Tackle Trade World - October 2023

Mazzaferro
FEATURE
awareness among fishermen and the
community in general.
An example is the program for
recycling used nets, in which Mazzaferro
collects and recycles discarded fishing
nets, preventing these materials from
harming the environment, in addition
to promoting the circular economy by
transforming nets into different new
products.
In addition, the company established
strategically located ecopoints for the
collection of lines and other fishing
materials. This initiative aims to prevent
this waste from being disposed of
improperly, encouraging fishermen to
dispose of these materials correctly and
reducing the environmental impact.
These actions reflect the company’s
commitment to balancing the
development of its business with the
protection of the environment and the
well-being of the community in which it
operates.
WHAT ARE YOUR GROWTH AND
EXPANSION STRATEGIES FOR THE
COMING YEARS?
The fishing market, despite its size,
shows low growth. Growth opportunities
will only be realised by advancing on less
efficient competitors.
For expansion and growth, we seek new
areas of activity and the incorporation
of synergistic businesses in terms of
technology or distribution channels. Fish
protein will be more and more cultivated
and less and less extracted from the sea.
Aquaculture in Brazil and abroad will
be one of the focuses of our attention.
In products where our competitiveness
is high globally (fishing lines, for
example, where we have Asian cost and
competitiveness), we seek growth by
globalising our distribution, currently
more concentrated in Latin America.
New businesses such as synthetic fibres,
only partly aimed at the fishing market,
are tests of growth via the synergy of
technology already available in the
company.
HOW DO YOU DEAL WITH THE
COMPETITION AND WHAT ARE
YOUR MAIN DIFFERENTIALS IN
THE MARKET?
The company stands out for its
long history, reputation for quality
and pioneering spirit, as well as its
commitment to sustainability.
Its longevity and stability show that
Mazzaferro has a solid foundation and
has withstood adversity over time. This
instils confidence in customers as they
know they are doing business with an
established, reliable company
that is unaffected by market
fluctuations. In this sense,
Mazzaferro’s 70-year history
plays a key role as an added
value for customers.
These differentials,
combined with the continuous
search for innovation and the
focus on customer service, are
factors that help Mazzaferro
to position itself in a unique
way in the market.
WHAT ARE THE
COMPANY’S MAIN ACHIEVEMENTS
OR MILESTONES OVER ITS
HISTORY?
In the 1950s, the company introduced
synthetic threads in exchange for silk and
cotton in the Brazilian fishing market,
creating a disruptive and definitive
innovation, bringing to Brazil the best
technologically in the developed world.
The events that most marked this
journey have been:
• The first production in Brazil of
nylon polymers destined for the fishing
market in the 1960s.
• The first production of knotless
fishing nets on German technology looms
in exchange for hand-woven nets in the
1970s.
• Production of the first fibreglass
fishing rod in Brazil, replacing the
traditional bamboo rod in the 1970s.
• The first high tenacity polypropylene
fibre in Brazil in search of more
competitive fishing products in the 1980s.
• The first complete waste recycling
plant and used Nylon 6 nets for
extracting its basic petrochemical raw
material and reintroducing it into the
production process in the 1980s.
• The first plant in Brazil to produce
Nylon 6 (raw material) in a large-scale
continuous plant working 24/7 in the
1990s.
• We were the first company in the
fishing sector to receive an ISO 9000
quality certificate in the 1990s.
• We implemented better family and
corporate governance practices in 2000,
aiming at preparing the succession
process for the second generation.
• We implemented the family board
and independent board of directors with
separation between it and the executive
line in 2005.
• Signing of a long-term strategic
partnership with BASF for the
development and supply of raw materials
in 2012.
• We drafted the code of conduct for
the third generation of the founding
family in order to outline the next steps
in the succession in 2017.
HOW DO YOU SEE MAZZAFERRO’S
FUTURE AND WHAT ARE YOUR
GOALS AND OBJECTIVES FOR IT?
The future is increasingly unpredictable
and surprising. Black swans or unexpected
and revolutionary events a while ago took
decades to appear. Today they are more
and more frequent.
Faced with such a horizon, the
company’s future will certainly be less
linked to its past businesses and more
built by quickly and flexibly adapting
its operations to changes in the market.
What will remain are the brands,
distribution channels and people.
Our goal is and always will be the
perpetuation and strength of the business,
the legacy of the pioneering founders and
the well-being of our community that has
contributed to the company’s success for
70 years.
FINALLY, HOW WOULD YOU
DESCRIBE MAZZAFERRO’S
ORGANISATIONAL CULTURE AND
HOW IS THIS REFLECTED IN ITS
DAY-TO-DAY ACTIVITIES?
The culture is based on values such
as integrity, excellence, respect and
responsibility. The company values
collaboration among employees,
encouraging a positive, teamwork
environment. This culture is reflected
in day-to-day activities through
participatory management practices,
open communication, incentives
for professional development and
commitment to quality and customer
satisfaction.
MAZZAFERRO
www.mazzaferropesca.com.br
1953.2023
anos
www.tackletradeworld.com
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