CosBeauty Magazine #98

WHAT ARE YOU MOST
PASSIONATE ABOUT IN THE
BEAUTY INDUSTRY?
Identifying and filling gaps in the beauty
industry. Still to this day, and from our
largest brands, diversity and inclusivity
is hit and miss. I endeavour to shift this
by using models of all skin tones and
genders. I want to use our platform to
help make a difference.
WHAT WAS YOUR GREATEST
INFLUENCE BUILDING
A BRAND IN SUCH A
COMPETITIVE INDUSTRY?
I lost my Mum at 16. She had named
Amplified Beauty Australia prior to
passing. I registered the business name
and have worked hard from that day
onwards to make it happen.
This actually took leaving school,
working four jobs in my home town of
Broken Hill, relocating to Melbourne
and studying for my diploma in
makeup. I ate two-minute noodles most
days to pay for it but I was lucky enough
to score a job at Sephora shortly after
graduating. During my time there, my
experience, confidence and knowledge
broadly expanded and I decided to
move to South Australia to begin my
next chapter of building a business as
an MUA.
www.cosbeauty.com.au 89