petfood pro 4/2021

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Marketing What do the pond turtles like to eat? European pond turtles are 80% carnivores and 20% herbivores. They eat almost any small animal that occurs in nature and is in the water, such as small fish, crabs and more. Rainworms and mealworms are also on the menu. Aquatic turtles eat exclusively in the water, because only there they can swallow. A protein-rich diet is important, e.g. dried crayfish, small fish or heart pieces. As a vegetable food they like to eat waterweed or duckweed. What do you feed the little turtles so that they grow big and strong? Young pond turtles need lime in the form of shell lime for shell formation and against rickets. They like to eat annelids and other small animals, e.g. snails or insect larvae, as they occur in a healthy pond. Pieces of fish are also favorable for their development. Later, around the age of 8 months, the battle for earthworms begins, which are pulled back and forth with both mouths like a rope. What should be fed in certain intervals? Important for a healthy shell is special lime material, which is sprinkled in the food. Turtles also independently search for shell limestone from cuttlefish shells, which should always be offered in the water. In order for the lime to be utilized by the turtles, natural or artificial UV radiation is necessary for the body's own vitamin D formation. In the aquaterrarium, this is done with an appropriate lamp. Cuttlefish shells provide the turtles with iodine as well as various minerals, such as magnesium, zinc or calcium. Vitamin drops should also be added. What can be used to prevent diseases? The best way to prevent diseases is a good and balanced diet which is rich in vitamins. Also with cuttlebone you can well prevent various diseases caused by calcium deficiency. All turtles like to Philipp Hirt-Reger, expert for the breeding of European pond turtles sunbathe. Therefore, UV light is necessary, which is available in specialized stores. In addition, the animals should in any case not get drafts. What is so special about these animals? What can turtles teach us? A turtle is always very single-minded and persistent in pursuing its goals. If it has set its mind on something, it will do it under any circumstances. This we can observe, for example, in the way a tortoise crosses a road: slowly and consistently it follows its way. Turtles are more affectionate to their environment than many believe. When we give them our attention, they give us their attention. This is also a good concept amongst colleagues. If you spend a lot of time with the turtles, gain their trust and even "talk" to them, the individual character for each turtle becomes visible. Each of them perceives us differently and approaches us. And this approach to one another is balm for our souls, because these are happy moments that give us strength for everyday office life. Technology & Marketing Philipp Hirt-Reger talked with Sabine Straka, part of the Editorial Team of Petfood PRO at Dr. Harnisch Publications in Nuremberg, Germany For more information www.petfoodpro-mag.com 22 Technology & Marketing
Marketing New at Fressnapf: Dr. Jens Pippig Strengthens the Ecosystem for Animal Lovers Dr. Jens Pippig will continue to drive the ecosystem forward as a new member of the Fressnapf management team From the end of 2021, Dr. Jens Pippig will support the management team at Fressnapf as Senior Vice President. In this newly created position, he will implement all services of the ecosystem in Europe in order to offer a comprehensive range of services for all pet owners. This portfolio includes Activet veterinary practices, the online veterinarian "Dr. Fressnapf," pet tech services such as GPS trackers, and the brokerage of pet insurance, services and travel offers for pets. Whether online, mobile or in the store on site - a unique ecosystem is to be created around the clock on all available customer channels to connect products, services as well as pet owners and their animals and to become the number one contact for all questions concerning pet care. Pippig is regarded as an experienced leader with good contacts in the world of startups and with many years of experience in founding and building new business models. Previously, Dr. Pippig spent eight years at ProSiebenSat.1, including as CEO of SevenVentures and as founder of the ProSiebenSat.1 Accelerator, and before that another eight years at McKinsey & Company. Already during his studies he founded the company "Potentialpark", a company for market research and employer branding. "Jens is a great asset to Fressnapf and our ecosystem for pet lovers," says Torsten Toeller, Fressnapf founder and owner. "He will help us set up elemental areas for the future to bring all facets of our ecosystem to life for customers in Europe." The Ecosystem Services unit will bundle the existing services in the future. In addition, Fressnapf is not only aiming to establish its own start-ups and venture investments, but also to cooperate with innovative start-ups in the pet industry. Many new employees and interesting ideas are sought for the ecosystem that is currently being established. In addition to own start-ups and venture investments, cooperations with innovative start-ups in the pet industry are also planned. The Fressnapf group is the European market leader for pet supplies. In 1990, the first Fressnapf store was opened by founder and company owner Torsten Toeller in Erkelenz, Germany. Today, the group has around 1,800 Fressnapf and Maxi Zoo stores in eleven European countries and almost 15,000 employees. The majority of the stores are operated under a franchise system. The range includes 16 brands available exclusively at Fressnapf l Maxi Zoo. Last year, the company celebrated its 30th anniversary. Under the slogan "Happier Pets. Happier People." Fressnapf offers a selection of more than 10,000 pet supplies, as well as expert advice and services on all aspects of pets and pet care. The Fressnapf group also supports various animal welfare projects and is committed to species-appropriate animal husbandry in the initiative "Animal Engaged". Technology & Marketing For more information www.fressnapf.com International Magazine November 2021 ISSN 2628-5851 Technology & Marketing 4/21 Come and see for yourself: www.harnisch.com Ingredients: Rice Proteins, Seaweed Extracts, CBD Oil, Premium Ingredients, Peanut Butter Processing: Goodbye Salmone la, Quick and Gentle Mixing, Healthy Kibbles Packaging: Recyclable Packaging and Bags, Labe ling, Shipment of Healthy Petfood Marketing: Learning from Turtles, News from Fressnapf, Nutrition Lab Perfectly positioned. Issue 4 2021 The international specialist magazines from Dr. Harnisch Publications 23
Page 1 and 2: International Magazine November 202
Page 3 and 4: editorial Teaching a New Dog Old Tr
Page 5 and 6: Departments 3 Editorial 42 Upcoming
Page 7 and 8: Ingredients textures. BENEO’s por
Page 9 and 10: WE MAKE PET FOOD TASTE GREAT. TM PA
Page 11 and 12: Ingredients predisposing to increas
Page 14 and 15: Ingredients CBD Oil for Animal Heal
Page 16 and 17: Ingredients Premium Pet Food Requir
Page 18 and 19: Ingredients Lockdown’s Peanut But
Page 20 and 21: Marketing Learning from Turtles At
Page 24 and 25: Marketing ADM Unveils Nutrition Lab
Page 26 and 27: processing Goodbye, Salmonella: Bac
Page 28 and 29: processing Versatile Filling & Pack
Page 30 and 31: processing Dairy ingredients Small
Page 32 and 33: processing manage incoming raw mate
Page 34 and 35: Packaging Recyclable Dog Food Packa
Page 36 and 37: Packaging Label Innovations offer M
Page 38 and 39: Packaging Shipment of Healthier Dog
Page 40 and 41: Packaging Healthy and Sustainable -
Page 42 and 43: Last Page Upcoming Events March 10

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