petfood pro 4/2021

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editorial Teaching a New Dog Old Tricks Sustainability has many forms. More commonly we think of packaging, pouches, reducing size and saving resources. Currently climate change and carbon reductions are the hot topics. However there is another side to being sustainable: retaining the best from the existing resources, or trying to capture the experience of people before it is lost. Many of our older colleagues have worked for many years, made mistakes and discovered systems that function well. However brilliant a new co-worker may be, he or she still needs to gain the experience and relationships with peers and clients. None of us will be around for ever, so it is important for the younger generation to learn things from the older guys before they move on, which can make their own path a little straighter. This can be very simple in the form of storytelling. Everyone has a different viewpoint and the more we have lived, the more there is to say. In this way a company can be made fit for the future in the traditional way, which often saw fathers teaching their sons and mothers their daughters. Modern TV advertising focusses on people, often celebrities, who tell their story. The identification is often with the narrator, who builds trust so that the relationship with him or her is more important, than whatever cream, coffee, kibbles or car, they are actually trying to sell. How many of us – as children or even young adults – have bought something because our hero has been seen with it? How many football shirts are sold because they have a certain number or name? How many chocolate bars are sold because the lady licking her lips is our favourite actress? Storytelling is also part of building relationships. At a business dinner we rarely talk about business. But we do relate the latest adventures of our offspring or our cats and dogs. There are many subjects, away from pet food nutrition where we can find a common interest and go away saying, “That is a good, honest person. I could imagine doing business with them.“ Part of the success at forums at different conferences, trade shows and other events, is a discussion group of certain – experienced – professionals who share Ian D. Healey, Editor-in-Chief their opinions on current hot topics. The audience is sometimes invited to participate, but again, this has become a marketing tool where a ‘human library‘ is featured and where the discussion is beneficial for everyone else. Stories have power. They can delight, enchant, touch, teach, inspire, motivate and challenge. They can confirm what we already think or send us in a new direction. Stories live from being told and those who listen can profit and understand things from a new perspective. Sincerely If you like it subscribe! Issue 4 2021 3
Page 1: International Magazine November 202
Page 5 and 6: Departments 3 Editorial 42 Upcoming
Page 7 and 8: Ingredients textures. BENEO’s por
Page 9 and 10: WE MAKE PET FOOD TASTE GREAT. TM PA
Page 11 and 12: Ingredients predisposing to increas
Page 14 and 15: Ingredients CBD Oil for Animal Heal
Page 16 and 17: Ingredients Premium Pet Food Requir
Page 18 and 19: Ingredients Lockdown’s Peanut But
Page 20 and 21: Marketing Learning from Turtles At
Page 22 and 23: Marketing What do the pond turtles
Page 24 and 25: Marketing ADM Unveils Nutrition Lab
Page 26 and 27: processing Goodbye, Salmonella: Bac
Page 28 and 29: processing Versatile Filling & Pack
Page 30 and 31: processing Dairy ingredients Small
Page 32 and 33: processing manage incoming raw mate
Page 34 and 35: Packaging Recyclable Dog Food Packa
Page 36 and 37: Packaging Label Innovations offer M
Page 38 and 39: Packaging Shipment of Healthier Dog
Page 40 and 41: Packaging Healthy and Sustainable -
Page 42 and 43: Last Page Upcoming Events March 10

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