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BUILD Mag June 2023

A free resource for small business owners. Includes business tips and ideas, lifestyle content, small business features, quick lunch ideas and more

A free resource for small business owners. Includes business tips and ideas, lifestyle content, small business features, quick lunch ideas and more

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By creating social media platforms you

can find your customers much easier and

you can use techniques to ensure their

interest and make them stick around.

FIND YOUR STRATEGY

You first need to decide what you want

from your business. Why are you doing

what you are doing? If the plan is to grow

and scale over a 5 year period you need

to incorporate that strategy into your

social media content as well.

By consciously doing this, you are

attracting the right kind of audience to

your page. If the information you are

providing is relevant to them, they will

stick around. You start creating your

sales funnel from this point.

HAVE A GAME PLAN

Now that you know what you want from

your social media and by extension your

business, you need to make sure your

messaging is consistent. Start paying

attention to when you are getting more

engagement on your social media

platforms. Some types of businesses for

instance baked goodies providers may

get more engagement and interest on

weekends. Other businesses like school

tutoring for example may have

engagement on weekdays. It is

important to keep checking in on your

insights and see what works and what

does not.

CRAFT YOUR CONTENT

Once you know what you want to

achieve and how often you will be doing

posts etc. Work on your actual content.

People do not like being sold something.

Make sure you offer them some kind of

value, evoke emotions with your posts.

Using high quality pictures translates

into professionalism. Having a neat feed

is aesthetically pleasing, it automatically

draws potential customers to your

account and might make them linger

longer.

CREATE YOUR SALES FUNNEL

Make sure you have a call to action. What

do you want your customers to do - click

link in bio to shop online, connect via

WhatsApp business, drop and email.

Whatever it may be - be clear on what

action you want your customer to take.

Social media is freely available and can

be a powerful tool to help you build

brand recognition and sales revenue.

Be consistent, be patient and be

authentic.

Structure your posts around these

considerations.

B U I L D I D E A S | 1 6

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