Martial Arts World News Magazine - Volume 22 | Issue 1

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SOCIAL 411 How to Optimize Your Relevance Score On Facebook Most martial arts schools have a Facebook page and do a bit of marketing through it. Schools promote their events, programs, classes and achievements and other activities to attract more attention to their schools. When you add ‘paid advertising’ to your marketing mix, there are some new concerns you’ll need to be conscious of. Facebook provides a tool that you can use through the Facebook ad manager called the Relevance Score. So what is Facebook’s Relevance Score? Your Relevance Score is a measure of the “quality” and engagement of your ads. Essentially, based on the audience you’re targeting, and the ad content you’re using, how ‘likely’ are these ads to get ‘engagement’ from the audience. This score significantly effects your cost per click and the frequency of you ad being shown on Facebook. A Relevance Score can be between 1 and 10 and any score from 7 to 10 is considered a good number. Once an ad has been served at least 500 times a score will be assigned to it. The number of impressions has been set by Facebook for deciding the expected audience reaction to your ads. Still the number is not based on actual feedback, but upon Facebook’s algorithm of an anticipated audience response and the number can change daily. So if you want to save money and get higher ROI, the relationship between your target audience and your ads must be good. The key to accomplishing this is hyper-specific targeting of you audience and secondly designing your ads to meet their exact needs. Even after clearly targeting your audience and creating ads, you will have to frequently monitor them and analyze how they’re doing to keep your score up. Staying relevant to your market is the key to your school’s growth and if you’re a marketing expert with Facebook, then you’ll do well. But if you’re in need of help you can speak with a Facebook ad specialist at ATLAS Martial Arts Software at 1-800-275-1600, and they can get you going in the right direction. How to Insure Your Sales Pages Produce! If your sales pages are not generating conversions you need to pay attention to this article. There are some basic elements that must be on a sales page to convince a prospect to take an offer. Check out these 7 tips on how to make a sales page that will Increase Your Enrollment. 1. An Eye-Catching Headline Is A Must 80% of viewers skim headlines on a sales page before deciding whether to read the rest. To catch the eyes of visitors the headline must be relevant, preferable short, and catch the reader’s attention. 2. Engaging Visual Elements Are Needed Many studies have revealed sales pages with video or images get more conversions than sales pages without them. These elements have to be interesting and relevant to the content on your sales page. 3. Copy Designed to Sell Is Necessary Your sales copy must consider the end user and whether or not they will be interested in reading it. You have to focus on satisfying the needs and wants of your audience and draw them in with solutions. 4. Be Sure to List the Benefits The golden rule of sales is listing benefits rather than features, but pages mistakingly do exactly the opposite. Prospects want to know what’s in it for them and that list compels them to take up an offer. 5. Without A CTA the Page Is Pointless No sales page is complete without a Call To Action to facilitate the sales process. Your CTA should be placed above the fold, so visitors can see and access it without even having to scroll. 6. Keep Navigation Links To A Minimum Don’t build sales pages like other websites pages by limiting navigation links to prevent opportunities for visitors to click and exit the page. If visitors leave, they might not return, which equals lost sales. 7. Providing Some Evidence Builds Trust Include reviews or testimonials on your sales page will instill greater confidence in your audience. A visitor will often look for how others benefited before determining whether or not to take your offer. There is a science and skill to selling and generating conversions from a sales page. If you have the time and knack for it, then you can easily build school growth building pages. If you need help, our industry has plenty of experts to serve you exceptionally like amazingmartialartswebsites.com. 22 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 1
THE #1 SOURCE FOR DAILY MARTIAL ARTS BUSINESS NEWS • Instructor Tips and Tricks • Class Management Skills • Martial Arts Events • Classified Marketplace • Social Media Marketing Tactics • Marketing Breakthroughs • Industry News • Martial Arts School Profiles And MUCH More! SUBSCRIBE FOR FREE! MartialArtsWorldNews.com
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Martial Arts World News Magazine - Volume 22 | Issue 1

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