FBR Franchise Buyers Guide 2023 Q3

FEATURED FRANCHISEE
Ken Helmuth
Right at Home
Durham, Raleigh, and Charlotte, NC
Franchise owner since 2014 | 265 Employees
Ken Helmuth worked in healthcare sales,
sales management, and executive leadership
for Fortune 500 companies for 22 years
before acquiring his initial Right at Home
location in Durham, North Carolina, in 2014.
“I honestly believe it was divine intervention.
I wasn’t necessarily looking for a homecare
business or a franchise. But, I came across
this business opportunity at a time when
I was very unsatisfied with corporate
America. I was looking for a way to fulfill my
career aspirations with a job I ultimately had
control of—not vice versa.”
When he learned about the Right at
Home franchise opportunity, Ken quickly
realized it could fit him perfectly. “I knew
my healthcare leadership experience would
align with a homecare business. In addition,
I knew that the homecare market for older
adults is limitless. There’s ample opportunity
to assist and support this growing population
segment.”
“I’ve personally seen the emotional and
physical toll on family and friends after years
of caring for loved ones with Alzheimer’s
disease, cancer, or permanent disabilities.
My passion for serving others ultimately led
me to pursue the opportunity to purchase
the Right at Home office in Durham.”
“As I explored the franchise opportunity,
the most important thing to me was
understanding the business model and the
level of training and support provided by
the franchisor. I asked the Right at Home
corporate team what’s the most important
thing to achieving success, how they support
franchisees, and whether there are any
current legal issues with Right at Home. It
became clear to me that they support their
franchise owners. They are very focused on
franchisee success.”
“I also knew I was aligned with the
franchisor’s core values. Right at Home’s
mission is to improve the quality of life for
those they serve—clients, their families,
caregivers, and the community——the whole
system.”
Speaking with Right at Home franchisees
was an important part of Ken’s due
diligence. “I had plenty of questions! I asked
them about their day-to-day operations,
challenges, rewards, the biggest surprises
they discovered when they started out, what
advice they would give to a new owner, the
biggest mistakes they’ve made, and how they
overcame them.”
“Of course, there are challenges. Hiring
caregivers can be challenging in general. But
the Applicant Tracking System we use is one
of the best available. It’s outstanding. Finding
I knew that the home care market
for older adults is limitless. There’s
ample opportunity to assist and
support this growing population
segment.”
the right people to provide the right services
is critical to our mission. Right at Home
provides the tools we need to recruit in the
best possible way.”
“Also, knowing and staying on top of
state policies and procedures and working
with compliant vendors—are critical to our
success. The franchise does a great job of
vetting and recommending vendors for
all sorts of things we need to have. It’s an
immense help.”
“Right at Home most definitely values
franchisee feedback. I have been a part
of the Franchise Advisory Council (now
called the Strategic Leadership Counsel)
for the past five years. I’ve been exposed to
To learn more about the Right at Home
franchise opportunity:
• Call: 866-350-9770
• Email: franchising@rightathome.net
• Visit: rightathomefranchise.com
franchisee feedback, and I’ve seen how the
franchisor values and responds to it. I always
participate in the Franchisee Satisfaction
surveys, which provide the franchisor with
actionable feedback.”
“It’s always about the people we serve
and our dedicated team of caregivers and
office members who work tirelessly to care
for our clients and their families. We live
and breathe our mission every day, with the
goal of helping clients navigate their journey
in the comfort of their homes with dignity,
respect, and peace of mind.”
“I am most proud of the integrity of
our work and the number of clients we
help to age in place. I’m also proud of my
phenomenal employees who support our
clients and their families—Nearly 300
employees for three agency sites. Our team
members work so hard to stay true to our
mission and vision. I’m very proud of them.”
Ken is fully committed to making a
difference in the Raleigh/Durham/Chapel Hill
community by employing and developing
high-performing caregivers to care for the
Right at Home clients. He continually works
to expand his knowledge to better serve the
clients and families in the regions he and his
team serve.
“Put simply, our mission is to improve the
quality of life for those we serve. Of course,
we recognize that everyone’s idea of ‘quality
of life’ is different, which is why it’s so
important to us to make our clients and their
families an active part of each individualized
care plan. Aging or being diversely abled
is about more than just staying healthy,
safe, and independent. It’s also about living
well. We want every client to be in the
driver’s seat, regardless of any limitations or
challenges they may be facing.”
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