BUILD Mag June 2023

Is there value for
Social Media
in your Business?
Social Media is a communication medium
through various platforms including
Facebook, Instagram, Twitter, Tik Tok -
among others.
The appeal of these platforms is that it
connects users to just about anyone in
the world using the same platform. There
are of course privacy controls for users to
prevent this kind of communication from
becoming abusive.
Eventually all kinds of businesses realised
the potential of social media and
regardless of the size or how established
they were they were now able to set up
business accounts for their brands and
businesses.
So now, how do you as a small business
use these freely available platforms to
leverage your business? And what value
does it offer you?
Regular users can find official accounts
of celebrities and have a glimpse into
their lives as shared by them. Which is
how the idea of promoting brands by
celebrities on social media began. Brands
would partner up with celebrities and for
a fee, be able to bring their products
directly to consumers through a highly
influential medium.
But now, anyone could become famous.
Social media has given rise to many
different types of celebrities and
"influencers". Not just in the conventional
context of celebrities
Done correctly, you can use these social
media platforms to help you crave a
better message about what your brand is
about. You can reach your customers
better and you can create networks that
can help you grow your business.
In the traditional setting, people would
visit a company's website to get more
information about the company. Getting
people to your website was the tricky
part. How would people know your
business exists in the first place.
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