Martial Arts World News Magazine - Volume 22 | Issue 1

The #1 Business Resource for the Martial Arts Industry

The #1 Business Resource for the Martial Arts Industry


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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com VOLUME <strong>22</strong> | ISSUE 1<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />

Grandmaster<br />

Eung Gil Choi<br />

founder of USTMA<br />

Grandmaster<br />

Dong Sup Lee<br />

president of Kukkiwon<br />


Receives Honorary 9th Degree Black Belt.<br />

The Industry Responds.<br />

UFAF Awards Presented by<br />

Chuck Norris<br />

Karen Eden<br />

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24 Tokyo 2021: United States<br />

Medalists in <strong>Martial</strong> <strong>Arts</strong><br />

28 Master Karen Eden: Inspiration<br />

and Philosophy Add Real Value<br />

to Your Classes<br />

34 President Trump Receives<br />

Honorary 9th Degree Black Belt:<br />

The Industry Responds<br />

103 FREE Tool of the Month<br />


14 Industry Insights<br />

15 Birthdays<br />

18 Industry Innovations<br />

20 Social 411<br />

52 School Profiles<br />

63 Classified Ads<br />

99 Advertiser Index<br />


48 Tell Us Your Story<br />

76 Feature Your School,<br />

Organization, Accomplishment,<br />

or Event<br />


6 Editorial<br />

Strange Times Call for Level 5 Leadership!<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 Mind Mastery<br />

How Brain Power and Focus Make You Happier<br />

and Luckier<br />

Grandmaster Jessie Bowen<br />

56 Teamwork<br />

4 Tips to Boost Your Social Media<br />

Hanshi Dave Kovar<br />

58 Next Level Strategy<br />

Branding: Is it a Waste of Your Time? (Part 2)<br />

Shihan Allie Alberigo<br />

60 Growth Hacks<br />

Making Business Move Quickly<br />

Mr. Sean Lee<br />

62 Ninja Business Tactics<br />

Teaching Child Students in 2020<br />

An-Shu Stephen Hayes<br />

66 Pillars of Success<br />

How Do You Know if You Have Physical Fitness?<br />

(Part 2)<br />

Grandmaster Y. K. Kim<br />

70 The Way of the Samurai<br />

Children and the Art of the Sword, Part 1<br />

Shihan Dana Abbott<br />

72 Extraordinary Marketing<br />

Is Everyone in Your Boat Rowing in the Same<br />

Direction? (Part 1)<br />

Grandmaster Stephen Oliver<br />

74 After School Excellence<br />

Why You Must Start Your Summer Camp In The<br />

Middle of Winter<br />

Chief Master Mike Bugg<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

STAFF<br />

78 Tactical Self-Defense<br />

One Shot to Survive<br />

Grandmaster Tom Patire<br />

80 Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />

Dreams Do Come True<br />

Professor Willie “the Bam” Johnson<br />

82 The Millionaire Smarts Coach<br />

Prescriptive Behavior<br />

Ms. Lee Milteer<br />

86 Budo Philosophy<br />

Our Little <strong>World</strong><br />

Shidoshi Alfredo Tucci<br />

88 Pro Shop Power<br />

Find the Missing Piece of Your School with Puzzle Mats<br />

Mr. Sun Kang<br />

90 Master the Basics<br />

Developing Your Students’ Devotion to Becoming<br />

Black Belts<br />

Master Tina Bane<br />

92 Instructional Excellence<br />

The Value of Failure, Part 2<br />

Grandmaster Tim McCarthy<br />

94 Business Buzz<br />

Statistics, Part 3<br />

Grandmaster Lawrence Arthur<br />

96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

A Diary of a Black Belt, Part 3<br />

Sensei Gary Lee<br />

98 Management Excellence<br />

Would You Spend a Dollar to Save a Dime?<br />

Chief Master Kirk Pelt<br />

100 The Warrior Way<br />

Twenty Ways To Keep Your Attitude Positive, Part 1<br />

Grandmaster Bill Clark<br />

102 Staff Development<br />

Mining for Instructors: Planting the Seed, Part 3<br />

Master Zulfi Ahmed<br />

104 Tools & Tactics<br />

Let the Retention Rise<br />

Ms. Chris Lee<br />

VOLUME <strong>22</strong> | ISSUE 1<br />


Master Toby Milroy<br />


Mr. Sean Lee<br />


Mr. Jeff Reulbach<br />


Mr. Frank Meyer<br />


Mr. Amen Blue<br />


Ms. Erin Pham<br />


Hanshi Dave Kovar<br />

Grandmaster Bill Clark<br />

Mr. Sean Lee<br />

Shihan Allie Alberigo<br />

Grandmaster Y. K. Kim<br />

Grandmaster Tim McCarthy<br />

Chief Master Kirk Pelt<br />

Grandmaster Stephen Oliver<br />

Chief Master Mike Bugg<br />

Professor Willie Johnson<br />

Grandmaster Zulfi Ahmed<br />

Ms. Chris Lee<br />

Grandmaster Lawrence Arthur<br />

Master Tina Bane<br />

Mr. Sun Kang<br />

Master Carlos Machado<br />

Grandmaster Jessie Bowen<br />

Shidoshi Alfredo Tucci<br />

An-Shu Stephen Hayes<br />

Ms. Lee Milteer<br />

Sensei Gary Lee<br />

Grandmaster Tom Patire<br />

Shihan Dana Abbott<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 5


Strange Times Call for<br />

Level 5 Leadership!<br />

by Master Toby Milroy<br />

I think we’d all agree, the last couple years have been challenging.<br />

We faced never before seen challenges. Between the COVID<br />

19 virus itself, local, state and federal responses to the virus,<br />

consumer confidence and behavior changes, and the<br />

economic disruption all this has caused, it’s been a<br />

roller coaster ride for most of our industry.<br />

As I’ve written previously, we’re seeing a growing<br />

‘divide’ in our industry, accelerated by these<br />

somewhat extreme circumstances. Some schools<br />

have come back stronger than ever,<br />

setting new all time records, while<br />

others have closed their doors for<br />

ever or are struggling to stay afloat.<br />

CERTAINLY, state by state, county by<br />

county schools are dealing with dramatically<br />

different circumstances and imposed limitation,<br />

BUT, even so, we’re seeing this divide widening<br />

even in the same state, and in substantially<br />

similar circumstances.<br />

So, what is the difference?<br />

Why are some doing so well,<br />

while others suffer?<br />

I’ve been drilling into this for<br />

more than a year now, speaking<br />

with clients, colleagues in<br />

the industry, vendors, service<br />

providers, and some of the<br />

most successful school operators<br />

in the world, and I<br />

see clear patterns in those<br />

schools and businesses<br />

that have managed and<br />

overcome these challenged<br />

more effectively.<br />

I’m reminded of the book “Good to Great” by Jim Collins, a<br />

‘must read’ for school operators in my view. Jim writes about<br />

his study of companies that have had dramatic ‘breakthroughs’<br />

in their performance, while other, substantially<br />

similar businesses in the same category did<br />

not. Interestingly, one of the ‘commonalities’ Collins<br />

identified in the more successful companies is a<br />

concept he calls ‘Level 5 Leadership’.<br />

I’m seeing essentially the SAME dynamic in this<br />

industry, under these circumstances. In my view, and<br />

from my research, the schools that are far outperforming<br />

the ‘average’ demonstrate the same ‘Level 5 Leadership’<br />

Collins describes.<br />

As a quick primer, leaders tend to ascend through these stages:<br />

● Level 1 – Highly Capable Individual<br />

● Level 2 – Contributing Team Member<br />

● Level 3 – Competent Manager<br />

● Level 4 – Effective Leader<br />

● Level 5 – Executive Leadership<br />

Level 5 leaders demonstrate an almost paradoxical combination<br />

of personal humility, a deep focus on self-analysis, observe,<br />

embrace and learn from their mistakes, and a powerful ‘professional<br />

will’. Leaders who largely lead from their own ‘ego’ and are unwilling<br />

to quickly adjust strategy where it’s needed have found this pandemic<br />

potentially fatal for their business and their organizations.<br />

We have some WONDERFUL examples of “Level 5 Leaders”<br />

in our industry, and now, more then ever, they are easy to spot,<br />

and they are scooping up market share at a rate we’ve not<br />

seen in decades.<br />

Now is the time to step up your leadership, sharpen your saw,<br />

raise the quality of your staff, improve your programs, and build<br />

deeper relationships with your students. Together, we can take our<br />

industry to a future brighter than anyone would have imagined!<br />

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />

organization, lead the national trade association for the martial arts industry, and coached some of the most successful<br />

martial arts school operators in the world.<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

Check out our new<br />



No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />



6<br />

Master Toby Milroy<br />

is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

12<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

56<br />

Hanshi Dave Kovar<br />

is an 8th degree black belt and recognized<br />

as the “Trainer of Trainers.” Hanshi<br />

Kovar is an internationally acclaimed<br />

instructor with black belt degrees in ten<br />

different martial arts styles. His systems<br />

have been implemented in hundreds of<br />

schools around the US.<br />

58<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder<br />

of the L.I. Ninjutsu Centers, one of the<br />

largest Ninjutsu schools on the planet,<br />

the author of 4 books, and an entrepreneur<br />

with one of the first online coaching<br />

companies (TakingItToTheNextLevel.com).<br />

60<br />

Mr. Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

62<br />

An-Shu Stephen Hayes<br />

has authored more than 20 books,<br />

worked as a bodyguard for the Dalai<br />

Lama, supervised over 30 school locations<br />

worldwide, and was named, "One of<br />

the 10 Most Influential Living <strong>Martial</strong> Artists<br />

in the <strong>World</strong>" by Black Belt <strong>Magazine</strong>.<br />

66<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

70<br />

Shihan Dana Abbott<br />

is a 7th degree black belt in Kenjutsu,<br />

starting his 14-year education in Tokyo.<br />

He has published five books and designed<br />

a US Patent. Abbott has also<br />

conducted seminars in over 30 countries<br />

and obtained his black belt at the Hombu<br />

dojo in Yokohama. He currently offers<br />

online classes on LearntheSword.com.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


72<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

74<br />

Master Mike Bugg<br />

is an 8th degree black belt and the<br />

owner of a 1.5 million-per-year location,<br />

with one of the largest after school and<br />

summer camp programs in the country.<br />

78<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

82<br />

Ms. Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />

Smarts Coach and is also a best-selling<br />

author of educational resources.<br />

86<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

88<br />

Mr. Sun Kang<br />

is the President of Vision <strong>Martial</strong> <strong>Arts</strong><br />

Supply who helps school owners all over<br />

the US maximize their retail sales and<br />

drive more revenue into their schools.<br />

80<br />

Professor Willie “The BAM” Johnson<br />

is a 7th degree black belt and seven-time<br />

sport karate and Kung-Fu world champion.<br />

He has appeared in four movies,<br />

16 plays, and 11 television shows. He is<br />

also the national spokesperson for the<br />

Stronger than Drugs Foundation and the<br />

Champions Against Drugs.<br />

90<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 9


92<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental<br />

in developing two industry-changing<br />

programs, and has directed and been<br />

featured in hundreds of martial arts videos<br />

and webinars.<br />

94<br />

Grandmaster Lawrence Arthur<br />

is a martial artist specializing in Karate,<br />

Kung Fu, Kenpo, Shoto-kan, and Goju-rue,<br />

with 40 Super Kick Karate locations, and<br />

founder of AFKA. <strong>World</strong> champion Lawrence<br />

also runs the Black Belt Success<br />

Systems consulting firm, training martial<br />

arts instructors on proper business practices<br />

in schools all over the country.<br />

96<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

100<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the year. He is widely considered<br />

one of the top experts in martial<br />

arts business with over 40 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame<br />

in the industry. He is one of the largest<br />

multi-school owners in the world.<br />

102<br />

Grandmaster Zulfi Ahmed<br />

has amassed acclaim as a world-class<br />

competitor, martial arts educator, and is<br />

most notably founder and designer of<br />

the internationally renowned style, Bushi<br />

Ban. With over 45 years of martial arts<br />

experience and over 300 martial arts<br />

awards, his schools include ten locations<br />

across Texas.<br />

104<br />

Ms. Chris Lee<br />

is a martial arts business development<br />

consultant with a background in online<br />

and social media marketing.<br />

98<br />

Chief Master Kirk Pelt<br />

is an 8th degree black belt and is the<br />

President of a multimillion-dollar, multischool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

We’re Seeking Contributors!<br />

Do you have something to share?<br />

We’d love to hear about it!<br />


407-895-1996 Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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How Brain Power and Focus<br />

Make You Happier and Luckier<br />

by Grandmaster Jessie Bowen<br />

I’ve just finished publishing my second book of the year, stuck at home while going<br />

through a pandemic, feeling a little burnt out and even bored.<br />

It’s easy to reach that state due to mental fatigue, but when you<br />

realize what’s happening to you mentally and physically, you can<br />

make the change. As the song by Bobby McFerrin goes, “don’t<br />

worry, be happy.” This article focuses on using brainpower and<br />

focus to make you happier and luckier.<br />

It is common in self-help literature to hear that being more confident,<br />

believing in yourself, and regularly thinking positive thoughts<br />

can all help you feel happier and even influence your life in a positive<br />

way. But here’s another factor you might not have considered:<br />

brainpower. Did you know that mental focus, creativity, sharpness,<br />

and more could help make you happier and even luckier? Those<br />

who are more positive and happier tend to notice opportunities<br />

more because they are less stressed. Likewise, effective<br />

use of CBT requires mental discipline, which in<br />

turn needs energy and focus. If you’re groggy and<br />

easily distracted, you won’t be able to exert the<br />

necessary discipline to change those negative<br />

thoughts.<br />

So, how do you boost your brainpower?<br />

One way to quickly upgrade your brain<br />

is to give it more energy. We’ve<br />

seen how sleep can help with<br />

this, but you can also do<br />

it through the right diet<br />

and supplementation.<br />

Omega-3 fatty acids, for<br />

instance, help improve<br />

brain cell permeability,<br />

which aids rapid communication,<br />

and thus,<br />

brainpower. Similarly,<br />

studies have shown that creatine, a supplement that athletes use<br />

to increase cellular energy, is capable of improving focus and<br />

IQ. The brain training games the dual n-back test, can improve<br />

working memory and pattern recognition—critical for seeing and<br />

noticing those opportunities.<br />

Most important of all, though, is to learn how to get into a “flow<br />

state,” which is that mental state where everything just seems<br />

effortless. In this situation, your brain floods itself with the neurotransmitters<br />

dopamine, anandamide, and norepinephrine, which<br />

work together to further enhance pattern recognition, reflexes,<br />

attention, and creativity.<br />

How do you trigger these flow states? You convince your brain<br />

that what you’re doing is hugely important. And you can achieve<br />

this through the use of cognitive behavioral therapy (which you<br />

now understand), as well as by simply being highly passionate<br />

about what you do—by loving your job and your partner.<br />

If you found this article to be helpful, please share it. I’ve been<br />

truly blessed in all levels of my life. My goal is to share with others<br />

so they, too, may prosper.<br />

Check out two of my signature programs for personal development<br />

and corporate coaching. “The New You Program” is a<br />

combination of information and installation. The information is<br />

designed to teach you how to understand yourself, set goals, overcome<br />

setbacks, and create the right attitude and motivation. The<br />

program trains you on how to “model” the habits, attitudes, skills,<br />

and strategies of highly successful people. The second program,<br />

“Mindset for Success,” is a powerful online course to support my<br />

new “Goal Setting: Fundamental Keys to Success” book.<br />

https://amzn.to/31Lb2jo<br />

If you need coaching support, you can email me at<br />

elitecorporatecoaching@gmail.com or call 919-618-8075.<br />

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />

American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />

Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

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UFAF International Training Conference<br />

and <strong>World</strong> Championships<br />

Beginning July 18th UFAF<br />

students, instructors, and<br />

school owners from all over<br />

the world enjoyed a weekend<br />

filled with camaraderie,<br />

connection, and learning.<br />

The event featured<br />

business training sessions, Instructor<br />

Development Series,<br />

and the Black Belt Judges<br />

Meeting & Certification.<br />

Attendees enjoyed training<br />

in The Chuck Norris System,<br />

Bunkai, Striking Technique, Kama Fundamentals and more!<br />

One of the highlights of the training sessions was a special<br />

session with UFC <strong>World</strong> Champion George St-Pierre.<br />

Competitors participated in<br />

the UFAF <strong>World</strong> Championships<br />

for Kata, Weapons, Fighting,<br />

and Demo Teams.<br />

The Gala culminated in a<br />

formal awards banquet that<br />

included the Masters Rank<br />

Induction Ceremony and<br />

awards by Grandmaster Chuck<br />

Norris, which notably highlighted<br />

Crosby Broadwater III who<br />

received the award for Most<br />

Inspirational Member.<br />

To see more highlights watch: youtu.be/J6N8eq6TmjU and to<br />

learn more about the UFAF visit UFAF.com<br />

Action <strong>Martial</strong> <strong>Arts</strong> Hall of Fame<br />

Mega Weekend 20<strong>22</strong><br />

The Action <strong>Martial</strong> <strong>Arts</strong> Hall of Fame Mega Weekend is slated<br />

for January 28-30, 20<strong>22</strong> at the Tropicana Hotel and Casino<br />

in Atlantic City New Jersey. It will be one of the most spectacular<br />

events for the year as it is advertised “The Academy Awards of<br />

<strong>Martial</strong> <strong>Arts</strong>”. “The Ultimate Destination For <strong>Martial</strong> <strong>Arts</strong>, MMA and<br />

the Health & Fitness Minded” for over 20 years<br />

has unquestionably featured the largest <strong>Martial</strong><br />

<strong>Arts</strong> Hall of Fame and Awards Banquet<br />

annually.<br />

The upcoming event will feature<br />

over 50 seminars, 3 tournaments,<br />

hundreds of vendors, celebrities, the<br />

Action <strong>Martial</strong> <strong>Arts</strong> Kid’s Choice Awards, a<br />

Breaking Extravaganza, Business Seminars,<br />

and of course the Hall of Honors<br />

Banquet and Awards Ceremony. In<br />

addition to the event, The 20<strong>22</strong><br />

Action <strong>Martial</strong> <strong>Arts</strong> Hall of Honors<br />

<strong>World</strong> History Book 2nd edition<br />

is available which features<br />

<strong>Martial</strong> Artists who have been<br />

inducted into the Action <strong>Martial</strong><br />

Grandmaster Alan Goldberg,<br />

Founder of Action <strong>Martial</strong> <strong>Arts</strong><br />

Hall of Fame Mega Weekend<br />

<strong>Arts</strong> Hall of Honors.<br />

For more information on the event<br />

and book, visit: actionmegahoh.com<br />

and actionmartialartshistorybook.com<br />

New Book Explains How to Utilize<br />

the Five Elements of The Ninja<br />

An Shu Stephen K. Hayes has authored a new book entitled<br />

Ninja Fighting Techniques A Modern Master’s Approach To<br />

Self-Defense And Avoiding Conflict. The book covers his modern<br />

innovation called To-Shin Do which is based on Ninjutsu. As the<br />

“Father of American Ninjutsu” he presents a system with maximum<br />

effectiveness in modern day situations based upon the “five elements”<br />

using fundamental ninja<br />

fighting techniques.<br />

As the leading expert on<br />

Ninjutsu, An Shu Hayes explains<br />

the Ninja five elements of<br />

earth, water, fire, wind, and void<br />

as a system for self-defense.<br />

Ninja Fighting Techniques give<br />

you a blueprint on how to make<br />

each element automatic and<br />

unconscious for defense by<br />

training in the way of the<br />

Ninja. Step by step instructions<br />

show how build an<br />

awareness of your surroundings<br />

that will come in handy<br />

and be instinctive when a real<br />

self-defense situation unexpectedly<br />

arises.<br />

For more information visit: www.ninjaselfdefense.com<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

<strong>Martial</strong> <strong>Arts</strong><br />

Celebrity Birthdays<br />


January<br />

January 1 ......................Yuen Woo-Ping<br />

January 25 ..................... Ron Van Clief<br />

January 30 ...................Lawrence Arthur<br />

February<br />

February 1 ...................... Brandon Lee*<br />

February 1 ...................... Allie Alberigo<br />

February 5 ......................... Tony Jaa<br />

February 16 .................. Oso Tayari Casel<br />

February 17 ..................Clinton Robinson<br />

February 21 ........................Joe Corley<br />

February 26 ...................Mark Dacascos<br />

*Deceased<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 15


<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong><br />

would like to congratulate the competitors, judges, and promoters<br />

of the 2021 U.S. Open ISKA <strong>World</strong> <strong>Martial</strong> <strong>Arts</strong> Championships.<br />

Division Name First Name Last Name Standing<br />

13 & Under | Traditional Weapons Averi Presley 1<br />

13 & Under | Traditional Weapons Gavin Richmond 2<br />

13 & Under Boys | CMX Forms WC Judah Sagawa 1<br />

13 & Under Boys | CMX Forms WC Dante Rodriguez 2<br />

13 & Under Boys | CMX Weapons Zeke Gomez 0<br />

13 & Under Boys | CMX Weapons Michael Molina 0<br />

13 & Under Boys | CMX Weapons Dax Howland 1<br />

13 & Under Girls | CMX Forms Isabella Nicoli 1<br />

13 & Under Girls | CMX Forms Alyss Groce 2<br />

13 & Under Girls | CMX Weapons Kodi Molina 1<br />

13 & Under Girls | CMX Weapons Isabella Nicoli 2<br />

13 & Under Girls | CMX Weapons Averi Presley 3<br />

13 & Under Girls and Boys | Traditional Forms WC Isabella Nicoli 1<br />

13 & Under Girls and Boys | Traditional Forms WC Sofia Flores-Rodriguez 2<br />

13 & Under Girls and Boys | Traditional Forms WC JoJo Castro 3<br />

13 & Under Girls and Boys | Traditional Forms WC Angel Perez 4<br />

14 - 17 | Traditional Forms Maddie Kennaway 1<br />

14 - 17 | Traditional Forms Caio DaSilva 2<br />

14 - 17 Boys | CMX Forms Dawson Holt 1<br />

14 - 17 Boys | CMX Forms Shane Billow 2<br />

14 - 17 Boys | CMX Forms Phillip Brumme 3<br />

14 - 17 Boys | Weapons Dawson Holt 1<br />

14 - 17 Boys | Weapons Mason Bumba 2<br />

14 - 17 Boys | Weapons Phillip Brumme 3<br />

14 - 17 Boys | Weapons Ben Jones 4<br />

14 - 17 Boys | Weapons Riley Tracy 5<br />

14 - 17 Girls | CMX Weapons Anna Beth Hedgepeth 1<br />

14 - 17 Girls | CMX Weapons Samantha Mitling 2<br />

14 - 17 Girls | Traditional Weapons Madison Magnotta 1<br />

14 - 17 Girls | Traditional Weapons Kaitlyn Mcmillian 2<br />

14-17 Boys Traditional Weapons Dawson Holt 1<br />

Division Name First Name Last Name Standing<br />

14-17 Boys Traditional Weapons Shane Billow 2<br />

14-17 Girls | CMX Forms Anna Beth Hedgepeth 1<br />

14-17 Girls | CMX Forms Reese Beck 2<br />

Demo Team Competitive Edge 1<br />

Demo Team Team Freestyle 2<br />

Mens 3 Man Point Sparring Team Top Ten USA 1<br />

Mens 3 Man Point Sparring Team Legend 2<br />

Mens CMX Weapons Jackson Rudolph 1<br />

Mens CMX Weapons Connor Chasteen 2<br />

Mens CMX Weapons Alex Mancillas 3<br />

Mens CMX Weapons Jake Presley 4<br />

Mens CMX Weapons Danny Etkin 5<br />

Mens Open Weight Challenge Match Bailey Murphy 1<br />

Mens Open Weight Challenge Match Enrique Letona 2<br />

Mens Traditional and CMX Forms Danny Etkin 1<br />

Mens Traditional and CMX Forms Rashad Eugene 2<br />

Mens Traditional and CMX Forms Connor Chasteen 3<br />

Mens Traditional Forms Mason Stowell 1<br />

Mens Traditional Forms Joey Castro 2<br />

Synchronized Team Forms Team KTOC 1<br />

Synchronized Team Forms Team Infinity (Chasteen | Rodriguez-Flores) 2<br />

Synchronized Team Weapons Team JPM (Presley | Rudolph) 1<br />

Synchronized Team Weapons Amerikick (Billow/Alinea) 2<br />

Womens CMX Forms Haley Glass 1<br />

Womens CMX Forms Gabrielle Dunn 2<br />

Womens CMX Forms Sammy Smith 3<br />

Womens Open Weight Morgan Plowden 1<br />

Womens Open Weight Alexa Fleshman 2<br />

Womens Weapons Haley Glass 1<br />

Womens Weapons Kaelyn Kowalski 2<br />

Womens Weapons Kyleigh Boyer 3<br />

Womens Weapons Sammy Smith 4<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

Our Goal is to Help Young Minds GROW Stronger<br />

and EMPOWER them through Stories that will:<br />

• Inspire Their Imagination<br />

• Develop Their Moral Compass<br />

• Set Positive Examples Both Visually and Verbally<br />

• Prepare Them for Life’s Challenges<br />

Sarah B. Tucker, Author of<br />

The Adventures of Harry & Friends<br />

Book Series<br />



ATLAS <strong>Martial</strong> <strong>Arts</strong> Software<br />

“Magic Links” Help Significantly<br />

Increase Appointment “Show” Rate<br />

We all hate it when new prospective<br />

students ‘no show’ for their<br />

introductory appointments, don’t we?<br />

We’ve spend oodles of money on<br />

marketing, we’ve optimized our lead<br />

funnel website to capture as many<br />

leads as possible, and we’ve built<br />

irresistible offers to entice our leads to<br />

set an appointment for their first intro,<br />

we blocked out time from our busy<br />

schedule to do the intro personally,<br />

then, in too many cases, they don’t<br />

show up!<br />

We all know how frustrating that is!<br />

Well, now, thanks to some brilliant techno wizardry from the<br />

ATLAS <strong>Martial</strong> <strong>Arts</strong> Software team, schools all over the world will<br />

be able to increase their intro ‘show’ rate, automatically.<br />

ATLAS now provides users with a<br />

tool that allows prospective students<br />

to ‘confirm’ their intro appointment<br />

by simply clicking a link in an email<br />

or SMS text message. This will then<br />

‘mark’ the prospect as ‘confirmed’<br />

inside the ATLAS software system.<br />

Now, your staff will know exactly<br />

who has confirmed their appointments,<br />

and who has not. What a great<br />

advantage for your school! Now your<br />

staff can focus on their prospects<br />

with laser target messages (through<br />

automation) and personal engagement.<br />

For more information about this innovation, and all the other<br />

brilliant, school growing features of ATLAS, visit:<br />

TryAtlasSoftware.com<br />

Pro-Motion Pictures<br />

Photo Shoot Deal<br />

Pro-Motion Pictures has been serving martial arts schools in<br />

the US for nearly 20 years with photography services. During<br />

that time more than 2500 schools have received great photos of<br />

students, staff, and instructors capturing everything from postures<br />

to exciting techniques.<br />

The picture quality for<br />

martial schools is exceptional<br />

because the founder, Ken<br />

Chamitoff knows the arts. Every<br />

image has an attention to<br />

detail and brings out the essence<br />

for any style of martial art in captivating pictures. Pro-Motion<br />

Pictures has great reviews for lots of satisfied customers.<br />

Of particular importance to martial arts school owners is the opportunity<br />

to earn free marketing credits. By allowing Pro-Motion to<br />

do a photo shoot with the school’s students and offer them picture<br />

packages the school earns credits. Those credits can be applied<br />

toward marketing resources like postcards, VIP passes, business<br />

cards, etc.<br />

To learn more visit: www.pro-motionpictures.com<br />

Kovar Systems<br />

Impact<br />

Dave Kovar has been sharing tactics to help martial arts school<br />

owners be on top of their game since 1994, close to 30 years.<br />

His passion for coaching leaders in the industry expressed to<br />

providing ideas and strategies to empower school operators in<br />

gaining and retaining students as well staff development. He is<br />

considered the ‘Teacher of Teachers’ in providing coaching for<br />

high level performance through his Kovar Systems.<br />

His Program includes personal 1 on 1 business coaching to help<br />

school owners<br />

grow their schools.<br />

In addition, coaching<br />

clients have access<br />

to a resource<br />

library of more<br />

than 3000 tools related to topics like ‘Customer Call Scripts, Instructor<br />

Mat Chats, Staff Development Videos,’ etc. Opportunities<br />

to partake in his ProMAC Conferences, Online Instructor Training,<br />

Certification Testing, and more are also available to equip school<br />

operators for business success.<br />

To find out more about Kovar Systems visit: kovarsystems.com<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by Inside Creative House

Finally, Get Rid of Your<br />

BIGGEST Headache<br />

You didn’t open a martial<br />

arts school so you could<br />

waste your time being a<br />

bill collector…right?<br />

Put Our 30 Years of Tuition Management Experience to Work for You!<br />

Call one of our friendly Tuition<br />

Management experts to discuss<br />

your specific situation.<br />

(800) 275-1600<br />


SOCIAL 411<br />

Understanding Local SEO for<br />

Small Businesses<br />

If you want to grow your martial arts school using the internet, you<br />

have to be ever-conscious about your “Local” SEO.<br />

Your <strong>Martial</strong> <strong>Arts</strong> School is a local business, and you want to<br />

reach as many potential customers in your area as possible, that’s<br />

where local SEO comes in.<br />

Did you know that 97% of customers use search engines to find<br />

businesses in their area? They are constantly looking for suggestions<br />

to fulfill a need or desire. That means your potential martial<br />

art students could be looking for you right now, but they won’t find<br />

you if you don’t do anything on your end.<br />

What Is Local SEO?<br />

Local SEO is all about optimizing your website for searches<br />

for your business category in the specific area you’re operating<br />

AND using the tools that Google provides for your local business<br />

profile.<br />

This will increase the visibility of your business and make it easier<br />

for people to find you both online and offline. In other words,<br />

local SEO focuses on catering to the audience that’s “physically”<br />

located in your area, or is specifically searching for solutions in<br />

your specific area.<br />

Is Local SEO Different?<br />

Yes, there are some differences between local SEO and other<br />

kinds of SEO, but they all support your martial arts marketing. For<br />

one, searched on Google and other search engines are ‘localized’<br />

when the search has a “local intent”, such as using “near me” or<br />

specifying the area.<br />

In other cases, Google (and others) will “assume” you have local<br />

intent when you search for terms that Google thinks you would<br />

be best served with local results, and even more granularly, when<br />

you’re using a mobile device or other device that ‘knows’ your<br />

physical location.<br />

For example, if you search for “pizza delivery”, the Google algorithm<br />

will ‘assume’ you’d like to order pizza from a restaurant ‘near’<br />

you, so it will prioritize results to show you those locations that are,<br />

in fact, near you.<br />

Google has created a platform for local business to control<br />

how their local profile looks to local searchers, outside their own<br />

website. These results often provide the name of the business, a<br />

description, images, opening hours, reviews, an address, a phone<br />

number, and the website address. You can (and should) manage<br />

your ‘local’ business profile from Google’s “My Business” system<br />

(formerly Google Places) – www.google.com/business.<br />

Local SEO Factors<br />

As you can imagine, Google will consider many different factors<br />

when it comes to local search ranking. It will consider the<br />

proximity of the business to the searcher’s location to present the<br />

closest options.<br />

It also considers local keywords, like the city name, neighborhood,<br />

or other keywords that indicate the local areas,<br />

because they are essential to search engine ranking. Additionally,<br />

on-page optimization for local SEO (sometime called<br />

“Structured Data” or Schema) needs to provide the business’<br />

name, address, and phone number in the format that Google<br />

indexes most easily.<br />

The algorithm also assesses authority based on reviews and<br />

citation and it will take into consideration the information available<br />

in your Google My Business profile, which plays a huge role<br />

in rankings.<br />

Conclusion<br />

As a martial arts school owner, you want to reach as many<br />

potential students as possible, so it’s important to reach people in<br />

your vicinity.<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Illustration by ahmetemre

The Latest Guide<br />

All <strong>Martial</strong> <strong>Arts</strong> School Owners<br />


Grandmaster Zulfi Ahmed’s<br />

newest book, “The Science & Secrets<br />

of Becoming a Master <strong>Martial</strong> <strong>Arts</strong><br />

Instructor,” is the latest must-have<br />

industry guide for martial arts school<br />

owners and instructors.<br />

The world of martial arts is a very<br />

complicated one, where you can soar<br />

to the heights of the profession or<br />

quickly hit rock bottom, all depending<br />

on your mindset, discipline, and skills.<br />

“The Science & Secrets of Becoming<br />

a Master <strong>Martial</strong> <strong>Arts</strong> Instructor” is<br />

designed to teach you everything<br />

you’ll need to know to avoid the pitfalls<br />

and succeed as an instructor in the<br />

modern era.<br />

Featuring contributions from<br />

some of the best martial arts minds,<br />

including Grandmaster Ernie Reyes,<br />

Grandmaster Stephen Hayes, and<br />

Hanshi Dave Kovar, “The Science &<br />

Secrets of Becoming a Master <strong>Martial</strong><br />

<strong>Arts</strong> Instructor” will no doubt help you<br />

take your career to the next level!<br />

To get your copy today for $29.95,<br />

simply go to Lulu.com and search by author.

SOCIAL 411<br />

How to Optimize Your Relevance Score<br />

On Facebook<br />

Most martial arts schools have a Facebook page and do a<br />

bit of marketing through it. Schools promote their events,<br />

programs, classes and achievements and other activities to attract<br />

more attention to their schools.<br />

When you add ‘paid advertising’ to your marketing mix, there<br />

are some new concerns you’ll need to be conscious of.<br />

Facebook provides a tool that you can use through the Facebook<br />

ad manager called the Relevance Score.<br />

So what is Facebook’s Relevance Score? Your Relevance Score<br />

is a measure of the “quality” and engagement of your ads. Essentially,<br />

based on the audience you’re targeting, and the ad content<br />

you’re using, how ‘likely’ are these ads to get ‘engagement’ from<br />

the audience.<br />

This score significantly effects your cost per click and the frequency<br />

of you ad being shown on Facebook.<br />

A Relevance Score can be between 1 and 10 and any score<br />

from 7 to 10 is considered a good number.<br />

Once an ad has been served at least 500 times a score will be<br />

assigned to it. The number of impressions has been set by Facebook<br />

for deciding the expected audience reaction to your ads. Still<br />

the number is not based on actual feedback, but upon Facebook’s<br />

algorithm of an anticipated audience response and the number<br />

can change daily.<br />

So if you want to save money and get higher ROI, the relationship<br />

between your target audience and your ads must be good.<br />

The key to accomplishing this is hyper-specific targeting of you<br />

audience and secondly designing your ads to meet their exact<br />

needs. Even after clearly targeting your audience and creating ads,<br />

you will have to frequently monitor them and analyze how they’re<br />

doing to keep your score up.<br />

Staying relevant to your market is the key to your school’s<br />

growth and if you’re a marketing expert with Facebook, then you’ll<br />

do well. But if you’re in need of help you can speak with a Facebook<br />

ad specialist at ATLAS <strong>Martial</strong> <strong>Arts</strong> Software at<br />

1-800-275-1600, and they can get you going in the right direction.<br />

How to Insure Your Sales Pages Produce!<br />

If your sales pages are not generating conversions you need<br />

to pay attention to this article. There are some basic elements<br />

that must be on a sales page to convince a prospect to take an<br />

offer. Check out these 7 tips on how to make a sales page that will<br />

Increase Your Enrollment.<br />

1. An Eye-Catching Headline Is A Must<br />

80% of viewers skim headlines on a sales page before deciding<br />

whether to read the rest. To catch the eyes of visitors the headline<br />

must be relevant, preferable short, and catch the reader’s attention.<br />

2. Engaging Visual Elements Are Needed<br />

Many studies have revealed sales pages with video or images get<br />

more conversions than sales pages without them. These elements<br />

have to be interesting and relevant to the content on your sales page.<br />

3. Copy Designed to Sell Is Necessary<br />

Your sales copy must consider the end user and whether or<br />

not they will be interested in reading it. You have to focus on<br />

satisfying the needs and wants of your audience and draw them<br />

in with solutions.<br />

4. Be Sure to List the Benefits<br />

The golden rule of sales is listing benefits rather than features, but<br />

pages mistakingly do exactly the opposite. Prospects want to know<br />

what’s in it for them and that list compels them to take up an offer.<br />

5. Without A CTA the Page Is Pointless<br />

No sales page is complete without a Call To Action to facilitate<br />

the sales process. Your CTA should be placed above the fold, so<br />

visitors can see and access it without even having to scroll.<br />

6. Keep Navigation Links To A Minimum<br />

Don’t build sales pages like other websites pages by limiting<br />

navigation links to prevent opportunities for visitors to click and<br />

exit the page. If visitors leave, they might not return, which equals<br />

lost sales.<br />

7. Providing Some Evidence Builds Trust<br />

Include reviews or testimonials on your sales page will instill<br />

greater confidence in your audience. A visitor will often look for<br />

how others benefited before determining whether or not to take<br />

your offer.<br />

There is a science and skill to selling and generating conversions<br />

from a sales page. If you have the time and knack for it, then<br />

you can easily build school growth building pages. If you need<br />

help, our industry has plenty of experts to serve you exceptionally<br />

like amazingmartialartswebsites.com.<br />

<strong>22</strong> MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1




• Instructor Tips and Tricks<br />

• Class Management Skills<br />

• <strong>Martial</strong> <strong>Arts</strong> Events<br />

• Classified Marketplace<br />

• Social Media Marketing Tactics<br />

• Marketing Breakthroughs<br />

• Industry <strong>News</strong><br />

• <strong>Martial</strong> <strong>Arts</strong> School Profiles<br />

And MUCH More!<br />




Tokyo 2021: United States<br />

Medalists in <strong>Martial</strong> <strong>Arts</strong><br />

In case you missed anything, we are going to give you a quick summary of all the<br />

United States martial arts medalists so you can get to know the athletes a bit better.<br />

The United States is always one of the most dominating countries in the Olympics,<br />

and Tokyo 2021 was not an exception.<br />

Overall, the medal count was 39 gold medals, 41 silver medals, and 33 bronze medals for a total of 113 US Olympic medals in<br />

Tokyo 2021. That’s impressive! Out of all those medals, there was one gold medal in taekwondo and one bronze medal in karate for<br />

Team USA, so let’s get to know the athletes.<br />

Anastasija Zolotic, Taekwondo, Women’s 57kg<br />

Ariel Torres Gutierrez, Karate, Men’s Kata<br />

Anastasija Zolotic won the first women’s taekwondo gold<br />

medal for Team USA, thus making history for the sport. She beat<br />

Tatiana Minina from Russia, 25-17, and she claimed the featherweight<br />

division title with a scream.<br />

Anastasija was born in Largo Florida in 2002, so she is only<br />

18 years old. She is coached by Gareth Brown and this was her<br />

first Olympic experience. Before this, she participated in the 2018<br />

Junior <strong>World</strong> Championships and the 2018 Youth Olympic Games,<br />

among many other championships and opens from 2014 to the<br />

present day.<br />

She dreamt of this moment since she was a child and it’s truly<br />

exciting to see her accomplish such a goal. She said she would run<br />

around the schoolyard at 8 years old saying she was going to be<br />

an Olympic champion, but she could have never imagined what<br />

the moment would be like.<br />

Anastasija is proud of doing something to raise the profile of<br />

Taekwondo in the US and there’s no denying her achievement is<br />

an inspiration to many children and adults with a passion for this<br />

discipline.<br />

Ariel Torres is a karateka who won a bronze medal in men’s<br />

kata for Team USA by beating Antonio Jose Diaz Fernandez from<br />

Venezuela, a role model of his, by a difference of .38 with a total of<br />

26.72 points.<br />

Ariel was born in Cuba in 1997, so he’s 23 years old, and he is a<br />

male elite kata coached by Robert Young. He started karate when<br />

he was 6, so he has been dedicated to the sport for 16 years.<br />

Ariel got into karate because he was hyperactive as a child, so<br />

the doctor suggested he was put into a sport that would tire him<br />

out but also teach him skills, such as decision-making, focus, and<br />

discipline.<br />

The doctor suggested karate, so his mother took him to the<br />

nearest dojo from his home, but they had no idea it would become<br />

such a passion and eventually, his career. He has a karate vlog on<br />

YouTube if you’d like to check it out!<br />

24 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


The Future of <strong>Martial</strong> <strong>Arts</strong><br />

in the Olympics<br />

The future of <strong>Martial</strong> <strong>Arts</strong> in the Olympics looks very bright. <strong>Martial</strong> arts was one of<br />

the very first sports to become a part of the Olympic Games, dating back to Ancient<br />

Greece where wrestling was a part of the event.<br />

Today, there are 3 traditional martial arts sports in the Olympics,<br />

including karate, taekwondo, and judo. However, we are<br />

happy to say that more martial arts disciplines will be added to the<br />

Olympic Games.<br />

The International Olympic Committee recently announced that<br />

they will be including jiu-jitsu in the 2024 Olympics, and that’s a<br />

huge step forward. The inclusion of jiu-jitsu in the Olympics has<br />

been in the works for years, as they debated what set of rules to<br />

follow and who would be the director of the event so the sport can<br />

have a smooth transition.<br />

Finally, it was decided that Carlos Gracie Jr., Carlos Gracie’s<br />

grandson, will be at the head of the IBJJF and Gracie Barra will<br />

oversee the inclusion of the sport into the Olympics. They will<br />

use current IBJJF no-gi rules and they will make a few modifications,<br />

but they will make sure jiu-jitsu is treated with the respect it<br />

deserves.<br />

They say it will be similar to Combat Jiu-Jitsu but there won’t be<br />

any low kicks. The sport will be identified as Brazilian Jiu-Jitsu or<br />

Gracie Jiu-Jitsu, so the term American Jiu-Jitsu will not be allowed<br />

seeing as the style was brought by Brazilians to America.<br />

It’s truly exciting to see that another martial arts sport will be<br />

added to the Olympics because it has been long overdue. These<br />

sports deserve recognition and we are happy to see it happen.<br />

Karate only just made its debut at the Tokyo 2020 Games and<br />

there was a lot more at stake than a medal, but the future of the<br />

sport as an Olympic discipline. Initially, karate was rejected for the<br />

Tokyo 2020 Games until they introduced a provision that allows<br />

host nations to propose sports that haven’t been recognized by<br />

the IOC just yet.<br />

This is how karate made the cut for Tokyo 2021, a historic moment<br />

for the sport, and we got to enjoy an exciting event. It was<br />

one of the 4 new sports that were introduced at the Tokyo Olympics,<br />

which made it that much more special.<br />

In better news, the 138th International Olympic Committee<br />

session approved kickboxing, sambo, and Muay Thai. It doesn’t<br />

guarantee these martial arts sports will be included in Paris 2024,<br />

but it’s a huge step in the right direction.<br />

Realistically, we can expect these sports to be included in the<br />

2028 Olympics because we don’t think that the federations will<br />

make the deadline for Paris 2024.<br />

As you can imagine, these inclusions have motivated the International<br />

Mixed <strong>Martial</strong> <strong>Arts</strong> federation to gain the IOC’s recognition.<br />

That’s a big goal, but who knows? Perhaps we’ll see some of our<br />

favorite MMA fighters in the Olympics a lot sooner than we think.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 25

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Master Karen Eden<br />

Inspiration and Philosophy<br />

Add Real Value to Your Classes<br />

MAWN: You have been featured as a writer in many martial arts<br />

publications for many years; what got you started as a writer in this<br />

genre?<br />

KE: Well, I’ve been a journalist by trade for over 25 years. I was<br />

also in television broadcasting as an anchor and meteorologist.<br />

While I was working at an NBC affiliate, just outside of Pittsburgh,<br />

Pennsylvania, I thought I would try to see if I could get some stuff<br />

published in some of the karate magazines that were out at that<br />

time. John Corcoran was editing several magazines out of the<br />

CFW enterprise, like Inside Karate and TaeKwonDo. So I wrote to<br />

him and he thought it would be pretty cool to do a feature on me<br />

because I was a TV personality and also a black belt. I submitted<br />

a feature and he really liked it a lot. After this he gave me a column<br />

in Inside TaeKwonDo, and it was philosophical, inspirational. I just<br />

think I was in the right place at the right time, because there was a<br />

real need for philosophy and inspiration in martial arts magazines.<br />

That’s what started it all.<br />

It’s been over 20 years now, and I’ve probably been in every<br />

major martial arts magazine in the world, whether<br />

I’ve been in a feature or contributor, and that spun<br />

off into books. So Simon and Schuster McMillan<br />

took note of my writing style. They had the complete<br />

idiot’s guides for all kinds of things. They<br />

contacted me through John Corcoran<br />

and offered me a contract to write the<br />

complete idiots guide to TaeKwonDo.<br />

I co-authored the book with Keith<br />

Yates who wrote the Tae-<br />

KwonDo technical aspects of<br />

the book. Then I wrote three<br />

more books, two of them with<br />

Century <strong>Martial</strong> <strong>Arts</strong>. One of<br />

them is a self-help book that<br />

I felt like I wanted to write<br />

because of some things<br />

that I had experienced.<br />

That’s pretty much how that<br />

all started.<br />

MAWN: Now let’s talk about the<br />

books, I Am A <strong>Martial</strong> Artist and They<br />

Call Me Master. What what were the purposes of writing these<br />

books and who’s the target market.<br />

KE: They are martial arts philosophy and honestly can help<br />

people who aren’t even in martial arts. They’re mainly important<br />

life lessons and I get great feedback on these books. They Call<br />

Me Master is from the perspective of someone who trains in<br />

martial arts and a lot of instructors have given me some wonderful<br />

feedback on this. The books have also been used as university<br />

textbooks where people are taking martial arts classes at college.<br />

Readers who are looking for inspiration and philosophy are going<br />

to love this book because there are plain practical talks and stories<br />

that reinforce the lesson. I Am A <strong>Martial</strong> Artist, which was the preceding<br />

book is sold all over the world. It became so popular that it<br />

spun off product lines like mugs, t-shirts and other stuff.<br />

School operators teach fundamental martial art principles, but<br />

can integrate this kind of deep philosophy, philosophical training,<br />

and inspirational moments into their curriculum. Practically speaking<br />

a front kick might not be the same thing at age 70, but the<br />

lessons that help you conquer the things that parents really want.<br />

Young students don’t know it yet, but that’s what they really need.<br />

Thinking about students who come in off of the streets, kids that<br />

were bullied, or women who went through some kind of assault.<br />

Physical training helps build confidence and other benefits, but it’s<br />

going to be the internal aspects of the art that are going to really<br />

help somebody who’s gone through a hard time.<br />

MAWN: You have run a lot of community programs, how does<br />

that all sort of tie together and what kind of advice might you have<br />

for someone in that sphere?<br />

KE: Right. I actually started a very large community program.<br />

Here in Denver, I literally would go in on a Saturday and teach<br />

martial arts in the ghetto streets, kids, former gang members, you<br />

name it and then just go on down the street to my TV job. It’s hilarious<br />

to see where you literally go down the street where you’re in<br />

the ghetto and the houses are just getting better as you go down<br />

the street.<br />

It really does do that, but the one thing that you have to realize<br />

if you’re going to go that route is you have to have it in your heart.<br />

I have the highest rated column of anybody in the industry and it’s<br />

because it all generates from my heart. If you’re going to go do<br />

community work, it really needs to be in your heart, not just an idea<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


to try to help generate new students into your school. It’s been<br />

over 20 years that I’ve been doing that kind of work.<br />

MAWN: If a martial arts school operator is thinking about integrating<br />

reaching out more deeply into the community, what might<br />

be some of the best advice you’d want to give them?<br />

KE: Well, my first program, I actually did through the salvation<br />

army. I started a Federation through the salvation army and it was<br />

a very unique way of running a martial arts program because<br />

they have the means and the funding to take care of the uniforms,<br />

the belts, and all that kind of stuff. Since they’re an international<br />

organization, that program got picked up and literally went all over<br />

the world. I have affiliates in east Europe and Africa with martial<br />

arts instructors who just want to help their community out. I just<br />

point them over to their local salvation army and get their program<br />

started that way. I oversee that program, but I don’t actually have<br />

to go in hands-on and do that anymore.<br />

Now I’ve also started bringing in self-defense programming<br />

into native American areas and tribal lands. As you may or may not<br />

know, there is a problem with missing and murdered indigenous<br />

women. Being native American myself, they’ll readily accept me to<br />

teach these women self-defense. I go to the Lumbee tribe in North<br />

Carolina, where I had a clinic, speak and I do my seminar engagements<br />

to help out these women.<br />

I encourage people to try to do something to make a<br />

difference in your community because that’s what<br />

we’re here for and we all have something<br />

that we can contribute. I think<br />

it’s almost like a required<br />

component in my view for<br />

our instructors and staff.<br />

If you’re out everywhere,<br />

everyone sees you out<br />

everywhere and produces<br />

a halo effect.<br />

MAWN: Of course today a<br />

lot is accomplished through Facebook<br />

and other social media, but we<br />

should still make use of mass media,<br />

right? From your experience, what do you think that might<br />

be like today maybe versus in the past?<br />

KE: The bottom line is you have to have something viable that’s<br />

going to be worth their time to come out and cover. Most people<br />

who don’t understand media are going to think, the fact that they<br />

have a tournament or their Grandmaster is coming is newsworthy,<br />

but it’s only newsworthy to you and your school. You have to think<br />

mass. What is the audience is going to want to watch? What are<br />

they going to want to hear about? I do a whole segment on that<br />

old series on that and I’m still available if people want to contact<br />

me and they want particular PR for their school or whatever.<br />

Maybe you want to try to get exposure for your school. In the<br />

case of Steve Oliver and his Mile High Karate Schools at that time,<br />

he wanted national attention. So it was just a matter of coming up<br />

with the angles that I knew were going to grab<br />

local media attention. If those stories were<br />

good enough, I knew that they would go<br />

national and that’s what happened. We were<br />

very fortunate in that way. There were a lot<br />

of students at Mile High Karate in Denver<br />

and it helped to know that he had a student<br />

get accosted at the age of 14 walking out<br />

of a grocery store in the middle of the<br />

day. She was only like a green belt<br />

or brown belt or something, but she<br />

just beat the heck out of that guy,<br />

I called the police, and that was a<br />

huge story. We got this out and<br />

that one got picked up nationally.<br />

So it’s a lot of working the right<br />

angles.<br />

MAWN: You’ve recently hosted<br />

some popular training seminars as<br />

well, what have been some of the<br />

highlights?<br />

KE: In Houston, Texas back in May,<br />

I did a three hour seminar with Paul<br />

Whalen, for law enforcement<br />

on close quarters techniques. It was an all encompassing<br />

seminar on self-defense. I actually taught all the<br />

open hand stuff in that seminar. What I teach native<br />

American sisters on how to defend themselves with<br />

a lot of Ho Sin Sul. Paul emphasized what he is<br />

known for which is weapons, takeoffs and things<br />

of that nature.<br />

MAWN: Your latest book will also be inspiring<br />

for people. What should they expect?<br />

KE: Absolutely. My last book is a self-help<br />

book called Will I Ever Feel Happy Again?<br />

I would like to talk about it briefly because<br />

people have a lot of problems dealing with depression<br />

and suicide, especially in the COVID situation. This<br />

book is specifically dealing with the subject of suicide and people<br />

who have had to survive it. Unfortunately I’m no stranger to these<br />

myself which is why the book has this title. It will be a great encouragement<br />

to you if you are, unfortunately, someone that has had to<br />

deal with the subject of suicide.<br />

Also, I still write for the karate magazines and MA Success,<br />

but I also want to mention my radio blog. My blog talk radio show<br />

is about and with pioneers of martial arts which I do with Jesse<br />

Bowen. I’ve been involved with that for about three or four years<br />

now on AMA radio. My show runs every Monday night and you<br />

could go to my Facebook group page, the Eden Assignment, inspirational<br />

series, and you’ll see all those links to my radio shows my<br />

magazine write-ups and anything else.<br />

MAWN: Thanks for insight into your industry contributions.<br />

blogtalkradio.com/theamaa-martialartsshow<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 29

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Grandmaster Eung Gil Choi (left), founder of USTMA, and<br />

Grandmaster Dong Sup Lee (right), president of Kukkiwon, present<br />

President Trump with an Honorary 9th Degree Black Belt

Awarded Honorary 9th Degree Blackbelt<br />

by Kukkiwon<br />

President Trump Graciously Accepts this Honor, and Endorses Taekwondo


On November 19th, 2021, Kukkiwon’s newly elected president,<br />

Grandmaster Dong Sup Lee, and longtime colleague Grandmaster<br />

Eung Gil Choi, founder of the United States Taekwondo<br />

<strong>Martial</strong> <strong>Arts</strong> Academy traveled to the beautiful Mar-a-Lago resort<br />

in Palm Beach, Florida to present the 45th President of the United<br />

States, Donald Trump with an Honorary 9th Dan Black Belt in<br />

Taekwondo.<br />

“I heard that Donald Trump is highly interested in Taekwondo,”<br />

Lee was quoted as saying to the press.<br />

Understanding that some people may choose to assign political<br />

meaning to this event, the Kukkiwon president noted in his posts<br />

and images on social media, and in subsequent interviews: “This<br />

ceremony is not related to any other political issues.”<br />

Regardless of your political views, this is a significant event<br />

in our industry, and I, and the editorial staff of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> would be remis if we not only ‘covered’ this occasion,<br />

but also explored how this event could help shed light on the<br />

<strong>Martial</strong> <strong>Arts</strong>, and how school owners might leverage this to help<br />

grow their school and impact in their communities.<br />

A Long History of Honoring Leaders all Over the <strong>World</strong><br />

It’s a logical question to ask. “Why would someone who has not<br />

studied Taekwondo be given such an honor?”<br />

It’s a long-standing tradition in the <strong>Martial</strong> <strong>Arts</strong>, to recognize<br />

and honor leaders in our society in many ways.<br />

The tradition of awarding honorary ‘degrees’ (doctorates and<br />

more), is commonplace in institutes of higher education throughout<br />

the world. These honorary titles are clearly not meant to be<br />

compared to degrees that are earned by students through study,<br />

research, and academic performance, but rather in recognition for<br />

contributions to society in other ways. Honorary degrees and doctorates<br />

have been presented to leaders and influencers like, Oprah<br />

Winfrey, Meryl Streep, Magic Johnson, P Diddy, and Muhammad<br />

Ali, for example.<br />

Organizations in the <strong>Martial</strong> <strong>Arts</strong> have also carried on this tradition<br />

in many, many countries around the world, and have been a<br />

great tool to promote the <strong>Martial</strong> <strong>Arts</strong> and it’s benefits.<br />

President Bill Clinton (when he was the Governor of Arkansas)<br />

was awarded an honorary Black Belt by the Founder of the ATA –<br />

Grandmaster H.U. Lee.<br />

Then Governor Bill Clinton Accepts Honorary Black Belt<br />

from ATA Founder H.U. Lee<br />

President George H.W. Bush Accepting Honorary Black Belt<br />

From Chuck Norris in 1992<br />

In 1992, then President George H.W. Bush received an Honorary<br />

Black Belt from Chuck Norris. The then president had been a<br />

vocal supporter of the martial arts in many ways. He had spoken<br />

and supported the efforts of Grandmaster Jhoon Rhee in the<br />

Washington D.C. area for many years, and helped Grandmaster<br />

Rhee establish international relations for top marital arts competitors<br />

to travel to Russia and other nations to spread the value of the<br />

<strong>Martial</strong> <strong>Arts</strong> across the world. He was also a supporter of (now)<br />

Grandmaster Norris’ “Kick Drugs Out of America” program……<br />

President Barak Obama Awarded Honorary Black Belt<br />

by then Korean President Myung-Bak Lee<br />

In 2009, during President Barak Obama’s administration, South<br />

Korean President, Myung-Bak Lee awarded him an Honorary<br />

Black Belt. President Obama did actually study Taekwondo as a<br />

Junior Senator, and earned a Green Belt, but as is typical, this presentation<br />

was not based on years of study and training, but rather<br />

on accomplishments outside the Dojang.<br />

On May 10, 2017 Pope Francis welcomed then WTF President<br />

Chungwon Choue, the Ambassador of the Republic of Korea Jonghyu<br />

Jeong, and the President of the Italian Taekwondo Federation<br />

Angelo Cito to St. Peters Square. During an inspiring, small<br />

ceremony, the Pope was awarded an Honorary 9th Dan Black Belt.<br />

The Pope, who was an avid sports fan, graciously accepted the<br />

honor, and commented about his fascination at seeing the WTF<br />

Demonstration Team a few months earlier. The Pope expressed<br />

36 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photographs from the Kukkiwon Facebook Page


Pope Francis Awarded Honorary Black Belt in 2009<br />

by WTF President Chungwon Choe.<br />

his interest and gratitude for the humanitarian and human development<br />

activities that Taekwondo has embraced.<br />

The Mission of the New Kukkiwon President:<br />

The Kukkiwon, as most all of you know, is the governing<br />

body for Taekwondo in Korea, founded in 1972. It laid the<br />

groundwork for Taekwondo’s globalization, developing<br />

not only <strong>World</strong> Championship events, but also an<br />

organized structure for Taekwondo curriculum and<br />

standards. In 1978, Kukkiwon succeeded in unifying<br />

Taekwondo by integrating 10 separate Taekwondo<br />

Kwans; Chung Do Kwan, Moo Duk Kwan, Jido Kwan,<br />

Song Moo Kwan, Chang Moo Kwan, Kang Duk Won,<br />

Jung Do Kwan, Oh Do Kwan, Han Moo Kwan and<br />

Kwan Li Kwan. Kukkiwon is also home of the <strong>World</strong><br />

Taekwondo Academy and is supervised by the<br />

International Sports Division of the Ministry of<br />

Culture, Sports, and Tourism.<br />

This unification has helped Taekwondo<br />

expand it’s reach internationally<br />

and help support the growth of its<br />

schools and members.<br />

Grandmaster Dong Sup Lee<br />

was elected president of the<br />

organization on January 21,<br />

2021, election for President<br />

of Kukkiwon (aka the <strong>World</strong><br />

Taekwondo Headquarters)<br />

against former Vice President<br />

Choon-Kil Lim in a landslide victory.<br />

He managed to win 55 out of<br />

75 votes, beating out Lim’s count of<br />

19 votes.<br />

Lee’s victory was so decisive, in part,<br />

because he garnered the support of<br />

many senior Taekwondo officials<br />

and influencers who knew Lee was<br />

an avid Taekwondo artists, not<br />

‘just’ a politician or business person.<br />

Lee is a 9th dan Grandmaster<br />

in Taekwondo, and served as senator in the 20th session of the<br />

National Assembly in Korea.<br />

Since the beginning of his administration, Lee has outlined, and<br />

has been executing an aggressive agenda to revitalize Taekwondo,<br />

in part, by returning to the traditional values and culture of the<br />

art. To keep the art a “traditional” martial art, and draw clear differences<br />

between the ‘sport’ and the ‘art’ of Taekwondo. By intention,<br />

the WT (<strong>World</strong> Taekwondo) will continue to promote the ‘sport’ of<br />

Taekwondo, while the Kukkiwon will focus on its traditional development,<br />

curriculum, students and school (dojang) operators.<br />

I’ve personally been engaged in several meetings, discussions<br />

and organizational meetings with Grandmaster Lee, and what I’ve<br />

seen is a DEEP passion for Taekwondo, and his ardent desire to<br />

promote traditional Taekwondo throughout the world. Especially<br />

since the COVID pandemic has had such a negative impact on<br />

schools in virtually every nation.<br />

In just the first few months of Grandmaster Lee’s administration,<br />

he’s accomplished some laudable initiatives, and a breakneck<br />

pace.<br />

To coordinate with the board of directors, Grandmaster<br />

Lee recruited an all star staff of passionate Taekwondo<br />

Grandmasters, Masters, Instructors, political leaders,<br />

business leaders, and operational specialists<br />

that he knew had the right mindset for this intense<br />

‘restructuring’ job and placed them in key positions<br />

immediately.<br />

He’s “Re-Branded” the Kukkiwon with new goals<br />

to help expand Taekwondo and its organization, new<br />

logos to reinforce the ‘traditional’ aspects of the art,<br />

and redesigning the <strong>World</strong> headquarters to more appropriately<br />

pay respect to the international Taekwondo<br />

community. On May 1, 2021, he held a special ceremony<br />

for the completion of 202 new flagpoles honoring the<br />

Kukkiwon nations. Kukkiwon never had a symbol<br />

to recognize the various countries it serves, so<br />

the recent installation of the flagpoles, and other<br />

symbols, has been inspiring for Taekwondo<br />

communities all over the world.<br />

On April 13, 2021 Grandmaster Lee<br />

held (the first ever) worldwide “Virtual<br />

Conference”, where attendees from<br />

more than 200 nations attended, and<br />

discussed his vision for the Kukkiwon,<br />

and where he listened to many<br />

nation’s representatives, and their concerns<br />

about the past, and what they feel<br />

they needed from Kukkiwon. It was inspiring<br />

to see the Kukkiwon President listen so<br />

intently, and seek to deeply understand the<br />

needs of the schools and members.<br />

President Lee formed task force teams<br />

to assist with dojang development,<br />

administrative reforms, and global<br />

expansion of Taekwondo. He willcontinued<br />

on page 40<br />

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So, on this auspicious day, President Trump welcomed<br />

the contingent to the Mar-a-Lago resort, and graciously accepted<br />

this honor.<br />

He happily donned the new Dobak and Black Belt, and commented,<br />

“It is my honor to receive this Honorary Dan Certificate and<br />

I think Taekwondo is a magnificent martial art for self-defense. I wish<br />

to see Kukkiwon Taekwondo Team’s demonstration.”<br />

The group then posed for photos, notably in front of photos<br />

of President Trump’s historical trip to North Korea, meeting with<br />

North Korean leader Kim Jong-Un. This seems particularly appropriate,<br />

since the steps toward more normalized relations between<br />

North and South Korea, including the possible official declaration<br />

of an end to the Korean war, have been very popular in Korea and<br />

the region.<br />

I’m encouraged at how focused the Kukkiwon, under its new<br />

leadership, is on helping to popularize, promote, and grow the ART<br />

of Taekwondo, and help Dojang operators succeed. This honorary<br />

degree for President Trump is an opportunity for our industry<br />

to expand its reach and influence throughout the world. It opens<br />

doors to opportunities that may have never been possible, and<br />

gives Taekwondo a place on the international stage that it may not<br />

have had before.<br />

I’m also encouraged at all the positive feedback we’ve heard<br />

from leaders and colleagues in our industry. It’s clear that many<br />

school owners will find significant opportunity here, and leverage<br />

that to their benefit.<br />

continued from page 37<br />

ingly traveled around the country to find dojangs that suffered<br />

greatly due to the Covid-19 situation to listen to their hardships,<br />

and identified resources and strategies that they could deploy<br />

to help these schools. Among these plans included globalizing<br />

by forming a special committee and establishing overseas’<br />

branches. Having resources and Kukkiwon representatives<br />

‘closer’ to the individual schools will be a huge asset for the<br />

development and success of Taekwondo schools.<br />

He has also begun a far reaching initiative to re-invigorate<br />

the curriculum to better accommodate the needs of students<br />

of all ages, and better facilitate operating an effective Taekwondo<br />

Dojang.<br />

“Why” This Honorary Promotion Awarded?<br />

With the MANY initiatives and accomplishments in just the few<br />

months of his administration, it’s clear to see how focused Grandmaster<br />

Lee is on developing and “promoting” Taekwondo around<br />

the world. In a further effort to shine light on the <strong>Martial</strong> <strong>Arts</strong>, and<br />

Taekwondo specifically, Grandmaster Eung Gil Choi, and Grandmaster<br />

Dong Sup Lee collaborated to present this honorary title to<br />

President Trump.<br />

Knowing that Taekwondo schools all over the world were suffering<br />

from the COVID pandemic, these visionaries searched for<br />

ways to drive more attention to Taekwondo, and create opportunities<br />

for Taekwondo schools all over the Nation and the <strong>World</strong>.<br />

40 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photographs from the Kukkiwon Facebook Page


What The Industry Has To Say…<br />

Grandmaster Bill Clark<br />

I applaud Kukkiwon for presenting former president Donald Trump with an honorary<br />

black belt. This is not the first time an honorary degree has been given to serve a bigger<br />

purpose, so it is good for the martial arts industry.<br />

Previously, the ATA gave Bill Clinton a black belt instructor certificate, he came on our<br />

stage and broke boards, and was a great advocate for us. We did the same kind of thing<br />

for Obama and Bush which resulted in a great promotional value for the martial arts industry,<br />

as this time will too.<br />

I think anytime you can combine any type of hero, sports figure, or a politician that<br />

really talks good about us it’s the best thing we can do. I don’t know what other publicity<br />

stunt we could pull that would get more talk about us whether it’s good or bad.<br />

So once again, I applaud Trump getting the award, but whether we use it or not to promote<br />

the martial arts is another matter for each of us to determine for ourselves. I’m just<br />

proud of the fact that someone did it, I wish it was ATA that had done that.<br />

Grandmaster Choi<br />

Both I and many Taekwondo masters have been thinking how our art could further or<br />

better spread and be promoted throughout the world than normally. To me, it feels and<br />

looks like the Taekwondo industry needs more promotion, and to have more attention, so<br />

I was looking for something that would have a huge impact. My intention for initiating the<br />

meeting between the Kukkiwon president Dong Sup Lee and President Donald Trump was<br />

to help Taekwondo have a greater impact.<br />

An-shu Stephen H. Hayes<br />

Well I think that it’s a great thing. Anything that promotes more awareness of the martial<br />

arts and the values that come along with a martial art I think that this is great. It goes<br />

beyond whether you like Donald Trump or not, it goes to whether we are promoting an<br />

awareness of what the martial arts can deliver.<br />

From a Japanese cultural perspective a dojo is a meeting place where your awareness<br />

becomes heightened and your being becomes more elevated because of the martial arts<br />

experience. Some schools have a politician or businessman as a consultant even though<br />

they may not do martial arts because they see the value of martial arts. The leader sees<br />

value and supports the martial arts.<br />

In the same likeness, giving former President Trump an honorary black belt shows the<br />

world that he sees value in the martial arts. His influence as a leader is huge and him seeing<br />

value in the martial arts is great for raising awareness of the martial arts values to our<br />

communities if we take advantage of it.<br />

Lee Milteer, Millionaire Smarts Coach<br />

As a Success Coach every time I see people being acknowledged for their life efforts<br />

towards the betterment of people I always Cheer!! I Was really thrilled to see in your<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> that Dong Sup-Lee, President of Kukkiwon, visited<br />

President Donald Trump to award him with an Honorary Ninth Degree Black Belt in “Taekwondo”<br />

a few weeks ago. We live in a time where people sincerely need inspiration and<br />

self-empowerment role models. By acknowledging and honoring others for their good examples,<br />

good traits, dedication, and leadership characteristics we give people permission<br />

to emulate those behaviors. President Trump is clearly a fighter and to see him receive this<br />

continued on page 44<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 41


President Donald Trump autograph’s a uniform as Grandmaster Choi watches.<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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continued from page 41<br />

Black Belt award is inspiring and motivating. He has been through many battles and still<br />

stands tall with his beliefs and actions. One does not achieve success for just showing up<br />

but for the commitments of focus and hard work, plus undeniable determination to reach<br />

goals no matter what is happening. Congrats to all involved in such an honorable and<br />

important accreditation. I am personally thankful to see all people who stand for truth in<br />

the world being acknowledged for the role they play in creating a good society.<br />

Grandmaster Sang Lee<br />

In November 2021, Kukkiwon President Dong Sup Lee awarded Former President Donald<br />

Trump an honorary 9th Dan Kukkiwon Black Belt. This historic moment was symbolic<br />

in cementing Taekwondo as the most popular and most practiced martial art in the world.<br />

Students from age 3 to 99 practice Taekwondo to gain better physical fitness, character<br />

development, and learn self defense. President Trump honorary 9th degree black belt<br />

brought additional awareness to Kukkiwon and Taekwondo as a whole.<br />

Despite President Trump’s fame and influence globally, no other martial art approached<br />

him to award an honorary black belt. However, President Trump understood<br />

the value of meeting with Kukkiwon President Dong Sup Lee and the influence of Taekwondo<br />

in the world.<br />

In 1988 I served as the 1st U.S. Olympic Head Coach for Taekwondo in the 1988 Seoul<br />

Olympic Games. I would like to respectfully extend an invitation to President Trump to<br />

train with me to earn his 1st Degree Black Belt at no charge.<br />

Former President Trump is probably the most well-known person worldwide. However,<br />

no other martial art approached former President Trump for such recognition, and<br />

President Trump understood the importance of the Kukkiwon’s gesture and accepted the<br />

honorary degree. What an inspirational accomplishment that would be for him, and his supporters,<br />

and what an amazing impact it would have for Taekwondo throughout the world.<br />

Congratulations to former President Trump for a well-deserved award, and congratulations<br />

to Kukkiwon President Dong Sup Lee for his vision to expand Taekwondo worldwide.<br />

Grandmaster Lawrence Arthur<br />

Thank you for the invite to make a comment on President Trump receiving a 9th degree<br />

honorary black belt from Kukkiwon.<br />

Congratulations to President Trump!<br />

The Honorary rank of Ninth Degree given to President Trump was the right level to be<br />

bestowed. He has served the world as the highest ranked leader and has made the world<br />

a safer place with his diplomacy with North Korea. This honor is not to recognize skill as a<br />

martial artist, but skill as a world leader.<br />

Shihan Allie Alberigo<br />

Now this couldn’t get any better and what I love most is that the Kukkiwon organization<br />

met with former president Trump in the Mar a Lago, 45’s personal residence<br />

and awarded him this honorary rank of excellence. What a great way to get the martial<br />

arts out in front of millions of people and tap into 45’s supporters. This is monumental<br />

for our industry. Plus it puts a smile on my face. Congrats to President Trump<br />

and the Kukkiwon organization.<br />

continued on page 46<br />

44 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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continued from page 44<br />

Grandmaster Stephen Oliver<br />

So, Donald Trump was presented an honorary Black Belt by Kukkiwon President Lee<br />

Dong-Sup. It’s extremely appropriate that the South Korean organization would recognize<br />

Donald Trump who arguably made the most progress of anyone to date to help normalize<br />

relations between North and South Korea.<br />

Interestingly, even though Trump has expressed great interest in Tae Kwon Do and stated<br />

“TaeKwonDo is a great martial art for protecting oneself in these times.” Apparently, he<br />

also promised to wear his new uniform to congress if he should be reelected. I’m sure it will<br />

be extremely controversial among a portion of our population – only due to it being Trump.<br />

There’s a long history of presenting honorary degrees to business and political leaders.<br />

You may recall that the ATA presented Bill Clinton an honorary Black Belt. The USJA even<br />

posthumously recognized Theodore Roosevelt with a Black Belt.<br />

Regardless of what you may think of Trump as a politician I can assure you that Jhoon<br />

Rhee, the consummate promoter, and whose schools I ‘cut my teeth’ in, would be proud<br />

of the publicity generated for his beloved Tae Kwon Do and, only disappointed that he<br />

didn’t manage it first! And his buddies Bruce Lee and, Muhammad Ali both were brilliant at<br />

generating publicity and would be smiling knowingly at any and all such opportunities.<br />

Grandmaster Tom Patire<br />

Recently I saw in the news about former President Trump receiving an honorary 9th<br />

degree in Tae Kwon Do from Dong Sup-Lee President of the Kukkiwon. First let me say<br />

this - my statement about what I feel is non-political. In my world I work for all sides, but<br />

I did get to meet Mr. Trump at a few events prior to him being President and I was very<br />

impressed with his business savvy. So as a fellow martial artist and a businessman let’s<br />

look at the positive. This gives the martial arts community exposure to mass people<br />

and whether people like him or not it puts our community in the forefront of the news.<br />

I’m not sure if any other president ever received such an honor but any press like that<br />

will have more positives than negatives. The positive is that the honorary degree is<br />

getting recognition like when certain prestigious universities give doctorate degrees to<br />

different Presidents and other VIP’s. This could be the start of something unique where<br />

this type of degree from the martial arts world becomes accepted, recognized, and in<br />

demand putting our community on the mainstream map in a unique but distinctive way.<br />

There is an old saying that any press is good press and from the events I have worked<br />

where President Trump was appearing he certainly is loved by his following. So, to this I<br />

say Congratulations President Trump and a respectful bow to the Kukkiwon for thinking<br />

outside the belt and stepping forward to honor a President of The United States!<br />

When you think of excellence and affluence – the Trump name used to be what<br />

was used as an example. Getting mentioned in movies, rap songs and books around<br />

the world. Now a former president who may re-run in the future is being recognized<br />

by Kukkiwon president GrandMaster Dong Sup – Lee. I think people who know me<br />

probably know that I liked having one of my business idols become the president of<br />

the United States.<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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King Tiger Tae Kwon Do Remains<br />

the King of Community Service<br />

Even During the Pandemic<br />

Grandmaster Byung Lee’s King Tiger Tae Kwon Do has been in<br />

operation serving his NC community for over 30 years, since June of<br />

1988. The school has a great reputation and has an active enrollment<br />

of 350 Tae Kwon Do Members. The school has been a beacon of light<br />

during the pandemic and provided a great service to parents with a<br />

successful return to summer camp for children this past summer.<br />

Grandmaster Byung Lee<br />

MAWN: Grandmaster Lee, you’ve been a pillar in<br />

your community for decades, what are some examples<br />

of your community outreach efforts?<br />

BL: Before the pandemic, we put on a Tae Kwon<br />

Do tournament on for St. Jude Children’s hospital, did<br />

a break-a-thon and head shaving event for the St.<br />

Baldrick’s Foundation, and a fund raising event for community<br />

schools.<br />

During the pandemic, we hosted a virtual fundraiser<br />

and received 5K in funds for the Local Food Bank<br />

which equated to 26,000 meals. Secondly, we also did<br />

a breaking challenge for classroom supplies for local<br />

schools and we were able to donate to 4 local elementary<br />

schools.<br />

MAWN: In your efforts to best serve your community,<br />

what have been the most effective marketing<br />

strategies you’ve used?<br />

BL: Our most successful strategies have been using Facebook<br />

marketing along with our unique online trial programs. These have<br />

enabled us to reach out into our community and attract 30-40<br />

prospects each month. These outreach efforts have been able to<br />

convert around 20-30 into a long term programs which provides<br />

the new members with our school’s life-changing traditional martial<br />

arts philosophy.<br />

MAWN: During these challenging times, what are your most<br />

significant programs that you provide for the community and the<br />

benefits to participants?<br />

BL: When service is a top priority you find ways to serve regardless<br />

of the circumstances. In the face of social distance requirements,<br />

during the pandemic, we have provided weapon classes<br />

for our current members which has boosted excitement, loyalty,<br />

and retention. A second program that has been great for our<br />

Grandmaster Lee Has Developed a Large Adult Leadership<br />

Team to Carry on the Traditions of His School<br />

students is heavy bag training, which releases stress and improves<br />

cardio through the exercise.<br />

From a practical business standpoint, we also elevated our<br />

customer service with lobby management for greeting visitors at<br />

the door and made an even greater conscious effort to demonstrate<br />

the tenets of Traditional Tae Kwon Do through better manners<br />

and respect.<br />

MAWN: Are there any other ways that you have been able to<br />

connect with your community in order to keep them aware of all<br />

the services you would like to provide for their benefit?<br />

BL: We have a lead generating website that has served the<br />

purpose of keeping them informed of the latest offering and what<br />

we’re doing. The website also includes our updated trial registration<br />

page for them to easily take advantage of the benefits Tae<br />

Kwon Do can bring to their life, even during a global pandemic.<br />

MAWN: Thanks for sharing with us Grandmaster Lee!<br />

52 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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The House Where Discipline<br />

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Master Ivory Irvin is a 7th Degree Black Belt in Tae Kwon Do and was<br />

Combative <strong>Arts</strong> Instructor for the U.S. Army Military Police. In 2005, he<br />

opened Master Irvin’s House of Discipline and has been in business<br />

continuously for the past 16 years as one of the premier martial arts<br />

schools in Louisiana.<br />

Master Ivory Irvin<br />

MAWN: You are focused on<br />

building the community around<br />

you, what are some example of<br />

your community outreach efforts?<br />

II: We provide instruction to the<br />

community in the form of cost free<br />

Women’s Self Defense Classes to<br />

Teens and Senior Citizens, local<br />

sororities, and college freshmen<br />

(Women). Additionally, we provide<br />

(on demand) “Bully Proof” classes<br />

to school age students. Finally, we<br />

provide annual instructions in Self<br />

Defense to all JROTC cadets in<br />

Northwest Louisiana during their<br />

Summer Camp Program.<br />

MAWN: What has been a<br />

unique marketing strategy that<br />

has been productive in producing<br />

leads?<br />

II: Providing “No Cost” classes<br />

on a “one time” basis is definitely<br />

time consuming, but provides an<br />

avenue that makes my school’s<br />

name synonomous with Integrity,<br />

Expertise and Professionalism. This<br />

has been one of my best marketing strategies, that has produced<br />

approximately 15-20 leads per month.<br />

MAWN: What programs do you feel the community benefits<br />

from the most?<br />

II: Weapons Instruction, “Bully Proofing” Classes, Child Abduction<br />

Prevention Training is of great value to our classroom participants.<br />

MAWN: Do you have a lead generating website and what<br />

about it has been most productive regarding leads?<br />

II: My school exclusively uses AMS!!! The lead generating website<br />

is provided and hosted by AMS. The prospect listing has been<br />

Grandmaster Byung Lee<br />

Students learn discipline at a combative martial arts class.<br />

by far the most instrumental tool in identifying potential leads!!!! It’s<br />

an effortless system that regularly generates leads for our school.<br />

MAWN: Do you use a management software and what features<br />

are providing the best benefits for running your school more<br />

efficiently?<br />

II: Yes, and our school utilizes the ATLAS <strong>Martial</strong> <strong>Arts</strong> Software.<br />

It is a proven software system to generate more leads. My Advice to<br />

school owners is to get this system and expect to get lots of leads.<br />

Afterwards, it’s on you to turn those “LEADS” to active students.<br />

MAWN: Thank you Master Irvin for sharing your school success<br />

with our readers.<br />

54 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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4 Tips to Boost Your<br />

Social Media<br />

By Hanshi Dave Kovar<br />

It’s fair to say a lot of us would rather be training or instructing on the mat than<br />

spending time hunched over our computers on Facebook.<br />

But of course with their popularity, we can’t ignore the potential<br />

for growth using these ever evolving social media platforms. No<br />

matter how much some of us may try to avoid the digital frontiers,<br />

the truth we face is that in order to grow the attendance at our<br />

martial arts schools we must be willing to communicate where the<br />

students and parents are found most frequently.<br />

Today we will navigate just a short distance into the vast web<br />

that is social media. Here are some tips to<br />

help you venture into the world…<br />

1. Make sure you have your profile<br />

complete.<br />

The more information you provide<br />

to your viewers the easier it will be for<br />

them to find you. Make sure everything<br />

is filled out, you’ve added your<br />

own pictures, and all contact information<br />

is up-to-date. Just like your martial<br />

arts school, you don’t want things<br />

to be half-presented. Think of<br />

your online profiles as your<br />

internet storefront.<br />

2. Interact with your<br />

social media networks.<br />

Being active and engaging<br />

is important. If<br />

a school that is always<br />

closed, is a school<br />

that will close—<br />

then a social media<br />

network that is never<br />

social, will never produce<br />

return. Engage the audience<br />

and reply to comments and questions.<br />

3. Have visually appealing content.<br />

Sometimes all it takes is the same message in another format.<br />

Not everyone responds to plain text posts. Decide what messages<br />

need extra attention, then use more images, videos, or graphics to<br />

further drive the point you want to make.<br />

4. Be consistent with your brand.<br />

Understand that wherever you are, you want to keep a professional<br />

and consistent message just as you might at your school.<br />

Think to yourself, “Would I want my students and/or parents to see<br />

this profile?” You should always consider and be aware that your<br />

audience could and should be your students. Likewise, for logos,<br />

photos, and all content you share—keep to the same rules and<br />

make sure it stays true to your brand and welcoming to anyone<br />

you’d like to have as a student.<br />

These are just a few tips to help ease you into your social<br />

media marketing. If you can at least do 1 or 2 of these techniques,<br />

you may be surprised at how this will launch you ahead of many<br />

competitors already. However, the more time you put into these<br />

platforms will directly impact the value of your returns. The more<br />

time you spend, the more value you will see in new leads, developing<br />

community, and local networking.<br />

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.”<br />

Hanshi Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial<br />

arts styles. His systems have been implemented in hundreds of schools around the US.<br />

56 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by Victollio

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practices, product reviews and innovative developments in<br />

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We are always on the look out for notable, engaging and<br />

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If you, your school, organization, event, product, or service<br />

has a story that might be of value to our readers, we’d love to<br />

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Branding: Is it a Waste of Your<br />

Time? (Part 2)<br />

by Shihan Allie Alberigo<br />

Let’s first start with the multiple definitions of the word “branding.”<br />

I think the clearest brand definition is that of livestock<br />

branding. This is the marking of animals to indicate ownership.<br />

Or, in advertising, a brand is simply a name, logo,<br />

slogan, and/or design scheme associated with a product or<br />

service to clearly identify it amongst the competition.<br />

One of the best lessons I had was when I visited all of<br />

world-famous illusionist Criss Angel’s shops in Las Vegas.<br />

His brother, my student at the time, took me on a tour to<br />

illustrate what they did to build the Criss Angel<br />

brand. He in particular pointed out, in<br />

his words, the “Criss Angel world.”<br />

As I walked into each of his<br />

stores, it was clear that there was<br />

nothing in the store that didn’t represent<br />

him or show what he did. The colors<br />

matched his brand, even down to the huge<br />

Criss Angel logo on the ceiling of each<br />

location. What J.D. (Criss’ brother) told me<br />

was that when people enter the<br />

store, they get swept away in<br />

everything Criss, from video<br />

monitors and picture boxes,<br />

to merchandise.<br />

Now, you may<br />

be saying, you<br />

aren’t a worldfamous<br />

illusionist<br />

or even a famous<br />

martial artist,<br />

movies star, etc.<br />

To be honest, you<br />

are the star of your<br />

own show and world, so you<br />

might as well capitalize on it.<br />

So what is it we can do to find out what your brand is?<br />

The good news is that it isn’t all that difficult. You can simply<br />

take some of these ideas and build a checklist. Are you known<br />

as the cleanest and best school for teaching traditional martial<br />

arts? Or do you specialize in Kickboxing or grappling? What would<br />

those benefits be? Do you want your establishment to look like an<br />

ancient Japanese school, or are you interested in a more modern<br />

school with flags and bright colors? What do you want people to<br />

see, feel, smell, and hear from the minute they walk through the<br />

doors? Who are you as an instructor?<br />

But don’t talk about you, talk about who you are and how<br />

that will benefit your clients. In other words, you have five titles<br />

in full contact fighting, that’s great, but how does that experience<br />

help clients?<br />

This is all part of establishing a clear understanding for the<br />

client of what you do for them: the WIIFM, or the What’s in it For<br />

Me? strategy.<br />

Start working on these topics, and if you have further questions,<br />

don’t hesitate to email me at Shihan@lininja.com for more tips and<br />

information.<br />

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies.<br />

58 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by HATICE GOCMEN


Making Business Move Quickly<br />

by Mr. Sean Lee<br />

It can seem like things get done painfully slowly when you need it most.<br />

“Expect six to eight weeks for delivery” isn’t anyone’s<br />

idea of quick. With the amount of competition facing your<br />

business today, you want the fastest, most streamlined<br />

business model you can have. Increasing your productivity<br />

will encourage your staff to step up their recruiting efforts,<br />

which will boost your enrollment, and an all-around more<br />

efficient effort from your school means strong retention for<br />

years to come. Here are some areas you’ll want to focus<br />

on to speed things up:<br />

Efficient Meetings<br />

The rule of thumb on meetings is that if they can’t be<br />

wrapped up in an hour, then you’re either trying to cover<br />

too much ground or not meeting efficiently.<br />

Experiencing this dilemma? Create agendas<br />

for your meetings and email them<br />

to your staff ahead of your scheduled<br />

meeting time to allow everyone to think about<br />

their responses before they get into the<br />

meeting.<br />

Pay on Time Every Time<br />

Paying bills can be like getting a root<br />

canal—slow, painful, and expensive. Still, we<br />

all have to do it. Paying bills on time ensures<br />

you don’t lose any of the essential<br />

components of your business (like<br />

electricity), plus you avoid late<br />

charges that can set you back<br />

and cut into your revenue.<br />

Also, remember that not every<br />

business is run as efficiently<br />

as yours. Paying for things<br />

early gives your suppliers<br />

more time to get you the<br />

equipment you need in<br />

a timely manner.<br />

Set Timetables<br />

If you don’t set guidelines, everything is on time. Make a<br />

monthly calendar with milestones each month. Want to get ten<br />

new students this month? Put a milestone to distribute 100 flyers<br />

by the 15th of the month with another 100 by month’s end. Timetables<br />

make projects tangible for everybody on staff and help you<br />

move projects along faster.<br />

Maintain Communication<br />

Never assume. That means not taking for granted that your staff<br />

and business associates are silently toiling away on every detail of<br />

the projects you’ve given them. Check in weekly and get updates<br />

on what your staff is doing. Projects change organically and occasionally<br />

need your input to make the right adjustments. Doing<br />

this early will keep staff from wasting time on projects going in the<br />

wrong direction.<br />

If you’re experience difficulty with streamlining your martial arts<br />

school, my Marketing Consultants can help you. Simply give them<br />

a call at 800-275-1600 and they’ll be happy to assist you.<br />

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />

and specializes in online and social media marketing using his extensive professional experience in<br />

sports and martial arts marketing, contract negotiation, and investment.<br />

60 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by coffeekai




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Teaching Child Students in 20<strong>22</strong><br />

By An-Shu Stephen Hayes<br />

If you’re teaching the type of curriculum that’s more applicable on the street, how do<br />

you translate that to the much younger audience?<br />

Well, that is a very awkward question. Where my Dayton/Centerville,<br />

Ohio school is located, it’s middle and upper-middle class,<br />

and nobody gets in fights! Kids in general don’t get into fights.<br />

<strong>Martial</strong> arts are all abstract to them, and yet it’s a very pragmatic<br />

self-defense system. How do we approach youth?<br />

Sometimes my wife will comment, “Oh gosh, I wish we were<br />

teaching Tang Soo Do, it would be easier! ‘This is upper-block, this<br />

is the punch.’”<br />

But what we’ve done is create exercises where we have to be<br />

so careful. With a nine year old, you don’t want to scare them, but<br />

you do know more than they do and that they’re going<br />

to be driving in a couple of years, and they’re<br />

going to be out on their own and could be<br />

victimized—they could go away to college, to<br />

a party, and get victimized—so we’re really<br />

training the way the person thinks. Because<br />

when a young woman goes to her first fraternity<br />

party, she thinks she’s all grown up.<br />

She’s 19, she’s probably not going to get<br />

into a fist fight with some guy, but things are<br />

going to be offered. For her to be confident<br />

enough in herself to know that, “No, this is of<br />

more benefit to you than it is to me; no thank<br />

you,” is a major thing. So, we can emphasize<br />

that kind of thinking.<br />

At our school we have a<br />

series of four elements—<br />

earth, water, fire, and<br />

wind—that come from<br />

the ninja tradition.<br />

Earth is holding<br />

your ground. And<br />

some people are<br />

just naturally that<br />

way if they get<br />

into a conflict or confrontation. Then there’s water, which is being<br />

overwhelmed, so I tactically position myself so that the person<br />

comes in and I can’t hold my ground. We say, “If you had to fight a<br />

shark in the ocean, would you punch him in the teeth or would you<br />

sneak over here and hit him in the gills?”<br />

Then there’s fire, which is interrupting, and wind, which is evading.<br />

We’re constantly emphasizing to kids, “Hey, you’re little! What<br />

if a big kid comes around and pushes you around, or somebody<br />

tries to grab you?” We use these principles from age six or seven<br />

on. We have a very different program for four, five, and six year<br />

olds. There we use a lot of obstacle courses and brightly colored<br />

pool noodles so they don’t look threatening, but we use them<br />

like swords and kids have to get out of the way as we try to wrap<br />

that around their head and they get away. It’s a lot of fun and a lot<br />

of giggling, but every now and then we’ll tell them get in line. I’ll<br />

be honest, I’m looking for more ways to relate to kids with what<br />

we have. It’s so pragmatic and yet kids don’t see violence in the<br />

school; where they do run into violence is keyboard stuff—cyber<br />

bullying is a big deal. A little kid is forming their identity and they’re<br />

cheerfully reaching out to their friends and getting that kind of<br />

feedback and Mom tells them she loves them; well, that’s just<br />

Mom. Dad says he’s proud of you, Oh, that’s just Dad. I want positive<br />

feedback from my friends at school, and then it goes haywire.<br />

We teach them the technique, but secretly, the technique transmits<br />

a state of mind. We have to teach these kids who they are, the<br />

value they provide, the gift they are, so that when they come up<br />

against this inevitable onslaught, they can believe in themselves,<br />

that they have a value, and we have to teach them some tricks and<br />

ways of dealing with that. I call them “tricks,” but you could call<br />

them “techniques” or “methods.” They’ll think, “I learned this at the<br />

martial arts school! I did this, it got the response from the person<br />

that my teacher told me they would!” They’ll be so stunned they’ll<br />

laugh and try to call you a name, but that means you got under<br />

their skin. You won! We need to work on developing some of those<br />

aspects as we go into the future.<br />

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />

living martial artists in the world” by Black Belt <strong>Magazine</strong><br />

62 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

Community Marketplace<br />

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Is There Something You Need?<br />

Selling Your School?<br />

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For A Career In The <strong>Martial</strong> <strong>Arts</strong>?<br />

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Looking To Hire Instructors?<br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 63

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How Do You Know if You Have<br />

Physical Fitness? (Part 2)<br />

by Grandmaster Y. K. Kim<br />

Our <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> family and I are 100% committed to make America healthier by<br />

losing 3 billion pounds.<br />

Create a Healthier Lifestyle: The number one secret to losing<br />

weight is to change your lifestyle. How? Change your habits<br />

and create a healthier lifestyle.<br />

Set a Positive Goal: To lose<br />

weight and get in shape requires<br />

that you fight for yourself. How? Set a<br />

positive goal. A positive<br />

goal will give you hope,<br />

and hope gives you the<br />

strength to win.<br />

1. Say, “I will get rid of 30<br />

pounds within three months. My<br />

target date is 0-00-0000.”<br />

2. Make a commitment. Say, “I never<br />

give in until I win.”<br />

Plan for Success: A proper plan motivates<br />

you. It’ll be easier and more<br />

fun to lose weight and get<br />

in shape. Develop an<br />

eating and exercise<br />

plan.<br />

Announce Your<br />

Goal: Show your commitment<br />

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People<br />

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commitment on social media. So many<br />

people will support you in achieving your<br />

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Execute Your Plan: Focus on your<br />

plan 10,000% and never give up until<br />

you get in shape. Throw away all junk<br />

food at home and at work. Weigh<br />

yourself every day so you can adjust<br />

your plan properly, and report your<br />

experience to your family and friends<br />

every day.<br />

After you achieve your goal,<br />

share your successful methods with<br />

someone else that needs to lose<br />

weight. Keep practicing the Four<br />

Wheels of Physical Fitness. You<br />

will enjoy healthy living for the<br />

rest of your life. Extra fat is<br />

your enemy, my enemy, and<br />

health’s enemy.<br />

I strongly believe that together<br />

we can turn this obstacle<br />

into a steppingstone. We will save<br />

a trillion dollars in healthcare<br />

costs, and we will be healthier,<br />

stronger, and happier.<br />

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />

over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />

awards and is the founder of the leading martial arts marketing and management company in the US.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by warrengoldswain

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Children and the Art of the<br />

Sword, Part 1<br />

by Shihan Dana Abbott<br />

When we think about swords and martial arts involving swords,<br />

we seldom think of children.<br />

It seems that the cutting blade and young people don’t mix<br />

well…or at least that’s the belief in America, when in fact, I suggest<br />

that there are ways to introduce the sword at early ages with extraordinary<br />

benefits without introducing major risk of injury.<br />

If we look at Japanese culture, we find that many Kendo<br />

students begin their practice in the early years of grade school.<br />

Learning Kendo in Japanese grade school is like American kids<br />

learning baseball.<br />

Early in my teaching experience in Kendo, I had the pleasure<br />

of having a young Japanese girl in one of<br />

my classes. When my American students<br />

first began competing with her, they<br />

severely underestimated her abilities.<br />

Their Americanbased<br />

judgment<br />

system looked<br />

at her diminutive<br />

size and young<br />

age and assumed<br />

her abilities would<br />

match her American<br />

counterparts’ skills. In<br />

reality, her skills were<br />

way beyond what would<br />

normally be expected,<br />

an advantage of<br />

her early start in<br />

Kendo.<br />

However, this<br />

impressive ability<br />

comes with a price.<br />

Young Japanese<br />

students may practice<br />

many hours a day, doing strenuous training exercises that can<br />

eventually result in stunted growth. It is a well-known fact that extreme<br />

exercise in young people does affect development. Energy<br />

from the nutrition children take in is diverted to their muscles to<br />

support their exercises, rather than being used for growth development.<br />

Olympic gymnasts are good examples of this. Think of<br />

the small stature of gymnasts, as well as the delays or absence of<br />

menstrual cycles in young girls.<br />

Obviously we want to avoid affecting a student’s growth<br />

potential, and allow them to learn the art safely while reaping the<br />

benefits of the early cycles of learning. Today’s modern Chanbara<br />

weaponry provides a safer alternative to the bamboo (Shinai) or<br />

wooden (Bokuto or Bokken) swords used by older students.<br />

By starting with soft weaponry, instructors don’t need to worry<br />

about the inability of children to handle bamboo or wood to teach<br />

basic sword strikes. Students can also begin learning sword techniques<br />

earlier through the use of games and simple exercises. In addition,<br />

the fear of injury that we often see in students when they’re<br />

concerned about being struck by the Shinai or Bokuto is removed.<br />

In the next part of this column, I will provide some suggestions<br />

on how to integrate the sword into martial arts for young children.<br />

Adapted from Lin Conklin<br />

Samurai Sports, Inc.<br />

Children’s Curriculum development<br />

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education<br />

in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in<br />

over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online<br />

classes on LearntheSword.com, his unique swordsmanship academy.<br />

70 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by master1305

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Is Everyone in Your Boat Rowing<br />

in the Same Direction? (Part 1)<br />

by Grandmaster Stephen Oliver<br />

Do you have anyone on your team who is constantly pulling in<br />

a different direction? It doesn’t have to mean that they are right or<br />

wrong, stupid or brilliant.<br />

As owner, you’re the leader. Everyone’s got to be on your<br />

page. They’ve got to march to your drumbeat. If you have students<br />

or staff (especially staff) who are constantly pulling in the wrong<br />

direction, they’ve got to go.<br />

They may be very successful somewhere else. Don’t feel bad<br />

about moving them on to a new path. But you CANNOT have staff<br />

or students who are pulling in a different direction. At best, they’re<br />

a distraction. At worst, they’re a cancer that spreads. Be ruthless in<br />

fixing this RIGHT AWAY.<br />

Over the years I was VERY good at developing<br />

this esprit de corps within my schools.<br />

One significant reason is that it wasn’t<br />

about me. It wasn’t about having everything<br />

revolve around me as the teacher<br />

or “Master.” It was about introducing new<br />

students to each other. About introducing<br />

new students to the black belts and other<br />

senior students. It was about making the<br />

black belts responsible for each other.<br />

It was about creating situations<br />

and opportunities for parents<br />

to bond with one another.<br />

I would organize carpools.<br />

Introduce parents<br />

to each other during class<br />

during class transitions.<br />

I’d create various<br />

“teams.” Black Belt Prep<br />

was a team activity. Senior<br />

“nonpaid” students were<br />

assigned leadership roles.<br />

In many cases, the staff<br />

was much less important<br />

than the senior students in<br />

being the glue that held things together.<br />

I also made sure that NO ONE fell through the cracks. All staff<br />

would talk about every student every week. We’d notice if someone<br />

missed a class. We were on the phone and sending notes<br />

QUICKLY if someone didn’t show up, fell behind, or slacked off.<br />

The other key is held in a comment that Jeff Smith made about<br />

me years ago.<br />

He said, “Before he was an MBA, he was an ABM: Always Be<br />

Marketing.”<br />

In my turnaround role with my own schools, I was VERY good<br />

at filling the pipeline with new students. Of anyone I’ve seen, the<br />

number one and two people in our industry for running a school<br />

up FAST are myself and Jeff Smith respectively. I haven’t seen<br />

anyone else come close.<br />

How I did that varied greatly over the years. In some cases I<br />

could take a school that was doing only four or six enrollments a<br />

month and do 20 or more just by keeping track of all the Introductory<br />

traffic and being effective at closing EVERYONE. In just about<br />

every case, this was where I started. In other cases, I MASSIVELY<br />

ramped up the traffic on new introductory students. Sadly, even<br />

with extensive training, most people only scratch the surface on<br />

their various marketing opportunities.<br />

The same basic strategy, almost no matter what it is, can<br />

have five, ten, sometimes even 30 times the difference in<br />

results with someone who’s maximizing opportunity and really<br />

paying attention.<br />

With everything you do, ask the question WHAT ELSE COULD I<br />


GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />

Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by VectorInspiration


Why You Must Start Your<br />

Summer Camp<br />

In The Middle of Winter<br />

That’s right! A profitable Summer Camp with lots of enrollments begins right smack in<br />

the middle of winter. Are you surprised? Well, so are the many school owners who get<br />

excited about the possibilities of running an exceptional Summer Camp who begin in<br />

March or April only to be disappointed in June and July. On the other hand, schools<br />

that begin Summer Camp now can earn $100,000 to $250,000 for their camps.<br />

Great Competition<br />

Why must your Summer Camp begin now?<br />

Just go and take a look at your local newspaper’s<br />

upcoming events or social section and<br />

you’ll find out why the beginning of the year<br />

is the time to begin your Summer Camp.<br />

Surely, you’ll see that there is a whole bunch<br />

of competition: YMCA’s, Sports’ Camps, Music<br />

Camps, Traditional Camps, and of course,<br />

other <strong>Martial</strong> <strong>Arts</strong> Summer Camps.<br />

If you think you can wait until the<br />

Spring to begin your Summer Camp,<br />

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The saying, “The early bird<br />

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Proven Path<br />

Maybe you’re not quite so<br />

sure how to begin a Summer<br />

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earn $100,000 or more with their camp.<br />

Success Secrets<br />

There are lots of secrets within the AMS Summer Camp Kit to<br />

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1. How to Prepare to Succeed – everything from facility, staff,<br />

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2. How to Promote Successfully – ideas like internal and external<br />

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into the public school system, etc.<br />

3. How to Operate for Success – all the direction you need<br />

from organizing students and staff to scheduling and specific<br />

activities.<br />

Now can you see why Summer Camp must start now? It’s a big<br />

undertaking that is well worth the effort in the financial and enrollment<br />

rewards you’ll receive. Breathe a sigh of relief because with<br />

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CHIEF MASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-per-year<br />

location, with one of the largest after school and summer camp programs in the country.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1



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latest tools, tactics, and strategies<br />

for operating a successful martial<br />

arts school or organization.<br />

We here at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

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mission to help our industry grow,<br />

and one of the best ways to do that<br />

is by sharing “what’s working” and<br />

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So, we want to feature schools,<br />

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One Shot to Survive<br />

by Grandmaster Tom Patire<br />

One of the key EP defenses to learn is the ability to disarm an assailant who has a<br />

firearm locked and loaded on your client.<br />

Many systems preach different tactics for disarming a person<br />

with a gun, but most of those disarms were not made to disarm a<br />

gun that’s being held at a third party. When a weapon is pointed<br />

at or on another person and you have to intervene to disarm that<br />

weapon, many different factors come into play, such as getting to<br />

the weapon with precise movement, redirecting it out of the way,<br />

or getting your client out of the direct line of fire as you disarm the<br />

assailant, which can mean the difference between life and death.<br />

Should you get close enough to the weapon itself, the key to<br />

survival is to stop, or at least limit, the discharge of the firearm.<br />

So my philosophy is simple when it comes to in-close<br />

weapon disarms: you get one shot to survive, so<br />

make it count!<br />

It’s not impossible to redirect the weapon or<br />

stop the weapon from discharging. Most shooters<br />

that go after clients in the private sector<br />

target them because of work-related situations<br />

or obsessions, thus wanting to get up close and<br />

personal before firing their first shot. In certain<br />

situations, they want to vent and say what’s on<br />

their mind before blazing away. These<br />

types of shooters often miss<br />

their target completely from<br />

the first shots, and if they hit<br />

them, it’s usually in a nonvital<br />

area. With this being<br />

the framework for an assassination<br />

attempt, let’s<br />

look at the word GUN<br />

and break it down into a<br />

positive term so that the<br />

chances of your survival,<br />

as well as that of your client<br />

and team, increase.<br />

G is for GET<br />

GET the client<br />

or loved one<br />

out of harm’s<br />

way. GET your vitals<br />

out of the shooter’s direct<br />

line of fire. GET to the weapon as<br />

quickly as you can. GET your hands<br />

on the mass of the weapon and redirect<br />

it towards the ground or the gunman, but away from you<br />

and your client. GET control of the weapon as fast as you can. GET<br />

the shooter distracted and off balance. GET to the shooter and apply<br />

your disarm as quickly and precisely as you can so he doesn’t<br />

GET you or your client! GET the gun at all costs!<br />

U is for UNDERSTAND<br />

As the situation unfolds, you need to UNDERSTAND all the<br />

variables. UNDERSTAND that your mind will be racing and your<br />

body will be filling with adrenaline. UNDERSTAND that you ‘ve<br />

trained for this moment and are ready. UNDERSTAND your client<br />

is scared, surprised, and confused. UNDERSTAND that what you<br />

do will decide who may live or die. UNDERSTAND that you need<br />

to maintain focus and act out your skills. UNDERSTAND that the<br />

entire situation will feel like it’s in slow motion but will be over in<br />

a few seconds. UNDERSTAND you have what it takes, so do the<br />

deed and live on!<br />

N is for NOW!<br />

When a gunman appears, the time is NOW. Know the situation<br />

and act on it NOW. Make sure the client is out of the line of fire<br />

when you make your move to disarm or redirect NOW. NOW is the<br />

time your training has to take over. NOW is when speed counts<br />

and cooler heads prevail. NOW is the time to execute your ONE<br />


GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />

safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />

78 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />




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Dreams Do Come True<br />

by Professor Willie “The Bam” Johnson<br />

Wake up and stop dreaming! You’ll never see that come true. Take those magazine<br />

covers off your wall. You’ll never meet those people. Snap out of it and live in reality,<br />

and not in a dream world.<br />

Dreams are valuable, and when your daily reality involves<br />

abuse, bullying, drug dealing, violence, addiction, poverty,<br />

homelessness, incarceration, suicide, and so much more,<br />

dreams are the only thing you have. You feel them in your soul<br />

and taste them in your mouth. This was the case for me 48 years<br />

ago. The only thing I had was a dream, and that was to use martial<br />

arts to get out of the Baltimore city projects and help<br />

youth feel empowered through martial arts, like my<br />

hero Bruce Lee did for me.<br />

During the early years of martial arts instruction,<br />

I didn’t understand the beauty of it, so it<br />

was really hard back then. So, my faith had to<br />

be strong, and I had to find support from action<br />

movies, music books, and magazines. The<br />

most influential support came from an issue<br />

of the world’s legendary magazine of<br />

martial arts, “Black Belt <strong>Magazine</strong>.”<br />

As a kid, I would work<br />

to earn money for a copy<br />

of “Black Belt <strong>Magazine</strong>,”<br />

and even steal it. With<br />

such daily pain going on<br />

inside of me, that magazine<br />

would relieve me<br />

of my inner pain. After<br />

more than 40 years in<br />

the martial arts industry,<br />

I was featured on the<br />

cover. Wow, dreams<br />

do come true! With all<br />

of the world’s greatest<br />

martial arts teachers,<br />

champions, leaders, peers, and celebrities coming before me, it’s<br />

truly unbelievable.<br />

I was teased when I was a kid, and called “the black Bruce Lee.”<br />

I’m now featured on the cover—the same cover as Bruce Lee, in<br />

the Black Belt Hall of Fame with Bruce Lee, and starred in a hit TV<br />

show with Bruce Lee’s daughter Shannon: the Saturday morning<br />

live-action martial arts competition on Fox that was ranked number<br />

one among kids 17 and older, called “WMAC Masters. I played<br />

myself, and in recent days, fans from all over have been asking for<br />

a Netflix or Hulu reboot.<br />

These are the most exciting moments of my life, as I stand on<br />

the shoulders of martial arts legends. What an honorable and humbling<br />

moment in my life. The irony here is that the magazine saved<br />

my life as I dreamed of getting out of the Baltimore projects and<br />

breaking the negative cycle that many people face in an environment<br />

like Baltimore. “Black Belt <strong>Magazine</strong>” hit the newsstands in<br />

1961 as the first and only source on the martial arts industry and its<br />

heroes. Only the legends of martial arts would grace the cover, like<br />

Bruce Lee, Chuck Norris, Jackie Chan, Donnie Yen, Jet Lee, Billy<br />

Blanks, and so many more—and now myself. To be on the cover<br />

of the world’s leading martial arts magazine, talking about a new<br />

sport to empower today’s youth, still feels unreal. It’s the bible of<br />

the martial arts industry.<br />

Yes, I made it to the mountaintop of martial arts achievements.<br />

I am an example of dreams coming true when you keep God first,<br />

family second, community third, and entrepreneurship fourth in<br />

your efforts to lead a fearless life for the sake of being a genuine<br />

servant leader. Effective leadership starts from the inside out,<br />

and those that have earned such a title are humble servants to<br />

others. They’re on a constant journey of the renewal of mind,<br />

body, and soul, the ultimate achievement of becoming a complete<br />

martial artist.<br />

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seventime<br />

sport karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television<br />

shows. He is also the national spokesperson for the Stronger than Drugs Foundation and the Champions<br />

Against Drugs.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


Prescriptive Behavior<br />

by Ms. Lee Milteer<br />

It is better to be over rehearsed than ambushed!<br />

You must have visionary thinking when it comes to your future. I<br />

call this “flying into the future” with your mind so you can acknowledge<br />

the possible changes happening in your world. When you<br />

know something might come your way, prepare yourself so you<br />

aren’t caught off guard. You must arm yourself with information<br />

that keeps you balanced and conscious to prevent stress and panic,<br />

regardless of whatever little mess you find yourself in. No one<br />

makes good decisions when they’re trapped in an unresourceful<br />

state of mind or caught off guard. In fact, most of us can trace bad<br />

decisions to when we reacted to a situation instead of acting in a<br />

manner that served us. I want to remind you of the importance of<br />

prescriptive behavior, or arming yourself with the tools and information<br />

that will help you deal with whatever changes come your<br />

way so you can achieve your goals.<br />

When you decide to choose your response to circumstances,<br />

you powerfully affect the outcome. By<br />

taking responsibility of the decisions in your life<br />

and business, you change the circumstances<br />

and the outcome. When you focus on the<br />

highest and best outcome possible, you<br />

don’t allow challenges to make you a<br />

victim. You go from victim to powerful.<br />

When you give yourself permission<br />

to let go of what doesn’t work and<br />

make a decision on what you want,<br />

you clearly start to take control<br />

of your life and future.<br />

Instead of dreading<br />

change, reframe<br />

your life. Think about<br />

the possibility of new,<br />

exciting opportunities<br />

for operating your<br />

business so you can be<br />

happy instead of being<br />

afraid and dreading what<br />

might happen. Remember,<br />

you’re always a self-fulfilling prophecy. YOU design your future<br />

with your thoughts, expectations, behaviors, and actions. If something<br />

hasn’t worked well for you in the past, it’s TIME TO CHANGE<br />

IT. Shift your mindset to get new results.<br />

The old saying “success in life is 80 percent attitude and 20<br />

percent aptitude” is true. You can learn anything if you’re willing to<br />

spend the time and energy to learn. It’s your attitude that will make<br />

the difference if you are open to change. So, ask yourself what<br />

your attitude is toward change.<br />

No matter what kind of business you run, there are going<br />

to be days that are filled with problems. The news is negative,<br />

employees let you down, and competition is beating you up. You<br />

feel exhausted from making decisions, and challenging things<br />

constantly happen. In the end, the people who thrive and prosper<br />

are the ones who have the prescriptive attitude. The people who<br />

succeed are the ones who take charge of the caliber of information<br />

that reaches their brain. In other words, a habit of the wealthy<br />

is having the skill of awareness to stop negative self-talk and keep<br />

from having a negative view of life that will impact your future and<br />

keep you from reaching greatness.<br />

You get in life what you focus on. If you dwell on limitations, you<br />

will reach them. You’ll have a better life in every way if you make<br />

the least of the worst while making the most of the best.<br />

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV personality<br />

who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />

82 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by Olivier Le Moal


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Our Little <strong>World</strong><br />

by Shidoshi Alfredo Tucci<br />

“Feeling important makes one heavy, clumsy, and vain. To be a warrior one needs to<br />

be light and fluid.” –Carlos Castaneda<br />

How small we all are! Our inconsequential lives are filled with<br />

importance, especially because, whether we like it or not, we live<br />

them in the first person. With some totally wrapped in the character<br />

they represent because, justifying themselves in such fiction,<br />

end up living alienated in a role or dream in pursuit of their personal<br />

conviction, paranoia, or melodrama. But, all of us in our little<br />

world under the sheets, at some point unmasked, have to know<br />

about our inferior condition. No matter how fast we erase that image,<br />

even if we hide behind the excuse of sustaining our personal<br />

courage after a difficult life, as a justification for an ego that must<br />

fight and stand firm and live for the sake of our dignity and selfesteem,<br />

the truth is that what Castaneda brilliantly defined as “the<br />

personal importance” ends up being a treacherous<br />

trap that consumes, cajoles, and confuses all of us.<br />

Everything that gives value and sustains the ego,<br />

whether positive or negative, is “personal importance.”<br />

It implies exactly that for all of us: personal<br />

importance is the quotation marks we continue<br />

adding to everything in life.<br />

It’s as if the facts lacked all thrust on the balance<br />

scale until we put them in quotation marks.<br />

As a matter of fact, the same event that for one is<br />

bad can be magnificent for another one. Personal<br />

importance is responsible for placing<br />

the adjectives in our minds, coloring the<br />

images, and uploading them. Everything<br />

that gives value to things is based on<br />

this curious recital, capable of making<br />

beautiful the horrible, or justifying<br />

the most extravagant outburst in the<br />

context of the plainest normality.<br />

Although only people possess this<br />

magnetic unifier of adjectives, every<br />

society or culture ends up gathering<br />

around a set of rules that are<br />

deposited as a barrage of personal experiences in a moral norm.<br />

In turn, this will sooner or later have to be overcome when the<br />

protective bubble it creates will begin to be perceived more as a<br />

suffocating cage than a protection. How can we not have personal<br />

importance? How can we stop being vulnerable to this titanic<br />

enemy?<br />

There’s only one way for it; a path that entails ceasing to be<br />

human. The detachment and self-abandonment proper to a<br />

renounced monk, without being so, must be mixed with absolute<br />

domination of a self, which is no longer personal. But what shall we<br />

be then, to have everything of something of which we don’t want<br />

anything? Clearly, the wisest among the wise have come to rescue<br />

us at this point to differentiate the soul from the Ego. But, beyond<br />

semantic tricks, for most that difference is no greater than the<br />

thickness of the wing of a butterfly. How can you measure a priori<br />

something you don’t even know exists until you find it? The higher<br />

you ascend in the path of consciousness, life, or knowledge, the<br />

more evident it becomes that choices are getting shorter. Differences<br />

become more and more subtle, as well as more radical, and<br />

therefore prices are more expensive. A small mistake when you<br />

start climbing up the mountain is not the same as a mistake when<br />

you’re about to reach the top. That’s why the sage slows down<br />

his temper, reproves his reactions, and measures his facts much<br />

more than the ignorant, which enters situations like an elephant<br />

in glassware. More control with greater detachment? These two<br />

virtues seem indispensable, whatever the path of growth through<br />

which your feet may lead you. We cannot be great without both<br />

things having nested in our souls, for neither can be feigned or<br />

faked. Deceiving ourselves at this point is always dangerous<br />

because personal importance acquires multiple forms and justifies<br />

everything in the name of our understanding. Good and evil, the<br />

crucible of all the best and worst of humans, far from being black<br />

or white, enjoy the infinite range of grays in which they slide, and in<br />

their flow, the confusion to which they submit us. In our little world,<br />

in the end, it’s surprisingly a child who decides.<br />

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />

86 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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Find the Missing Piece of Your<br />

School with Puzzle Mats<br />

by Mr. Sun Kang<br />

It can build retention through innovation and safety.<br />

There was a time when many of the<br />

martial arts were almost solely limited to<br />

punches and kicks. If a person could not<br />

perform big kicks, they usually weren’t<br />

considered a well-rounded martial artist.<br />

Many schools didn’t teach grappling<br />

because it wasn’t a part of their traditional<br />

style.<br />

Now, with puzzle mats, there are<br />

cushioned surfaces that provide surefooted<br />

support for stepping and kicking<br />

drills, and are also great shock absorbers<br />

for jumping and falling drills. Puzzle<br />

mats also have a nonslip surface that<br />

improves safety for your students, no<br />

matter which drill they’re performing.<br />

When you use puzzle mats, you can<br />

teach grappling and throwing techniques.<br />

By adding new techniques and<br />

practices into your martial arts training,<br />

you offer more for your students.<br />

Adding the variation of grappling to your curriculum can boost<br />

your retention. Students who don’t feel as confident in their kicking<br />

techniques might feel much stronger with grappling. Even<br />

students who are strong in kicking techniques should learn the<br />

usefulness of grappling.<br />

When they know more techniques, a martial artist<br />

becomes better rounded.<br />

Puzzle mats can also lead to more enrollments<br />

as well. Grappling and throwing techniques are<br />

things that people look for when they are looking<br />

for a school for self-defense purposes. In addition,<br />

when someone is looking for a martial arts school,<br />

they want to know that they’ll be safe.<br />

Puzzle mats will show them that you are<br />

concerned for your students’ safety.<br />

Grappling involves students hitting the floor more often. With<br />

puzzle mats, students will be safe when they fall. Puzzle mats also<br />

provide a safe surface for a student who missteps and falls during<br />

any drill. An added bonus of the puzzle mats is less fatigue on the<br />

body. Standing on a firm, cushioned surface puts less stress on the<br />

bones and joints. That means that your students can train longer<br />

and safer!<br />

Puzzle mats are a reasonably inexpensive way to boost your<br />

retention and vary your curriculum. They are worth the investment<br />

compared to the gains that your school will make.<br />

AMS member schools get discounted pricing when ordering<br />

from Vision USA, so visit VisionMA.com or call 1-800-424-5425<br />

to place an order or get more information!<br />

MR. SUN KANG is the President of Vision <strong>Martial</strong> <strong>Arts</strong> Supply, Los Angeles Branch, who helps school owners all over<br />

the US maximize their retail sales and drive more revenue into their schools.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by ilen nalishawa

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Developing Your Students’<br />

Devotion to Becoming Black Belts<br />

by Master Tina Bane<br />

A diamond is one of the most precious and sought-after gems on Earth. They’re strong<br />

enough to cut glass while being beautiful and elegant symbols of love and devotion.<br />

But how long does it take for a diamond to form?<br />

Scientists don’t agree on how long it takes because there are<br />

many factors that contribute to a diamond’s progress from rock<br />

to diamond, and because the elements that make up diamonds<br />

aren’t useful in determining their age. However, estimates range<br />

anywhere from a couple days to millions of years.<br />

Your school is full of young students who are diamonds in the<br />

rough. Going from novice to black belt is a similar process to<br />

diamond formation. There’s no way to know exactly<br />

how long it’s going to take, but everybody knows<br />

a diamond when they see one. It’s important<br />

that along this long and uncertain journey your<br />

students maintain their devotion to their quest<br />

of becoming black belts and, more importantly,<br />

maintaining their commitment to mastering<br />

their art. This kind of devotion needs to be<br />

nurtured, just like their front kicks and<br />

reverse punches.<br />

Here are some ways you can<br />

help your students stick to their<br />

martial arts goals during the<br />

often difficult but rewarding<br />

journey:<br />

Set benchmarks.<br />

Becoming a black belt<br />

will take a minimum of<br />

a few years. Depending<br />

on the age of your<br />

students and the regulations<br />

surrounding your ranking<br />

system, some of your students<br />

may not be able to become black<br />

belts until they reach a certain age,<br />

regardless of their<br />

current skillset. To<br />

reduce some of the<br />

impatience students<br />

feel when their goals<br />

seem so far away,<br />

break the journey<br />

down into shorter<br />

timeframe benchmarks.<br />

How far apart<br />

the benchmarks<br />

are depends on the patience of each individual student. You may<br />

need to keep some students focused on their next belt test. Other<br />

students may need really short benchmarks, like increasing their<br />

number of kicks a little bit each day. Focus your students on the<br />

farthest goal they can handle and they’ll rise to the challenge.<br />

Be a broken record. Don’t assume that once the goal has been<br />

set your students will stay focused. Once your students state their<br />

goals, remind them every day. Instilling a sense of purpose takes<br />

time, but if you repeat yourself like a broken record, your students<br />

will internalize their goals and hear that voice inside their head<br />

driving them on every time they think about quitting.<br />

Take mental breaks. Just like diamonds, getting your students<br />

to black belt means keeping the pressure on them to keep going.<br />

However, too much pressure can cause your students to feel anxious<br />

and have the opposite effect of what you’re looking for. Take<br />

time to have fun by running exciting promotions, exhibitions, and<br />

taking short breaks in intense training.<br />

There’s a reason why diamonds are so rare: they’re difficult<br />

to make, and they take time and the right amount of pressure to<br />

come out just right. By keeping these tips in mind, you can help<br />

develop the devotion your students’ need to shine brightly in<br />

your program!<br />

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />

with successful after school and summer camp programs.<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by robertcicchetti


The Value of Failure, Part 2<br />

by Grandmaster Tim Mccarthy<br />

Of course, in class, not every technique will be perfect.<br />

During practice, we offer constructive criticism to help the student<br />

improve. I believe in<br />

positive instruction using<br />

the PIR method: Praise,<br />

Instruct, Result.<br />

For example, “Nice front<br />

kick! If you raise your knee a<br />

little higher, you’ll kick a little<br />

higher.”<br />

I praise the student,<br />

instruct on how to improve the<br />

technique, and motivate<br />

him by predicting<br />

the result.<br />

Another opportunity is in<br />

tip testing. Tip tests serve several<br />

purposes. First of all, for those with a<br />

short attention span (most kids in the 21st<br />

century), it provides an immediate goal to<br />

work toward. Younger, lower-ranking children<br />

may have a hard time working toward a new<br />

belt that is three or four months away. They can<br />

more easily focus on a tip test that is happening<br />

in the next week or two.<br />

Second, it provides practice<br />

under pressure. They know<br />

they can pass or fail, so they<br />

feel the pressure and get<br />

practice performing under<br />

pressure.<br />

Third, it provides an<br />

opportunity to fail and<br />

learn. Students should<br />

fail tip tests often so they<br />

get used to failing and<br />

recovering. With failure they should get an opportunity for private<br />

help and instruction, plus an opportunity to tip test again<br />

in a day or two. They learn to fail and recover, and<br />

learn that failure is a<br />

necessary step on<br />

the road to success.<br />

They’re also<br />

better prepared<br />

for the belt test<br />

because they<br />

know they have all<br />

the skills.<br />

As I have<br />

often said in<br />

this column,<br />

most of us are<br />

not training<br />

soldiers for<br />

the battlefield.<br />

We’re training children, moms, accountants,<br />

and other everyday people who<br />

may not be strong enough when they<br />

come to us, but who count on us to help<br />

them become stronger.<br />

We need to structure our schools using<br />

failure at the right times to help them learn to<br />

bounce back from mistakes and use feedback<br />

to improve, but never to encourage them to quit<br />

because we asked them to do more than they<br />

are ready to do.<br />

Step by step, belt by belt, we can help them<br />

become stronger physically and emotionally until<br />

they’ve truly earned their black belts in technique,<br />

character, and indomitable spirit.<br />

Nothing breeds success like success.<br />

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in education. He has been instrumental in developing two<br />

industry-changing programs, plus has directed and been featured in hundreds of martial arts videos<br />

and webinars.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by SerhiiBobyk

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Statistics, Part 3<br />

by Grandmaster Lawrence Arthur<br />

There are certain key numbers you should keep track of.<br />

These numbers will help you maintain control and know if<br />

you’re doing the right kind of work to make your school successful.<br />

Remember, “What gets counted gets done.”<br />

Gross—Know where you are all the time. This isn’t something<br />

you add up at the end of the month. You have to know<br />

where you’ve been to enable you to project where you’re going.<br />

You need to keep your eye on the pulse of your business<br />

to know if you need to speed up or pat yourself on the back for<br />

achieving your goals. Each day, make your plan and take the<br />

necessary steps to make sure you’re on track to ask for whatever<br />

amount of money you need to hit your daily,<br />

weekly, and monthly goals. We use a daily<br />

report to keep track of statistics numbers<br />

one through nine, plus ten. The daily report<br />

also has a reminder list for times of the day,<br />

days of the week, and certain days of the<br />

month. There’s also a daily planning chart<br />

where you plan where, whom, how much<br />

you’re going to ask for that day. It includes<br />

all nine areas of income:<br />

1. New enrollments<br />

2. Merchandise<br />

3. Upgrades<br />

4. Tuition compressions<br />

5. Graduation fees<br />

6. Seminars<br />

7. Activities and<br />

events<br />

8. Past-due purchases<br />

9. Past-due<br />

tuition<br />

By planning<br />

in advance<br />

whom and how<br />

much you’re going to ask for, you’ll collect more. Chances are<br />

you will collect 20% of what you ask for.<br />

Goal—What’s your monthly goal? To be in the top<br />

10% of schools nationally, you have to gross $30,000 per<br />

month. The average school grosses $70,000 per year!<br />

There are different sets of problems for schools trying to<br />

gross $10K a month and those trying to get from $50K to<br />

$80K per month. Your goal should start with your minimum<br />

gross that you need to take in before you enjoy any<br />

profits, including rent/mortgage, utilities, payroll including<br />

yourself, supplies, marketing (3–10%), and miscellaneous<br />

expenses. After you meet minimum gross, you can start<br />

giving/receiving bonuses and commissions for additional<br />

incomes. The best way to figure what you should be grossing<br />

is to average your last three months’ gross, and then<br />

add 20% as a goal. Unless you change things drastically,<br />

you’ll probably do the same thing this month as you’ve<br />

been averaging. We use a Monthly Revenue Goal Projection<br />

form that will help keep track of our goals and income.<br />

Make a list of the following items and then add it up to see<br />

what you’ll gross this month:<br />

1. How much is your monthly tuition income?<br />

2. Do you have any postdated deposits to make?<br />

3. How many beginners will you enroll?<br />

4. How many of them will prepay (20%)? Or the amount of<br />

enrollment fees?<br />

5. How many upgrades will you enroll and get them to prepay?<br />

Or enrollment fees?<br />

That will give you your membership revenue total. List<br />

the numbers of equipment packages you’ll sell based on<br />

the numbers of enrollments and upgrades (80%). List how<br />

many belt promotion fees you’ll register including multi-belt<br />

prepays. Finally, project how many people will register for<br />

your monthly seminar and activities. I have one school that is<br />

projecting to gross $30,000 next month just in seminars and<br />

activities! This one idea will put $50,000 to $100,000 in your<br />

account this year!<br />

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />

martial arts instructors on proper business practices and is used by schools all over the country.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

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A Diary of a Black Belt, Part 3<br />

by Sensei Gary Lee<br />

My First Sport Karate<br />

Tournament<br />

Very exciting, to say the least: hundreds<br />

of people watching you perform<br />

and the pressure of representing your<br />

school, but mainly your Sensei. Tanaka<br />

Sensei has got me here. Now I do this<br />

day for Sensei. I have told no one my<br />

thoughts, but this is what my hearts<br />

says. I’ve trained hard for this, thrown<br />

thousands of punches on the Makiwara,<br />

hundreds of kicks, takedowns,<br />

sweeps, and follow up.<br />

I am defensive, ready. I can be offensive<br />

also. Back fist, reverse punch,<br />

spin back kick, I owned them.<br />

Sensei has taught me to have<br />

confidence in your technique, pure<br />

PMA, live for the Ippon. If you’re going<br />

to do sport Karate, do the best that you<br />

can and go for the win!<br />

Got disqualified for excessive contact—reverse<br />

punch to the body—he couldn’t continue!<br />

Judges said it was excessive with no control.<br />

Oss, sorry, Tanaka Sensei, please forgive<br />

me.<br />

One year later<br />

6th Green Belt<br />

The test was hard but different<br />

this time. I was totally prepared<br />

because I want this! I want<br />

this real bad!<br />

All I think about is<br />

class and Sensei<br />

Tanaka. I can’t<br />

believe I’ve<br />

stayed a<br />

year and am now in the advanced class. I mean this is a big deal.<br />

My background, my attitude when I first came here—a complete<br />


CLASS!<br />

I am so excited! Oss!<br />

I have learned so much and my life has changed. My attitude,<br />

just believing in something is cool, and now I get to work out<br />

with Mr. Tanaka. Sensei, he is so different than the other black<br />

belts. By different I mean he’s sharper, more precise, almost<br />

scary he’s so fast.<br />

Now I get to hit the Makiwara boards covered in hard rope<br />

at punching and kicking heights. I would sometimes watch the<br />

advanced class and black belts would hit the Makiwara 500 times,<br />

exhausted, knuckles bleeding. Back then I thought they were<br />

crazy and I would laugh at it, now I can’t wait to get permission to<br />

do it and work on my kime and get my knuckles bleeding! Bull in<br />

the ring, pure self-defense and street application, Kata, application<br />

of Kata, Bunkai, precision movement of the Kata applied to uki’s<br />

attacking, this is what I’ve learned and I want my black belt.<br />

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />

the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


Would You Spend a Dollar to<br />

Save a Dime?<br />

by Chief Master Kirk Pelt<br />

It seems like everybody is talking about the economy and looking for ways to save<br />

money. Well, how far would you go to save money?<br />

Would you drive ten miles out of your way to save two cents a<br />

gallon on gas? Would you drive across town because a store has<br />

soap on sale? Or do you realize that you’d spend more on gas for<br />

the drive than you’d save at the register? Or maybe you’ve tried<br />

fixing something around the house, like a leaky pipe, only to break<br />

it even more, turning a $100 repair into a $300 repair?<br />

Saving money is good, but you have to be smart<br />

enough to know when being cheap actually costs<br />

you more than being smart. I learned this lesson<br />

early in my career in the martial arts. I wanted to<br />

collect my own tuition because of that old saying,<br />

“If you want a job done right, do it yourself.”<br />

I soon found out that it wasn’t such a good<br />

idea when I got into an argument with a student<br />

over money. The same student who was saying,<br />

“Yes, Sir!” in the dojang was cussing me out in the<br />

office. That was not the kind of martial arts master I<br />

wanted to be.<br />

Even when I had one of my staff members<br />

try to do the billing, it still created an<br />

adversarial relationship between<br />

the student and the school. Again,<br />

this is not what I wanted.<br />

I found that by using a billing<br />

company like AMS to handle<br />

my student accounts, I solved<br />

a whole bunch of problems<br />

at once. First of all, my staff<br />

and I were no longer the bill<br />

collectors. When students<br />

wanted to talk about<br />

money, I just told them<br />

to contact AMS. Not only did that prevent an adversarial confrontation,<br />

it saved my staff and me a tremendous amount of time,<br />

and time is money. Second, I found out that the AMS professionals<br />

were better at collecting money than I was. I’m sure you can<br />

imagine that my heart wasn’t really in it. I didn’t want to be a bill<br />

collector, so if a student came to me with a sob story, it was really<br />

easy for me to be the nice guy and help him out. Unfortunately,<br />

every time I helped a student, I hurt my school and my family. I really<br />

needed an unrelated professional to be firm enough to collect<br />

the tuition for me.<br />

So, I found out that paying a small percentage to AMS actually<br />

increased my income because they were able to collect more,<br />

plus I got a free bonus of extra time to think about teaching better<br />

classes and enrolling more students instead of dealing with money<br />

problems.<br />

Using AMS is kind of like calling the plumber to fix a leaky<br />

pipe—you may think you’re going to save money by doing it yourself,<br />

but you can easily end up spending, because you really didn’t<br />

know what you were doing. It’s just one more example where being<br />

smart is much better than being cheap.<br />

In our modern world, “When you want a job done right, hire a<br />

professional.” For martial arts schools, that professional is AMS.<br />

To learn more about how AMS Billing can help your school<br />

thrive, contact a friendly Billing Consultant at 1-800-275-1600.<br />

CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on<br />

the leading edge of martial arts curriculum and business innovation.<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1

59<br />

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85 Kids Point MMA<br />

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2, 38, Atlas <strong>Martial</strong> <strong>Arts</strong> Software<br />

50, 93 Atlas<strong>Martial</strong><strong>Arts</strong>Software.com<br />

55 Kovar Systems<br />

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97<br />

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89 Learn the Sword<br />

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83 Action Mega Weekend<br />

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17 Adventures of Harry & Friends<br />

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11, 79 Amazing <strong>Martial</strong> <strong>Arts</strong> Websites<br />

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107 American <strong>Martial</strong> <strong>Arts</strong> Alliance<br />

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19, 68, AMS Billing<br />

108 OurAMS.com<br />

61, 75 AMSkids<br />

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26 Black Belt Principles<br />

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77 Break Like a Champ<br />

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81 Budo International <strong>Magazine</strong><br />

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73 Extraordinary Marketing<br />

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15 Karen Eden<br />

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64 Kick Start Kids<br />

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91 Lee Milteer<br />

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53, 101 MA Biz Academy<br />

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105 <strong>Martial</strong> <strong>Arts</strong> Business Institute<br />

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95 <strong>Martial</strong> <strong>Arts</strong> History Museum<br />

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84 Otomix<br />

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97 Sport Karate Museum<br />

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31, 45 Stephen K. Hayes - To-Shin Do<br />

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32 Tom Patire<br />

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3 Vision<br />

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30 Warrior Defence Lab<br />

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43, 67 Grandmaster Y. K. Kim<br />

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21 Grandmaster Zulfi Ahmed<br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1 99


Twenty Ways To Keep Your<br />

Attitude Positive, Part 1<br />

by Grandmaster Bill Clark<br />

The greatest part of our happiness depends on our dispositions, not our<br />

circumstances.” –Martha Washington<br />

Being happy is not about circumstances or any other outside<br />

force. Happiness is a decision we make. Choose to be happy. Be<br />

responsible for your attitude.<br />

Create a Positive Morning Routine<br />

Begin your day on a positive note by creating a positive<br />

morning routine to set your day off right!<br />

• Get up with plenty of time to get ready leisurely.<br />

• Turn on some happy or rousing music.<br />

• Put on clothes that make you feel good (get<br />

rid of the ones that don’t).<br />

• Savor the smell of that first cup of coffee.<br />

• Play motivational or inspirational audio in<br />

your car rather than listen to the news or<br />

mindless disc jockey banter.<br />

• SMILE and say hi to everyone you<br />

meet before they say hi to you!<br />

I start the day with a<br />

light martial arts workout,<br />

followed by a protein<br />

breakfast. I then start<br />

my work, taking a<br />

relaxed but focused<br />

approach to each<br />

morning.<br />

Rid Your Day<br />

of Negative<br />

People and<br />

Surround<br />

Yourself With Happy People<br />

If you want to live a positive, joyful and happy life, you cannot—absolutely<br />

CANNOT—be surrounded by negative people<br />

who aren’t encouraging your happiness. You know the type of<br />

people I mean. The ones who think their lack of happiness in life<br />

can be blamed on their spouse, boss, family, job, or the economy.<br />

I’ve designed my life to be with my instructors, friends, and<br />

other people that build each other and me up. I’ve made a conscious<br />

decision not to allow negative people to stay in my life.<br />

These people’s attitudes can quickly grow in you like a cancer.<br />

Disassociate yourself from this type of person at once. Those<br />

people are destined to go nowhere. You, however, because of<br />

your excellent attitude, have a ticket to the TOP! Remember,<br />

you choose whether you soar with the eagles or live with the<br />

turkeys.<br />

Minimize Your Exposure to Negative Situations<br />

Stay out of negative conversations on social media. Limit TV<br />

time, especially the news.<br />

I don’t get into negative conversations with or about people.<br />

I stay up to date with the news but I don’t spend all of my time<br />

paying attention to the news.<br />

Maximize Positive Input<br />

Instead, read a positive book, start a project, pick up a new<br />

hobby, spend some quality time with your family or friends, do<br />

something that will enhance your life. Manage your time around<br />

your goals. I constantly read and listen to positive recordings in<br />

my cars. I regularly attend classes and seminars to keep improving<br />

myself personally and professionally.<br />

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />

the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />

is one of the largest multi-school owners in the world.<br />

100 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


Mining for Instructors:<br />

Planting the Seed, Part 3<br />

by Grandmaster Zulfi Ahmed<br />

Make Teaching a Part of Your Brown Belt Curriculum<br />

Many schools already require black belt candidates to start<br />

teaching to fulfill requirements towards their black belt-earning<br />

process. The required amount of assisted teaching hours can vary<br />

widely from 20 hours to over 200 hours. I recommend that you<br />

start the teaching requirement process as early as a brown belt<br />

and not wait until they begin the testing cycle.<br />

The earlier you begin their indoctrination into<br />

instructorship and other leadership roles, the<br />

earlier you’ll see the benefits come to fruition<br />

as they begin forming better teaching habits.<br />

Encourage Leadership<br />

Development As<br />

Early As White Belt<br />

Encourage leadership<br />

development as early as white belt?<br />

Of course encourage leadership development<br />

as early as white belt! After all, most<br />

students come to us seeking confidence and<br />

self-esteem development, so why not start the<br />

process of giving them responsibility and earning<br />

recognition as early as white belt? Start by<br />

giving them simple, fun responsibilities<br />

such as organizing the pads or bags,<br />

helping with simple classroom management,<br />

taking roll, calling class to<br />

assemble in formation, or assist with<br />

stripe awards. Once they reach the<br />

intermediate level, begin giving<br />

them larger and more important<br />

responsibilities. They can even<br />

lead warm-ups, count out loud<br />

a certain skillset, or assist<br />

younger, more junior students under the supervision of an adult<br />

instructor. There’s always someone out there on your floor who<br />

can one day become an outstanding instructor.<br />

Have a Robust Instructor Training Program<br />

Simply implementing all of the above ideas without actually<br />

having a well-developed instructor development<br />

and training program that clearly outlines the<br />

process, guidelines, and requirements from white<br />

belt to instructor will only keep students engaged<br />

for so long. If you truly want to grow an instructor<br />

base and have a good number of students benefit<br />

from your education, it’s imperative that you<br />

have a robust and systematic instructor, and even<br />

a master instructor training program accessible<br />

and available to all your qualified instructor candidates.<br />

To achieve this, you need to clearly define the process and<br />

curriculum for your school and get it organized in a manner that<br />

allows you to start teaching and implementing it in your school.<br />

A Clearly Defined Process For Your Students<br />

When your students can actually observe other students<br />

participating and benefiting from your instructor training program,<br />

they, too, will want to become a part of this exciting process. But<br />

they must first see the teaching and training in action for themselves.<br />

The culture of instructors differs from that of the student<br />

body in that there are many privileges and various aspects to instructorship<br />

that differ from normal student life, such as invitations<br />

to special events, discounts, beautifully adorned certificates of<br />

achievement, and many other tangible and intangible benefits that<br />

come with being an instructor. But, most of all, the status, respect,<br />

and skill level of the martial artist must be visible by everyone.<br />

Every student is a potential future instructor.<br />

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial<br />

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban.<br />

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten<br />

locations across Texas.<br />

102 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1<br />

Photograph by JackF

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Tools & Tactics<br />

Let the Retention Rise<br />

by Ms. Chris Lee<br />

For starters, enrollment is the growth of a martial arts school business, and retention is<br />

the maintaining of enrollment.<br />

Right there, you can already see the connection. However,<br />

many schools promote themselves in a manner such that their<br />

purpose focuses entirely on enrollment. This is fine since, after all,<br />

bringing in new students is what helps the school grow. Yet<br />

what’s being overlooked is the importance of retention.<br />

Some schools create goals such as bringing in ten<br />

new students this month—difficult, but achievable.<br />

All of their goals are based on growth. This coincides<br />

with all businesses’ customers as well, but<br />

why? There’s something<br />

missing in this picture.<br />

If they achieve<br />

their goal and bring in<br />

twelve new students,<br />

what good is it if ten leave?<br />

I wouldn’t consider that a goal<br />

reached. Sure, there’s an addition<br />

of two students, but that’s not an<br />

accomplished goal because there<br />

isn’t enough focus on keeping<br />

students enrolled in martial arts.<br />

The goal of enrolling new<br />

students is a great mindset<br />

and action to take, but<br />

schools need to find a way<br />

to incorporate retention as<br />

well. The best way to do<br />

this is to alter your promotions,<br />

deals, and attention<br />

from not only on the<br />

outside audience, but also<br />

to the current students<br />

of your school. I suggest<br />

allowing your students<br />

to bring a friend for free<br />

whenever they like. This<br />

doesn’t cost you anything and may be all a new visitor needs to be<br />

attracted to martial arts and your school.<br />

By improving the focus of our promotions, we can assure our<br />

current students to stay while bringing in new students, thus creating<br />

more enrollments. It can’t be enrollment if you’ve lost<br />

just as many students in the time being. Acting now on<br />

this path will not only make your school grow, but it<br />

will strengthen it as well. If a school begins focusing<br />

on maintaining retention a little more than just more<br />

enrollments, the enrollments might benefit from this<br />

move. For example, let’s say a martial arts school<br />

enrolled 28 new students in September for their<br />

after school program, but lost 19 students—a surplus<br />

of only nine students. These 19 students are likely to<br />

never come back.<br />

The next month, there were only two new students, but five<br />

more students left, because their friends left the month before<br />

or because parents were frustrated by the massive changes<br />

in the school with its dramatic gains and losses. By December,<br />

the school may be in the negative since the school year began<br />

because of the amount of losses it had. This kind of situation is<br />

not only due to a lack of enrollment, but to an even greater lack<br />

of maintaining the students that were already enrolled. Now, if<br />

we reversed the direction to promoting retention just as much as<br />

enrollment, this will be a likely scenario. The school will add 16<br />

new students for the after school program and lose a low amount<br />

of two students—a surplus of 14. The next month, it only adds six<br />

new students and loses only one. By December, no students are<br />

leaving and the school is in a surplus of 30 or more students and<br />

counting. This action will develop a minimum of students lost while<br />

still gaining enough students to see growth. Remember, a student<br />

staying is a student gained.<br />

Follow these rules and your school shall prosper in coming<br />

months!<br />

For more information regarding retention, please feel free to<br />

call my Marketing Consultant colleagues or me at 1-800-275-1600.<br />

MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />

social media marketing.<br />

104 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 1


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