2023-2024 BSC Catalog Updated_UG ONLY_FINAL[82]
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
70 ACADEMIC PROGRAMS<br />
community that nurtures and develops students and which is driven by entrepreneurial<br />
thinking, global and cultural awareness and ethical practice.<br />
The business administration major requires a set of core courses designed to provide a<br />
foundation in the historical, theoretical, critical, and analytical study of business.<br />
Following this core, students individualize their major by choosing one of four tracks:<br />
finance, management, marketing, or international business.<br />
The finance track gives students the opportunity to further their understanding of<br />
financial decision making within an organization. Students not only learn how these<br />
decisions affect individual organizations, but also how they affect society as a whole.<br />
Students study how firms acquire and allocate funds, how financial markets operate, and<br />
how these markets affect economic welfare. The study of finance includes the use of<br />
models to develop analytical approaches to problems.<br />
The management track offers students a deeper knowledge of motivating personnel<br />
within an organization. Students develop strategies for acquiring, developing, and<br />
utilizing talented and skilled individuals. The curriculum also includes solving human<br />
resources problems, evaluating employee performance, and analyzing human behavior<br />
within an organization.<br />
The marketing track prepares students to effectively navigate competitive market forces<br />
and build demand for a product or service through superior writing, analyzing, and<br />
decision-making skills. Students develop the ability to identify, communicate, and deliver<br />
sustaining value to a targeted market. In addition, students build experience<br />
understanding a target market’s needs and how to effectively address those desires.<br />
The international business track allows students to deepen their knowledge of business<br />
within a cross-border context. In addition to studying strategy formulation and<br />
implementation in a global environment and related managerial issues, students will have<br />
the opportunity to study abroad or choose other courses as a means of deepening their<br />
understanding of cross-cultural issues and language appreciation.<br />
Upon completion of the business administration major, students will be able to<br />
• recognize an unmet need in the marketplace and assemble a strategy to fill that<br />
need<br />
• analyze and synthesize the elements of a situation, formulate alternatives, and<br />
recommend an implementable course of action<br />
• recognize differences in domestic and international values and cultures<br />
• demonstrate a breadth of knowledge in the functional areas of business (i.e.,<br />
management, marketing, and finance)<br />
• integrate knowledge of the business functional areas within the context of their<br />
liberal arts education<br />
• demonstrate an ethical foundation and practice professional responsibility<br />
• construct convincing arguments in both oral and written form<br />
Birmingham-Southern College <strong>Catalog</strong> <strong>2023</strong>-<strong>2024</strong>