petfood pro 4/2022

MARKETING
Living Water -
Creating the Right Flow
interaction between our products and
enables people to bring a fascinating
piece of nature home with them.“
OASE can present both easy-to-use
entry-level solutions and fascinating
aquariums for users with the highest
demands on design and technology.
Complete product solutions are
available for all levels, from aquariums
and aquarium technology to care
products and fish food, right through
to the smart new OASE Control app.
The innovative ORGANIX fish food
from OASE is a natural, healthy basis
for every day: ORGANIX basic food
provides a large variety of species in
the aquarium with everything that
healthy fish need. The high-quality
flakes and granules are ideal as staple
food in community tanks and promote
growth and vitality of the aquarium
inhabitants.
The OASE Group is one of the global
leaders in creating extraordinary
water scenes and treating water in
both private and public settings.
The company has its headquarters
in Hörstel, Germany. It supplies
garden water systems, aquariums,
and fountain and water technology,
offering the industry‘s largest product
portfolio for all types of water. Fish
food in a wide range is also part of
their program.
Visitors to Interzoo in May enjoyed the
opportunity to experience innovative
new products and existing solutions
for living spaces styled with water in
inspiring applications. This showcased
the design and technology expertise
of market leader OASE to make it
tangible at product and end-use level.
“We create the right flow“ is the
vision. Styling living spaces with water
sustainably is one of OASE‘s primary
goals. Following a comprehensive
brand overhaul in autumn 2021, the
OASE lifestyle has been translated
into a physical brand experience.
The global player from North Rhine-
Westphalia offers a full range of
aquarium solutions and services,
including the biOrb range and
numerous new products.
CEO Thorsten Muck underlines
the key milestones on the OASE
roadmap:
“We have consciously grown to
become a full-service provider in
the field of aquaristics. The intensive
and consistent development work we
have undertaken in recent years is
paying off. It can be seen at all levels
of the company: New technologies,
innovative products and the
brand‘s emotional impact make
our considerable efforts in recent
years clear to see. We are pursuing
an integrated system concept that
can be experienced in the smart
DYNAMIX Flakes are soft and easily
digested and are all that young fish
need for a healthy development.
They contain salmon oil for energy
and vitality and are rich in essential
omega-3 fatty acids. These increase
the temperature tolerance of the fish,
help to build up their bodies' defences
and promote even growth. Even the
mouths of small fish will find this
food easy to eat. Of course, flakes
also have the concentrated power of
the DYNAMIX triple effect. It ensures
that pond inhabitants have natural
growth, a strong immune system and
a balanced metabolism. This means
the pond water remains clear.
All pond fish enjoy the rich nutrient
supply which includes important
vitamins and minerals. These can be
absorbed by the fish efficiently thanks
to the addition of pepper. Of course,
Sticks Vital also has the concentrated
power of the DYNAMIX triple effect. It
supports even growth, brilliant colors,
a strong immune system and the
vitality of the pond inhabitants.
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Technology & Marketing