Martial Arts World News Magazine - Volume 22 | Issue 1

SOCIAL 411
How to Optimize Your Relevance Score
On Facebook
Most martial arts schools have a Facebook page and do a
bit of marketing through it. Schools promote their events,
programs, classes and achievements and other activities to attract
more attention to their schools.
When you add ‘paid advertising’ to your marketing mix, there
are some new concerns you’ll need to be conscious of.
Facebook provides a tool that you can use through the Facebook
ad manager called the Relevance Score.
So what is Facebook’s Relevance Score? Your Relevance Score
is a measure of the “quality” and engagement of your ads. Essentially,
based on the audience you’re targeting, and the ad content
you’re using, how ‘likely’ are these ads to get ‘engagement’ from
the audience.
This score significantly effects your cost per click and the frequency
of you ad being shown on Facebook.
A Relevance Score can be between 1 and 10 and any score
from 7 to 10 is considered a good number.
Once an ad has been served at least 500 times a score will be
assigned to it. The number of impressions has been set by Facebook
for deciding the expected audience reaction to your ads. Still
the number is not based on actual feedback, but upon Facebook’s
algorithm of an anticipated audience response and the number
can change daily.
So if you want to save money and get higher ROI, the relationship
between your target audience and your ads must be good.
The key to accomplishing this is hyper-specific targeting of you
audience and secondly designing your ads to meet their exact
needs. Even after clearly targeting your audience and creating ads,
you will have to frequently monitor them and analyze how they’re
doing to keep your score up.
Staying relevant to your market is the key to your school’s
growth and if you’re a marketing expert with Facebook, then you’ll
do well. But if you’re in need of help you can speak with a Facebook
ad specialist at ATLAS Martial Arts Software at
1-800-275-1600, and they can get you going in the right direction.
How to Insure Your Sales Pages Produce!
If your sales pages are not generating conversions you need
to pay attention to this article. There are some basic elements
that must be on a sales page to convince a prospect to take an
offer. Check out these 7 tips on how to make a sales page that will
Increase Your Enrollment.
1. An Eye-Catching Headline Is A Must
80% of viewers skim headlines on a sales page before deciding
whether to read the rest. To catch the eyes of visitors the headline
must be relevant, preferable short, and catch the reader’s attention.
2. Engaging Visual Elements Are Needed
Many studies have revealed sales pages with video or images get
more conversions than sales pages without them. These elements
have to be interesting and relevant to the content on your sales page.
3. Copy Designed to Sell Is Necessary
Your sales copy must consider the end user and whether or
not they will be interested in reading it. You have to focus on
satisfying the needs and wants of your audience and draw them
in with solutions.
4. Be Sure to List the Benefits
The golden rule of sales is listing benefits rather than features, but
pages mistakingly do exactly the opposite. Prospects want to know
what’s in it for them and that list compels them to take up an offer.
5. Without A CTA the Page Is Pointless
No sales page is complete without a Call To Action to facilitate
the sales process. Your CTA should be placed above the fold, so
visitors can see and access it without even having to scroll.
6. Keep Navigation Links To A Minimum
Don’t build sales pages like other websites pages by limiting
navigation links to prevent opportunities for visitors to click and
exit the page. If visitors leave, they might not return, which equals
lost sales.
7. Providing Some Evidence Builds Trust
Include reviews or testimonials on your sales page will instill
greater confidence in your audience. A visitor will often look for
how others benefited before determining whether or not to take
your offer.
There is a science and skill to selling and generating conversions
from a sales page. If you have the time and knack for it, then
you can easily build school growth building pages. If you need
help, our industry has plenty of experts to serve you exceptionally
like amazingmartialartswebsites.com.
22 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 1