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What was the decision-making process behind<br />
opening up a holiday cabin?<br />
My wife, Nicole - who is the founder and head designer<br />
of Australian women’s swim and resort-wear brand,<br />
Ephemera, and myself have had a long love affair with<br />
the Pittwater area in Sydney. It’s a beautiful spot where<br />
the Ku-Ring-Gai national park bush meets the quiet salt<br />
water of Pittwater, and where the Pacific Ocean on the<br />
other side of the Palm Beach headland makes itself visibly<br />
known. Pittwater and Mackerel Beach remind me of the<br />
Stockholm archipelago where I grew up so the cabin is<br />
in a sense both an ode to my Scandinavian childhood<br />
but also a fundamental expression of Australian summer<br />
and beach culture that Nicole grew up with. It’s a place to<br />
disconnect from modern life, and to tune back into what<br />
is important, and to shift one’s horizons. Having holidayed<br />
in remote coastal locations in Liguria, Italy, the fact that<br />
the cabin is water-access only didn’t concern us but<br />
was rather a reminder of its natural beauty as a desired<br />
destination. Because we have young children, we knew<br />
we wouldn’t be able to go up to the cabin every weekend,<br />
so we decided to set it up in a way that would be like home<br />
for our family and an expression of our sustainability and<br />
design aesthetic, but also to share our slice of heaven for<br />
others who are in need of a natural reset or a reconnection<br />
to their family and friends.<br />
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