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Issue 58

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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Creamfields is the UK’s<br />

Most Instagrammable<br />

Festival<br />

ACCORDING TO new research, Creamfields is the<br />

most Instagrammable festival in the UK. Analysing the<br />

number of Instagram hashtags for the most popular UK<br />

festivals, researchers at Boohoo found that Creamfields<br />

had over 487,750 hashtags for #creamfields on<br />

Instagram. The festival is spread across two weekends<br />

in two different locations.<br />

Glastonbury festival takes second place, with the<br />

hashtag #glastonburyfestival used on over 181,410<br />

Instagram posts, and Boardmasters third place with<br />

117,948 posts. Other top rankers include Wireless<br />

Festival, Isle of Wight Festival, BST Hyde Park,<br />

Wilderness Festival, Camp Bestival, Latitude Festival<br />

and Y Not Festival.<br />

Endure Fund Loan Secured for Venue Diversification<br />

A LOAN deal from Endure Fund has been<br />

agreed to support development of a new<br />

luxury wedding venue at a North Yorkshire<br />

farm. The loan will enable Heather and<br />

Tony Hugill of High Brockholme Farm to<br />

convert former stables into a high-end<br />

wedding venue for up to 150 guests. It<br />

has begun taking bookings and will be<br />

operational by March 2024.<br />

The three-barn development will take<br />

18 months to complete and includes an<br />

events barn housing the ceremony room, a<br />

six-bed detached house for up to 12 guests<br />

and four three-bedroom units, as well<br />

as a honeymoon suite that together will<br />

accommodate up to 26 guests. The new<br />

wedding and events business builds on<br />

weddings previously hosted at the farm in<br />

a marquee.<br />

Legal experts from Bevan Brittan advised<br />

Endure Fund on the property development<br />

loan. Lyndon Campbell, head of Bevan<br />

Brittan’s Leeds office, said: “Demand<br />

for luxury wedding venues in stunning<br />

locations like North Yorkshire remains<br />

high, particularly when they offer on-site<br />

accommodation. This looks set to be an<br />

excellent diversification opportunity.<br />

Endure Fund was set up in 2019<br />

to provide bridging and property<br />

development loans. The fund’s Gary<br />

Macnair said: “When Heather shared the<br />

business plan to develop a high-class<br />

wedding venue, it was evident they were<br />

creating a location that will be in high<br />

demand allowing couples to enjoy a<br />

picture-perfect wedding. Unfortunately,<br />

her attempts to secure funding through<br />

the traditional high street banks had been<br />

unsuccessful due to the business being<br />

seen as a start-up.<br />

“We took a more pragmatic view about<br />

the business being created and with<br />

Endure’s support the Hugills can look<br />

forward to their dream becoming a reality.”<br />

WWW.OPENAIRBUSINESS.COM 5

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