Selwyn_Times: June 29, 2022

2
[Edition datE]
11
Marketing your property –
what does it mean?
Marketing a property is more than presentation and advertising.
Conceptually, marketing is identifying
what prospective buyers are looking for
then providing this. For example, larger
homes and sections may appeal more
to families. Young couples starting out,
generally have tight budgets leading
them to smaller properties, while older
people may be looking to downsize.
Brand new has a particular appeal
however there will always be a market for
established homes. Having a picture in
your mind of the type of buyer will help
in determining the features to emphasise.
If repairs and maintenance need to be
carried out before putting the property
on the market, seek the advice of a real
estate agent. They can advise on what
tasks are worth completing and what
might be unnecessary expense.
Installing a new kitchen or changing
the carpet may lift the house but will
the expense be recouped in the sale
price? On the other hand, modernising
an outdated kitchen or bathroom could
make a huge difference to the look of
the place. Avoid going overboard unless
the capital value of properties in the area
justifies this.
Real estate agents are in contact with
prospective buyers so aware of what they
are looking for. Draw on their expertise
and advice to help make the most of the
selling opportunity.
Establishing a relevant and fair price
for a property is important. Most
agents calculate this based on the price
properties in the area have sold for, and
what a particular property has to offer.
A unique or exceptional property may
justify a higher price, though run-down
properties can gain more than they
appear to merit. This might be due to the
area or other factors that suggest a good
investment.
When promoting a property, mix it up
and be creative so your property stands
out from the rest. TradeMe is a must;
checked by most people looking to buy.
Present the features the property offers as
benefits to potential buyers.
Erect a sign outside the property.
People stop and look at photographs and
this might spark sufficient interest for
them to visit an open home. Spending
a fortune on massive advertising
campaigns in every media might seem a
way to attract potential buyers but may
be an unnecessary expense without the
return. A better philosophy could be a
little often. This will depend on the value
of the property, your budget and how
best to reach target buyers.
Buyer perception is also significant.
For example, properties that sit for a
while can become stale. Resting the
property by taking it off the market for
a short time, then relisting perhaps in
spring or when sales in the area appear
to lift a little, can make a difference.
However, if a property does not sell
immediately there is no need for panic or
dropping the price. It may simply be that
the right buyer has not yet come along. If
the mix is right your property will sell.
For great results
and a “hassle-free
experience”
Call Julz or Tony today!
*GST, admin & minimum fee apply
Total Realty Ltd, MREINZ Licensed
Agent REAA 2008
Price By Negotiation
Negotiable Over $499,000
By Negotiation
Negotiable Over $695,000
UNDER
OFFER
3
1 1 1
14 McKenzie Avenue
Southbridge
This cosy warm homestead Features:
• 3 Double bedrooms
• Games room / 4th bedroom
• Open plan living
• Logburner
• Spa bath / separate Shower/basin
• Dishwasher
• Fibre internet
• Re-wired
• LED lighting throughout
• Mains pressure
• Town water / sewerage
Call Julz Evans
027 393 6472
3
1 1 3
19 Tramway Road
Springfield
Realistic to the current market.
Features include:
• 3 Double bedrooms - Master is a quadruple
sized bedroom / second lounge
• All bedrooms with built-in wardrobes
• Log burner on wetback
• Heat transfer system
• Partially double glazed
• Security and fly screens
• Workshop and 3 car garaging
• Automatic garage door
• 144m2 floor area (Approx)
Call Julz Evans
027 393 6472
Selwyn Team: Julz Evans - 027 393 6472 | Tony Whalley - 027 448 2625
Just makes total sense - 0800 663 737 - total realty.co.nz
2
1 1 2
1930 Tramway Road
Sheffield
New to the market is this homely cottage style
bungalow set on an established easy-care
1160m2 (approx) section with rural views. It’s
going to charm you. Some features include:
• 1 Large double bedroom
• 1 Double bedroom
• Study / nursery / 3rd bedroom
• Open plan living
• Heat pump
• Dishwasher
• Fibre internet
• Hobby / storage room
Call Julz Evans
027 393 6472
3 1 2 2
10 Wilbur Close
Rolleston
This lovely home would be ideally suited to
a broad range of buyers including first home
buyers and investors. Some features include:
• Master with triple robe and ensuite
• Big open plan kitchen / dining / living area
• Heat pump and HRV system
• Gas cooking and gas hot water
• New carpet throughout
• Double internal access garage
with laundry
• Floor area: 180m2 (approx)
Call Tony Whalley
027 448 2625