Tackle Trade World - October 2023

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FEATURE MAZZAFERRO LINES UP FOR THE FUTURE AS IT MARKS 70 YEARS As it celebrates 70 years of fishing line manufacture, Maurizio Mazzaferro, the CEO of the company that bears his name, tells TTW how it has stayed ahead in such a competitive market. TTW: MAZZAFERRO IS A KEY PLAYER IN LATIN AMERICA AND IS PRESENT IN MORE THAN 57 COUNTRIES. HOW WOULD YOU DESCRIBE THE VISION AND MISSION OF THE MAZZAFERRO COMPANY? MAURIZIO MAZZAFERRO: Mazzaferro’s vision is to be recognised as a market leader in fishing products, maintaining its tradition and pioneering spirit, while constantly seeking innovation and sustainability. The company’s mission is to provide high quality products to fishermen, contributing to the development of the fishing sector and preservation of natural resources. WHAT ARE THE MAIN PRODUCTS OR SERVICES OFFERED BY MAZZAFERRO? Mazzaferro stands out in the fishing 52 www.tackletradeworld.com market, offering a wide variety of products from artisanal and sports fishing lines to ropes, nets and synthetic fibres. The company is renowned for its brands such as Araty, Grilon, Trilon and Dourado. It was the first synthetic line industry in Brazil – and has been since 1953 – providing products made with a focus on quality and durability, meeting the needs of professional and amateur fishermen. WHAT ARE THE MAIN CHALLENGES FACED BY THE COMPANY IN THE CURRENT MARKET? As in any competitive market, Mazzaferro faces significant challenges, including fierce competition, the search for constant innovation to meet customer demands, efficient management of the supply chain and logistics, in addition to adapting to changes in regulations and consumer behaviour. HOW DOES MAZZAFERRO POSITION ITSELF IN RELATION TO INNOVATION AND TECHNOLOGY? ARE THERE RECENT PROJECTS OR INITIATIVES IN THIS AREA? The company recognises the importance of innovation and technology to remain competitive in the market. It constantly seeks to update its production processes, invest in new manufacturing and research technologies, in addition to being attentive to industry trends and customer needs. HOW IS MAZZAFERRO CONCERNED WITH SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY? It has a strong commitment to sustainability and corporate social responsibility. To this end, it implemented projects and initiatives aimed at environmental preservation and raising
Mazzaferro FEATURE awareness among fishermen and the community in general. An example is the program for recycling used nets, in which Mazzaferro collects and recycles discarded fishing nets, preventing these materials from harming the environment, in addition to promoting the circular economy by transforming nets into different new products. In addition, the company established strategically located ecopoints for the collection of lines and other fishing materials. This initiative aims to prevent this waste from being disposed of improperly, encouraging fishermen to dispose of these materials correctly and reducing the environmental impact. These actions reflect the company’s commitment to balancing the development of its business with the protection of the environment and the well-being of the community in which it operates. WHAT ARE YOUR GROWTH AND EXPANSION STRATEGIES FOR THE COMING YEARS? The fishing market, despite its size, shows low growth. Growth opportunities will only be realised by advancing on less efficient competitors. For expansion and growth, we seek new areas of activity and the incorporation of synergistic businesses in terms of technology or distribution channels. Fish protein will be more and more cultivated and less and less extracted from the sea. Aquaculture in Brazil and abroad will be one of the focuses of our attention. In products where our competitiveness is high globally (fishing lines, for example, where we have Asian cost and competitiveness), we seek growth by globalising our distribution, currently more concentrated in Latin America. New businesses such as synthetic fibres, only partly aimed at the fishing market, are tests of growth via the synergy of technology already available in the company. HOW DO YOU DEAL WITH THE COMPETITION AND WHAT ARE YOUR MAIN DIFFERENTIALS IN THE MARKET? The company stands out for its long history, reputation for quality and pioneering spirit, as well as its commitment to sustainability. Its longevity and stability show that Mazzaferro has a solid foundation and has withstood adversity over time. This instils confidence in customers as they know they are doing business with an established, reliable company that is unaffected by market fluctuations. In this sense, Mazzaferro’s 70-year history plays a key role as an added value for customers. These differentials, combined with the continuous search for innovation and the focus on customer service, are factors that help Mazzaferro to position itself in a unique way in the market. WHAT ARE THE COMPANY’S MAIN ACHIEVEMENTS OR MILESTONES OVER ITS HISTORY? In the 1950s, the company introduced synthetic threads in exchange for silk and cotton in the Brazilian fishing market, creating a disruptive and definitive innovation, bringing to Brazil the best technologically in the developed world. The events that most marked this journey have been: • The first production in Brazil of nylon polymers destined for the fishing market in the 1960s. • The first production of knotless fishing nets on German technology looms in exchange for hand-woven nets in the 1970s. • Production of the first fibreglass fishing rod in Brazil, replacing the traditional bamboo rod in the 1970s. • The first high tenacity polypropylene fibre in Brazil in search of more competitive fishing products in the 1980s. • The first complete waste recycling plant and used Nylon 6 nets for extracting its basic petrochemical raw material and reintroducing it into the production process in the 1980s. • The first plant in Brazil to produce Nylon 6 (raw material) in a large-scale continuous plant working 24/7 in the 1990s. • We were the first company in the fishing sector to receive an ISO 9000 quality certificate in the 1990s. • We implemented better family and corporate governance practices in 2000, aiming at preparing the succession process for the second generation. • We implemented the family board and independent board of directors with separation between it and the executive line in 2005. • Signing of a long-term strategic partnership with BASF for the development and supply of raw materials in 2012. • We drafted the code of conduct for the third generation of the founding family in order to outline the next steps in the succession in 2017. HOW DO YOU SEE MAZZAFERRO’S FUTURE AND WHAT ARE YOUR GOALS AND OBJECTIVES FOR IT? The future is increasingly unpredictable and surprising. Black swans or unexpected and revolutionary events a while ago took decades to appear. Today they are more and more frequent. Faced with such a horizon, the company’s future will certainly be less linked to its past businesses and more built by quickly and flexibly adapting its operations to changes in the market. What will remain are the brands, distribution channels and people. Our goal is and always will be the perpetuation and strength of the business, the legacy of the pioneering founders and the well-being of our community that has contributed to the company’s success for 70 years. FINALLY, HOW WOULD YOU DESCRIBE MAZZAFERRO’S ORGANISATIONAL CULTURE AND HOW IS THIS REFLECTED IN ITS DAY-TO-DAY ACTIVITIES? The culture is based on values such as integrity, excellence, respect and responsibility. The company values collaboration among employees, encouraging a positive, teamwork environment. This culture is reflected in day-to-day activities through participatory management practices, open communication, incentives for professional development and commitment to quality and customer satisfaction. MAZZAFERRO www.mazzaferropesca.com.br 1953.<strong>2023</strong> anos www.tackletradeworld.com 53
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Page 12 and 13: FIRM FOUNDATION FOR MUD HOLE AND AM
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Page 22 and 23: FEATURE AFFT CONFLUENCE 2023 EXHIBI
Page 24 and 25: FEATURE SEMPERFLI STILL FLYING HIGH
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Page 30 and 31: FEATURE When it comes to fly fishin
Page 32: SPOTLIGHT ON... LINE SPOTLIGHT ON L
Page 35 and 36: SPOTLIGHT ON... LINE BERKLEY TRILEN
Page 37 and 38: Kaptura led the construction of hoo
Page 39 and 40: CARBON FIBER JUMBO FLY TYING TOOLS
Page 42 and 43: FEATURE Zenaq AN INNOVATIVE JIGGING
Page 44 and 45: FEATURE SwimWell RETURNING YOUR FIS
Page 46 and 47: FEATURE Scott Fly Rod SCOTT FLY ROD
Page 48 and 49: MAKING CONTACT Making Contact 2 1 W
Page 50: FEATURE Energofish Fast, simple, ef
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Page 57 and 58: From August 13 to 17, 2023, the 202
Page 59 and 60: CHINA SEA FISHING CHAMPIONSHIP (HAI
Page 61 and 62: Classifieds SPLIT RING PLIERS CLASS
Page 63: CATMAGNET - Design by Ramón Nieto

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