BUILD Mag June 2023

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B U I L D I D E A S | 6
SMALLBUSINESSfeatureIt is a long road to becoming a household name, ask FehmidaJordaan who has transformed her "FEHMZ" name into a brand weare all familiar with. Our small business feature takes a look atthis power house entrepreneur and social media marketing ninja.Who or what is HGM/Fehmz Mocktails?The HalaalGoodsMarket was just an idea in 2011, I used to love going tomarkets but was always left wanting with halaal options other than the onesamosa aunty or the veg options.A couple years later I was chatting with friends and complaining about thesame thing yet again and not a day later she read an article by Ishay Govendertalking about the gap there was for a halaal market around and thatcatapulted my resolve to JUST DO IT. So I registered the website and toldmyself to just do it. But the procrastination train got me and it was only until2017 that I finally felt confident and ready to start something truly unique.What makes this one different? It’s a first of its kind artisanal food and designmarket that boasts halaal locally sourced items. With a growing niche market,the halaal food industry is booming and local small businesses are entering thescene to offer their fare to a wider audience.This market is different in that it is entirely curated, it’s not possible to justBOOK a stall at the market, a committee oversees the participation of eachvendor through an application process to curate the best connoisseurs ofHalaal goods. This is not a normal run of the mill event. Our vendors havetaken the flavours of the world and added the halaal touch. From Korean toJapanese and a twist on traditional favourites, there’s something for everypalate.B U I L D I D E A S | 7
Page 1 and 2: ideasMay/June 2023A magazine for sm
Page 3 and 4: Editor's NoteAnother month, another
Page 5: BUILD' Network members have access
Page 9 and 10: Share with us something in your bus
Page 11 and 12: You can do it! Believe in yourself
Page 13 and 14: HeartworkA JOURNEY FROMPASSION TO P
Page 15 and 16: Is there value forSocial Mediain yo
Page 18 and 19: UnderstandingBEEBlack Economic Empo
Page 20 and 21: W H A T I S Y O U R W O R K P L A C
Page 22 and 23: Similar to physical first aid, Ment
Page 24 and 25: CREAMY CUCUMUBER SALADCredit: www.f
Page 26 and 27: On Our BookshelfWhat we're readingT
Page 28 and 29: R E A D Y - T O - B A K EC O O K I
Page 30 and 31: Who?Do You Want toSupport the BUILD

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