Issue 60
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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GLAMPSITES<br />
4Embracing sustainable<br />
practices<br />
Incorporating sustainable practices<br />
into every aspect of your glampsite<br />
is crucial. Use eco-friendly<br />
materials, implement energyefficient<br />
systems and prioritise<br />
waste reduction and recycling.<br />
Highlight your commitment to<br />
sustainability in your marketing<br />
efforts; eco and ethical holidays<br />
are top the agenda for an<br />
increasing number of people.<br />
Consider partnering with local<br />
suppliers and supporting the<br />
community to strengthen your ecocredentials.<br />
GETTY IMAGES<br />
5Digital marketing and online<br />
presence<br />
Leveraging the power of digital marketing is crucial to promote your glampsite<br />
successfully. Build a visually appealing and user-friendly website that showcases your<br />
accommodations, amenities, and experiences. Utilise social media platforms to engage<br />
with potential guests, share captivating visuals and gather positive reviews. Collaborate<br />
with influencers, travel bloggers and local tourism boards to expand your reach and<br />
attract a wider audience.<br />
6Prioritising guest<br />
satisfaction and<br />
feedback<br />
Guest satisfaction is vital to<br />
your success. Implement<br />
systems to gather feedback<br />
and actively listen to guest<br />
suggestions. Regularly<br />
assess and improve<br />
your services based on<br />
these insights. Foster a<br />
warm and welcoming<br />
environment and provide<br />
exceptional customer<br />
service and personal<br />
touches that create a lasting<br />
impression for guests.<br />
By adopting these strategies you<br />
can enhance guest experience and<br />
maximise your business’s potential.<br />
Embrace the unique attributes of your<br />
glampsite and the local surroundings<br />
and be prepared to evolve to stay at the<br />
forefront of the market. By prioritising<br />
sustainability, guest satisfaction and<br />
curating memorable experiences, you<br />
can create a glamping destination that<br />
guests will return to time and time<br />
again.<br />
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