FBR Franchise Buyers Guide 2023 Q3

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FRANCHISEE SATISFACTION MATTERS With thousands of different franchises available today, it’s hard to know which are potentially good investments, and which should be avoided. There are many factors to consider when investing in a franchise, but one of the most important is the satisfaction of current franchise owners. Each year, we survey thousands of franchise owners to find the companies that are truly the best of the best. We ask the questions everyone wants to know: • Do you enjoy operating the business? • Are you getting the training and support you need? • Are you making the money you expected? • And most important... Would you recommend this franchise to others? HOW WE SELECT THE TOP FRANCHISES STEP 1: Invite We invite all franchise companies based in North America with 10 or more franchise owners to participate in our research at no cost. STEP 2: Survey We contact all franchisees in the franchise companies that choose to participate and invite them to answer a 33-question satisfaction survey covering eight key areas, including: financial opportunity, training & support, leadership, and core values. STEP 4: Score The FSI score is used to benchmark each company’s franchisee satisfaction level against over 1,100 franchise brands representing tens of thousands of franchisees and determine their ranking among other participating companies. STEP 5: Award We identify the brands that exceed the benchmark and recognize them with a Top Franchise award. STEP 3: Analyze We analyze the responses from the franchisees and use a weighted scale to determine an overall Franchisee Satisfaction Index (FSI) score that ranges from 0-100. Other factors considered in the weighting are the percentage of franchisees that participate in the survey, the age of the survey and the size of the franchise system. Independent Franchise Research You Can Trust Learn More: https://franchisebusinessreview.com/page/fbr-research-methodology/ 18 | For more information on the companies in this report, visit www.FranchiseBusinessReview.com
FEATURED FRANCHISEE Brock Wicker Spherion Staffing & Recruiting Louisville, KY and Jeffersonville, IN Franchise owner since 2022 | 4 Employees It’s safe to say that franchisee Brock Wicker, is a people-person. After earning a degree in business and marketing, he toured the country as a Club A PGA Golf Professional, which exposed him to the opportunity to network and mentor young assistants, interns, staff members, shop attendants, and even caddies. His mentoring experience would open the door to a business opportunity with Spherion. “I have always been interested in staffing. Now, serving the Louisville community by providing local business owners and corporations with qualified staff members while also assisting both Kentucky and Indiana citizens with finding a job they enjoy is a very humbling experience.” “I always wanted to own my own business and being able to do so in the state where my wife and I were born and raised is a dream come true. I chose the franchise avenue because it is less of a risk for a new business owner. Spherion offers excellent customer service support, training programs, a legal team, a designated SVP for every franchisee, a workers’ compensation team, safety teams, and more. They always have the best interest of the franchisee in mind, which was a big deciding factor in agreeing to become a part of the Spherion team.” It was a decision he didn’t take lightly, as he recalls peppering Spherion’s VP of Development, Bill Tasillo, with a rapid-fire procession of questions. “I went through a new franchisee orientation process and during this extensive process, I asked Bill a multitude of questions such as: What does your customer support team look like? What are the costs associated with royalties? What does it take to be a successful owner? Can I hear from other franchisees? What are the failure and success rates for your franchisees within the past 20 years? What sets Spherion apart from the other staffing companies? What does a typical day look like for a new and seasoned franchisee?” In the end, Brock found Tasillo’s answers to be more than reassuring—and he took the business ownership plunge. He opened his Louisville location in June of 2022, and has since expanded to a second territory, claiming the Jeffersonville, Indiana market in January of 2023. Though he may be in business for himself, he never feels as if he’s in business by himself. That’s a credit to the comprehensive training and close-knit, ongoing support he receives from his corporate partners at Spherion. “Spherion’s support system is fantastic. I don’t feel like I am by myself because I have a business partner, but also a designated senior vice president with years of experience in staffing who assists us with calls, leads, yearly budgets, achieving sales goals, and answering questions. In addition, Spherion hosts a national award ceremony every spring. This is a formal event —one where they do a great job recognizing your successes within the company.” Speaking of successes within the company, Brock Wicker should know. In 2022, he won Spherion’s prestigious “Rookie of the Year” award for his accomplishments as one of their newest franchisees. You’d think that might be his proudest moment thus far in his early days as a franchise owner in the Spherion system. But Brock Wicker has a different take on the matter. “Being recognized as 2022’s Rookie of the Year at the Spherion National Meeting was an incredible honor, but I would have to say that I am most proud of the internal team I have around me. Everyone has bought into our customer service-focused, family-oriented culture and is willing to go to great lengths For more information on the Spherion franchise opportunity: • Call: 951-587-6864 • Email: danbrunell@spherion.com • Visit: spherion.com/franchise in making sure our client and employee needs are consistently met. As a business leader, I believe one is only as good as the team they have around them.” Brock is a young man and a business owner who’s already ahead of his time and hungry for more. What exactly does the future hold for this young go-getter? “We aspire to expand more into the state of Kentucky. Right now, we have a big territory that consists of three counties in Indiana and 13 in Kentucky. Our short-term expansion goals are to have four offices within the next three-to-five years. These office locations will all be near high industrial areas within our territory.” With a strategic plan as solid as Brock Wicker’s, it’s a safe bet that he’ll one day be receiving additional awards for performance on behalf of the brand. For more information on the companies in this report, visit www.FranchiseBusinessReview.com | 19
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FBR Franchise Buyers Guide 2023 Q3

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