Tackle Trade World - October 2023
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Confluence <strong>2023</strong><br />
FEATURE<br />
together and look forward as we get this<br />
industry through the economic uncertainty<br />
right now – retail education, stockpiling,<br />
relationships between the various<br />
collaborators such as manufacturers and<br />
retailers. Trackfly is a huge component.<br />
“It is the biggest thing to hit this<br />
industry from an analytical perspective<br />
ever. It is the most revolutionary<br />
opportunity to illustrate what is happening<br />
within the wholesale channel in our trade.<br />
“The Trackfly booth gives retailers a<br />
one-to-one chance to be educated on how<br />
to use all that information.<br />
“This is just one of the catalysts to get<br />
people together but this is what people<br />
have value in.<br />
“We have seen some of the biggest<br />
industry changes since 1994 but now<br />
there is a level of uncertainty, what with<br />
supply chain issues and more and we all<br />
need to discuss the best way forward.<br />
We are providing the space to have those<br />
conversations.<br />
“Together we will do better than being<br />
apart. We want to evolve into a more<br />
collaborative industry.”<br />
Trackfly will present two industry<br />
reports every year to AFFTA members,<br />
with the first outlining trends for brands<br />
and manufacturers.<br />
There will be an additional hour added<br />
to the industry breakfast for round table<br />
discussions about all the latest data and<br />
trends.<br />
DEDICATED TO THE INDUSTRY<br />
While some of the focus will change with<br />
additional content, Lucas is also clear<br />
that many elements that exhibitors and<br />
retails love will still be a key part of the<br />
Confluence offering.<br />
He said: “We are still centred on the<br />
idea of product and there will be many<br />
traditional components to this show.<br />
“There will be two days of show floor<br />
events inside and then the final day will<br />
be dedicated to the outdoors (at Pioneer<br />
Park in Salt Lake City) – something<br />
which is crucial to our sport and the<br />
people within it.<br />
“There are many unique components to<br />
Confluence and the outdoors is essential<br />
– we view this this not just as a way of<br />
seeing new products in an outdoor setting<br />
but also a way of letting our hair down,<br />
with live music, food and drink, too.”<br />
www.tackletradeworld.com<br />
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