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Mediainfo 2023

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Print run (averaged): 6.000 Copies<br />

Readers and Circulation<br />

Online Impressions by E-paper, APP: PER Issue (averaged): around 600 impressions Per month<br />

Print Run Fix : 4.800<br />

Print run flexible: 1.200 Depending on editorial focus (only Austria)<br />

in case of trade fairs / Events print run up to 8.000<br />

distribution area (Print Run Fix):<br />

austria: rd. 3.500<br />

germany: rd. 1.000<br />

switzerland: rd. 300<br />

Print Run (Fix) Distribution<br />

o 3%<br />

Food and beverage industries 21 %<br />

Wholesale and retail sectors 16 %<br />

chemical pharmaceutical, cosmetics<br />

Industry 14 %<br />

plant and mechanical engineering 10 %<br />

Transport sector and -service provider 10 %<br />

Electrics and electronics industry 6 %<br />

textile industrie 6 %<br />

medical technology 5 %<br />

Wood and building industry 5 %<br />

Print industry 4 %<br />

other 3 %<br />

t 6%<br />

E 6%<br />

M 5%<br />

T10%<br />

w 5%<br />

P 10%<br />

p 4%<br />

c 14%<br />

f 21%<br />

w 16%<br />

Distribution within Austria according to Austria‘s federal countries<br />

(rounded to 50 units, based on reference distribution list/Austria 3,500 units)<br />

Vienna<br />

800 units<br />

UPPER AUSTRIA<br />

600 units<br />

LOWER AUSTRIA<br />

550 units<br />

STYRIA<br />

350 units<br />

salzburg<br />

350 units<br />

vorarlberg<br />

300 untis<br />

TYROL<br />

250 units<br />

CARINTHIA<br />

200 units<br />

burgenland<br />

100 u.<br />

Distribution according to recipients<br />

(based on reference distribution list 4,800 units)<br />

PRODUCTION MANAGERS<br />

COMPANY MANAGERS<br />

PURCHASING MANAGERS<br />

GENERAL MANAGERS<br />

OTHERS<br />

8 %<br />

18 %<br />

21 %<br />

24 %<br />

29 %<br />

Distribution according<br />

to company size<br />

(based on reference distribution list 4,800 units)<br />

1-19 EMPLOYEES 14 %<br />

20-49 EMPLOYEES 22 %<br />

50-99 EMPLOYEES 20 %<br />

100-199 EMPLOYEES 18 %<br />

200-499 EMPLOYEES 15 %<br />

>500 EMPLOYEES 11 %

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