Issue 58

GLAMPSITES
Google Ads
Another tool in your direct bookings arsenal
WONDERING HOW to attract
visitors to your glampsite?
Perhaps you’re thinking of
handing this task over to a
booking agency and have
accepted that the fees are worth
it, especially if it means you
don’t have to get your head
around all that digital marketing
stuff.
However, as one of the more
effective ways to reach potential
guests, Google Ads isn’t
anything like as scary as it might
look at first glance. With this
article, we hope to allay your
fears and set you on your way to
successfully using Google Ads in
your marketing efforts.
STEP 1
Setting Up Your Google
Ads Account
First things first, let's get your
account set up. Head to the
Google Ads website and click
the "Start Now" button to do
this. You will be asked to enter
basic information, such as your
business name, website, and
contact details.
STEP 2
Choosing Your Campaign Type
Google Ads offers several
different campaign types, each
with its own set of features
and goals. The most common
campaign types in the case of
glampsite marketing are Search
Ads and Display Ads.
Search Ads are shown at the
top of Google search results
when someone types in a
relevant keyword. Display Ads,
on the other hand, appear on
websites across the internet.
Choose the campaign type
that best fits your goals and
budget.
STEP 3
Creating Your Campaign
Once you have chosen your
campaign type, it's time to
create it. This involves
setting your
budget, selecting
keywords, and
building your ad
copy. You will
also set a goal
which could be
clicks, conversions, impressions,
and so on.
› Budget: Set a daily budget
for your campaign. This is
the maximum amount you
are willing to spend per day.
Google Ads will automatically
adjust your ad serving to stay
within your budget.
› Keywords: Choose the
keywords you want your ad to
appear for. These should be
relevant to your business and
the services you offer. The
keyword planner will make
suggestions, and you can
see the number of monthly
searches for each term, as
well as whether the trend is
increasing or decreasing.
› Ad Copy: Write the text for
your ad. Be sure to include
your unique selling points
and a call to action. Be
prepared to get your
thinking cap on as
Google asks you to
generate several
different headlines
and descriptions,
which
it then uses in different
combinations.
STEP 4
Targeting Your Audience
Google Ads enables you to
target your ads to specific
audiences based on a variety of
factors, including demographics,
location, and interests.
To target your audience, go to
the "Audience" section of your
campaign settings. Here, you
can select your target audience
based on their interests,
behaviours, or demographics.
STEP 5
Creating Ad Extensions
Ad extensions are additional
pieces of information that
appear with your ads. These can
include a phone number or a
link to a page on your website.
To create ad extensions, go to
the "Ads & Extensions" section
of your campaign settings. Here,
you can add call extensions,
sitelink extensions, and location
extensions.
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