Issue 60
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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GLAMPSITES<br />
GETTY IMAGES<br />
QUICK TIPS<br />
Staying Ahead<br />
Elevating guest experience and maximising business potential to<br />
stay one step ahead of the rest<br />
AS THE industry continues its tremendous<br />
growth it is essential that glampsite<br />
owners continuously enhance their<br />
offerings to stay ahead of the competition.<br />
Many of you will already be familiar with<br />
the following, but sometimes we all<br />
need a reminder to focus on continual<br />
improvement. This article aims to provide<br />
you with practical insights and tactics to<br />
help you elevate your glampsite to the next<br />
level, creating a better guest experience<br />
and maximising its potential.<br />
1Assessing<br />
your site<br />
To start your journey of improvement,<br />
a comprehensive evaluation of your<br />
glampsite is crucial. Analyse guest<br />
feedback, reviews and market trends<br />
specific to the UK’s glamping industry<br />
and identify areas for improvement. This<br />
assessment will provide a solid foundation<br />
for your transformation.<br />
Obviously Open Air Business is an<br />
excellent place to start regarding what’s<br />
going on in the industry but it is important<br />
to stay abreast of general travel and<br />
hospitality trends too.<br />
2Enhancing<br />
accommodations<br />
and amenities<br />
Upgrading your existing<br />
accommodations or introducing<br />
new ones can significantly<br />
elevate the glamping experience.<br />
Consider incorporating luxurious<br />
features, bespoke designs and<br />
unique themes that resonate<br />
with your area's cultural heritage<br />
or natural beauty. Emphasise<br />
comfort, privacy, and seamless<br />
integration with nature. Create<br />
exclusive amenities that align<br />
with guest expectations and<br />
preferences, such as hot tubs,<br />
outdoor cooking facilities or<br />
private spa services.<br />
More often than not guests who<br />
have enjoyed their time with you<br />
will be motivated to return if they<br />
can try out a different experience<br />
in terms of accommodation.<br />
3Curating memorable<br />
experiences<br />
Going beyond comfortable<br />
accommodations by curating unique<br />
guest experiences can set your glampsite<br />
apart. Showcase your region by organising<br />
guided nature walks, local food and drink<br />
tastings, traditional craft workshops,<br />
or storytelling sessions around the<br />
campfire. Collaborate with local experts<br />
and businesses to provide authentic and<br />
memorable experiences that guests will<br />
cherish.<br />
“COLLABORATE WITH LOCAL<br />
EXPERTS AND BUSINESSES<br />
TO PROVIDE AUTHENTIC<br />
AND MEMORABLE<br />
EXPERIENCES THAT GUESTS<br />
WILL CHERISH”<br />
Anything ‘wellness’ is likely to be a hit.<br />
Think open air yoga, guided meditation,<br />
spa therapies, barefoot sensory walks and<br />
cold water dips.<br />
42 WWW.OPENAIRBUSINESS.COM
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