MRP

strategies
objective(s)
design principles
nudge
1. Incrementally “nudge” residents to move from cars to
bicycles
2. Aim first to increase local trips, as many Flower Mound
residents’ commutes to work are long and difficult to
immediately replace
3. Target “first movers” - or those most likely to pick up
bicycling initially - which may encourage other residents
to think about changing their mode choice
4. Increase demand for better bicycling conditions
routing
separation
incentivise
1. Give people reasons to ditch their cars for bicycles - by,
for example, decreasing available parking and replacing
vacant space with bicycle and pedestrian-only
programming
2. Promote financial incentives with policy, community
events, tax deductions, etc.
3. Introduce educational programmes not only for children,
but all ages - however, educating children at an early age
can help change and create a bicycle-aware culture
adjacency
activation
dedicate
infrastructure
1. Separate infrastructure to give existing and new
bicyclists better safety conditions and intuitive routing
2. Dedicate bike-specific investment that gives residents
commuter and leisure routes, allowing commutes across
the city and local tasks by bicycle
3. Commuter routes should follow direct paths
4. All route types (commuter, leisure, local) should aim to
utilise existing greenery, tree canopies, and narrow
urban canyons for shading
separation
variety
shading
safe junctions
facilitate
1. Build dedicated public shower and toilet facilities along
local, leisure, and commuter routes
2. Incentivise local businesses to include end-of-trip
facilities for commuters
3. Provide safe, adequate, and visible parking/storage
facilities along routes and at destinations
4. Include adequate shading (trees, quick-build canopies &
structures) and water features along routes that help
mitigate extreme heat and hot weather
shading
connectivity
variety
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F19: Chart of Strategies and their relevant Design Principles