BUILD Mag June 2023

By creating social media platforms you
can find your customers much easier and
you can use techniques to ensure their
interest and make them stick around.
FIND YOUR STRATEGY
You first need to decide what you want
from your business. Why are you doing
what you are doing? If the plan is to grow
and scale over a 5 year period you need
to incorporate that strategy into your
social media content as well.
By consciously doing this, you are
attracting the right kind of audience to
your page. If the information you are
providing is relevant to them, they will
stick around. You start creating your
sales funnel from this point.
HAVE A GAME PLAN
Now that you know what you want from
your social media and by extension your
business, you need to make sure your
messaging is consistent. Start paying
attention to when you are getting more
engagement on your social media
platforms. Some types of businesses for
instance baked goodies providers may
get more engagement and interest on
weekends. Other businesses like school
tutoring for example may have
engagement on weekdays. It is
important to keep checking in on your
insights and see what works and what
does not.
CRAFT YOUR CONTENT
Once you know what you want to
achieve and how often you will be doing
posts etc. Work on your actual content.
People do not like being sold something.
Make sure you offer them some kind of
value, evoke emotions with your posts.
Using high quality pictures translates
into professionalism. Having a neat feed
is aesthetically pleasing, it automatically
draws potential customers to your
account and might make them linger
longer.
CREATE YOUR SALES FUNNEL
Make sure you have a call to action. What
do you want your customers to do - click
link in bio to shop online, connect via
WhatsApp business, drop and email.
Whatever it may be - be clear on what
action you want your customer to take.
Social media is freely available and can
be a powerful tool to help you build
brand recognition and sales revenue.
Be consistent, be patient and be
authentic.
Structure your posts around these
considerations.
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