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petfoodpro 3/2023

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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MARKETING<br />

The Vet‘s Corner<br />

Interview with Dr. Gilch,<br />

specialist veterinary practice<br />

Dr. Constanze Gilch<br />

Dr. Constanze Gilch<br />

Dr. Constanze Gilch runs a specialist veterinary practice in Postbauer-Heng, Germany. The range of services<br />

includes ophthalmology, dermatology, surgery, internal medicine and dentistry.<br />

What is high-quality pet food in<br />

your opinion?<br />

The term "high-quality" has changed<br />

considerably in recent years. Every pet<br />

owner understands it differently. In my<br />

opinion, high-quality pet food consists<br />

of good ingredients without too many<br />

additives. Because many of these<br />

additives are not really necessary and<br />

you often don't know how many of them<br />

are actually included. What may be good<br />

for us humans is not necessarily good<br />

for an animal. High quality pet food<br />

should contain the actual ingredient<br />

in good quality. It is important that<br />

the food covers the individual needs<br />

of carbohydrates, proteins, fats and all<br />

necessary minerals and vitamins of the<br />

respective animal.<br />

Does it have to be organic?<br />

Yes, for me personally it does. After all I<br />

do not only want my pet to be well, but<br />

also that the animal I feed it had a nice<br />

life.<br />

What does "complete" nutrition<br />

mean for pets?<br />

A food is complete if it can meet an<br />

animal's entire requirement for the<br />

nutrients it needs. It is important to<br />

distinguish between complete feed<br />

and supplementary feed. Complete<br />

food offers all necessary ingredients in a<br />

balanced relation. Possibly the support<br />

of a nutritionist can be useful.<br />

What do you mean by "speciesappropriate"<br />

pet food?<br />

A pet food is species-appropriate if<br />

it provides what is similar to a food<br />

found in the wild. With a vegan diet<br />

of a pet, however, it could become<br />

difficult, because this can lead to serious<br />

deficiency symptoms. A vegan diet may<br />

be temporarily necessary as an exclusion<br />

diet for severe allergies, for example to a<br />

specific protein. However, it is important<br />

to replace the vitamin B12. If you<br />

prepare the food yourself, you should<br />

always have the ration calculated by a<br />

professional.<br />

What developments have you<br />

observed in the field of pet<br />

food in recent years?<br />

In the past 20 years, two main trends<br />

have been visible. On the one hand, a<br />

grain-free diet has become established,<br />

since grain was sometimes used as a<br />

cheap filler in pet food. However, grainfree<br />

diets can cause various diseases,<br />

such as heart disease, which are not<br />

curable. Of course, this also depends on<br />

the particular animal: a dog obviously<br />

needs grain in certain amounts, whereas<br />

a cat does not. This was not even known<br />

until a few years ago. While veterinary<br />

medicine is already further along here<br />

and has recognized the benefits of<br />

substances from the grain for dogs,<br />

this knowledge has unfortunately not<br />

yet made its way to pet owners and<br />

pet stores. On the other hand, there is<br />

a trend toward rare protein sources to<br />

give pets something special, such as<br />

horse meat, kangaroo, water buffalo or<br />

insects. Here I clearly see a tendency<br />

towards humanization. And this trend<br />

is not necessarily good for the animal,<br />

because more and more often patients<br />

come to the practice with the suspicion<br />

of a feed intolerance, which have already<br />

received all "rare protein sources" at the<br />

age of 1 or 2 years. So there is no room at<br />

all for a food change to something they<br />

are guaranteed not to react to yet. This<br />

becomes difficult at the latest when all<br />

attempts with alternative carbohydrate<br />

and protein sources have already been<br />

exhausted at the beginning of a therapy.<br />

Rare protein sources should therefore<br />

not be offered from the outset.<br />

What do you think about<br />

BARFING (to feed a natural raw<br />

diet)?<br />

There are patients who cannot tolerate<br />

maximum processed food and readymade<br />

products. If the food is actually<br />

self-prepared, it is a good thing. After<br />

all, there is a good intention behind it if<br />

you want to know what is in it. BARFING<br />

with prepared products in the form<br />

of a "ready-made sausage", however, I<br />

consider dangerous, because there are<br />

many bacteria and fecal germs in it. Here<br />

it is always important to have a good<br />

source of supply of the ingredients used.<br />

48<br />

Technology & Marketing

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