petfood pro 4/2022
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.
We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
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INGREDIENTS<br />
New Collaboration in international<br />
Pet Food Market<br />
Supplier IQI Trusted Pet Food Ingredients optimizes access to AstaReal’s astaxanthin <strong>pro</strong>duct NOVASTA® EB15 for the<br />
European industry<br />
AstaReal, the global pioneer in astaxanthin <strong>pro</strong>duction and related research, announces a new strategic partnership with<br />
IQI Trusted Pet Food Ingredients, a supplier of premium inclusions. Thus, its recently launched science-based pet food<br />
formula NOVASTA® EB15 will be available more easily on the European market for the enhancement of animal health.<br />
pet food industry is a huge growth<br />
hub for us.” Before expanding into the<br />
European market together, AstaReal and<br />
IQI previously worked on a successful<br />
collaboration in the US.<br />
Photos: AstaReal<br />
The partnership will<br />
combine and maximize<br />
the strengths of both<br />
companies. AstaReal<br />
will <strong>pro</strong>vide its health<strong>pro</strong>moting<br />
astaxanthin<br />
<strong>pro</strong>duct NOVASTA®<br />
EB15, while IQI Trusted<br />
Pet Food Ingredients will<br />
act as a growth engine for<br />
European sales. IQI is based in<br />
the Netherlands with a European<br />
storage location and sales offices<br />
in other countries, and thus can easily<br />
deliver to pet food manufacturers all<br />
over Europe.<br />
NOVASTA® EB15 is AstaReal’s latest<br />
offering for feed and pet food. Its healthenhancing<br />
effects are derived from<br />
natural astaxanthin – one of nature’s<br />
most powerful antioxidants obtained<br />
from microalgae Haematococcus<br />
pluvialis. Multiple scientific studies show<br />
its various benefits for animals, where it<br />
im<strong>pro</strong>ves, for example, endurance and<br />
attentiveness, and supports eye health<br />
and immune response. In NOVASTA®<br />
EB15, astaxanthin is encapsulated<br />
to maintain its antioxidant power,<br />
particularly in challenging formulations.<br />
Technology & Marketing<br />
For more information<br />
www.astareal.se/astaxanthin-forpets/#astra-block_600059cb76a01<br />
“We are very happy to work with IQI<br />
Trusted Pet Food Ingredients, as their<br />
team has a large amount of market and<br />
customer information, and strategic<br />
insight, which enables us to respond<br />
quickly to potential customers in this<br />
industry,” says Peter Ahlm, Marketing<br />
& Sales Manager at AstaReal AB. “The<br />
6<br />
Technology & Marketing
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