CosBeauty Magazine #98

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FEATURE As a result, AHPRA has set up a targeted Cosmetic Surgery Enforcement Unit to ‘accelerate action and step-up enforcement’ as well as a separate Cosmetic Surgery Oversight Group. In addition, AHPRA announced it ‘will enforce the ban on testimonials in cosmetic surgery advertising as they are likely to mislead, deceive and trivialise the risks.’ AN ENDORSEMENT MODEL One of the most far-reaching recommendations is the use of an ‘endorsement’ process. An endorsement would recognise that a person has an extended scope of practice in a particular area because they have obtained a specific qualification approved by the Medical Board. The training programs leading to the qualification also must be accredited by an independent accreditation authority. Once established, the report says it ‘will be easy for consumers to identify whether a practitioner is qualified to perform cosmetic surgery’ (as the endorsement will be listed on the AHPRA public register). A public education program about endorsement will also be necessary; the report notes this is a much simpler message to communicate than the current ‘unacceptable situation’. The review emphasised that cosmetic surgery, like any other form of surgery, is invasive and carries risks. It should only be performed by highly trained practitioners. The standards set for an education and training program by the Medical Board, in consultation with the AMC, will have to be very high. ‘Only rigorous and robust programs that appropriately train practitioners in the necessary aspects of surgery should be accredited,’ the report said. SOCIAL MEDIA TESTIMONIALS & COSMETIC SURGERY ADVERTISING The review was concerned with tactics employed by some practitioners, particularly on social media, including using images of models who are unlikely to have had cosmetic surgery, to promote a particular surgical procedure, content that actively encourages people to pursue what is promoted as a socially accepted or perfect body type and the use of influencers to promote procedures. To safeguard against some of the concerning impacts of cosmetic surgery advertising, the review recommended: • that stronger enforcement action be taken about high-risk matters; • an industry-specific audit be undertaken to inform future proactive auditing of such advertising, including using technology to assist with this; • that AHPRA and the Medical Board revise its Advertising Guidelines and/or produce additional material specifically about cosmetic surgery to clarify the standards expected of practitioners.
Aussie docs say TIME TO ACT IS NOW Australian doctors have called on health ministers across the country to quickly detail and act on the proposed changes to the cosmetic surgery sector. Health Minister Mark Butler has announced that the law will be amended to ensure anyone performing a cosmetic procedure is properly qualified, with the proposed changes focusing on who can call themselves a surgeon and ensuring procedures are carried out in safe, hygienic and accredited facilities. Health Ministers agreed to implement the following reforms: • Preventing medical practitioners who are not qualified describing themselves as cosmetic ‘surgeons’ • Ensuring anyone conducting a cosmetic procedure has appropriate qualifications • Limiting surgery to properly accredited facilities with minimum hygiene and safety standards • Banning doctors using patient testimonials for cosmetic surgery including on social media • Better information for patients on the risks and their rights so they can make an informed decision about any treatment. The title of ‘cosmetic surgeon’, and who can use it, is still a hotly contested issue, with differing opinions on what qualifications guarantee safe care. It is still currently under consideration by the Ministerial Council and is an issue we’re following closely. CBM www.cosbeauty.com.au 123
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COSBEAUTY ISSUE 98 NOV-JAN 2023 HOW
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Improves post-procedure recovery wi
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Clarity Without Compromise EXPERIEN
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70 Tried, tested & loved This seaso
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@cosbeauty Beauty insider THE WHO
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@cosbeauty CHARLOTTE TILBURY’S NE
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The most beautiful thing you can we
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Editorial credit: Featureflash Phot
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No one can make you feel inferior w
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I have a confidence about my life t
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I was always looking outside myself
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REC• additional tip is to create
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HOW TO STAND OUT FROM THE CROWD The
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7. 6. 8. 9. 10. VITAMIN C 2. 3. 1.
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LIPIDS Lipids are a large and diver
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1. 2. DNA REPAIR DNA repair enzymes
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EPIDERMIS The epidermis is the oute
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deactivate certain parts of our gen
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ANTI-AGEING ANTI- WRINKLE SOLUTIONS
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HydraFacial has taken the beauty an
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The ultimate before and after See i
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Fiorga Paris NCEF-Shot Supreme Poly
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MORE ABOUT THE BRAND SkinMTX is a d
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