Undergraduate - UMUC Europe

MGST 120 through MRKT 354 — UMUC Course Descriptions
Management Studies
Courses in management studies (designated MGST) may be
applied as appropriate (according to individual program
requirements) toward:
a major or minor in management studies; and
electives.
MGST 120 Fundamentals of the Accounting Process (3)
Analysis and recording of business transactions. Intended for
students with little or no prior background in accounting, this
course provides an in-depth study of the accounting cycle from
journal and ledger entries to the preparation and analysis of
financial statements for both service and retail concerns. Additional
topics include special journals, cash and payroll accounting. Not
open to students with credit for ACCT 220, ACCT 301, or an
equivalent course in financial accounting.
MGST 140 Personal Financial Management (3)
An examination of personal financial management, blending
financial theory with financial applications. Focus is on developing
personal skills in financial management (such as balancing a
checkbook, budgeting personal income and expenditures, and
planning for financial security and retirement). Topics include
elements of the U.S. financial structure (such as savings and
investment alternatives, financing and credit sources, the role of
insurance in protecting income and assets, and federal income tax
requirements).
MGST 160 Principles of Supervision (3)
An introductory study of the skills required to effectively supervise
and manage employees in organizations, such as knowing how to
plan, organize, and control the work load and understanding
worker behavior. Topics include the role and function of
supervisors, recruitment and evaluation of workers, management
by objectives, task delegation, motivation strategies, training and
professional development, communication and conflict
management, and time management.
MGST 161 Managerial Communications Skills (3)
An examination of the communication model. Practice is provided
in sending and receiving information through reading, writing,
listening, speaking, and observing nonverbal cues using job-related
situations.
MGST 162 Personnel Counseling (3)
A study of counseling as part of a supervisor’s responsibilities.
The counseling process is examined through role-playing exercises.
Focus is on developing skills in areas such as active listening and
observing, focusing on the problem, empathetic understanding,
guiding decision making, and recognizing referral situations.
Counseling situations (e.g., performance appraisals, gender issues,
personal crises which affect work performance, and performance
problems) are drawn from the work environment.
100
Marketing
Courses in marketing (designated MRKT) may be applied as
appropriate (according to individual program requirements)
toward:
a major or minor in marketing, business administration, or
management studies;
a certificate in various business-related areas; and
electives.
MRKT 310 Marketing Principles and Organization (3)
(Formerly BMGT 350.) Prerequisite: ECON 203 or equivalent.
An introduction to the field of marketing, intended to develop a
general understanding and appreciation of the forces, institutions,
and methods involved in marketing a variety of goods and
services. Topics include segmentation, target marketing,
positioning, developing new products, pricing, distributing and
promoting goods and services, and sales and marketing
management. Students may receive credit for only one of the
following courses: BMGT 350, MGMT 322, MRKT 310, or
TMGT 322.
MRKT 354 Integrated Marketing Communications (3)
(Formerly BMGT 354.) Prerequisites: MRKT 310 or equivalent.
An in-depth study of promotional activities such as advertising,
personal selling, sales promotions, and direct marketing (including
use of the Internet). Emphasis is on strategic planning of
promotional activities to communicate with customers to achieve
marketing objectives. The relationship of integrated marketing
communications to other elements of promotional activities is
also explored. Students may receive credit for only one of the
following courses: BMGT 354 or MRKT 354.
Mathematics
Courses in mathematics (designated MATH) may be applied as
appropriate (according to individual program requirements)
toward:
the general education requirement in mathematics (with the
exception of MATH 001);
a minor in mathematical science;
a major in computer science; and
electives.
Students are strongly urged to complete lower-level mathematics
courses early in their college career.
Placement tests are required for enrollment in MATH 001, 009,
012, 105 and 107.
2003/2004Undergraduate Catalog