BUILD Mag June 2023

FEHMZ MOCKTAILS
This brainchild called Fehmz Mocktails started when I pivoted my teaching side into
producing the actual products. My husband was without a job a couple years into
our marriage and it was a scary time but it meant I had to double down and find
something to supplement our income. I started with doing classes teaching people
how to make mocktails and as it grew in popularity, I knew I had to find a way to
pivot it into a better business model. I was working full time at the time and doing
classes on the weekends, fast heading into a full burnout. So on 1 July 2016, 5 years
after starting the classes, we launched our first commercially available ready-todrink
bottles in stores, our first store being Hanover Bakery in Mayfair and now we
are in about 35-40 stores countrywide Alhamdulillah.
As we continue to learn and adapt, as a small business we have pushed forth to
grow, we are making our way through learning the intricacies of the beverage
industry and expanding the brand to take our flavour profiles to new heights.
One thing we have held on tightly to, is making everything in small batches, working
with small businesses and companies to benefit our network and to continue to put
a quality product onto the market for consumers to enjoy.
Who is Fehmida Jordaan outside from HGM/Fehmz Mocktails?
Just a girl, working hard to make ends meet, having fun sharing what she loves in
this adventure through life and on a mission to make cooking and eating, fun and
easy and joyful.
Share one of the most triumphant
moments in your business journey
SMALL BUSINESSfeature
To be honest there are so many, but I would say
some stand out moments was when we got
our first carbonation machine, that was a whole
new change and direction for our business.
And when we placed and received our very first
big order with Consol for bottles. It was a
goosebumps moment.
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