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Contents<br />
International Magazine November <strong>2021</strong> ISSN 2628-5851<br />
Technology & Marketing<br />
4/21<br />
Issue 4 November <strong>2021</strong><br />
Pet food has changed a lot during and because of Covid. People have more<br />
time for their pets and have become more aware of their nutrition. Producers<br />
are starting to pay more attention to clean label ingredients, especially<br />
where allergies are concerned. Some human consumer trends that continue to<br />
crossover to the pet food category include increasing demand for added<br />
<strong>pro</strong>tein, digestive wellness, and plant-based <strong>pro</strong>ducts. This issue of Petfood<br />
PRO covers these topics - and many others - with the result that our pets<br />
can live to be happy and healthy for as long as possible.<br />
Ingredients: Rice Proteins, Seaweed Extracts, CBD Oil, Premium Ingredients, Peanut Butter<br />
Processing: Goodbye Salmonella, Quick and Gentle Mixing, Healthy Kibbles<br />
Packaging: Recyclable Packaging and Bags, Labelling, Shipment of Healthy Petfood<br />
Marketing: Learning from Turtles, News from Fressnapf, Nutrition Lab<br />
Cover: © Dr. Harnisch Publications<br />
Ingredients<br />
Processing<br />
6 Growing Demand for Rice Starch and Protein in Natural and<br />
Premium Pet Foods<br />
10 Seaweed Extracts Optimize Dog Digestive Health<br />
14 CBD Oil for Animal Health and Well-Being<br />
16 Premium Pet Food Requires High-Quality Ingredients<br />
18 Lockdown’s Peanut Butter Pet Frenzy!<br />
26 Goodbye, Salmonella: Bacteria-Free Through Treatment<br />
with Infrared Light<br />
28 Healthy Kibbles Through Extrusion Expertise<br />
31 Sorters for Pet Foods<br />
32 Quick and Gentle Mixing<br />
The market for peanut butter treats for dogs has increased<br />
dramatically - and many believe that the trend is driving the<br />
demand for healthier options in the pet food supply and treat<br />
sectors. It is a great way to administer medication as peanut<br />
butter tastes so good to dogs, so they can't detect that hidden<br />
pill! It also works as a great distraction during washing and<br />
grooming, and of course a tool to help with dog training. The full<br />
story is on page 18.<br />
Food safety is a crucially important issue in the pet food<br />
industry. The EU repeatedly reports <strong>pro</strong>duct recalls due to<br />
salmonella contaminated animal feed, which must therefore<br />
be subjected to thorough treatment and inspection. Thermal<br />
<strong>pro</strong>cesses are commonly used in the food industry to reliably<br />
kill microorganisms. When selecting the ap<strong>pro</strong>priate <strong>pro</strong>cess,<br />
however, it is important to consider the effects of heat on the<br />
stability of the <strong>pro</strong>duct to be treated. See page 26.<br />
4<br />
Technology & Marketing
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