Tackle Trade World - October 2023

US TACKLE TRADE BUOYED BY
ANOTHER PARTICIPATION RISE
• Continued from page 3
“This is the wrong direction.
On the brighter side,
participant numbers grew by
three per cent to 7.8 million
child participants – over one
million higher than a decade
ago.”
And it’s not just younger
children where this is a concern.
Fishing’s national participation
rate among teens – children
aged 13 to 17 – also fell a
percentage point in 2022.
That said, actual participant
numbers increased slightly to
4.9 million but remained above
the 2019 level of 4.3 million.
The RBFF said this represents
an average annual increase
of six per cent in adolescent
participation between 2019 and
2022.
Meanwhile, the youngsters
who are going fishing are
going more often. Total annual
outings among children aged
six to 12 have increased five per
Vista Outdoor, the parent company of
41 renowned brands in the sporting
and outdoor lifestyle sector – including
recently acquired Simms Fishing
Products – has unveiled a new name
as it continues to separate its two key
divisions.
Following the planned spinoff of
its Outdoor Products business, which
includes major shooting and ammunition
names such as Remington, CCI, Federal,
Speer and Hevi-Shot, Vista Outdoor
will be rebranded as The Kinetic Group,
a name that surfaced among employees
during the naming process and represents
the energy behind the company and its
leading ammunition brands.
The Kinetic Group will trade on the
New York Stock Exchange under the
stock ticker “HUNT,” and the brand will
feature original logo artwork of a North
cent to 105 million in 2022, the
second highest level on record.
Dave added: “That is a lot
of kids fishing! It is the teens
who are falling off. Not only
were children more likely than
adolescents to say they wanted
to fish more, but outings among
adolescents also fell two per
cent to 82 million.”
Engagement of youth
anglers reaches across family
ties. Adults with children,
particularly younger ones, went
fishing at much higher levels
than adults without children.
In fact, over the past three
years, the participation rate
in households with children
aged six to 12 and adolescents
aged 13 to 17 reported annual
growth averaging six per cent
and five per cent, respectively.
Comparatively, participation
in households with no children
grew by only three per cent
during the same period.
???
Just as importantly, when
youngsters see their friends take
to the water, they are keen to
join in too.
Fifteen per cent of nonparticipating
Americans aged
6 to 17 expressed interest in
fishing in 2022, up from 11 per
cent in 2020. However, fewer
black and Hispanic children
and adolescents were as keen
than in 2021, underscoring the
need for expanded outreach
to engage underrepresented
populations.
Dave continued: “All the kids
are waiting for an invitation,
which is where we come in. The
momentum exists, we need to
capitalise on it.
“Hispanic participation rose
from 4.7 million in 2021 to 5.1
million in 2022, and women’s
participation approached the
pandemic/2020 all-time high,
representing 36 per cent of total
anglers.
American ram.
Sporting Products leaders
unveiled The Kinetic Group’s
branding to employees during
early in August at the CCI-
Speer ammunition factory in
Lewiston, Idaho, USA.
Jason Vanderbrink, Sporting Products’
president and CEO, said: “The
performance of our products is so often
measured in energy on target. Kinetic
energy is the force behind our world-class
brands and exhibits the spirit of the 4,500
American workers who represent our
company.
“The process of developing a new
company name and identity has been
exciting and inspiring. We’re all proud of
the brands we represent and the products
we make in our four American factories.
Harnessing the enthusiasm of our
“The data underscores the
importance of introducing
fishing early, as 86 per cent of
current fishing participants
fished before age 12.
Participation rates fall sharply
after a child turns 18, making
families with young children
the key to growing future
participation.
“RBFF is at the helm of
these efforts. By understanding
participants’ demographics,
motivations,and barriers, the
entire fishing industry can
better nurture a new generation
of fishing enthusiasts while
retaining those new to the
sport.
“Connecting women, youth
and people of colour to fishing
will ensure that our nation’s
waterways are protected, our
communities are healthy and
our industry is thriving.”
Kinetic brings energy to Vista Outdoor
through name change
employees throughout this process was
pivotal to coming up with the best name
and logo as we move closer to becoming a
standalone company.”
The Outdoor Product segment, which
includes Montana-based Simms, now has
a new CEO in the shape of Eric Nyman
and an announcement on this company’s
name change was expected just after
this issue of Tackle Trade World went to
press.
vistaoutdoor.com
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