label Innovations offer More<br />
38 Shipment of Healthier Dog Food<br />
40 Healthy and Sustainable – New Range of Therapeutic Pet<br />
Food in Recyclable MonoFlex Bags<br />
A global leader of environmentally sustainable, paper-based<br />
packaging solutions has been successfully working with a<br />
supplier of frozen dog food to develop package, not only<br />
thermally <strong>pro</strong>tecting dog food shipments but doing so with<br />
paper-based packaging, a more sustainable option. To continue<br />
with this success, one key challenge was to optimize packaging.<br />
This served both to get away from plastic, but also to reduce total<br />
packaging costs. Take a look at the article on page 38.<br />
Issue 4 <strong>2021</strong><br />
THE GLOBAL LEADER<br />
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5<br />
®
Ingredients<br />
Growing Demand for Rice Starch<br />
and Protein in Natural and<br />
Premium Pet Foods<br />
An exchange between Karel Thurman, Commercial Director BENEO Animal Nutrition,<br />
and Ian Healey, Petfood PRO, about pets, trends, <strong>pro</strong>teins and rice starch<br />
Karel Thurman has worked in animal<br />
nutrition for 15 years, having studied at<br />
the University of Leuven in Belgium. He<br />
works for BENEO in Tienen in the animal<br />
feed section, which includes livestock,<br />
aquafeed and pet food nutrition. Each<br />
sector has different demands, although<br />
the needs are similar. Many scientific tools<br />
are available to find and ensure the best<br />
ap<strong>pro</strong>priate nutrition for animals.<br />
Trends in pet nutrition are<br />
dynamic<br />
Pet food has changed a lot during and<br />
because of Covid. People have more time<br />
for their pets and have become more<br />
aware of their nutrition. More attention<br />
has been paid to a healthy diet and good<br />
animal health in general, with some<br />
premium brands <strong>pro</strong>fiting from this. The<br />
digestive well-being of our animals has<br />
grown in importance as has an awareness<br />
of allergies. Producers are starting to pay<br />
more attention to clean label ingredients,<br />
especially where allergies are concerned.<br />
Other human consumer trends that<br />
continue to crossover to the pet food<br />
category include increasing demand for<br />
added <strong>pro</strong>tein, digestive wellness, and<br />
plant-based <strong>pro</strong>ducts. “Adding <strong>pro</strong>tein”<br />
is a claim that makes pet food seem<br />
healthier to 4 in 5 owners 1 . Digestive<br />
wellness is also an increasing concern.<br />
Figures show that 81% of European cat<br />
and dog food buyers believe that actively<br />
looking after their pets’ digestive health<br />
is essential for their overall health 2 and<br />
natural, easy to digest ingredients are<br />
therefore a key purchasing decision driver<br />
for pet owners 3 .<br />
A more unexpected trend that is growing<br />
in popularity in dog nutrition is that of<br />
plant-based pet foods. Despite them<br />
being seen as carnivores, 34% of UK dog<br />
food buyers believe it is good for their<br />
pets to regularly have a plant-based<br />
meal instead of a meat-based one 6. A belief<br />
which is supported by many vets and<br />
scientists, with the <strong>pro</strong>viso that plant-based<br />
ingredients form part of a balanced and<br />
suitably nutritious diet.<br />
The humanization of pet foods<br />
Consumers want to make healthier choices<br />
for their own food and drink and are<br />
<strong>pro</strong>jecting this onto their furry children.<br />
People have started reading labels more:<br />
A recent BENEO survey claims that 51% of<br />
consumers read the labels on their food<br />
<strong>pro</strong>ducts. With pet food <strong>pro</strong>ducts, this<br />
increases to 73% of dog owners and 66%<br />
for cats. Vegetable <strong>pro</strong>teins are finding<br />
interest in human nutrition, and pet<br />
parents reflect on this trend for their loved<br />
ones. Around a third of pet owners believe<br />
plant based meals are suitable for their<br />
pets, at least some of the time. The survey<br />
also underlined that consumers are looking<br />
for pet food with less or no artificial colors,<br />
flavors as well as fewer additives in general 1 .<br />
If it is good enough for the pet parents, it is<br />
good enough for the animals themselves.<br />
There are openings in the premium pet<br />
food sector as demands from pet owners<br />
reflect the trends in human nutrition.<br />
According to the American Veterinary<br />
Medical Association (AVMA): “Trends in<br />
companion animal nutrition often mirror<br />
trends in human nutrition, reflecting the<br />
desire of pet owners to feed them diets<br />
they consider healthy and beneficial for<br />
the well-being of their pets”.<br />
The increasing use of rice starch in<br />
pet food<br />
With ap<strong>pro</strong>ximately 3,3 million MT of wet<br />
cat and dog pet food currently sold in<br />
Europe, creating clean label alternatives of<br />
common texturizing additives could <strong>pro</strong>ve<br />
very <strong>pro</strong>fitable for manufacturers. When it<br />
comes to premium wet pet food <strong>pro</strong>ducts,<br />
rice starch offers an ideal replacement for<br />
modified starches. This is due to the fact<br />
that it is a high quality ingredient that is<br />
recognized as natural by consumers.<br />
Functionally, rice starch is able to<br />
create soft gel structures and creamy<br />
6<br />
Technology & Marketing
Ingredients<br />
textures. BENEO’s portfolio of rice<br />
starches is <strong>pro</strong>duced from different rice<br />
varieties (indica, japonica and waxy),<br />
with different ratios of amylose and<br />
amylopectin, allowing manufacturers<br />
to create a wide range of different<br />
textures, from soft gravies to firm jellylike<br />
textures. Due to the branched<br />
structure of the amylose in rice it also<br />
has excellent stability during shelf-life<br />
and temperature fluctuations (offering<br />
freeze-thaw stability). It also prevents<br />
the syneresis 6 that can occur with other<br />
starches.<br />
Rice starch is ideal for wet pet foods<br />
and can be used as a technical aid in<br />
extrusion of snacks and treats, as well as<br />
baked <strong>pro</strong>ducts. Rice is highly digestible,<br />
taste and color neutral and will not<br />
change the organoleptic <strong>pro</strong>perties. For<br />
younger and sensitive pets as well as<br />
those with allergies, rice starch is highly<br />
recommended.<br />
Aside from its clean label and functional<br />
benefits, rice also offers a range of<br />
nutritional benefits. These include<br />
being highly digestible - compared to<br />
traditional gums and modified starches<br />
- thanks to the small granule size of<br />
the rice starch, and being free of most<br />
common allergens. This means it is ideal<br />
for use in <strong>pro</strong>ducts aimed at young or<br />
sensitive pets and in hypoallergenic<br />
pet foods. Also, as a pure carbohydrate<br />
source, rice starch can be included in<br />
conjunction with a single <strong>pro</strong>tein source<br />
to create complete diets, or as treats for<br />
allergic pets.<br />
The rise of rice <strong>pro</strong>tein in<br />
veterinary and premium pet<br />
foods<br />
Rice <strong>pro</strong>tein is a recognizable ingredient<br />
which has become attractive to both<br />
pet owners and pet nutritionists. With<br />
pet owners becoming increasingly<br />
conscious about what is in their pets’<br />
food, it is no surprise that demand for<br />
hypoallergenic, highly digestible and<br />
plant-based veterinary and premium<br />
diets is on the rise. To meet this need,<br />
more and more manufacturers are<br />
incorporating rice <strong>pro</strong>tein into their pet<br />
foods. This is largely due to the fact that<br />
it is a high quality, concentrated <strong>pro</strong>tein<br />
source with an excellent amino acids<br />
<strong>pro</strong>file. In addition, 63% of consumers<br />
say that rice <strong>pro</strong>tein sounds natural or<br />
very natural to them, making the rice<br />
Karel Thurman, Commercial Director,<br />
BENEO Animal Nutrition<br />
<strong>pro</strong>tein a very appealing ingredient for<br />
pets owners. 3<br />
Pet food manufacturers are also<br />
showing more interest in vegetable<br />
<strong>pro</strong>teins. There are different reasons for<br />
this: vegetable <strong>pro</strong>teins are more easily<br />
available and the quality is more stable<br />
and constant than meat <strong>pro</strong>teins. The<br />
sustainability aspect is also important<br />
to both pet food manufacturers and<br />
consumers. Investments are ongoing<br />
to meet future trends. The variety of<br />
pet food is also changing, moving away<br />
from large kibble-type <strong>pro</strong>ducts to a<br />
much wider variety. A visit to a regular<br />
supermarket or specialist pet food store<br />
can confirm this.<br />
Pets with food allergies /<br />
sensitive pets<br />
In pet foods where high digestibility is<br />
required, rice <strong>pro</strong>tein is also the ideal<br />
ingredient. It has shown an apparent<br />
digestibility of 87% in dogs 8 , making<br />
it not only attractive for pets with<br />
allergies, but also for sensitive pets<br />
such as puppies and older animals.<br />
In addition, BENEO’s rice <strong>pro</strong>tein is<br />
<strong>pro</strong>duced in alkaline conditions, which<br />
leads to significantly better digestibility<br />
than other rice <strong>pro</strong>teins that have been<br />
isolated using an acidic treatment 9 .<br />
Amino acids are essential for<br />
keeping any pet in optimum health.<br />
Contributing to numerous metabolic<br />
functions including maintenance and<br />
immune responses, it is important<br />
that the <strong>pro</strong>tein source used in the pet<br />
food has a well-balanced amino acid<br />
<strong>pro</strong>file. Among plant <strong>pro</strong>teins, the rice<br />
<strong>pro</strong>tein has the highest essential amino<br />
acids (EAA) content. When BENEO’s rice<br />
<strong>pro</strong>tein EAA <strong>pro</strong>file is compared against<br />
the requirements of adult dogs 10, it<br />
delivers a well-balanced <strong>pro</strong>file and<br />
what is required to <strong>pro</strong>mote long-term<br />
health. Furthermore, it is also a good<br />
source of the EAA methionine/cysteine<br />
and phenylalanine/tyrosine that are<br />
involved in some major metabolic<br />
<strong>pro</strong>cesses, as well as supporting a pet’s<br />
normal growth.<br />
Recognizable ingredient lists are of<br />
key interest for pet owners as they are<br />
carefully watching out for potentially<br />
hazardous ingredients for their pets.<br />
Add to this trend the increased concern<br />
for digestive well-being and food<br />
allergies, and it’s no surprise that more<br />
manufacturers are increasingly looking<br />
into clean label, hypoallergenic and<br />
highly digestible solutions such as rice<br />
<strong>pro</strong>tein to meet this consumer demand.<br />
BENEO’s rice <strong>pro</strong>tein is well-placed<br />
to deliver a high quality, plant-based<br />
alternative that can help manufacturers<br />
Issue 4 <strong>2021</strong><br />
7
Ingredients<br />
deliver the best in veterinary diets<br />
and premium pet food <strong>pro</strong>ducts that<br />
respond to these growing trends.<br />
BENEO has identified more allergies in<br />
pets in recent years. These often lead<br />
to gastro illnesses and other digestive<br />
disturbances. It is often difficult to find<br />
specific causes. Studies limit ingredients<br />
to eliminate causes. Rice is 80% <strong>pro</strong>tein<br />
and has fewer allergenic reactors than for<br />
example soy.<br />
Conclusion<br />
As more consumers make the connection<br />
between a good diet and im<strong>pro</strong>ved<br />
health for themselves, they are now<br />
taking extra care to choose the right<br />
foods for their beloved pets to help<br />
increase their overall wellbeing and<br />
health, especially for pets with specific<br />
health conditions.<br />
Globally, consumers are increasingly<br />
looking for health boosting <strong>pro</strong>ducts due<br />
to the pandemic and the same ap<strong>pro</strong>ach<br />
is being adopted for their pets. With<br />
‘natural credentials’ so key to many pet<br />
owners’ purchasing decisions, rice starch<br />
is well placed to help manufacturers<br />
looking to remove artificial preservatives<br />
and flavorings from their pet food<br />
ingredients’ labels and make the most of<br />
this growing clean label trend.<br />
References:<br />
1 BENEO Consumer Research on Attitudes<br />
towards Pet Food in the US, Brazil, UK,<br />
Germany and China (N=5*500, 2018)<br />
2 Mintel 2019<br />
3 BENEO Consumer Research on Attitudes<br />
towards Pet Food in US, Brazil, UK, Germany<br />
and China (N= *500, 2018)<br />
4 Mintel Pet Food Report 2019<br />
Technology & Marketing<br />
5 Global Market Data, Pet Care, 2019 data<br />
year<br />
6 Definition: syneresis - the contraction of a<br />
gel accompanied by the separating out of<br />
liquid.<br />
7 BENEO Consumer Research on Attitudes<br />
towards Pet Food in US, Brazil, UK, Germany<br />
and China (N= 5 *500, 2018)<br />
8 Twomey et al ‘The replacement value<br />
of sorghum and maize with or without<br />
supplemental enzymes for rice in extruded<br />
dog foods.’ Animal Feed Science and<br />
Technology 108 61–69 (2003)<br />
9 Yang, L. et al ‘Rice <strong>pro</strong>tein extracted<br />
by different methods affects cholesterol<br />
metabolism in rats due to its lower<br />
digestibility.’<br />
International Journal of Molecular Sciences,<br />
12(11), 7594-7608 (2011)<br />
10 FEDIAF Nutritional Guidelines for<br />
Complete and Complementary Pet Food for<br />
Cats and Dogs, 2020<br />
https://fediaf.org/images/FEDIAF_<br />
Nutritional_Guidelines_2020_20200917.<br />
pdf<br />
For more information<br />
www.beneo.com<br />
8<br />
Technology & Marketing
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Ingredients<br />
Seaweed Extracts Optimize Dog<br />
Digestive Health<br />
By Anthony Jacobs , Virgil Meallet DVM<br />
Consumers have become increasingly<br />
aware of the influence of diet on the gut<br />
microbiome and their health. It is no<br />
surprise that Tim Wall recently reported<br />
that gut health tops the pet owner<br />
discussions on social media. Pet parents<br />
receive a barrage of digestive health<br />
information over social media including<br />
the merits of raw foods and grain free<br />
feeds. They are made acutely aware of<br />
the health of their dog’s digestive system<br />
by unpleasant flatulence and watery<br />
feces. An aggravated form of intestinal<br />
upset can lead to a pet version of Irritable<br />
Bowel Disease (A.E. Jergens), which is<br />
often a function of diet, stress, allergens,<br />
pathogens, aging and exercise.<br />
Let us start with an introduction to the<br />
dog’s digestive system and how pet food<br />
formulators need to <strong>pro</strong>vide balance to<br />
achieve gut health for both the owner and<br />
the pet’s benefit.<br />
The comparison of the dog’s<br />
digestive systems<br />
Digestion time is very different between<br />
humans and dogs. In humans, digestion<br />
lasts about 24 hours. Food spends 4 hours<br />
in the stomach, then about 7 hours in the<br />
small intestine, a further 6 to 7 hours in<br />
the large intestine before elimination.<br />
In dogs, it is the opposite: the food will<br />
stay between 4 and 10 hours in the<br />
stomach, which will act as a reservoir,<br />
before passing quickly to the small<br />
intestine for only 45 minutes to 1 hour.<br />
The small intestine receives the chyme<br />
from the stomach (particles of 2 mm on<br />
average). These will be broken down into<br />
nutrients, mainly in the duodenum and<br />
then assimilated in the jejunum and ileum<br />
in the form of <strong>pro</strong>teins (amino acids),<br />
lipids (fatty acids and monoglycerides),<br />
carbohydrates, minerals and vitamins<br />
by the body. The <strong>pro</strong>cess ends up in the<br />
colon with a large bowel transit time<br />
ranging from 7 to 40 hours.<br />
Please note that dogs with the lowest<br />
body weight appeared to have longer<br />
gastric and small intestinal transit times<br />
than did large and giant-breed dogs<br />
(Carol Boillat, et al. 2010).<br />
Assimilation in the dog's small<br />
intestine<br />
The assimilation of nutrients by the body<br />
takes place within the small intestine:<br />
The digestion of <strong>pro</strong>teins, initiated in the<br />
stomach by the action of pepsin enzymes,<br />
continues in the intestine thanks to the<br />
further action of pancreatic and small<br />
intestinal brush border enzymes.<br />
The digestion of lipids is done by the<br />
combined action of bile salts (from the<br />
liver) and pancreatic enzymes.<br />
The digestion of carbohydrates is done<br />
by the action of pancreatic amylase.<br />
Compared to humans, dogs are not nearly<br />
as skilled at breaking down carbohydrates,<br />
because their bodies <strong>pro</strong>duce only small<br />
amounts of amylase.<br />
Vitamins are also assimilated through<br />
enzymes in the intestinal walls.<br />
Dr. Virgil Meallet emphasizes “that<br />
depending on the breed of dog, the<br />
individual and his needs, meals and<br />
therefore digestion will not happen in<br />
the same way! You need to know your<br />
dog well to understand his unique dietary<br />
needs”.<br />
Digestibility is a function of<br />
several factors<br />
• the integrity of the digestive tract: it<br />
is always necessary to check that no<br />
pathology of the digestive system<br />
exists (ulcer, irritation, parasites, etc.).<br />
• the influence of the amount of food<br />
ingested: it is up to the owner to<br />
respect the doses to be administered<br />
according to the weight and<br />
physiological stage of his dog.<br />
©Photos: Olmix<br />
• individual factors and other factors<br />
related to the breed. Let us examine<br />
two case studies as examples:<br />
Case study 1: Brachycephalic<br />
dog breeds<br />
These include French bulldogs that have<br />
been identified as having feces with a<br />
stronger odor and higher frequency<br />
of flatulence. Their typical anatomical<br />
characteristics result in aerophagia,<br />
10<br />
Technology & Marketing
Ingredients<br />
predisposing to increased gas<br />
<strong>pro</strong>duction. This gas <strong>pro</strong>duction is<br />
associated with a higher presence of<br />
non-assimilated substrates, resulting<br />
in flatulence and foul-smelling feces<br />
(Roudebush P). Hence, you must know<br />
the specificities of your dog species.<br />
Case study 2: The breed of the<br />
dog impacts carbohydrate<br />
digestion<br />
High amylase activity in dogs is<br />
associated with a drastic increase in<br />
copy numbers of the gene coding for<br />
pancreatic amylase, AMY2B, that likely<br />
allowed dogs to thrive on a relatively<br />
starch-rich diet during early dog<br />
domestication. Although most dogs<br />
digest starch more efficiently than do<br />
wolves, AMY2B copy numbers vary<br />
widely within the dog population. In<br />
humans, copy numbers of the gene<br />
coding for salivary amylase, AMY1,<br />
correlate with both salivary amylase<br />
levels and enzyme activity. The research<br />
explains how amylase activity is<br />
associated with AMY2B copy numbers<br />
in dogs. This has implications for dog<br />
domestication, diet, and diabetes.<br />
The investigation of the relationship<br />
between AMY2B copy numbers and<br />
serum amylase activity in dogs shows<br />
that amylase activity correlates with<br />
AMY2B copy numbers (Maja Arendt).<br />
The authors then describe how AMY2B<br />
copy numbers vary in individuals from<br />
20 dog breeds and find strong breeddependent<br />
patterns, indicating that the<br />
ability to digest starch varies both at the<br />
breed and individual level.<br />
Non-digestible elements<br />
Although digestion and absorption<br />
of <strong>pro</strong>teins in the small intestine<br />
are efficient <strong>pro</strong>cesses, substantial<br />
amounts of undigested <strong>pro</strong>teins are<br />
directed to the large intestine, where<br />
the microbial fermentation of these<br />
components results in the <strong>pro</strong>duction<br />
of various putrefaction compounds,<br />
such as ammonia, phenols, indoles,<br />
SCFA, branched-chain fatty acids, gases<br />
(H 2<br />
, CO 2<br />
and methane), biogenic amines<br />
(putrescine, cadaverine, histamine,<br />
phenylethylamine) and lactate.<br />
Clostridium perfringens, and decreases<br />
the faecal counts of other beneficial<br />
bacteria, resulting in imbalance in the<br />
intestinal microbiota and consequent<br />
increase in excretion of enterotoxins and<br />
other metabolic <strong>pro</strong>ducts related to the<br />
increase of the <strong>pro</strong>tein decomposition<br />
in the colon.<br />
How to prevent gas and poor<br />
feces score in your dog?<br />
To avoid these inconveniences, it is best<br />
to add finely crushed starches treated<br />
by heat to facilitate digestion, favor<br />
digestible and high quality <strong>pro</strong>teins and<br />
limit the seeds of legumes as too much<br />
will tend to ferment more easily.<br />
As a general rule:<br />
Avoid sudden changes in diet which<br />
prevent adaptations of digestive<br />
physiology (mainly enzymatic secretions)<br />
and lead to inflammation of the<br />
digestive system, diarrhea, flatulence,<br />
apathy or even decreased immune<br />
defenses or allergies. It is recommended<br />
for any change in diet, to respect a<br />
dietary transition of at least 4 to 5 days.<br />
Avoid food overloads which overwhelm<br />
the enzymatic faculties of the dog's<br />
small intestine and tend to accelerate<br />
digestive transit. In animals requiring a<br />
high level of food, for example in young,<br />
nursing or working dogs, it is therefore<br />
often recommended to divide the daily<br />
intake into 2 or even 3 meals and to give<br />
easily digestible food.<br />
Avoid incomplete source of <strong>pro</strong>tein<br />
(in amino acids) that are difficult to<br />
assimilate, or which escape absorption<br />
Some of these compounds influence<br />
faecal odor and can be toxic if <strong>pro</strong>duced<br />
in high (Nery J, et al. 2012)). Moreover,<br />
undigested <strong>pro</strong>teins favor the growth<br />
of undesirable bacteria, such as<br />
Issue 4 <strong>2021</strong><br />
11
Ingredients<br />
diet and diabetes.“ Animal Genetics<br />
(2014): 716-22.<br />
Meallet, Virgil. "Algal Polysaccharides<br />
to im<strong>pro</strong>ve gut health.“ Petfood Forum<br />
Events. Shanghai: Watt Global Media,<br />
2019.<br />
Nery J, Goudez R, Biourge V, et al.<br />
"Influence of dietary <strong>pro</strong>tein content and<br />
source on colonic fermentative activity in<br />
dogs differing in body size and digestive<br />
tolerance. J Anim Sci 90, 2570–2580.“ J<br />
Anim Sci (2012): 2570-2580.<br />
Olmix. Algal and clay tested to im<strong>pro</strong>ve<br />
pig's ileal digestibility. 2016. .<br />
in the small intestine and lead to<br />
putrefaction in the large intestine.<br />
Examples include some legumes, nuts,<br />
seeds, whole grains and vegetables.<br />
Avoid anti-digestive factors, for<br />
example soybeans or even beans. Wellcontrolled<br />
cooking destroys these antienzymes<br />
without altering the <strong>pro</strong>teins.<br />
How to support the digestive<br />
system of your dog?<br />
There are two marine seaweed extract<br />
<strong>pro</strong>ducts typically used by nutritionists<br />
in Europe, Asia and the Americas to<br />
<strong>pro</strong>tect a <strong>pro</strong>duction animal’s gut<br />
microbiome and optimize digestibility.<br />
playing a key role. MFeed+® is a hybrid<br />
molecule (seaweed extracts grafted<br />
into exfoliated clay layers) with unique<br />
structural <strong>pro</strong>perties: stabilizing<br />
enzymes, <strong>pro</strong>moting contact between<br />
food substrate and enzymes, while<br />
<strong>pro</strong>viding the cofactors (metallic ions)<br />
necessary to catalyze the enzymatic<br />
hydrolysis of food into nutrients.<br />
Im<strong>pro</strong>ving ileal digestibility, reducing<br />
undigested feed passage and nitrogen<br />
excretion leads to healthier gut and<br />
better feces quality (Olmix).<br />
Dosage is 1-2 kg per ton depending on<br />
the food formula and targeted category<br />
of pets.<br />
Roudebush P, Davenport DJ, Remillard<br />
RL. „Flatulence.“ In Small Animal Nutrition<br />
5th Ed. (2010).<br />
Sarez, Maria Garcia. Algae: A tool for<br />
antibiotic reduction. July 2019. .<br />
Wall, Tim. Gut health tops pet owner<br />
discussions on social media. 14.<br />
September <strong>2021</strong>. .<br />
ALGIMUN® for strengthened<br />
gut defenses<br />
Based on the association of<br />
two biologically active sulfated<br />
polysaccharides extracted from marine<br />
algae, it is formulated to im<strong>pro</strong>ve the<br />
integrity of the intestinal wall for higher<br />
resistance to pathogenic aggressions<br />
and modulates the <strong>pro</strong>duction of several<br />
immune mediators to strengthen both<br />
innate and adaptive immune responses<br />
(Sarez).<br />
Dosage is 1-3 kg per ton depending<br />
on the age and application of the pet<br />
food to ensure better gut integrity and<br />
immune response.<br />
MFEED+® supporting<br />
digestive efficiency<br />
The welfare of your pet depends on<br />
an optimal digestive <strong>pro</strong>cess, with the<br />
effectiveness of endogenous enzymes<br />
Pet owners prioritize their pet’s gut<br />
health at the top of the list for deciding<br />
which <strong>petfood</strong> to purchase. We can<br />
<strong>pro</strong>vide advice and assistance on how<br />
to best formulate to position your pet<br />
<strong>pro</strong>ducts to deliver on gut health.<br />
Technology & Marketing<br />
References<br />
A.E. Jergens, K.w. Simpson. "Inflammatory<br />
bowel disease in veterinary medicine.“<br />
Frontiers in Bioscience (2012): 1404-1419.<br />
Carol Boillat, Frédéric Gaschen, Giselle<br />
Hosgood. "Assessment of the relationship<br />
between body weight and gastrointestinal<br />
transit times measured by use of a wireless<br />
motility capsule system in dogs.“ Am J Vet<br />
Res (2010): 898-902.<br />
Maja Arendt, Tove Fall, Kerstin Lindblad-<br />
Toh, Erik Axelsson. "Amylase activity is<br />
associated with AMY2B copy numbers in<br />
dog: implications for dog domestication,<br />
For more information<br />
www.olmix.com<br />
t.jacobs@greenbluehealth.com<br />
vmeallet@olmix.com<br />
12<br />
Technology & Marketing
Ingredients<br />
CBD Oil for Animal Health and<br />
Well-Being<br />
By Sabine Straka<br />
Multiple benefits and<br />
applications<br />
CBD oil acts in very different ways. It can<br />
influence the metabolism of cells and up<br />
and down their activities. CBD ensures the<br />
balance of all functions in the body, which<br />
can be disturbed especially in diseases<br />
of old age as well as in anxiety or in<br />
stressful situations. CBD oil is a powerful<br />
antioxidant and has positive effects on<br />
chronic inflammation in the body. It<br />
supports the immune system and can<br />
also be used for autoimmune diseases,<br />
as well as skin <strong>pro</strong>blems and as a natural<br />
alternative for pain relief or nervous<br />
disorders. In epilepsy, CBD oil can reduce<br />
the frequency and intensity of seizures<br />
in animals. It can also be used for mental<br />
<strong>pro</strong>blems and depression.<br />
Hemp is an ancient as well as natural<br />
medicinal plant and one of 50 basic<br />
herbs in Traditional Chinese Medicine.<br />
For some time now, CBD oil in particular<br />
has enjoyed increasing acceptance as a<br />
healing agent. It fits well with the growing<br />
trend towards wellness and a natural<br />
lifestyle. The positive effects of CBD oil on<br />
the human body are clearly now. However,<br />
not only humans but also many animals<br />
can benefit from it. CBD is often <strong>pro</strong>cessed<br />
together with other healthy and natural<br />
ingredients, such as vitamins, to create<br />
various high-quality <strong>pro</strong>ducts without<br />
artificial additives or preservatives. In<br />
veterinary medicine, cannabidiol is also<br />
increasingly used successfully as a dietary<br />
supplement. Most often CBD is used in<br />
dogs, cats and horses. It has many positive<br />
effects for health, it relieves age-related<br />
symptoms, helps with loss of appetite,<br />
has anti-inflammatory, analgesic and<br />
antispasmodic effects. Therefore, more<br />
and more pet owners are interested in<br />
CBD oil, which can also positively affect<br />
the well-being, quality of life and vitality<br />
of an animal.<br />
What is CBD and how does it<br />
work in the body?<br />
Cannabidiol (CBD) is a cannabinoid<br />
extracted from the flowers and leaves of<br />
the commercial hemp plant "Cannabis<br />
sativa". Cannabinoids are endogenous<br />
messenger substances, that's why<br />
CBD oil in pure or <strong>pro</strong>cessed form is<br />
usually very digestible for an animal.<br />
It should not be confused with THC<br />
(tetrahydrocannabinol), the ingredient<br />
found in hashish or marijuana. CBD oil<br />
is not addictive and has no intoxicating<br />
effect, because the THC in it is only a<br />
maximum of 0.2 %. Cannabidiol contains<br />
not only the full plant spectrum of<br />
cannabinoids, but also minerals such<br />
as magnesium, calcium, iron, zinc,<br />
phosphorus and potassium, vitamins A,<br />
B1, B2, B6, D and E and fiber, amino acids<br />
as well as valuable omega-3 and omega-6<br />
fatty acids. CBD oil is pure and natural,<br />
it has no typical cannabis smell and no<br />
negative impact on the taste of a CBDcontaining<br />
<strong>pro</strong>duct. CBD oil is therefore<br />
absolutely safe and can im<strong>pro</strong>ve the<br />
health of an animal in many ways.<br />
Reduce inflammation<br />
CBD oil has an antibacterial effect.<br />
Omega-3 and other unsaturated<br />
fatty acids can positively influence<br />
inflammation. Due to its balance of<br />
omega-3 and omega-6 fatty acids, CBD<br />
oil can regulate inflammation. Omega-6<br />
<strong>pro</strong>motes inflammation, while omega-3<br />
does just the opposite. It is precisely<br />
this balance that is important for an<br />
ap<strong>pro</strong>priate and healthy inflammatory<br />
response in the body. CBD oil can help<br />
regulate this. Due to its anti-inflammatory<br />
<strong>pro</strong>perties, CBD oil can also be used in<br />
chronic inflammatory bowel diseases. The<br />
anti-inflammatory effects of CBD oil can<br />
also help to reduce joint inflammation<br />
from osteoarthritis and the severity of<br />
pain, <strong>pro</strong>viding better mobility. Muscle<br />
complaints can also be successfully<br />
treated with CBD oil. Experiments in<br />
animals also suggest that the cannabinoid<br />
may slow the growth of tumor cells in<br />
certain cancers and alleviate the side<br />
effects of chemotherapy.<br />
Healthy skin and shiny coat<br />
Omega-3 and omega-6 fatty acids also<br />
have a positive effect on a dog's skin<br />
and coat. The favorable ratio of omega-3<br />
and omega-6 helps maintain the<br />
hormonal balance which is necessary for<br />
14<br />
Technology & Marketing
Ingredients<br />
healthy skin and a shiny coat. Less skin<br />
inflammation occurs. Thus, CBD oil helps<br />
with inflammatory skin diseases and<br />
chronic skin <strong>pro</strong>blems, such as constant<br />
itching, and supports wound healing.<br />
Weight control and heart health<br />
Omega-3 fatty acids in CBD oil, also called<br />
gamma-linolenic acid, can increase a<br />
dog's energy level, making it more active<br />
and thus preventing obesity. Omega-3<br />
also helps the metabolism to run at full<br />
speed and burn more fat. Thus, omega-3<br />
can also regulate an animal's weight and<br />
im<strong>pro</strong>ve heart health.<br />
Body and mind<br />
CBD oil is not only effective for physical<br />
diseases. It also <strong>pro</strong>motes mental balance<br />
in stress and nervousness. CBD oil has<br />
a calming, antispasmodic and relaxing<br />
effect, it can relieve anxiety, restlessness<br />
and tension. Cannabinol has only a very<br />
mild psychoactive effect for the relief<br />
of acute states of anxiety and panic, e.g.<br />
during New Year's Eve fireworks. CBD oil is<br />
also effective for nausea, such as during a<br />
car ride. It <strong>pro</strong>motes the joy of movement.<br />
Thus, it is helpful for maintaining an<br />
animal's activity and vitality, for a balanced<br />
state of mind as well as for im<strong>pro</strong>ving the<br />
general well-being.<br />
Which side effects of CBD are<br />
possible?<br />
CBD oil is usually well tolerated in its pure<br />
form and has no side effects when used in<br />
ap<strong>pro</strong>priate doses. In case of accidental<br />
overdoses, they are usually harmless.<br />
Possible side effects may include: Loss of<br />
appetite, dry mouth, low blood pressure,<br />
drowsiness, or diarrhea. If medications<br />
are also taken, CBD can strengthen or<br />
weaken the effect of a drug under certain<br />
circumstances, and in some cases it can<br />
also lead to interactions.<br />
What should be considered<br />
when using CBD oil?<br />
It is important to choose the ap<strong>pro</strong>priate<br />
CBD oil and the right quality. A good hemp<br />
oil should have a natural CBD content. It<br />
should have been made from the whole<br />
plant, not only from CBD isolates, and<br />
thus contain all plant components in<br />
their natural balance. The CBD oil should<br />
contain the full spectrum of cannabinoids<br />
of the hemp plant. For dogs and cats,<br />
a CBD oil without terpenes should be<br />
used. For a dog, for example, hemp oils<br />
with a low concentration with up to 4 %<br />
cannabidiol are suitable.<br />
Dosing and dosage forms<br />
CBC can be given as oil, but also as tablets,<br />
capsules or powder, and as a natural feed<br />
supplement in the form of treats, such as<br />
hemp snacks. In external applications for<br />
the treatment of skin diseases, CBD oil<br />
can also be applied to the skin. CBD oils<br />
are available in different concentrations<br />
and can be individually dosed as drops.<br />
The use of CBD oils should be started<br />
with the lowest possible dose of 0.5 mg<br />
and, if the cannabidoid is well tolerated,<br />
slowly increased to ap<strong>pro</strong>ximately 1 mg<br />
of CBD per kilogram of body weight per<br />
day, divided into three doses daily.<br />
Accordingly, a dog weighing 12 kilos<br />
would get about 6 – 12 drops of CBD per<br />
day. An application period of at least 4<br />
weeks is recommended. If it has a positive<br />
effect, CBD can also be given in the long<br />
term to rebalance a dog's body and<br />
psyche and to strengthen the immune<br />
system permanently. Even an accidental<br />
overdose has no serious side effects. In<br />
any case, however, the information of<br />
the respective manufacturer should be<br />
observed.<br />
The oil can be dripped directly into the<br />
animal's mouth. In liquid form, the active<br />
ingredients can pass directly through the<br />
mucous membranes into the bloodstream.<br />
It is best not to administer CBD oil with<br />
food, but about 2 hours before meals.<br />
Depending on the animal's reaction to<br />
the taste of CBD oil, it can also be hidden<br />
in a small amount of food. In this case, the<br />
oil should be given with a small amount<br />
of food on an empty stomach, followed by<br />
the main meal 2 hours later.<br />
CBD oils are versatile in use. Ap<strong>pro</strong>priately<br />
dosed, animals can also benefit from the<br />
positive <strong>pro</strong>perties of CBD oils. In any<br />
case, it is recommended to consult with a<br />
veterinarian. Meanwhile, there are many<br />
different hemp <strong>pro</strong>ducts specifically<br />
for animals and numerous suppliers.<br />
Depending on the manufacturer, the<br />
ingredients as well as the CBD content of<br />
the respective oil can vary.<br />
Technology & Marketing<br />
The Author<br />
Sabine Straka is a part of the Editorial<br />
Team of Petfood PRO at Dr. Harnisch<br />
Publications in Nuremberg, Germany<br />
For more information<br />
www.<strong>petfood</strong><strong>pro</strong>-mag.com<br />
Issue 4 <strong>2021</strong><br />
15
Ingredients<br />
Premium Pet Food Requires<br />
High-Quality Ingredients<br />
Long gone are the days when pets hovered<br />
expectantly at the dinner table, hoping<br />
to be tossed a few scraps. That’s because<br />
nowadays, loving owners are ready, willing<br />
and able to splash out on premium pet<br />
foods. As a result, the market for domestic<br />
animal nutrition is incredibly dynamic,<br />
offering huge potential and continuing to<br />
show year-on-year growth. According to the<br />
European Pet Food Industry, the average<br />
annual growth rate over the past three<br />
years was slightly below three per cent 1 . The<br />
global pet food market is expected to reach<br />
$90.32 billion in 2025 at a CAGR of 5% 2 .<br />
A company that uses its technologies and<br />
expertise from the food ingredients cosmos<br />
and transfers it to the pet food world is<br />
GELITA. A well-known manufacturer of<br />
gelatin and collagen peptides, the company<br />
also <strong>pro</strong>duces high-quality ingredients that<br />
offer customers numerous opportunities in<br />
the <strong>pro</strong>duction of pet food. For example,<br />
<strong>pro</strong>teins can be used to im<strong>pro</strong>ve the texture<br />
and, therefore, the taste experience, but<br />
also the digestibility of pet food. Fats,<br />
meanwhile, serve as a source of energy<br />
and collagen peptides bring added health<br />
benefits.<br />
“We offer innovative ingredients for the<br />
rapidly growing pet food market,” says<br />
Herman Sloot, Global VP Fats Proteins<br />
Minerals at GELITA. “The pet food industry’s<br />
requirements are the same as those for<br />
human nutrition. Pet-owners view their<br />
animals as members of the family. As a<br />
result, they’re paying more and more<br />
attention to the importance of a balanced<br />
diet for their pet, and looking for <strong>pro</strong>ducts<br />
that they know their cat or dog will enjoy.”<br />
The fats, <strong>pro</strong>teins and minerals <strong>pro</strong>duced<br />
by GELITA are characterized by their high<br />
quality. The raw materials – by-<strong>pro</strong>ducts<br />
of gelatin and collagen <strong>pro</strong>duction – are<br />
chopped, dissolved, purified and filtered<br />
in complex <strong>pro</strong>cesses. As a result, they<br />
are available in an extremely pure form,<br />
and in line with the high purity standards<br />
required for foodstuffs. GELITA individually<br />
customizes the ingredients in terms of<br />
composition, form and quality, according<br />
to the requirements of the end <strong>pro</strong>duct<br />
and the <strong>pro</strong>duction <strong>pro</strong>cess.<br />
Essential nutrients for pets<br />
Manufacturers looking to im<strong>pro</strong>ve the<br />
nutritional <strong>pro</strong>file of their pet foods will<br />
find a range of suitable ingredients within<br />
GELITA’s portfolio. GELIFAT® is a high-grade<br />
animal fat from mono-species of bovine or<br />
porcine origin. It is low in free fatty acids,<br />
has a high purity and can be stabilized with<br />
antioxidants in dry, semi-moist and wet<br />
applications.<br />
GELIMIN® is an organic calcium and<br />
phosphorous source for dry applications<br />
with an ideal calcium/phosphorous ratio<br />
of 1.3:1.0. It is 100% animal origin, low in<br />
heavy metals and available in fine powder<br />
or granulated form. And finally, for dry and<br />
semi-moist pet food there is GELIPRO®<br />
DIGEST – a highly digestible <strong>pro</strong>tein<br />
which is available as pure bovine or pure<br />
porcine <strong>pro</strong>tein. It is low in heavy metals<br />
and available with variable crude <strong>pro</strong>tein<br />
content.<br />
Feeding mobility<br />
Besides enhancing the nutritional <strong>pro</strong>file,<br />
GELITA’s ingredients also add a health<br />
dimension to pet food. Osteoarthritis (OA) is<br />
a degenerative joint disease characterised<br />
by the <strong>pro</strong>gressive destruction of normal<br />
articular cartilage and subchondral bone,<br />
and typically causes pain and limited<br />
16<br />
Technology & Marketing
Ingredients<br />
mobility. Given that joint complaints are<br />
not a human-only issue, and that many pet<br />
owners will do everything they can to help<br />
their four-legged companions stay mobile<br />
and healthy, GELITA has developed an<br />
innovative ingredient for the regeneration<br />
of joint cartilage in animals. The specially<br />
optimized Bioactive Collagen Peptides<br />
(BCP®) in PETAGILE® <strong>pro</strong>mote joint cartilage<br />
metabolism, thus helping counteract<br />
the wear on joints caused by ageing and<br />
excess load. Oral supplementation with<br />
PETAGILE® can also contribute to the<br />
maintenance of joint health, keeping pets<br />
mobile for longer.<br />
The effects of PETAGILE® have been<br />
studied in several preclinical and clinical<br />
trials. Taken orally, it is partially absorbed as<br />
intact peptides. These Bioactive Collagen<br />
Peptides stimulate the cartilage cells<br />
(chondrocytes) to increase the <strong>pro</strong>duction<br />
of new cartilage matrix (collagen and<br />
<strong>pro</strong>teoglycans), which acts as a buffer<br />
between bones.<br />
Technical functionality<br />
Ingredients with specific technological<br />
functionality help manufacturers to<br />
facilitate pet food <strong>pro</strong>duction <strong>pro</strong>cesses,<br />
while safeguarding the desired texture<br />
and look of the end <strong>pro</strong>duct. For example,<br />
GELIPRO® BIND has water-binding and<br />
emulsifying <strong>pro</strong>perties, assisting in the<br />
creation of stable and appealing textures<br />
in dry and wet applications. The functional<br />
<strong>pro</strong>tein is an edible collagen of pure<br />
porcine origin. It allows for the formation<br />
of thermo-reversible gels and acts as a<br />
kind of natural glue, binding the different<br />
components of the pet food matrix<br />
together. It also enhances kibble stability<br />
and stabilizes extrusion <strong>pro</strong>cesses.<br />
GELITA® FLEX is another solution for<br />
enhanced <strong>pro</strong>cess stability in pet food<br />
manufacture. These highly digestible<br />
pure bovine or pure porcine <strong>pro</strong>teins also<br />
have excellent binding and emulsifying<br />
<strong>pro</strong>perties. Available as a powder or<br />
concentrated wet solution, GELITA® Flex<br />
supports kibble hardness and im<strong>pro</strong>ves<br />
durability. The <strong>pro</strong>teins are cold water<br />
soluble, have been shown to im<strong>pro</strong>ve<br />
palatability in various dry and liquid pet<br />
food applications, and are also highly<br />
suitable for use in extrusion <strong>pro</strong>cesses.<br />
For semi-moist and wet applications,<br />
GELITA® GELATIN is the gelling agent,<br />
stabilizer, binder, emulsifier and texturizer<br />
of choice. These high-quality collagen<br />
<strong>pro</strong>teins facilitate extrusion <strong>pro</strong>cesses<br />
and enhance kibble stability. Available<br />
as pure bovine or pure porcine <strong>pro</strong>tein,<br />
GELITA® GELATIN is ideal for clean label<br />
formulations too.<br />
“We <strong>pro</strong>vide the same comprehensive and<br />
valued service for our pet food ingredients<br />
customers throughout the world, as we do<br />
for those using our gelatin and collagen<br />
<strong>pro</strong>ducts for human nutrition,” concludes<br />
Herman Sloot. “This includes reliable<br />
delivery, comprehensive support during<br />
<strong>pro</strong>duct development, and assistance with<br />
regulatory affairs and marketing. This total<br />
added-value service helps our customers<br />
to penetrate new markets and gives them<br />
a competitive edge.”<br />
Technology & Marketing<br />
References<br />
1 Source: https://www.fediaf.org/images/<br />
FEDIAF_Facts_and_Figures_2020.pdf<br />
2 Source: Research and Markets, Pet Food<br />
Global Market Report <strong>2021</strong>: COVID-19<br />
Impact and Recovery to 2030<br />
For more information<br />
www.gelita.com<br />
Issue 4 <strong>2021</strong><br />
17
Ingredients<br />
Lockdown’s Peanut Butter<br />
Pet Frenzy!<br />
How the market for peanut butter for dogs is evolving<br />
customers. Our new peanut butter line is<br />
now fully operational and is busy bringing<br />
smooth and crunchy peanut butter to<br />
both humans and hounds, always made<br />
with only natural ingredients.”<br />
One of Petrow Food Group’s customers,<br />
UK-based Paw Originals, has also recently<br />
launched the first-ever almond butter for<br />
dogs, alongside the successful launch of<br />
peanut butter last year. Its owner, Carla<br />
Jane, created the company after noticing<br />
the poor quality of peanut butter being<br />
sold specifically for dogs.<br />
The COVID-19 pandemic, specifically<br />
the lockdown, brought many changes<br />
to many markets, and in the pet food<br />
industry we have seen significant shifts<br />
in behavior around pet food choices. As<br />
more of us worldwide became <strong>pro</strong>ud<br />
pet owners in the last two years, so too<br />
did more of us share our love for peanut<br />
butter and <strong>pro</strong>tein-rich nut butter with<br />
our pups.<br />
The market for peanut butter treats<br />
for dogs has increased dramatically –<br />
and many believe that the trend is driving<br />
the demand for healthier options in the<br />
pet food supply and treat sectors.<br />
UK-based specialist ingredients supplier<br />
and manufacturer Petrow Food Group<br />
launched its 100% natural peanut butter<br />
line in October 2020. Within 12 months,<br />
Petrow has seen this market become<br />
one of the hot sectors across its UK and<br />
European markets.<br />
The peanut butter line is operational at<br />
Petrow Food Group’s Perivale plant in<br />
North London, filling smooth and crunchy<br />
peanut butter into both glass and plastic<br />
jars and larger tub formats. Tree nut<br />
butters including almond, cashew and<br />
pistachio are <strong>pro</strong>duced at Petrow Food<br />
Group's main site in Cambridgeshire,<br />
which is a peanut-free factory.<br />
“We have seen the demand for more<br />
natural, healthy and organic doggie<br />
treats grow hugely, with interest from<br />
independents and entrepreneurial<br />
setups. More recently, we have had<br />
enquiries from big brand players who<br />
are investing in the sector,” says Simon<br />
Furniss, Commercial Manager for<br />
Petrow Food Group. “It is a great way to<br />
administer medication as peanut butter<br />
tastes so good to dogs, so they can’t<br />
detect that hidden pill! It also works as<br />
a great distraction during washing and<br />
grooming, and of course a tool to help<br />
with dog training.”<br />
“At Petrow Food Group, we are continuing<br />
to see this trend dramatically spreading<br />
across our UK and European-wide<br />
“Most peanut butters for dogs contain<br />
ingredients that are harmful to pets. We<br />
wanted to <strong>pro</strong>duce a healthier <strong>pro</strong>duct<br />
and so started looking for a manufacturer<br />
to help us," explains Carla. “Petrow Food<br />
Group ap<strong>pro</strong>ached us with an offer<br />
to <strong>pro</strong>duce a peanut butter with no<br />
ingredients added that are harmful to<br />
dogs. We asked Petrow to keep it simple,<br />
and they formulated a <strong>pro</strong>duct for us that<br />
is the best quality for dogs – 100% natural<br />
with no palm oils. Paw Originals peanut<br />
butter is just pure nuts, pasted. Nothing<br />
else. The only oil present is from the nuts<br />
themselves.<br />
“Because it is a pure peanut butter, it is<br />
runny and sticky – just how dogs and<br />
their owners like it – perfect for licky mats<br />
and dog toys.”<br />
The Paw Originals 100% Natural Peanut<br />
Butter, manufactured and filled by<br />
Petrow Food Group in North London, was<br />
launched in early 2020 on Amazon and<br />
in pet stores in the UK in 350gm jars and<br />
one-kilo tubs. The peanut butter is free<br />
from Xylitol, salts, sugars and solidifiers,<br />
as well as vegetable oils.<br />
“Our peanut butter for dogs is already<br />
a best seller on Amazon, driven by the<br />
current demand for healthier dog food<br />
and more recently for raw dog food,”<br />
explains Carla. “The rise in dog treats<br />
has been dramatic with a lot more dog<br />
owners and an increase in spending for<br />
18<br />
Technology & Marketing
Ingredients<br />
“We ensure that our <strong>pro</strong>ducts are full of<br />
nutrients without adding unnecessary<br />
chemicals, oils, sugar and salt – our<br />
<strong>pro</strong>ducts are truly 100% natural,” adds<br />
Carla.<br />
Paw Originals is continuing its partnership<br />
with Petrow Food Group and is<br />
planning to expand its portfolio with<br />
a peanut butter and turmeric <strong>pro</strong>duct.<br />
The company has plans to launch more<br />
variants with added supplements for<br />
canine health.<br />
Natural.<br />
Pure.<br />
Delicious.<br />
pampering pets. But dogs are sensitive<br />
and react badly to harmful chemicals<br />
found in countless pet <strong>pro</strong>ducts. So,<br />
we want to ensure that pets are given<br />
the most natural, nutritional and safest<br />
<strong>pro</strong>ducts available.<br />
“Our partnership with Petrow Food Group<br />
has enabled us to expand our range of<br />
all-natural <strong>pro</strong>ducts. Thanks to Petrow’s<br />
separate nut butter factory in Cambridge<br />
and its NPD specialist support, we have<br />
also recently launched the first-ever<br />
Almond Butter for dogs,” adds Carla.<br />
High in vitamins and minerals and iron to<br />
support canine health, the 350gm jars of<br />
100% Pure Almond Butter for dogs went<br />
on sale in October <strong>2021</strong>.<br />
Both peanut butter and almond nut<br />
butter from Petrow Food Group is<br />
available in 350g glass and plastic jars,<br />
and one-liter tubs, with more formats<br />
planned for branded and own-label<br />
<strong>pro</strong>ducts. The peanut butter is 100%<br />
natural, with no additives and no palm<br />
oil. Customization is available through<br />
Petrow's New Product Development<br />
team to add extra nutrients and flavors<br />
for specific consumer markets, including<br />
both two and four-legged beings.<br />
A leading supplier of specialist<br />
ingredients, Petrow Food Group supplies<br />
a wide range of dried fruits, <strong>pro</strong>cessed<br />
nuts, coconut, and dates, plus peanut<br />
and nut butters to various independent<br />
and multi-national food manufacturers.<br />
These include key customers in the<br />
chocolate and confectionery industry,<br />
global blue-chip food manufacturers,<br />
wholesalers and foodservice businesses.<br />
Petrow Food Group increasingly also<br />
supplies nut butter brands and private<br />
label customers alongside manufacturers<br />
of breakfast cereals and bars, ice cream,<br />
sauces, snack foods and ready meals.<br />
Technology & Marketing<br />
| Various taste <strong>pro</strong>files<br />
| Palatability enhancer<br />
| Strong umami notes<br />
| Natural colouring<br />
INTERESTED IN<br />
SECRETS BEHIND?<br />
LEIBER-PET.DE<br />
For more information<br />
www.paworiginals.co.uk<br />
www.petrowfoodgroup.com<br />
Issue 4 <strong>2021</strong><br />
19
Marketing<br />
Learning from Turtles<br />
At a time when the hectic of everyday<br />
office life dominates our lives, there are<br />
always opportunities to escape from it.<br />
Some companies allow their employees<br />
to bring their dogs into the office. Nestlé,<br />
for example, has a whole dog nursery. Dr.<br />
Harnisch Publications, which publishes<br />
this magazine you are reading, has been<br />
housing reptiles for several years. These<br />
are turtles of the genus “Emys Orbicularis”,<br />
the European pond turtle. The employees<br />
take a great interest in the development<br />
and well-being of the little animals.<br />
©Photos: Sabrina Maasberg<br />
The next generation<br />
A pond turtle is a skilled diver. It reacts<br />
as quick as lightning and knows how to<br />
hide. Unfortunately, these special animals<br />
are threatened with extinction. For over<br />
150 years, the family of our publishing<br />
colleague and editor-in-chief of the<br />
trade magazine fng, Philipp Hirt-Reger,<br />
has been dedicated to the breeding of<br />
pond turtles. With the two young turtles<br />
Napoleon and Josephine, the offspring<br />
of the year <strong>2021</strong>, the second generation<br />
is currently growing up in our offices of<br />
Dr. Harnisch Publications, Nuremberg,<br />
Germany. Their parents, Monique and<br />
Ferdinand, now seven years old, were<br />
recently resettled in an open area at a<br />
food manufacturer in northern Germany.<br />
There they move completely freely in the<br />
grass, gravel and in a large pond on the<br />
premises, where they can be seen every<br />
few days to the delight of the company's<br />
With Napoleon (left) & Josephine, the second generation of European pond turtles is<br />
growing up in the premises of Dr. Harnisch Publications<br />
employees. The two young animals also<br />
feel very comfortable in their biotope with<br />
us and grow daily. Their aquaterrarium<br />
is the "base" in the publishing house<br />
and ensures the well-being of the entire<br />
staff. Every employee has taken the two<br />
turtles to heart and visits them regularly.<br />
We talked to expert Philipp Hirt-Reger<br />
about the breeding and nutrition of these<br />
special animals. The pictures of the turtles<br />
in this article were taken by our colleague<br />
and Team Member, Sabrina Maasberg.<br />
What species of turtle are we<br />
talking about exactly?<br />
Hirt-Reger: The European pond turtle<br />
"Emys Orbicularis" is the only species<br />
of turtle native to Europe and the only<br />
turtle found in the wild in Germany. It<br />
lives in still or slow-moving waters, in the<br />
shore area of large lakes and wetlands.<br />
An adult pond turtle has few predators.<br />
The only real enemy is the raccoon.<br />
Even in the Middle Ages, the European<br />
pond turtle was very common, until the<br />
Catholic Church allowed it to be eaten<br />
as a fasting food, almost causing their<br />
extinction. Stocks were discovered in the<br />
east of Germany. In Germany, the species<br />
is considered to be threatened with<br />
extinction. Their habitats are endangered<br />
mainly by human intervention, by urban<br />
sprawl of the landscape or the destruction<br />
of aquatic biotopes. Efforts are now being<br />
made to reintroduce pond turtles to<br />
Austria, Switzerland and Germany. In the<br />
80's, my family released a large amount of<br />
pond turtles in Bavaria.<br />
What conditions are necessary<br />
for their breeding?<br />
Since the pond turtle is native to Europe,<br />
it also finds good climatic conditions in<br />
Germany. It requires continental climate<br />
and feels also comfortable at room<br />
temperature. If they are kept indoors, they<br />
20<br />
Technology & Marketing
Marketing<br />
need an aquaterrarium, which consists of<br />
water and land parts and should be at<br />
least 100 x 50 cm for one to three pond<br />
turtles. It should be set up so that the<br />
animals have something to inspect and<br />
can hide in the water. Ideally, however,<br />
they should be kept in an outdoor tank<br />
in a garden pond, where they can spend<br />
the winter in the water at temperatures<br />
of 2 to 3° C. Ponds of zoos also <strong>pro</strong>vide<br />
suitable conditions, where the turtles<br />
are usually kept together with ducks and<br />
other animals. Islands for sunbathing<br />
are also ideal. Pond turtles can live from<br />
50 to 90 years. After 5 to 6 years, the<br />
females are sexually mature. In the wild,<br />
the female turtle seeks a dry, warm, sandy<br />
place to lay eggs 50 to 100 meters from<br />
her normal location so as not to alert the<br />
surrounding environment to her egg<br />
laying. Unfortunately, more and more<br />
egg-laying sites are being destroyed<br />
by the intensification of agriculture as<br />
well as by increasing industrialization in<br />
rural areas. Monique, our female pond<br />
turtle, laid eggs once or twice a year. The<br />
fertilized eggs were incubated in the<br />
incubator for about two months. After<br />
about 50 days the little pond turtles<br />
hatch.<br />
Monique (right) & Ferdinand, the first generation of European pond turtles at Dr. Harnisch Publications<br />
Proteins<br />
Antioxidants<br />
Insect <strong>pro</strong>tein<br />
Hydrocolloids<br />
Always a better solution<br />
Issue 4 <strong>2021</strong><br />
Barentz Animal Nutrition is a global distributor of technical<br />
ingredients and additives for the feed and pet food industry. We<br />
have several solutions for clean label, hypoallergenic, sustainable,<br />
vegetarian and organic concepts. We are your one-stop-shop.<br />
www.barentz.com/animal-nutrition<br />
21
Marketing<br />
What do the pond turtles like<br />
to eat?<br />
European pond turtles are 80% carnivores<br />
and 20% herbivores. They eat<br />
almost any small animal that occurs<br />
in nature and is in the water, such as<br />
small fish, crabs and more. Rainworms<br />
and mealworms are also on the menu.<br />
Aquatic turtles eat exclusively in the<br />
water, because only there they can<br />
swallow. A <strong>pro</strong>tein-rich diet is important,<br />
e.g. dried crayfish, small fish or heart<br />
pieces. As a vegetable food they like to<br />
eat waterweed or duckweed.<br />
What do you feed the little<br />
turtles so that they grow big<br />
and strong?<br />
Young pond turtles need lime in the<br />
form of shell lime for shell formation and<br />
against rickets. They like to eat annelids<br />
and other small animals, e.g. snails or<br />
insect larvae, as they occur in a healthy<br />
pond. Pieces of fish are also favorable for<br />
their development. Later, around the age<br />
of 8 months, the battle for earthworms<br />
begins, which are pulled back and forth<br />
with both mouths like a rope.<br />
What should be fed in certain<br />
intervals?<br />
Important for a healthy shell is special<br />
lime material, which is sprinkled in the<br />
food. Turtles also independently search<br />
for shell limestone from cuttlefish shells,<br />
which should always be offered in the<br />
water. In order for the lime to be utilized<br />
by the turtles, natural or artificial UV<br />
radiation is necessary for the body's own<br />
vitamin D formation. In the aquaterrarium,<br />
this is done with an ap<strong>pro</strong>priate lamp.<br />
Cuttlefish shells <strong>pro</strong>vide the turtles with<br />
iodine as well as various minerals, such<br />
as magnesium, zinc or calcium. Vitamin<br />
drops should also be added.<br />
What can be used to prevent<br />
diseases?<br />
The best way to prevent diseases is a<br />
good and balanced diet which is rich in<br />
vitamins. Also with cuttlebone you can<br />
well prevent various diseases caused<br />
by calcium deficiency. All turtles like to<br />
Philipp Hirt-Reger, expert for the breeding<br />
of European pond turtles<br />
sunbathe. Therefore, UV light is necessary,<br />
which is available in specialized stores. In<br />
addition, the animals should in any case<br />
not get drafts.<br />
What is so special about these<br />
animals? What can turtles teach<br />
us?<br />
A turtle is always very single-minded and<br />
persistent in pursuing its goals. If it has set<br />
its mind on something, it will do it under<br />
any circumstances. This we can observe,<br />
for example, in the way a tortoise crosses<br />
a road: slowly and consistently it follows<br />
its way. Turtles are more affectionate to<br />
their environment than many believe.<br />
When we give them our attention, they<br />
give us their attention. This is also a<br />
good concept amongst colleagues. If<br />
you spend a lot of time with the turtles,<br />
gain their trust and even "talk" to them,<br />
the individual character for each turtle<br />
becomes visible. Each of them perceives<br />
us differently and ap<strong>pro</strong>aches us. And this<br />
ap<strong>pro</strong>ach to one another is balm for our<br />
souls, because these are happy moments<br />
that give us strength for everyday office<br />
life.<br />
Technology & Marketing<br />
Philipp Hirt-Reger talked with Sabine<br />
Straka, part of the Editorial Team of<br />
Petfood PRO at Dr. Harnisch Publications<br />
in Nuremberg, Germany<br />
For more information<br />
www.<strong>petfood</strong><strong>pro</strong>-mag.com<br />
22<br />
Technology & Marketing
Marketing<br />
New at Fressnapf: Dr. Jens Pippig<br />
Strengthens the Ecosystem for<br />
Animal Lovers<br />
Dr. Jens Pippig will continue to drive the<br />
ecosystem forward as a new member of the<br />
Fressnapf management team<br />
From the end of <strong>2021</strong>, Dr. Jens Pippig<br />
will support the management team at<br />
Fressnapf as Senior Vice President. In this<br />
newly created position, he will implement<br />
all services of the ecosystem in Europe in<br />
order to offer a comprehensive range of<br />
services for all pet owners. This portfolio<br />
includes Activet veterinary practices, the<br />
online veterinarian "Dr. Fressnapf," pet<br />
tech services such as GPS trackers, and<br />
the brokerage of pet insurance, services<br />
and travel offers for pets. Whether online,<br />
mobile or in the store on site - a unique<br />
ecosystem is to be created around the<br />
clock on all available customer channels to<br />
connect <strong>pro</strong>ducts, services as well as pet<br />
owners and their animals and to become<br />
the number one contact for all questions<br />
concerning pet care.<br />
Pippig is regarded as an experienced leader<br />
with good contacts in the world of startups<br />
and with many years of experience<br />
in founding and building new business<br />
models. Previously, Dr. Pippig spent eight<br />
years at ProSiebenSat.1, including as CEO<br />
of SevenVentures and as founder of the<br />
ProSiebenSat.1 Accelerator, and before that<br />
another eight years at McKinsey & Company.<br />
Already during his studies he founded the<br />
company "Potentialpark", a company for<br />
market research and employer branding.<br />
"Jens is a great asset to Fressnapf and our<br />
ecosystem for pet lovers," says Torsten<br />
Toeller, Fressnapf founder and owner. "He<br />
will help us set up elemental areas for the<br />
future to bring all facets of our ecosystem to<br />
life for customers in Europe."<br />
The Ecosystem Services unit will bundle the<br />
existing services in the future. In addition,<br />
Fressnapf is not only aiming to establish<br />
its own start-ups and venture investments,<br />
but also to cooperate with innovative<br />
start-ups in the pet industry. Many new<br />
employees and interesting ideas are sought<br />
for the ecosystem that is currently being<br />
established. In addition to own start-ups<br />
and venture investments, cooperations<br />
with innovative start-ups in the pet industry<br />
are also planned.<br />
The Fressnapf group is the European market<br />
leader for pet supplies. In 1990, the first<br />
Fressnapf store was opened by founder<br />
and company owner Torsten Toeller in<br />
Erkelenz, Germany. Today, the group has<br />
around 1,800 Fressnapf and Maxi Zoo<br />
stores in eleven European countries and<br />
almost 15,000 employees. The majority of<br />
the stores are operated under a franchise<br />
system. The range includes 16 brands<br />
available exclusively at Fressnapf l Maxi Zoo.<br />
Last year, the company celebrated its 30th<br />
anniversary. Under the slogan "Happier Pets.<br />
Happier People." Fressnapf offers a selection<br />
of more than 10,000 pet supplies, as well as<br />
expert advice and services on all aspects of<br />
pets and pet care. The Fressnapf group also<br />
supports various animal welfare <strong>pro</strong>jects<br />
and is committed to species-ap<strong>pro</strong>priate<br />
animal husbandry in the initiative "Animal<br />
Engaged".<br />
Technology & Marketing<br />
For more information<br />
www.fressnapf.com<br />
International Magazine November <strong>2021</strong> ISSN 2628-5851<br />
Technology & Marketing<br />
4/21<br />
Come and see for yourself:<br />
www.harnisch.com<br />
Ingredients: Rice Proteins, Seaweed Extracts, CBD Oil, Premium Ingredients, Peanut Butter<br />
Processing: Goodbye Salmone la, Quick and Gentle Mixing, Healthy Kibbles<br />
Packaging: Recyclable Packaging and Bags, Labe ling, Shipment of Healthy Petfood<br />
Marketing: Learning from Turtles, News from Fressnapf, Nutrition Lab<br />
Perfectly positioned.<br />
Issue 4 <strong>2021</strong><br />
The international specialist magazines from Dr. Harnisch Publications<br />
23
Marketing<br />
ADM Unveils Nutrition Lab in<br />
Switzerland to Expand Research<br />
and Development Activities<br />
A global leader in nutrition and<br />
agricultural origination and <strong>pro</strong>cessing,<br />
announced today the opening of its<br />
new animal nutrition laboratory located<br />
in Rolle, Switzerland, at the heart of the<br />
Swiss Food & Nutrition Valley. The new lab<br />
will support the development of sciencebased<br />
feed additives to meet customer<br />
needs for <strong>petfood</strong>, aquaculture and<br />
livestock species worldwide.<br />
Sustainability, health through nutrition<br />
and <strong>pro</strong>duction efficiency, the core of<br />
ADM’s global Animal Nutrition research<br />
strategy, will be supported by the new<br />
lab. The team of scientists will accelerate<br />
the development of innovative <strong>pro</strong>ducts<br />
to address some of the main challenges of<br />
animal <strong>pro</strong>duction with sustainability at<br />
the forefront. For example, scientists will<br />
develop precise methods to characterize<br />
molecules and its modes of action, as well<br />
as to support <strong>pro</strong>duct stability studies and<br />
traceability in feed.<br />
“The opening of our new laboratory is<br />
a very exciting development for ADM,<br />
enhancing our capabilities in the region,<br />
which is known for innovation,” said<br />
Pierre-Christophe Duprat, President of<br />
Animal Nutrition. “It complements our<br />
existing global R&D network of over 140<br />
scientists and technicians and <strong>pro</strong>vides<br />
greater emphasis on ADM’s sustainability<br />
efforts by developing innovative, sciencebased<br />
<strong>pro</strong>ducts for our customers. By<br />
enhancing our animal nutrition business<br />
in Rolle, we will continue to strengthen<br />
the company’s commitment to solve<br />
tomorrow’s nutritional challenges” added<br />
Duprat.<br />
Sustainability<br />
The lab will support the creation of new<br />
<strong>pro</strong>ducts to meet the sustainability<br />
ambitions of ADM’s Animal Nutrition<br />
business. The research pipeline aims<br />
to address some of the main animal<br />
<strong>pro</strong>duction challenges that can mitigate<br />
environmental impact, with recent<br />
examples being the development of<br />
feed additives including plant extracts to<br />
reduce methane emission in ruminants,<br />
and enzymes to im<strong>pro</strong>ve feed efficiency<br />
across all species.<br />
Health through nutrition<br />
Im<strong>pro</strong>ving animal health through<br />
nutrition is another key focus of the lab<br />
as customers look to reduce the use of<br />
antibiotics as growth <strong>pro</strong>moters and limit<br />
the use of medication for prevention<br />
rather than treatment. At the Rolle facility,<br />
ADM will develop solutions that optimize<br />
animal performance aiming to im<strong>pro</strong>ve<br />
their health and welfare, supporting the<br />
demedication of livestock farms. This<br />
includes <strong>pro</strong>moting healthy microbiomes<br />
and digestion in animals with <strong>pro</strong>- and<br />
postbiotic <strong>pro</strong>ducts.<br />
Production Efficiency<br />
To meet growing demand for <strong>pro</strong>duction<br />
efficiency, the lab will develop a range of<br />
feed additives to optimize animal nutrition<br />
for livestock, aquaculture and pets. This<br />
includes the development of solutions to<br />
im<strong>pro</strong>ve feed efficiency in aquaculture to<br />
increase marine fish <strong>pro</strong>duction, and to<br />
support the immune system to help dairy<br />
cows deal with stress and maintain milk<br />
<strong>pro</strong>duction following calving. In addition,<br />
the lab will also develop next-generation<br />
<strong>pro</strong>ducts for swine to support gut health<br />
and im<strong>pro</strong>ve growth performance.<br />
Technology & Marketing<br />
For more information<br />
www.adm.com<br />
24<br />
Technology & Marketing
24 – 27 May 2022 | Nuremberg, Germany<br />
37. International Trade Fair for Pet Supplies<br />
TOGETHER AGAIN AT THE<br />
WORLD’S LEADING TRADE<br />
FAIR IN NUREMBERG<br />
With this unique overview of the market, you will benefit from countless ideas<br />
for structuring your <strong>pro</strong>duct range, the most important trends, and innovations.<br />
And from valuable business contacts – all with a very personal touch at Interzoo.<br />
Join us – personally<br />
and successful<br />
INTERZOO.COM<br />
Follow us!<br />
Organizer<br />
Honorary sponsor<br />
Organization<br />
Admission granted to authorised trade visitors only.
<strong>pro</strong>cessing<br />
Goodbye, Salmonella: Bacteria-<br />
Free Through Treatment with<br />
Infrared Light<br />
Food safety is a crucially important issue in<br />
the pet food industry. The EU repeatedly<br />
reports <strong>pro</strong>duct recalls due to salmonellacontaminated<br />
animal feed, which must<br />
therefore be subjected to thorough<br />
treatments and to inspections to ensure<br />
that they are safe for consumption.<br />
Thermal <strong>pro</strong>cesses are commonly<br />
used in the food industry to reliably<br />
kill microorganisms. When selecting<br />
the ap<strong>pro</strong>priate <strong>pro</strong>cess, however, it is<br />
important to consider the effects of heat<br />
on the stability of the <strong>pro</strong>duct to be<br />
treated.<br />
With their patented FoodSafety-IRD<br />
(Infrared Rotary Drum), Kreyenborg,<br />
which specializes in bulk-solids, offers<br />
system components that in addition to<br />
drying and roasting food can sterilize<br />
and pasteurize bulk food or feed with<br />
greater care. Microorganisms such as<br />
salmonellae, E. coli, enterobacteria, mold<br />
or yeast fungi are killed reliably and the<br />
shelf- and storage life of the <strong>pro</strong>ducts are<br />
thus <strong>pro</strong>longed. This infrared <strong>pro</strong>cess can<br />
also kill insects and their larvae and eggs<br />
with certainty. Germ reduction achieved<br />
by the FoodSafety-IRD corresponds to a<br />
Log5 validation.<br />
The advantage of the FoodSafety-IRD<br />
lies in the operating principle of infrared<br />
light, conducting energy directly into<br />
the <strong>pro</strong>duct core, heating the material<br />
from the inside, out. This is unlike other<br />
thermal <strong>pro</strong>cesses, such as hot air dryers,<br />
which require hours to heat the <strong>pro</strong>duct,<br />
and does it in reverse – from the outside<br />
to the inside. The FoodSafety-IRD heats<br />
the <strong>pro</strong>duct core in a matter of minutes,<br />
resulting in significantly shorter dwelltimes.<br />
Working principle: Rotary<br />
motion with infrared-light<br />
technology<br />
The infrared <strong>pro</strong>cess can be illustrated by<br />
means of a cross-sectional view. The pet<br />
food to be post-<strong>pro</strong>cessed is continuously<br />
conveyed into the rotary drum by<br />
means of a feeding unit. The <strong>pro</strong>duct is<br />
transported from the inlet through the<br />
rotary drum to the outlet via a welded-in<br />
helix conveyor and is constantly mixed by<br />
the rotational movement. Simultaneously,<br />
the material is exposed to infrared light,<br />
thus heating entire particles, and when<br />
necessary, water can be sprayed onto the<br />
<strong>pro</strong>duct. When applied, this fine water<br />
mist has an additional sterilizing function,<br />
since bacteria reduction is enhanced at<br />
the moment of surface evaporation of the<br />
mist. This in addition creates a <strong>pro</strong>tective<br />
re-cooling effect. Infrared light has the<br />
advantage of being able to treat even<br />
<strong>pro</strong>ducts with a low water content.<br />
Process preserves color, taste,<br />
consistency and ingredients<br />
The decisive factor for a highly<br />
homogeneous <strong>pro</strong>duct appearance is<br />
this constant rotation and movement, as<br />
Managing Director Jan Hendrik Ostgathe<br />
explains: "In a belt-dryer, for example,<br />
the <strong>pro</strong>duct remains in one place for<br />
a longer period of time; this can lead<br />
to uneven nests forming that <strong>pro</strong>mote<br />
mold growth. By contrast, the constant<br />
rotational movement inside our infrared<br />
rotary drum dries the material evenly. This<br />
gentle <strong>pro</strong>cess preserves the color, flavor,<br />
consistency and the valuable ingredients<br />
of the <strong>pro</strong>duct."<br />
The Foodsafety-IRD has four temperature<br />
zones which can be set independently<br />
according to the <strong>pro</strong>duct, and which<br />
adjust themselves automatically, based<br />
on the recipe stored in the control<br />
system. The <strong>pro</strong>duct temperature<br />
remains constant, and overheating<br />
is thus avoided. Depending on the<br />
desired <strong>pro</strong>cess – in the case of pet food<br />
this would be mainly sterilization and<br />
pasteurization, but drying or roasting,<br />
as for nuts, is also possible – ap<strong>pro</strong>priate<br />
<strong>pro</strong>duct temperature and dwell-time<br />
must be selected. Temperatures of 80 to<br />
200 degrees Celsius and above can be<br />
achieved in the FS-IRD.<br />
Photos: ©Kreyenborg<br />
Cross-sectional view: The rotating drum of the FoodSafety-IRD is constantly in motion,<br />
ensuring uniform exposure to the infrared light.<br />
Stand-alone solution, or<br />
integrated module<br />
Kreyenborg supplies the FoodSafety-IRD<br />
as a plant component for its customers,<br />
but also offers turn-key solutions.<br />
Sterilization and pasteurization usually<br />
involve stand-alone solutions, requiring<br />
the necessary equipment, i.e. upstream<br />
and downstream conveyor technology,<br />
<strong>pro</strong>duct cooling and big-bag handling<br />
26<br />
Technology & Marketing
<strong>pro</strong>cessing<br />
(filling and emptying). On the other<br />
hand, drying usually entails an integrated<br />
solution with upstream and downstream<br />
<strong>pro</strong>cess steps <strong>pro</strong>vided by the customer.<br />
The infrared system is individually<br />
designed after a determination of the<br />
technical requirements. In pet food<br />
sterilization, microbiology is relevant,<br />
because a microbiological <strong>pro</strong>tocol<br />
is required as to which impurities the<br />
<strong>pro</strong>duct has. Other factors include the<br />
size of the <strong>pro</strong>duct, the bulk density, the<br />
input and output moisture, and perhaps<br />
whether the <strong>pro</strong>duct has a special<br />
ingredient that is thermally sensitive (this<br />
could be for example a <strong>pro</strong>duct with a<br />
high sugar content).<br />
Customizing temperatures and<br />
times<br />
In the case of specific requests, where<br />
requirements involve particular<br />
temperature regulation from the<br />
FoodSafety-IRD, new solutions are sought.<br />
Jan Hendrik Ostgathe describes one: "A<br />
so-called press cake may be <strong>pro</strong>cessed<br />
at a maximum of 70 degrees Celsius so<br />
as not to destroy valuable <strong>pro</strong>teins. For<br />
the press cake, seeds are pressed, the oil<br />
is extracted, and what remains is a kind<br />
of cake batter that contains <strong>pro</strong>teins and<br />
nutrients. Since oils and moisture are still<br />
present after this <strong>pro</strong>cedure, the dough<br />
must be dried to a residual moisture<br />
content of less than five percent to allow<br />
for storage and further <strong>pro</strong>cessing. This<br />
<strong>pro</strong>duct is used as an additive to pet<br />
foods because of its valuable nutrients.<br />
In collaboration with our customers,<br />
we often carry out trials with modified<br />
temperatures and dwell-times and then<br />
have laboratories test the effects of<br />
these adjustments on the <strong>pro</strong>duct – in<br />
In the FoodSafety-IRD, infrared technology is used to sterilize and dry dog food<br />
this case on the valuable <strong>pro</strong>tein. For the<br />
press cake, we were able to modify the<br />
temperature and drying time so that the<br />
<strong>pro</strong>tein was retained.”<br />
Steam <strong>pro</strong>cessing affects<br />
<strong>pro</strong>duct <strong>pro</strong>perties<br />
An alternative <strong>pro</strong>cess for sterilization<br />
and pasteurization of feed is the common<br />
steam <strong>pro</strong>cess. Saturated steam is<br />
applied to the respective <strong>pro</strong>duct. For<br />
the <strong>pro</strong>cess to be effective here, higher<br />
temperatures are involved, but these<br />
in turn have a greater impact on the<br />
<strong>pro</strong>duct’s <strong>pro</strong>perties. The <strong>pro</strong>duct is thus<br />
affected: the color changes, ingredients<br />
volatilize, and the overall appearance and<br />
consistency deteriorate. With the infrared<br />
<strong>pro</strong>cess, on the other hand, <strong>pro</strong>duct<br />
<strong>pro</strong>perties remain nearly unaffected.<br />
Further, infrared is a natural application<br />
that does not use gases or chemicals<br />
commonly used in other treatment<br />
<strong>pro</strong>cesses to eliminate microorganisms.<br />
Another positive aspect of infrared light<br />
is its significantly higher efficiency due to<br />
direct energy input. Compared with a hotair<br />
roaster, for example, which is operated<br />
with gas and has higher CO 2<br />
emissions<br />
due to combustion, the infrared rotary<br />
drum can be operated with renewably<br />
generated electricity<br />
The time needed for cleaning after<br />
each <strong>pro</strong>duct change is considerably<br />
reduced due to fast, easy access to the<br />
rotary drum – and thus down-times<br />
throughout the entire plant are reduced.<br />
"Flexibility is the most important feature<br />
of our infrared system," emphasizes Jan<br />
Hendrik Ostgathe. "Numerous <strong>pro</strong>ducts<br />
in various forms from a wide range of<br />
food sectors can be <strong>pro</strong>cessed. The focus<br />
is on the <strong>pro</strong>duct, and the machine is set<br />
up according to that <strong>pro</strong>duct’s specific<br />
requirements. We often first test and<br />
develop the ap<strong>pro</strong>priate treatment in<br />
our in-house technical center, checking<br />
temperatures, times and <strong>pro</strong>duct<br />
<strong>pro</strong>perties and then setting the right<br />
parameters in consultation with the<br />
customer."<br />
Technology & Marketing<br />
The FoodSafety-IRD from Kreyenborg<br />
For more information<br />
www.kreyenborg.com<br />
Issue 4 <strong>2021</strong><br />
27
<strong>pro</strong>cessing<br />
Versatile Filling & Packaging of<br />
Very Small Powder Quantities<br />
New powder packaging system for dairies, food and pet food <strong>pro</strong>ducers<br />
The new GEA SmartFil M1 powder packaging system offers flexible low rate operation for hygienic packaging for dry, fine powders through<br />
to coarse granular <strong>pro</strong>ducts. (Photo GEA)<br />
Technology group GEA is launching a new<br />
packaging line for dairy and food powders<br />
or granules. The new GEA SmartFil M1<br />
has been developed to <strong>pro</strong>vide a wide<br />
range of filling configurations to meet<br />
the diverse necessities of the food, dairy<br />
and pet food industry for low-capacity<br />
applications.<br />
Companies operating in emerging<br />
markets, low volume <strong>pro</strong>ducers and pilot<br />
plants need such a system, which offers<br />
a compact and flexible low rate packing<br />
<strong>pro</strong>cess to meet their special needs.<br />
Likewise, with their diverse portfolios,<br />
raw material <strong>pro</strong>ducers need to be able<br />
to adapt their packaging solution in a<br />
versatile way.<br />
Modular system offers<br />
maximum flexibility<br />
With more than 100 possible variants,<br />
the GEA SmartFil M1 can be configured<br />
to suit almost any application from dry,<br />
fine powders through to coarse granular<br />
<strong>pro</strong>ducts. The new machine offers a<br />
nominal filling capacity of 120 bags per<br />
hour or three tons per hour at 25 kg<br />
<strong>pro</strong>duct size. Depending on the <strong>pro</strong>duct<br />
being packaged, the packaging system<br />
features configurable <strong>pro</strong>duct metering<br />
options, including vertical auger and<br />
horizontal vibratory feeder. An optional<br />
deaeration <strong>pro</strong>be may be added for<br />
im<strong>pro</strong>ved consolidation of the <strong>pro</strong>duct if<br />
required.<br />
Customers can choose to pack into openmouth<br />
bags, boxes or drums of varying<br />
sizes. Closing is configurable dependent<br />
on packaging type. Continuous heat<br />
sealing with glue reactivation or with<br />
sewing is available for open-mouth<br />
bags, whilst impulse sealing is offered<br />
for hermetic sealing of plastic packaging.<br />
28<br />
Technology & Marketing
<strong>pro</strong>cessing<br />
The built-in height adjustable conveyor<br />
system makes packaging changes fast<br />
and simple, whilst allowing the operator<br />
to work at an ergonomic height. The<br />
integrated control panel makes it easy to<br />
reconfigure the <strong>pro</strong>cess to activate the<br />
new functions as needed.<br />
Food ingredients<br />
Powdered food ingredients that require<br />
a carefully controlled auger metering<br />
system will benefit from this option on<br />
the GEA SmartFil M1. The vertical auger<br />
design with integrated shutoff is well<br />
<strong>pro</strong>ven technology that is adapted from<br />
other filling systems in the GEA range.<br />
With an optional integrated deaeration<br />
<strong>pro</strong>be, this filling system will enable<br />
food ingredients manufacturers to safely<br />
and reliably fill powdered <strong>pro</strong>ducts into<br />
bags, boxes or drums. With a continuous<br />
heat-sealing configuration, the SmartFil<br />
M1 can consistently <strong>pro</strong>duce finished<br />
<strong>pro</strong>ducts into 25 kg open-mouth bags<br />
with either glued closure or sewn closure<br />
if required.<br />
Alternatively, the impulse sealing option<br />
is ideally matched with plastic bags<br />
that are commonly used with boxes or<br />
cartons.<br />
Coffee & freeze-dried <strong>pro</strong>ducts<br />
Coffee and freeze-dried <strong>pro</strong>ducts tend<br />
to be fragile or friable and therefore<br />
demand a gentler ap<strong>pro</strong>ach to filling. For<br />
these applications, a vibratory feeding<br />
solution can be employed to finely meter<br />
the <strong>pro</strong>duct for high accuracy filling.<br />
This type of feeding solution eliminates<br />
rotating or close contact parts from the<br />
<strong>pro</strong>duct stream, thereby reducing the<br />
risk of <strong>pro</strong>duct breakdown.<br />
To ensure the integrity of the finished<br />
<strong>pro</strong>duct, these types of <strong>pro</strong>ducts are<br />
typically filled into flexible plastic bags<br />
inserted into carboard boxes. For this<br />
application, a dust free bag clamping<br />
system was chosen. Once filled, the neck<br />
of the plastic box liner can be easily<br />
inserted into an impulse type sealer for<br />
hermetic sealing. The integrated height<br />
adjustable conveyor enables simple and<br />
quick adjustment to suit the selected<br />
box/drum size, allowing the operator to<br />
work at an ergonomic height. A pivoting<br />
conveyor can be added to compensate<br />
for height adjustment when the GEA<br />
SmartFil M1 is connected to an optional<br />
integrated downline.<br />
Highest precision through state-ofthe-art<br />
<strong>pro</strong>cessing technology<br />
With over 100 years of industry experience<br />
in the food industry, Biosteril has revolutionised<br />
the purification of raw materials.<br />
Our state-of-the-art sterilisation equipment<br />
offers industry-leading benefits to ensure<br />
maximum safety for you and your customers<br />
at all times.<br />
Find out more at: www.kuendig.com<br />
Issue 4 <strong>2021</strong><br />
29
<strong>pro</strong>cessing<br />
Dairy ingredients<br />
Small scale dairy plants requiring a<br />
hygienic powder filling solution in<br />
a compact form can select the GEA<br />
SmartFil M1 with auger feed, deaeration<br />
(option) and continuous heatsealer<br />
with integrated fold-over. This is a<br />
cost effective, high quality solution for<br />
their powder packing operation. When<br />
integrated with a downline bag handling<br />
system, this cost-effective semiautomatic<br />
solution <strong>pro</strong>vides high quality, accurate<br />
filling and closing of open-mouth, multiwall<br />
bags. For aluminum foil bags, the<br />
sealing system can be changed to an<br />
impulse type sealer as required.<br />
Pet food<br />
The GEA SmartFil M1 can be configured<br />
to pack granular <strong>pro</strong>ducts, such as<br />
dried pet food, into laminated paper/<br />
poly<strong>pro</strong>pylene sacks that require a sewn<br />
closure. The vibratory feeder <strong>pro</strong>vides a<br />
gentle metering option, which can be<br />
coupled with the sealer/sewing system<br />
for effective closure.<br />
Safety first<br />
Product safety is important to all food/<br />
pet food <strong>pro</strong>cessing companies. The<br />
GEA SmartFil M1 is certified according<br />
to current hygiene standards. GEA<br />
integrated technology elements, which<br />
secure <strong>pro</strong>duct safety focused on special<br />
areas of the <strong>pro</strong>cess.<br />
Being a semi-automatic operation,<br />
it is important that the filling system<br />
is easily accessible for cleaning. This<br />
was part of the design concept. Low<br />
height, accessible components make<br />
maintenance and cleaning operations<br />
easier, thereby minimizing potential<br />
machine downtime and lost <strong>pro</strong>duction.<br />
For more information<br />
www.gea.com<br />
Technology & Marketing<br />
Baby elephants in<br />
Kenya need our help.<br />
Drought, poaching and habitat loss is leading<br />
calves to become orphaned. Like Roho, whose<br />
mother died when he was just an infant.<br />
Roho was rescued by the Sheldrick Wildlife<br />
Trust, who are pioneers in the hand-rearing of<br />
milk dependent baby elephants so that they<br />
can return to the wild when grown. He will<br />
need specialist milk and care for up to 10 years<br />
and you can help ensure his future by adopting<br />
him today.<br />
Adopt or donate and give fragile baby elephants a second<br />
chance at life: www.sheldrickwildlifetrust.org<br />
30<br />
Technology & Marketing<br />
The David Sheldrick Wildlife Trust, known as Sheldrick Wildlife Trust, is a charity in Kenya, a registered charity in England and Wales number 1103836, and is supported by The David Sheldrick Wildlife Trust USA, Inc. a 501(c)3 in the United States (EIN 30-0224549)
<strong>pro</strong>cessing<br />
Sorters for Pet Foods<br />
Key Technology, a member of the<br />
Duravant family of operating companies,<br />
has introduced its VERYX® digital sorters<br />
for pet food <strong>pro</strong>ducts. VERYX, which<br />
integrates seamlessly with Key’s other<br />
high class material handling systems,<br />
finds and removes foreign material (FM)<br />
and <strong>pro</strong>ducts with defects to im<strong>pro</strong>ve<br />
<strong>pro</strong>duct quality, eliminate the chance of<br />
cross-contamination and <strong>pro</strong>tect brands,<br />
all while minimizing labor.<br />
VERYX can be configured to sort a wide<br />
range of pet foods. When installed at<br />
the end of the line, it helps ensure final<br />
<strong>pro</strong>duct quality for kibble, chews and<br />
treats including dried, dehydrated and<br />
freeze-dried <strong>pro</strong>ducts. When installed<br />
upstream near raw receiving, it inspects<br />
ingredients such as frozen <strong>pro</strong>teins and<br />
other ingredients for wet pet foods. By<br />
detecting the color, size, shape and/<br />
or structural <strong>pro</strong>perties of every object,<br />
VERYX removes plastics, glass, paper and<br />
other FM, as well as <strong>pro</strong>duct defects, as<br />
defined by each pet food <strong>pro</strong>cessor.<br />
“Our vibratory conveyors and mechanical<br />
grading systems have had a strong<br />
presence in this industry for a long time<br />
– almost every leading pet food brand<br />
around the world relies on our equipment,<br />
and we understand their unique needs.<br />
Now that these <strong>pro</strong>cessors are seeing the<br />
value of digital sorting, we’ve leveraged<br />
our pet food application expertise to<br />
develop VERYX for these applications,” said<br />
Marco Azzaretti, Director of Marketing at<br />
Key. “Consumers are demanding higher<br />
and higher quality pet food, and VERYX<br />
can help manufacturers elevate their<br />
<strong>pro</strong>duct quality to the level of human<br />
grade while im<strong>pro</strong>ving the efficiency of<br />
their operation.”<br />
Key can integrate VERYX with a variety<br />
of their vibratory and mechanical<br />
grading solutions for transferring,<br />
scalping, size separation, fines removal,<br />
<strong>pro</strong>duct distribution and more. Iso-<br />
Flo®, Impulse®, Zephyr and Marathon®<br />
vibratory conveyors, as well as their rotary<br />
separation equipment, are all suitable for<br />
pet foods, depending on the application.<br />
Built for rugged reliability, Key’s material<br />
handling solutions enhance sanitation<br />
with features such as open designs, fullywelded<br />
frames, nickel-plated finishes, oilfree<br />
drives, optional pan covers and more.<br />
Each VERYX is tailored with the optimal<br />
cameras, laser scanners, lighting,<br />
ejection system, <strong>pro</strong>duct handling and<br />
software to meet each customer’s specific<br />
requirements. Utilizing in-air inspection,<br />
VERYX sees all sides of the <strong>pro</strong>duct with<br />
no blind spots. Next-generation cameras<br />
and laser scanners offer twice the<br />
resolution of previous sensor technology<br />
to find smaller FM and defects. Available<br />
in different widths, VERYX satisfies a wide<br />
range of capacity requirements.<br />
To maximize FM and defect removal,<br />
VERYX can be equipped with Key’s<br />
<strong>pro</strong>prietary Pixel Fusion technology,<br />
which combines signals from multiple<br />
cameras and laser scanners at the image<br />
pixel level to more clearly identify even the<br />
> extruders > feeders > components > pneumatic conveying > complete systems<br />
COPERION’S ZSK Mv PLUS.<br />
LEADING-EDGE TECHNOLOGY<br />
FOR PET FOOD EXTRUSION.<br />
+ Very gentle <strong>pro</strong>duct handling for maximum quality<br />
+ Hygienic design: open base frame, stainless steel<br />
+ Less downtimes due to fast, efficient cleaning<br />
+ Optimal accessibility<br />
+ Screw speed up to 1800 rpm<br />
Coperion‘s ZSK pet food extruder is a top-quality <strong>pro</strong>duct at the highest technical level. It is known for very gentle<br />
<strong>pro</strong>duct handling at maximum throughput rates. For further information about Coperion‘s ZSK Mv PLUS please<br />
visit our website at www.coperion.com/<strong>petfood</strong>-extruders<br />
Issue 4 <strong>2021</strong><br />
31
<strong>pro</strong>cessing<br />
manage incoming raw materials and<br />
optimize <strong>pro</strong>cesses, achieving the next<br />
level in operational efficiency.<br />
VERYX eliminates the need for manual<br />
inspection, which decreases labor costs<br />
and ensures more consistent FM and<br />
defect removal while maximizing yields.<br />
To ease use and simplify operator training,<br />
a highly intuitive UI <strong>pro</strong>vides different<br />
views to users of various levels depending<br />
on their needs. Recipe-driven operation<br />
ensures customers can count on consistent<br />
performance from their VERYX sorter<br />
day in, day out. Operator qualification<br />
requirements are reduced, allowing a<br />
minimally-skilled individual to become a<br />
<strong>pro</strong>ficient user of the system in one hour.<br />
most difficult-to-detect FM and defects.<br />
Pixel Fusion helps VERYX to better identify<br />
specific FM types and enable the optional<br />
FMAlert function to send a smart alarm if<br />
a critical quality <strong>pro</strong>blem occurs, so quick<br />
corrective action can be taken. FMAlert<br />
also saves a time-stamped image of<br />
every critical piece of FM detected by the<br />
sorter, which helps <strong>pro</strong>cessors document<br />
and pinpoint <strong>pro</strong>duct quality events and<br />
trends.<br />
Key equips every VERYX with their<br />
Discovery suite of software capabilities,<br />
which enables the sorter to collect, analyze<br />
and share data while continuing to sort<br />
<strong>pro</strong>duct. By harnessing data about the sort<br />
<strong>pro</strong>cess and about every object flowing<br />
through the sorter, Discovery can reveal<br />
patterns and trends that im<strong>pro</strong>ve sorting<br />
and control upstream and downstream<br />
<strong>pro</strong>cesses. The information that Discovery<br />
<strong>pro</strong>vides allows <strong>pro</strong>cessors to better<br />
Key manufactures equipment in both<br />
the US and Europe, supports customers<br />
worldwide and offers integration services,<br />
from pre-engineering to line start-up.<br />
Complete line solutions can include the<br />
integration of third-party equipment<br />
along with Key’s sorting, conveying and<br />
<strong>pro</strong>cessing systems to meet the specific<br />
needs of each application.<br />
Technology & Marketing<br />
For more information<br />
www.key.net<br />
Quick and Gentle Mixing<br />
A diverse range of pet food is the trend of the moment. New <strong>pro</strong>ducts and firms of presentation are in demand.<br />
More and more importance is being placed on quality. The unique and very gentle mixing technology of<br />
the Inotec VarioMix can be optimally used for numerous applications in food and pet food <strong>pro</strong>duction. The<br />
VarioMix is characterized by extremely short mixing times, gentle <strong>pro</strong>cessing, optimum homogeneity of the<br />
<strong>pro</strong>duct, cooking and cooling functions as well as extremely fast emptying with smallest quantities of residual<br />
<strong>pro</strong>duct.<br />
With the VarioMix, both aggressive<br />
and gentle mixing are possible. The<br />
mixing spirals operate in individually<br />
adapted wave patterns and they are<br />
independently adjustable in speed and<br />
direction of rotation. The usable volume<br />
of the VarioMix ranges from 350 to 4,000<br />
liters and always <strong>pro</strong>vides sufficient<br />
power reserves thanks to generously<br />
designed drives. It is therefore perfectly<br />
suited for the <strong>pro</strong>duction of a wide variety<br />
of <strong>pro</strong>ducts in small batches, but is also<br />
ideal for rubbing large pieces of meat.<br />
32<br />
Technology & Marketing
<strong>pro</strong>cessing<br />
A large variety of different <strong>pro</strong>ducts can<br />
thus be covered with a single machine.<br />
In addition, the VarioMix is ideally suited<br />
for continuous use in industrial highperformance<br />
<strong>pro</strong>duction thanks to its<br />
high-quality components.<br />
Another key feature for the gentle<br />
<strong>pro</strong>cessing of the <strong>pro</strong>ducts is the emptying<br />
via the tiltable mixing tray, because the<br />
emptying <strong>pro</strong>cess cannot be any gentler.<br />
The patented, adjustable inclination of<br />
the tray up to an angle of 120° as well<br />
as the patented clip-on scraper for the<br />
outer spindle ensure gentle emptying<br />
of mixed <strong>pro</strong>ducts of any viscosity. The<br />
perfect harmony of highly effective<br />
INOTEC VarioMix technology and gentle<br />
emptying with the tiltable mixing tray<br />
guarantees consistently perfect mixing<br />
results.<br />
Handtmann Maschinenfabrik<br />
and Inotec<br />
Handtmann Maschinenfabrik is part of the<br />
widely diversified Handtmann Group of<br />
Companies and business division of filling<br />
and portioning systems. Worldwide sales<br />
and distribution are currently conducted<br />
through 11 sales and service companies in<br />
the core markets as well as 60 commercial<br />
agents. The mechanical engineering firm<br />
from Biberach in the Upper Swabia region<br />
of Baden-Württemberg, Germany, is the<br />
world’s leading <strong>pro</strong>vider of solutions for<br />
the portioning, dosing, forming and coextruding<br />
of foodstuff. The portfolio is<br />
complemented by <strong>pro</strong>cess technology in<br />
the area of cutting, linking, mixing and<br />
ultra-fine grinding from Inotec GmbH,<br />
based in Reutlingen, Germany, which<br />
was added to the Handtmann Group of<br />
Companies in 2020. The customer base<br />
of the two manufacturers includes both<br />
small-scale <strong>pro</strong>ducers and start-ups as<br />
well as medium-sized companies and<br />
industrial enterprises from all over the<br />
world.<br />
Technology & Marketing<br />
Flexible and powerful: VEMAG machine systems<br />
For more information<br />
www.inotecgmbh.de<br />
From canned food over snack sticks to bars, extruded or<br />
co-extruded, and filled or unfilled pet treats: with VEMAG,<br />
there are no limits to what you can manufacture. Our flexible<br />
machines and whole lines allow you to extend your <strong>pro</strong>duct<br />
portfolio any time.<br />
Issue 4 <strong>2021</strong><br />
VEMAG your reliable, strong partner in the Petfood sector.<br />
33<br />
www.vemag.com
Packaging<br />
Recyclable Dog Food Packaging<br />
• Mondi to <strong>pro</strong>duces a recyclable mono-material packaging for Hau-Hau Champion, one of Finland’s most<br />
popular premium dog food brands available in grocery stores, <strong>pro</strong>duced by Prima Pet Premium Oy, part of<br />
Vafo Group.<br />
• Flexible mono-material solutions replace unrecyclable plastic packs while offering high barrier <strong>pro</strong>tection<br />
and increased consumer convenience.<br />
• Mondi’s EcoSolutions ap<strong>pro</strong>ach supports Hau-Hau Champion in reducing its environmental impact.<br />
Mondi, a global leader in packaging and<br />
paper, is supplying a range of recyclable<br />
mono-material pet food packaging for<br />
Hau-Hau Champion, one of Finland’s<br />
most recognized brands in the premium<br />
dog food segment. The new packaging<br />
fulfils the pet food <strong>pro</strong>ducer’s objective<br />
to launch a reclosable and recyclable<br />
packaging solution that does not<br />
com<strong>pro</strong>mise on performance and retains<br />
the strong brand recognition in stores. It<br />
also addresses sustainability concerns of<br />
end consumers that are playing more of<br />
a role in the purchasing of pet food and<br />
<strong>pro</strong>ducts.<br />
Mondi’s customer-centric ap<strong>pro</strong>ach,<br />
EcoSolutions, helped Hau-Hau Champion<br />
find a high-barrier solution that can be<br />
reclosed, keeps food fresh and confines<br />
any smells. The previously unrecyclable<br />
multi-layer packaging contained a<br />
metallized layer which was replaced<br />
by Mondi’s recyclable mono-material<br />
packaging: a reel material for formfill-and-seal<br />
(FFS) 1.5 kg bags and premade<br />
FlexiBag Recyclable for bags up<br />
to 15 kg. FlexiBag Recyclable is a monomaterial<br />
polyethylene (PE) pre-made<br />
bag developed specifically for recycling,<br />
which means it can be deposited directly<br />
into Finnish plastic recycling streams.<br />
The new packaging responds to consumer<br />
feedback asking for stronger carrying<br />
handles and a user-friendly reclosure<br />
to prevent kibble from going stale and<br />
thereby avoiding waste. It also features an<br />
anti-slip matt lacquer exterior and is fitted<br />
with a valve that allows air to escape for<br />
optimal palletization.<br />
Thomas Kahl, EcoSolutions Project<br />
Manager at Mondi, says: “Through<br />
our EcoSolutions ap<strong>pro</strong>ach, we help<br />
customers find environmentally respon-sible<br />
alternatives without com<strong>pro</strong>mising<br />
on performance, ease of use,<br />
or aesthetics. For Hau-Hau Champion,<br />
this involved asking many questions to<br />
gain deeper insight into the needs of<br />
the brand and its end users, as well as<br />
collaborating closely throughout the<br />
<strong>pro</strong>cess to test and evaluate all solutions.<br />
The new packaging also supports Mondi’s<br />
MAP2030 sustainability goal to make<br />
100 % of its <strong>pro</strong>ducts reusable, recyclable<br />
or compostable by 2025.”<br />
Suvi Sillvan, Brand Specialist at Hau-Hau<br />
Champion, adds: “With Hau-Hau’s brand<br />
refresh, we were looking for packaging<br />
that fully aligns with our commitment<br />
to reduce the carbon footprint of our<br />
<strong>pro</strong>ducts and operations as well as<br />
upgrades the packaging to match the<br />
high quality of the <strong>pro</strong>duct content. Given<br />
that this is a premium <strong>pro</strong>duct, we are<br />
especially pleased with the high-quality<br />
finish, including the printing, which<br />
retains brand familiarity on the shelf and<br />
informs consumers that they can easily<br />
recycle our dog food packs.<br />
The new packaging material also fully<br />
supports the fact that all our dry dog<br />
34<br />
Technology & Marketing
Packaging<br />
foods are now completely CO 2<br />
neutral<br />
through carbon emission compensation.”<br />
Retailers are also welcoming the change,<br />
which is already on shelves but will<br />
accelerate with major rollout of the brand<br />
relaunch across Finland in October.<br />
Hau-Hau Champion is a brand <strong>pro</strong>duced<br />
by Prima Pet Premium Oy, which belongs<br />
to Czech VAFO Group, a European leader<br />
in premium pet food.<br />
Petfood PRO: How did this<br />
partnership originate, have you<br />
worked with them before, or<br />
was this the first time?<br />
Mondi and VAFO Group have already<br />
been working together for more than 20<br />
years now. This latest <strong>pro</strong>ject is a great<br />
example of the strategic partnership the<br />
two companies have built up over the<br />
years in order to <strong>pro</strong>vide premium pet<br />
food packaging.<br />
Petfood PRO: What has been<br />
the market response so far?<br />
HauHau: The market response has been<br />
positive. Monomaterial is not very well<br />
known by end consumers and retailers<br />
yet, but we are <strong>pro</strong>ud to be telling about<br />
it among some of the first brands.<br />
Petfood PRO: What are the<br />
different package options,<br />
are there different sizes, is it<br />
suitable for different types of<br />
animals?<br />
Mondi supplies a reel material for formfill-and-seal<br />
(FFS) 1.5kg bags and premade<br />
FlexiBag Recyclable for bags up to<br />
15kg to Prima Pet Premium Oy.<br />
About Mondi<br />
Mondi is a global leader in packaging and<br />
paper, contributing to a better world by<br />
making innovative packaging and paper<br />
solutions that are sustainable by design.<br />
Their business is integrated across the<br />
value chain – from managing forests<br />
and <strong>pro</strong>ducing pulp, paper and plastic<br />
films, to developing and manufacturing<br />
effective industrial and consumer<br />
packaging solutions. Sustainability is at<br />
the center of their strategy and intrinsic<br />
in the way they do business. Mondi leads<br />
the industry with a customer-centric<br />
ap<strong>pro</strong>ach, EcoSolutions, where they<br />
ask the right questions to find the most<br />
sustainable solution. In 2020, Mondi had<br />
revenues of € 6.66 billion and underlying<br />
EBITDA of € 1.35 billion.<br />
Mondi has a premium listing on the<br />
London Stock Exchange (MNDI), and<br />
a secondary listing on the JSE Limited<br />
(MNP). Mondi is a FTSE 100 constituent,<br />
and has been included in the FTSE4Good<br />
Index Series since 2008 and the FTSE/<br />
JSE Responsible Investment Index Series<br />
since 2007.<br />
Technology & Marketing<br />
For more information<br />
www.mondigroup.com<br />
FEED AND BIOFUEL<br />
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Issue 4 <strong>2021</strong><br />
ANDRITZ FEED & BIOFUEL A/S ⁄ Europe, Asia, and South America: andritz-fb@andritz.com<br />
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35
Packaging<br />
Label Innovations offer More<br />
Creating stand-out packaging for Millennial brand differentiation in the pet food aisle<br />
The pandemic and associated lockdowns<br />
have accelerated trends in many industries.<br />
In the pet industry, pet ownership has<br />
risen dramatically. According to the<br />
European Pet Food Federation (FEDIAF),<br />
ap<strong>pro</strong>ximately 38% of all households in the<br />
European Union now own a pet, a total of<br />
88 million homes 1 . Meanwhile, data from<br />
the Pet Food Manufacturers’ Association<br />
shows that 2.1m Brits collected a new pet<br />
during lockdown and notably, more than<br />
one-third (35%) of young adults, age 24-<br />
35, have, or are planning to, embark on<br />
lives as new pet owners 2 .<br />
Increased demand for pets naturally<br />
equates to increased demand for pet food -<br />
the European pet food market is <strong>pro</strong>jected<br />
to see a CAGR of 4.5% between <strong>2021</strong> and<br />
2026 3 . In the increasingly competitive<br />
pet food market, a point of difference is<br />
vital to brands hoping to stand out and<br />
capture market share, particularly among<br />
Millennials and Gen Z consumers. As startup<br />
brands jostle for shelf space with wellestablished<br />
big players, such as Mars and<br />
Nestle, the need for dynamic, vibrant<br />
packaging that can grab the attention of<br />
the consumer is very clear.<br />
For pet food brand owners there are several<br />
key trends influencing the market that<br />
can filter into pack design. Most notably,<br />
and perhaps a key driver behind all other<br />
trends, is the increase in the humanization<br />
of pets across Europe. Pet humanization<br />
is becoming a globally accepted term<br />
in the pet industry as owners treat their<br />
pets like a family member and seek to<br />
<strong>pro</strong>vide them with human-like <strong>pro</strong>ducts<br />
or experiences 4 . Pet owners are happy to<br />
indulge and spend heavily on ensuring<br />
the best quality of food for their pets.<br />
This has led to an increasing number of<br />
premium <strong>pro</strong>ducts entering the pet food<br />
market.<br />
“If brand owners are developing higher<br />
quality food for pets, then they need<br />
packaging that also suggests ‘premium’<br />
or ‘finest’,” says Susan Ellison, joint MD<br />
at OPM (Labels and Packaging) Group.<br />
“Introducing tactile, gloss and foil finishes,<br />
embossing or high-definition graphics to<br />
pack design all respond to the demand<br />
for superior quality and exclusivity.<br />
Combine this with enhanced pack<br />
functionality, such as easy tear or<br />
resealability for greater convenience, and<br />
the perception of premium <strong>pro</strong>ducts is<br />
more appealing, and pet owners likely to<br />
treat food as something worth spending<br />
a little extra on.<br />
“When consumers are faced with a shelf<br />
of <strong>pro</strong>ducts that all claim to have better<br />
quality and highly nutritious ingredients,<br />
the pack becomes the shop window for<br />
the brand. It can create the all-important<br />
shelf-standout and ultimately, influence<br />
purchase decisions in a moment.”<br />
Beyond more premium, nutritious<br />
ingredients for im<strong>pro</strong>ved digestive health,<br />
skin and coat care, the pet food market<br />
is seeing significant growth in organic<br />
and plant-based foods, replicating the<br />
alternative diet trends being embraced by<br />
their Millennial and Gen Z owners 5 . Mars<br />
Petcare UK, for example, launched the<br />
Nutro brand of super premium pet food,<br />
which uses its ‘Feed Clean’ philosophy to<br />
bring the clean eating trend to cats and<br />
dogs.<br />
Just as when developing packaging<br />
for humans, brands are faced with<br />
the challenge of incorporating large<br />
amounts of information on pack and<br />
labels to demonstrate <strong>pro</strong>venance.<br />
“Label innovation now ensures a whole<br />
multitude of data can be included on pack<br />
without impacting the visual appearance,”<br />
says Susan. “We are seeing more requests<br />
for multi-layered, peelable and foldout<br />
labels to accommodate brand and<br />
consumer needs, while QR codes are<br />
often printed on-label to create a new<br />
level of engagement post-purchase to<br />
detail origins of ingredients and brand<br />
story.”<br />
While premiumization of pet meals is<br />
one area of growth, in contrast there<br />
is an equally important market need<br />
to challenge pet obesity. Humanizing<br />
pets means it’s become all too easy for<br />
owners to give in to begging for food<br />
and see food as a way to keep their pets<br />
happy. According to a Better Cities for<br />
Pets survey, conducted with pet owners<br />
in Brazil, China, Russia, UK and USA, more<br />
than half (54%) of cat and dog owners<br />
always or often give their pet food if they<br />
beg for it, and nearly a quarter (22%) of<br />
cat and dog owners sometimes overfeed<br />
their pet to keep them happy 6 .<br />
“This is where flexible packaging has<br />
really come to the forefront in the pet<br />
food market” Susan comments. “Single<br />
serve packs enable superb portion control<br />
to support better weight management, as<br />
well as presenting consumers with a more<br />
convenient, hygienic option. The barrier<br />
<strong>pro</strong>perties of flexible packaging ensure<br />
food stays fresh and tasty and, of course,<br />
the single serve pack means little, if no<br />
waste, at all.”<br />
This last point is particularly crucial<br />
for pet food brands to take note of.<br />
36<br />
Technology & Marketing
Marketing<br />
With pet ownership increasing among<br />
younger generations, sustainability<br />
and environmental responsibility must<br />
remain central to packaging innovation.<br />
A study by First Insight, Gen Z shoppers<br />
demand sustainable retail, found that the<br />
vast majority of Generation Z shoppers<br />
prefer to buy sustainable brands. The<br />
report also found that Generation Z,<br />
along with Millennials, are most likely<br />
to make purchase decisions based on<br />
values and principles 7 .<br />
“In the past, flexible packaging may well<br />
have struggled to meet this criterion,”<br />
says Susan. “However, innovation and<br />
development in relation to monopolymer<br />
laminates is certainly ensuring<br />
that flexible packaging will continue to<br />
have its place in the pet food packaging<br />
market.<br />
“What is clear, is that just as we see with<br />
food <strong>pro</strong>ducts for humans, pet food<br />
brand owners have many competing<br />
trends and demands to address in order<br />
to ensure their <strong>pro</strong>duct stands out ‘onshelf’<br />
and delivers commercial success.<br />
Yet, another big challenge in the pet food<br />
market is the swing to ever younger pet<br />
owners.<br />
Successfully targeting Millennials has<br />
never been an easy feat for marketeers.<br />
E-commerce is the norm, they don’t<br />
really want to be sold to and attracting<br />
their attention in a crowded retail space<br />
can be difficult. Pet food brands need<br />
to ensure their packaging is creative<br />
and unique to meet their ever-evolving<br />
expectations.”<br />
Technology & Marketing<br />
References<br />
1 EDIAF Facts & Figures 2020 European<br />
Overview: https://www.fediaf.org/images/<br />
FEDIAF_Facts_and_Figures_2020.pdf<br />
2 Pet Food Manufacturers’ Association:<br />
https://www.pfma.org.uk/news/pfmaconfirms-dramatic-rise-in-pet-acquisitionamong-millennials-<br />
3 Mordor Intelligence, Europe Pet Food<br />
Market – Growth, trends, Covid-19 impact,<br />
and forecasts (<strong>2021</strong>-2026): https://www.<br />
mordorintelligence.com/industry-reports/<br />
pet-food-market-in-europe-industry<br />
4 Mordor Intelligence, Europe Pet Food<br />
Market – Growth, trends, Covid-19 impact,<br />
and forecasts (<strong>2021</strong>-2026): https://www.<br />
mordorintelligence.com/industry-reports/<br />
pet-food-market-in-europe-industry<br />
5 Mintel, Four-legged Flexitarians,<br />
February 7, 2020: https://www.mintel.<br />
com/press-centre/food-and-drink/fourlegged-flexitarians-over-a-third-of-ukdog-food-buyers-believe-its-good-forpets-to-regularly-have-plant-based-meals<br />
6 Better Cities for Pets, Mars Petcare<br />
Program, 2018: https://www.<br />
bettercitiesforpets.com/resource/surveyweighs-pet-obesity-crisis/<br />
7 First Insight, The state of consumer<br />
spending: Gen Z shoppers demand<br />
sustainable retail: https://www.firstinsight.<br />
com/white-papers-posts/gen-z-shoppersdemand-sustainability<br />
For more information<br />
www.opmgroup.co.uk<br />
Issue 4 <strong>2021</strong><br />
37
Packaging<br />
Shipment of Healthier Dog Food<br />
Thermal <strong>pro</strong>tection packaging helps frozen dog food manufacturer im<strong>pro</strong>ve customer experience with more<br />
sustainable paper packaging<br />
To continue with this success, one key<br />
challenge was to optimize packaging.<br />
Not only to meet their customer needs<br />
to get away from plastic, but also to<br />
reduce packaging costs to optimize the<br />
organization’s financial situation.<br />
Frozen dog food: The details<br />
Packing and shipping of this unique<br />
<strong>pro</strong>duct had several requirements from<br />
the customer perspective, including:<br />
Operating the Ranpak WrapPak® Protector equipment is easy and intuitive.<br />
Ranpak Holdings Corp. a global leader of<br />
environmentally sustainable, paper-based<br />
packaging solutions for e-commerce<br />
and industrial supply chains, has been<br />
working with a supplier of frozen dog<br />
food to optimize packaging for a better<br />
customer experience, not only thermally<br />
<strong>pro</strong>tecting dog food shipments but doing<br />
so with paper-based packaging, a more<br />
sustainable option.<br />
More than two years ago, two dog lovers<br />
saw market demand for raw dog food -<br />
as a diet to im<strong>pro</strong>ve dogs’ health - and<br />
developed and launched a <strong>pro</strong>duct<br />
based on scientific evidence. The result<br />
was an enriched range of foods for<br />
all dogs of all ages, and a <strong>pro</strong>mise to<br />
im<strong>pro</strong>ve the recipe further whenever<br />
possible. It <strong>pro</strong>ved to be a winning<br />
formula, with 30% business growth in<br />
2020.<br />
• Thermal <strong>pro</strong>tection: The raw dog<br />
meat had to be stored at -20°C, with three<br />
different box sizes for different order<br />
quantities. Transit time was up to 24 hours<br />
on the road, so good insulation was vital.<br />
• Ease of use: Delivery within 24 hours<br />
meant fast turnaround; packers only had<br />
30-45 seconds to prepare a box with up<br />
to 20kg of meat. A thermal packaging<br />
solution that is easy and fast to work with,<br />
was required to meet these requirements.<br />
• Sustainability: Customers buying<br />
fresh meat for their dog want to see<br />
The ability to sustainably and cost-effectively package healthy frozen dog food for shipment is a boon to the dog food company and<br />
customers alike.<br />
38<br />
Technology & Marketing
Packaging<br />
packaging that has the smallest possible<br />
impact on the environment – especially a<br />
change away from plastic.<br />
• Cost savings: Direct cost reduction<br />
was a goal, in the context of high existing<br />
packaging costs using returnable woollined<br />
boxes.<br />
The Ranpak solution<br />
Ranpak <strong>pro</strong>posed WrapPak® Protector<br />
paper pads. These pads trap air and<br />
prevent heat conduction, creating an<br />
exceptional insulator for cold chain<br />
applications. The client first wanted to be<br />
convinced that these waved pads could<br />
match the existing plastic liner filled with<br />
wool.<br />
An existing box was lined with the new<br />
pads, frozen food packs inserted without<br />
dry ice, and the box taped. After being<br />
dispatched to one of the client’s cofounders<br />
through the regular channel and<br />
left unopened for more than 32 hours,<br />
contents were still frozen – even at the<br />
side of the box.<br />
In close co-operation with Ranpak’s local<br />
distributor in the UK, Ranpak then made<br />
further im<strong>pro</strong>vements to the boxes,<br />
adding dry ice as additional security.<br />
Finally, packaging instructions were<br />
<strong>pro</strong>vided to the logistic team.<br />
These efforts achieved outstanding<br />
results for the dog food manufacturing,<br />
including:<br />
• Easy integration: The firm’s<br />
distribution manager said efficiency gains<br />
were impressive: “The WrapPak Protector<br />
converter is really easy to operate and the<br />
waved paper pads show a consistent high<br />
quality. My packers position the paper<br />
pads easily in the box, and the complete<br />
<strong>pro</strong>cess was easy to optimize into our<br />
existing situation.”<br />
• Happier customers: The reactions<br />
from customers after switching to waved<br />
paper pads were summed up by the<br />
distribution manager: “The most striking<br />
one is branded in my head: BRILLIANT.”<br />
• Cost and sustainability gains: The<br />
green image made possible by WrapPak<br />
pads went hand-in-hand with high direct<br />
cost savings. Packaging speeds were<br />
high, and costly return shipments were<br />
no longer needed thanks to the curbsiderecyclable<br />
packaging.<br />
The dog food manufacturer commented,<br />
“Our mission is to save as many dogs’ lives<br />
as we possibly can! And when <strong>pro</strong>viding<br />
a unique, healthy food formula, we also<br />
wanted to support that with a sustainable<br />
packaging solution. Ranpak thermal<br />
packaging convinced me right away.”<br />
Technology & Marketing<br />
For more information<br />
www.ranpak.com/uk/keep-itcool<br />
www.anugafoodtec.com<br />
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Issue 4 <strong>2021</strong><br />
39
Packaging<br />
Healthy and Sustainable – New<br />
Range of Therapeutic Pet Food<br />
in Recyclable MonoFlex Bags<br />
With an estimated revenue of 34,955 million USD, the global pet food market is steadily growing despite<br />
the pandemic. Among the top five countries with highest revenue, France takes a third place with over 5,131<br />
million USD. 1 To meet the growing customer and market demands, Demavic, a French pet food manufacturer,<br />
has teamed up with Coveris for packaging to support the launch of their new range of therapeutic pet kibbles.<br />
Using Coveris’ leading MonoFlexE film, the new therapeutic kibbles are packed in monomaterial, recyclable<br />
bags.<br />
consumers to buy this type of <strong>pro</strong>duct<br />
at this point of sale, we had to take<br />
into consideration their expectations,<br />
particularly with regards to packaging<br />
and environmental <strong>pro</strong>tection" explained<br />
Olivier Poupon, Demavic Buyer.<br />
The ongoing trend of humanization of<br />
pets results in pet owners paying special<br />
attention to the quality of their fourlegged<br />
family members’ food. As a result,<br />
more and more pet food brands are<br />
introducing therapeutic food that helps in<br />
maintaining a balanced diet and healthy<br />
lifestyle. However, pet food <strong>pro</strong>ducers are<br />
working to both satisfy their demands and<br />
meet environment and government laws<br />
to limit waste. In fact, a new anti-waste law<br />
was recently introduced in France, which<br />
aims to eliminate waste and pollution<br />
from the design stage and transform<br />
<strong>pro</strong>duction, distribution and consumption<br />
models from a linear to circular economy. 2<br />
The right partner with the right<br />
answers<br />
As a result, Demavic reached out to<br />
Coveris for help in designing bags for their<br />
new <strong>pro</strong>duct launch that answer these<br />
demands. "When we decided to launch a<br />
new range of therapeutic pet food, we had<br />
to think about the distribution channels<br />
we would select. Usually, therapeutic pet<br />
food is sold through veterinarians, but<br />
we wanted to innovate and market our<br />
<strong>pro</strong>ducts in large food stores. To attract<br />
Coveris' response was a quadroseal bag,<br />
designed using the <strong>pro</strong>ven MonoFlexE<br />
polyethylene film, which monomaterial<br />
structure allows easier recycling in the<br />
existing plastic streams. Additionally,<br />
Coveris’ team manufactured two variants<br />
of the bags from 3 up to 10 kilograms,<br />
which includes a front zip to allow easy<br />
opening and resealing for extended<br />
freshness of the kibbles for the 3 kilogram<br />
format. The new solution offers customers<br />
the same convenience and <strong>pro</strong>duct<br />
<strong>pro</strong>tection as the standard designs, while<br />
minimizing waste.<br />
Real challenge leads to growth<br />
The biggest challenge for Coveris was<br />
to <strong>pro</strong>duce monomaterial bags in 10<br />
kilograms as it was the first enquiry from<br />
a customer for monomaterial bags in<br />
this size. Fortunately, with the support<br />
of Coveris’ R&D team, the bigger bags<br />
successfully met all the <strong>pro</strong>duct tests.<br />
The equivalent machinability as standard<br />
PET/PE material convinced Demavic<br />
that introducing MonoFlexE to existing<br />
<strong>pro</strong>duction lines will be a straightforward<br />
<strong>pro</strong>cess. The <strong>pro</strong>ducts, 100% made in<br />
France, including the kibbles, packaging<br />
and label, were launched on the French<br />
market in the summer of <strong>2021</strong> in large food<br />
stores (GSA) and will soon be sold in large<br />
specialised stores (GSS). “The combination<br />
of full recyclability of the monomaterial,<br />
the <strong>pro</strong>longed freshness thanks to the<br />
front zip and the enhanced graphics<br />
met all our needs. As a result, the new<br />
bag created a user and environmentallyfriendly<br />
image for our therapeutic pet<br />
food brand”, summarized Olivier Poupon.<br />
"Once again we demonstrated that our<br />
key strength is the service we <strong>pro</strong>vide to<br />
our customers. Thanks to the dedication<br />
of our team in Firminy, we were able to<br />
help Demavic successfully launch the<br />
new therapeutic pet food range to French<br />
supermarkets and fulfil all requirements<br />
in terms of sustainability with our new<br />
MonoFlexE <strong>pro</strong>duct range " said Nicolas<br />
Plantec, Pet Food Segment Leader at<br />
Coveris.<br />
References<br />
Technology & Marketing<br />
1 https://www.statista.com/outlook/cmo/<br />
food/pet-food/europe#global-comparison<br />
2 https://policy.ellenmacarthurfoundation.<br />
org/frances-anti-waste-and-circulareconomylaw#:~:text=A%20law%20for%20<br />
system%20change,to%20a%20circular%20<br />
economic%20model.<br />
For more information<br />
www.coveris.com<br />
40<br />
Technology & Marketing
Zoomark International Success<br />
Events<br />
Mission accomplished successfully for ZOOMARK INTERNATIONAL <strong>2021</strong>. A success in terms of exhibitor<br />
numbers with more than 450 exhibitors, 60% of who arrived from abroad from 44 different countries. A<br />
success in terms of international attendance because, in spite of the travel limitations on certain<br />
geographical areas imposed by the pandemic, foreign operators were among those taking center stage at<br />
this edition of the event. A success in terms of business, which was lively and supported by an expanding<br />
market rich in innovations and, finally, a success because in just a few months, following the official green<br />
light for holding large scale trade events, BolognaFiere put back on track the only international event in<br />
<strong>2021</strong> for the pet care business sector, bringing forward the event by six months (from its initial scheduling<br />
in May 2022 due to the pandemic emergency).<br />
ZOOMARK INTERNATIONAL has reconfirmed<br />
its importance as a moment<br />
of reflection for the industry and an<br />
essential platform for strategic business<br />
planning, further consolidating its<br />
international position. Welcoming<br />
national and international operators<br />
were more than 400 new <strong>pro</strong>ducts and a<br />
new functional exhibition layout in strict<br />
compliance with anti-Covid regulations,<br />
enabling exhibitors and operators to<br />
work intensively and in full safety. “We<br />
worked intensely to organize this edition<br />
of the Exhibition,” explained Gianpiero<br />
Calzolari, President of BolognaFiere,<br />
“because we felt it was essential to offer<br />
the sector an opportunity to meet after<br />
the long interruption resulting from the<br />
pandemic. We would sincerely like to<br />
thank the reference associations, Assalco<br />
and ANMVI, for their cooperation, as well<br />
as the companies that believed in the<br />
success of the exhibition by confirming<br />
their participation, and the operators who<br />
came to Bologna from all over the world.<br />
The success of this edition is an incentive<br />
for us to achieve new goals and face new<br />
international challenges.” The statistics<br />
concerning the sector, presented<br />
through the 14th ASSALCO-ZOOMARK<br />
REPORT at the opening conference<br />
of the event, highlighted the growing<br />
trends regarding the need, and care, for<br />
pets, especially during the period of the<br />
health emergency that is still ongoing in<br />
Italy and worldwide. The report, which<br />
analyzed the market and the main sociocultural<br />
trends in the pet world in Italy,<br />
revealed that in the year ending June<br />
<strong>2021</strong> (data <strong>pro</strong>cessed by IRI Information<br />
Resources) the market for dog and cat<br />
food <strong>pro</strong>ducts in Italy (Grocery Retail<br />
channel, Traditional Pet shops, Pet shop<br />
Chains, Grocery Retail own pet shops and<br />
general online retailers – Grocery Retail<br />
groups and Amazon) achieved a turnover<br />
of 2,431 million euros, an increase of<br />
+ 8%. The main distribution platforms<br />
(Grocery Retail, Traditional Pet shops,<br />
Pet shop Chains) achieved a turnover of<br />
2,338.7 million euros, a positive trend<br />
of + 6.4%. According to Euromonitor,<br />
there are an estimated 62 million pets<br />
in Italy, including almost 30 million fish,<br />
more than 16 million dogs and cats,<br />
about 13 million birds and more than<br />
3.5 million small mammals and reptiles.<br />
The <strong>2021</strong> edition has also invested in the<br />
<strong>pro</strong>gramme of conventions and meetings<br />
focusing, among other things, on foreign<br />
markets, developed with partners such as<br />
Euromonitor and ICE-Agenzia. Thanks to<br />
digital technology, the fair also organized<br />
Zoomark Digital Session in the week<br />
leading up to the event, a platform for<br />
arranging meetings between exhibitors<br />
and international buyers, distributors and<br />
retailers in the specialized and Grocery<br />
Retail channels, facilitating business<br />
and supporting operators who, due to<br />
the pandemic, were unable to attend<br />
ZOOMARK INTERNATIONAL <strong>2021</strong> in<br />
person. During the three days of the<br />
exhibition, the new “Pet Vision” area<br />
especially for <strong>pro</strong>ducts launched on the<br />
market in the last eighteen months was<br />
also busy and well received. With 400 new<br />
<strong>pro</strong>ducts organized into seven market<br />
trends, the event highlighted the sector's<br />
<strong>pro</strong>pensity for innovation. ZOOMARK<br />
INTERNATIONAL <strong>2021</strong> is organized by<br />
BolognaFiere with the support of Assalco<br />
(the National Association of Pet Care<br />
and Pet Food Industries), ANMVI (the<br />
National Association of Italian Veterinary<br />
Doctors), the Emilia-Romagna regional<br />
administration and Promopet. THE NEXT<br />
EDITION OF ZOOMARK INTERNATIONAL<br />
will take place at the Bologna Exhibition<br />
Centre in May 2023.<br />
Technology & Marketing<br />
For more information<br />
www.zoomark.it<br />
Issue 4 <strong>2021</strong><br />
41
Last Page<br />
Upcoming Events<br />
March 10 - 12, 2022<br />
IDMA & VICTAM EMEA<br />
Istanbul, Turkey<br />
www.idmavictam.com<br />
April 26 - 29, 2022<br />
Anuga FoodTec (Special Edition)<br />
Cologne, Germany<br />
www.anugafoodtec.com<br />
May 24 - 27, 2022<br />
Interzoo 2022<br />
Nuremberg Germany<br />
www.interzoo.com<br />
May 31 – June 2, 2022<br />
VICTAM International in co-location with VIV Europe<br />
Utrecht, The Netherlands<br />
www.victaminternational.com<br />
October 4 - 5, 2022<br />
NutrEvent 2022<br />
Nantes, France<br />
www.nutrevent.com<br />
November, 2022<br />
Nordic Pet Food Conference & Exhibition<br />
to be confirmed<br />
www.nor<strong>petfood</strong>.com<br />
to be announced<br />
India International Pet Trade Fair<br />
New Delhi, India<br />
www.creature-companions.in#<br />
May, 2023<br />
Zoomark International 2023<br />
Bologna, Italy<br />
www.zoomark.it<br />
International Magazine March 2022 ISSN 2628-5851<br />
Technology & Marketing<br />
1/22<br />
Preview March 2022<br />
Fiber Ingredients, Yeast,<br />
Spray Drying, Heat Exchange<br />
Labelling, Recyclable Packaging,<br />
Ask the Vet,<br />
Ingredients: Fiber Ingredients, Yeast, Omega-3, Colors, Rice<br />
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Processing: Specialized Extrusion, Spray Drying, Heat Exchange<br />
Packaging: New Design with Recyclable Packaging, Clean Label<br />
Marketing: Interzoo Update, The Vet's Corner<br />
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42<br />
Technology & Marketing
International Magazine November <strong>2021</strong> ISSN 2628-5851<br />
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