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Ingredients<br />
deliver the best in veterinary diets<br />
and premium pet food <strong>pro</strong>ducts that<br />
respond to these growing trends.<br />
BENEO has identified more allergies in<br />
pets in recent years. These often lead<br />
to gastro illnesses and other digestive<br />
disturbances. It is often difficult to find<br />
specific causes. Studies limit ingredients<br />
to eliminate causes. Rice is 80% <strong>pro</strong>tein<br />
and has fewer allergenic reactors than for<br />
example soy.<br />
Conclusion<br />
As more consumers make the connection<br />
between a good diet and im<strong>pro</strong>ved<br />
health for themselves, they are now<br />
taking extra care to choose the right<br />
foods for their beloved pets to help<br />
increase their overall wellbeing and<br />
health, especially for pets with specific<br />
health conditions.<br />
Globally, consumers are increasingly<br />
looking for health boosting <strong>pro</strong>ducts due<br />
to the pandemic and the same ap<strong>pro</strong>ach<br />
is being adopted for their pets. With<br />
‘natural credentials’ so key to many pet<br />
owners’ purchasing decisions, rice starch<br />
is well placed to help manufacturers<br />
looking to remove artificial preservatives<br />
and flavorings from their pet food<br />
ingredients’ labels and make the most of<br />
this growing clean label trend.<br />
References:<br />
1 BENEO Consumer Research on Attitudes<br />
towards Pet Food in the US, Brazil, UK,<br />
Germany and China (N=5*500, 2018)<br />
2 Mintel 2019<br />
3 BENEO Consumer Research on Attitudes<br />
towards Pet Food in US, Brazil, UK, Germany<br />
and China (N= *500, 2018)<br />
4 Mintel Pet Food Report 2019<br />
Technology & Marketing<br />
5 Global Market Data, Pet Care, 2019 data<br />
year<br />
6 Definition: syneresis - the contraction of a<br />
gel accompanied by the separating out of<br />
liquid.<br />
7 BENEO Consumer Research on Attitudes<br />
towards Pet Food in US, Brazil, UK, Germany<br />
and China (N= 5 *500, 2018)<br />
8 Twomey et al ‘The replacement value<br />
of sorghum and maize with or without<br />
supplemental enzymes for rice in extruded<br />
dog foods.’ Animal Feed Science and<br />
Technology 108 61–69 (2003)<br />
9 Yang, L. et al ‘Rice <strong>pro</strong>tein extracted<br />
by different methods affects cholesterol<br />
metabolism in rats due to its lower<br />
digestibility.’<br />
International Journal of Molecular Sciences,<br />
12(11), 7594-7608 (2011)<br />
10 FEDIAF Nutritional Guidelines for<br />
Complete and Complementary Pet Food for<br />
Cats and Dogs, 2020<br />
https://fediaf.org/images/FEDIAF_<br />
Nutritional_Guidelines_2020_20200917.<br />
pdf<br />
For more information<br />
www.beneo.com<br />
8<br />
Technology & Marketing
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