CosBeauty Magazine #98

Mastering
FEATURE
the art
of beauty
vlogging
KRISTINE FERNANDEZ, SOCIAL MEDIA
COACH, DAILY VLOGGER AND NIKON
CREATORS PARTNER, SHARES HER TOP TIPS
ON HOW TO UP YOUR VLOGGING GAME.
Kristine Fernandez
Beauty vlogs have become some of the
most popular videos on YouTube over
the past 10 years and we continuously
see influencers and lifestyle gurus make
the switch to vlogging across all their
social media platforms.
The key to the success of beauty
vlogging lies visually in the aesthetics.
While beauty and makeup are at the
centre of the content, it’s also very
important to make sure every aspect
of your vlog is appealing to the viewer,
whether it’s the editing, the onscreen
text or even your background and setup.
When it comes to creating beauty
vlogs, the main thing to keep in mind
is what your audience is interested in
– and, generally speaking, it’s that final
outcome that they’re really looking for.
For example, what are they going to
learn from this video?
Vlogs are also a great opportunity to
involve your audience and keep them
engaged rather than talk at them. An