48 Edition 2022 Web Latest
As we all know, Covid19 was really making big impacts to Hospitality business as well as Tourism around the world. but the good news is, Hotels Development is never stop. although it was hard and seems impossible, but it’s happening. Another good news is Bali now open for International tourist. For the International Women’s Day, Andrew Newmark, Vice President – Human Resources, Marriott International said “At Marriott International, we are committed to providing a world of opportunity to everyone, and this is powered by our core value of Putting People First. We have a strong commitment to women’s leadership, and we realized long ago that providing opportunities to create a diverse and inclusive environment only strengthens our company’s culture. That’s why we were the first hospitality company to establish a Women’s Leadership Development Initiative in 1999. Having women in senior leadership roles nourishes a culture that inspires and promotes career opportunities for all, especially for women who are emboldened to set their aspirations high. See them trough from Page 24 to Page 35 , Read also Exclusives Interview of John Spence Founder of Karma Group Page 82 , IDeaS Revenue Management from Page 48 to 53. There are so many Opening Hotels around the globe, We can’t handle it it one Magazine, so please check out our Website to read all the updates. More to come ... Remember, always protect yourself and be safe!
As we all know, Covid19 was really making big impacts to Hospitality business as well as Tourism around the world. but the good news is, Hotels Development is never stop. although it was hard and seems impossible, but it’s happening. Another good news is Bali now open for International tourist.
For the International Women’s Day, Andrew Newmark, Vice President – Human Resources, Marriott International said “At Marriott International, we are committed to providing a world of opportunity to everyone, and this is powered by our core value of Putting People First. We have a strong commitment to women’s leadership, and we realized long ago that providing opportunities to create a diverse and inclusive environment only strengthens our company’s culture. That’s why we were the first hospitality company to establish a Women’s Leadership Development Initiative in 1999.
Having women in senior leadership roles nourishes a culture that inspires and promotes career opportunities for all, especially for women who are emboldened to set their aspirations high. See them trough from Page 24 to Page 35 , Read also Exclusives Interview of John Spence Founder of Karma Group Page 82 , IDeaS Revenue Management from Page 48 to 53.
There are so many Opening Hotels around the globe, We can’t handle it it one Magazine, so please check out our Website to read all the updates. More to come
... Remember, always protect yourself and be safe!
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Set pricing structures including benchmarking rate
(aka, best available rate), discount and promotions,
packages, negotiated rates and long-term contracts,
such as airline crew, or tour series.
Established channel strategies according to product
positioning and market environment and cement
“product positioning” (i.e., hotel descriptions, roomtype
descriptions, etc.) through all channels.
Market segmentation strategies and action plans
with a particular focus on business segments with
high revenue contribution, and this may be adjusted
as the pandemic subsides. This should be developed
in collaboration with the sales and marketing
department.
Key travel reopening phases and how
they impact new hotels
The first phase of opening, a new hotel today will
likely focus on the domestic market and local leisure
segments. Small to medium-size social events
have largely returned but big events are still mostly
restricted. In this environment, new properties
should focus on generating healthy cash flow by targeting
guests with high spending powers,
such as staycation and families, and maximise total
guest value/ancillary revenues.
In the second phase of restricted opening, hotels
need to prepare for operating in an environment
where international vaccinated travel lanes (VTL)
are established between countries/states with high
vaccination coverage. In this phase, new properties
should target key feeder markets and travelers from
the VTL countries. For example, when the Singapore
government announced the VTL between Singapore
and South Korea from 15 November without quarantine
requirements, flight and hotel searches surged
for these markets. This is when properties should
maximise their presence in digital channels, such as
Google, meta search and OTAs with attractive offers,
and promote a best-rate guarantee for their own
website.
In the third phase of international opening, where
a new norm of travel has been established and
restrictions have been relaxed, properties should
re-strategise their market segmentation mix and
geographic sources again. The percentage of domestic
guests would drop as international travelers return
and transient segment mix would drop as groups
return. At this time, new properties should review
lessons the industry learned from the pandemic.
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