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Issue 59

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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FUNCTION VENUES<br />

FRECKLE PHOTOGRAPHY<br />

CASE STUDY<br />

Lower Grenofen<br />

An elopement wedding offering in Dartmoor National Park<br />

PHOTOGRAPHY BY CLARE KINCHIN PHOTOGRAPHY<br />

Leaving big events behind<br />

in favour of more intimate<br />

packages, we talk to Nicola<br />

Evans about making the<br />

switch to becoming an often<br />

imitated but never equalled<br />

specialist in the niche of<br />

elopement weddings.<br />

When did you start your venue business, and<br />

what is its history?<br />

We first thought about opening a wedding<br />

venue on our wedding day in 2012 – not the<br />

best time to discuss a new business venture.<br />

We had looked for venues for our wedding, but<br />

couldn't find what we wanted, so we did some<br />

building work at home and fashioned a space<br />

we could use. On the day, our caterers said,<br />

'Wow, this place is amazing; you should hire it<br />

out,' and so the idea began.<br />

From May to September 2014, we started<br />

with big weddings for up to 120 people, as<br />

we're primarily an outdoor venue. In 2016<br />

we launched elopement weddings in our<br />

closed season. In 2018 we extended these<br />

to the summer months (just one a month),<br />

and in 2019 we launched our midi mid-week<br />

package for up to 20 guests - one a week.<br />

So that year, we did big weddings plus midi<br />

mid-week weddings from May to September<br />

and elopement weddings all year except for<br />

January and February.<br />

When we started the business, I had a<br />

maximum timeline of 10 years. Like other<br />

venues, Covid was a game changer for us. We<br />

re-arranged over 150 weddings, concertinaing<br />

all the postponed weddings into a truncated<br />

period in the summer of 2020 and 2021. Both<br />

those years were full-on in between lockdowns.<br />

In 2021 we held over 60 elopements, a record<br />

for us. During lockdown, we decided to<br />

downscale early when our existing bookings for<br />

big weddings wound down at the end of 2022.<br />

Our first wedding here was a family wedding<br />

– our own. Our final big wedding was last<br />

August for my middle stepdaughter – it felt<br />

very appropriate to end on another family<br />

WWW.OPENAIRBUSINESS.COM 17

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